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calcstack

<p><strong>CalcStack is a lead generation platform.</strong> Businesses embed interactive tools on their WordPress site to turn visitors into qualified leads — with every input, result, and buying signal captured and sent to their CRM.</p>
<p>Unlike static contact forms that convert 2-3% of visitors, interactive content converts 30-50%. Every lead arrives with rich context: what they entered, what their results were, how they benchmark against their industry, and an automatic quality score.</p>
<h4>Why CalcStack?</h4>
<ul>
<li><strong>250+ ready-to-embed lead generation tools</strong> across 14 industries</li>
<li><strong>7 content types</strong>: Calculators, Scorecards, Decision Engines, Benchmarks, Graders, Quizzes, AI Generators</li>
<li><strong>Built-in lead capture</strong>: Visitors engage with the tool, then enter their email to unlock full results and PDF reports</li>
<li><strong>Industry benchmarks</strong>: Every tool compares results against sourced industry data</li>
<li><strong>CRM integration</strong>: Leads flow to HubSpot, Salesforce, Mailchimp, Slack, Google Sheets, Zapier, or custom webhooks</li>
<li><strong>Branded PDF reports</strong>: Multi-page consulting-grade reports with your logo and colours</li>
<li><strong>Lead scoring</strong>: Every lead is automatically scored based on their inputs relative to industry benchmarks</li>
<li><strong>A/B testing</strong>: Test different tools against each other to optimise conversion</li>
<li><strong>White-label</strong>: Remove CalcStack branding entirely on paid plans</li>
<li><strong>Analytics dashboard</strong>: Track views, completions, leads, and conversion rates</li>
</ul>
<h4>How Plan Enforcement Works</h4>
<p>All plan enforcement happens on CalcStack’s servers — not in this plugin. The plugin simply embeds an iframe. When a visitor loads the tool on your WordPress site:</p>
<ul>
<li><strong>Views</strong> are counted against your monthly plan limit</li>
<li><strong>Lead capture</strong> only activates if your plan includes it (Starter plan and above)</li>
<li><strong>Branding removal</strong> only applies if your plan includes it (Starter+)</li>
<li><strong>White-label</strong> (custom logo, colours, branded PDFs) only applies on Growth+ plans</li>
<li><strong>CRM webhooks</strong> only fire on Growth+ plans</li>
<li><strong>PDF reports</strong> are gated by plan tier (basic on Free/Starter, full reports on Growth+)</li>
</ul>
<p>Without a Customer ID, the embed runs as a free demo with CalcStack branding, no lead capture, and a 500 view/month limit.</p>
<h4>Who Uses CalcStack?</h4>
<ul>
<li><strong>SaaS companies</strong> — embed ROI calculators and SaaS benchmarks to qualify leads</li>
<li><strong>Marketing agencies</strong> — white-label lead generation tools for clients across any industry</li>
<li><strong>Financial services</strong> — profit margin, investment, and valuation calculators that capture prospect data</li>
<li><strong>Home service businesses</strong> — cleaning, solar, roofing, and plumbing quote calculators that capture job details</li>
<li><strong>Real estate</strong> — mortgage calculators, rental yield tools, and property scorecards that capture buyer data</li>
<li><strong>Ecommerce</strong> — product configurators and shipping calculators that capture purchase intent</li>
</ul>
<h4>Shortcode Usage</h4>
<p>Basic embed (free demo mode):</p>
<pre><code>[calcstack tool="profit-margin-calculator"]
</code></pre>
<p>Linked to your CalcStack account (enables lead capture, branding, CRM):</p>
<pre><code>[calcstack tool="profit-margin-calculator" customer="your-calcstack-user-id"]
</code></pre>
<p>All parameters:</p>
<ul>
<li><code>tool</code> — the tool slug from calcstack.net (required)</li>
<li><code>customer</code> — your CalcStack user ID from Dashboard > Settings (recommended)</li>
<li><code>height</code> — iframe height in pixels (default: 600)</li>
<li><code>theme</code> — “light” or “dark” (default: light)</li>
</ul>
<p>More examples:</p>
<pre><code>[calcstack tool="marketing-health-score" customer="abc123" height="800"]
[calcstack tool="hire-vs-outsource" customer="abc123" theme="dark"]
[calcstack tool="benchmark-your-saas" customer="abc123" height="900"]
</code></pre>
<h4>Gutenberg Block</h4>
<p>Search for “CalcStack” in the block inserter. Set the tool slug, height, theme, and Customer ID in the block settings panel. The tool renders as a live preview in the editor.</p>
<h4>Where to Find Your Customer ID</h4>
<p>Log in to <a href="https://calcstack.net" rel="nofollow ugc">calcstack.net</a>, go to Dashboard > Settings. Your Customer ID is displayed at the top of the page.</p>
<h4>Browse All Tools</h4>
<p>Visit <a href="https://calcstack.net/resources" rel="nofollow ugc">calcstack.net/resources</a> to browse all 250+ lead generation tools by industry and content type.</p>


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