Track and rate lead quality from Google Ads, Facebook, and all traffic sources. Know which campaigns generate HIGH-QUALITY leads, not just volume.

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Stop wasting budget on low-quality leads. ConversionQuality helps you identify which marketing campaigns generate actual qualified prospects, not just form submissions.
<h4>The Problem</h4>
Traditional analytics show you CONVERSIONS, but not QUALITY: 
* Campaign A: 100 conversions at €50 each = €5,000 spent 
* But only 20 are qualified leads you can actually close 
* Real cost per quality lead: €250 (not €50!)
<h4>The Solution</h4>
ConversionQuality lets you rate every lead (1-5 stars) after contacting them — via email links or the ConversionQuality.com dashboard — then shows: 
* Cost per HIGH-QUALITY lead (4-5 stars) 
* Which campaigns/keywords generate qualified prospects 
* Which traffic sources waste your budget 
* Compare quality across Google Ads, Facebook, organic, direct traffic
<h4>Key Features</h4>
✓ Multi-Source Lead Tracking 
Track leads from ANY traffic source: 
* Google Ads (Search, Display, Shopping, Performance Max) 
* Facebook & Instagram Ads 
* Microsoft Ads (Bing) 
* Organic search (Google, Bing) 
* Direct traffic 
* Email campaigns 
* Referral sources
✓ Lead Quality Rating System 
* Rate leads 1-5 stars via email links or ConversionQuality.com dashboard 
* Mark leads as “Unreachable” if they don’t respond 
* Add notes to each lead for context 
* See quality breakdown by campaign
✓ Multi-Form Plugin Integration 
* Contact Form 7, Ninja Forms, WPForms, Gravity Forms, Formidable Forms, Elementor Pro, Forminator, Fluent Forms, Avada Forms, Quform 
* Automatic tracking of form submissions from any supported plugin 
* Email rating links sent to you (not the customer) 
* One-click rating without WordPress login 
* Per-form configuration with individual settings
✓ Conversion Monitor 
* See latest conversions in your WordPress admin panel 
* View rating status, source, campaign, and landing page at a glance 
* Device detection (mobile/desktop) from screen size 
* Direct link to full dashboard on ConversionQuality.com
✓ Automatic Tracking (opt-in) 
* JavaScript tracker injected on all pages once you enable it in settings 
* Captures first visit data (landing page, referrer) 
* Tracks UTM parameters, gclid, fbclid 
* No cookies — uses localStorage for session data
✓ Privacy & Security 
* Cookie-free: uses localStorage (client-side) for visit data, conversions sent server-side via API 
* IPs anonymized (only first 2 octets visible) 
* Data encrypted in transit (HTTPS) 
* Compatible with consent management platforms (Cookiebot, etc.)
<h4>Who Is This For?</h4>
<ul>
<li>B2B companies tracking lead quality from paid ads</li>
<li>Service businesses (lawyers, consultants, agencies)</li>
<li>High-ticket offers where lead quality matters more than volume</li>
<li>Marketing agencies managing campaigns for clients</li>
<li>Anyone frustrated with Google Ads “conversions” that don’t convert</li>
</ul>
<h4>How It Works</h4>
<ol>
<li>Install & activate this plugin</li>
<li>Get your API key from <a href="https://conversionquality.com" rel="nofollow ugc">conversionquality.com</a></li>
<li>Enter API key in plugin settings</li>
<li>Enable tracking – tracker.js auto-injected on your site</li>
<li>Rate leads as they come in (via email links or ConversionQuality.com)</li>
<li>Analyze data on ConversionQuality platform</li>
</ol>
<h4>Multilingual Support</h4>
Fully translated interface: 
* 🇬🇧 English 
* 🇪🇸 Spanish (Español) 
* More languages coming soon (French, German)
<h4>Requirements</h4>
<ul>
<li>WordPress 5.0 or higher</li>
<li>PHP 7.4 or higher</li>
<li>Active ConversionQuality account (free trial available)</li>
<li>One of: Contact Form 7, Ninja Forms, WPForms, Gravity Forms, Formidable Forms, Elementor Pro, Forminator, Fluent Forms, Avada Forms, or Quform (optional, for form integration)</li>
</ul>
<h4>Privacy & GDPR Compliance</h4>
This plugin sends conversion data to conversionquality.com servers for analysis: 
* Data collected: Page URL, referrer, UTM parameters, anonymized IP, device type, user agent 
* Data NOT collected: Personal information, cookies, cross-site tracking 
* User rights: Clients can request data deletion at any time 
* Legal basis: Legitimate interest for marketing analytics
For full privacy policy, visit: <a href="https://conversionquality.com/privacy" rel="nofollow ugc">conversionquality.com/privacy</a>
<h4>Links</h4>
<ul>
<li><a href="https://conversionquality.com" rel="nofollow ugc">Website</a></li>
<li><a href="https://conversionquality.com/docs" rel="nofollow ugc">Documentation</a></li>
<li><a href="https://conversionquality.com/support" rel="nofollow ugc">Support</a></li>
</ul>
<h3>External Services</h3>
This plugin is a client for the ConversionQuality SaaS platform. In order to function, it communicates with ConversionQuality servers in the following situations:
<ol>
<li>
Tracker script — When the site owner enables “Automatic Tracking” in the plugin settings, a JavaScript file (<code>tracker.js</code>) is loaded from <code>https://conversionquality.com</code>. This script captures anonymous visit data (landing page, referrer, UTM parameters, anonymized IP, device type) and sends it to ConversionQuality servers each time a tracked conversion event occurs (e.g. a form submission, a click on a tracked link). This feature is disabled by default and must be explicitly enabled by the site administrator.
</li>
<li>
Form integration — When a supported form plugin (CF7, Ninja Forms, WPForms, etc.) detects a submission and the site owner has enabled form tracking, a server-side API request is sent to <code>https://conversionquality.com/api/track.php</code> to register the conversion.
</li>
<li>
Dashboard data — When an administrator views the Conversions tab in the plugin settings, a request is made to <code>https://conversionquality.com/api/get-leads.php</code> to retrieve the most recent conversions for display.
</li>
</ol>
No data is ever transmitted without the site administrator having first entered a valid API key and enabled the relevant feature.
Service: ConversionQuality (https://conversionquality.com) 
Privacy Policy: https://conversionquality.com/privacy 
Terms of Service: https://conversionquality.com/terms
<h3>Privacy & Data Collection</h3>
What data is collected: 
* Page URLs visited on your site 
* Referrer (where visitor came from) 
* UTM parameters and click IDs (gclid, fbclid, msclkid) 
* Anonymized IP address (only first 2 octets, e.g., 192.168.xxx.xxx) 
* Device type (mobile, tablet, desktop) 
* User agent string (browser information) 
* Screen resolution 
* Form submission data (if form integration enabled)
What data is NOT collected: 
* Cookies 
* Personal identifiable information (names, emails) – unless voluntarily submitted via forms 
* Cross-site tracking 
* Browser fingerprinting 
* Behavioral tracking beyond your website
Where data is sent: 
All tracking data is sent to ConversionQuality servers (conversionquality.com) via secure HTTPS connection for analytics processing.
Data retention: 
* Active leads: Retained as long as your ConversionQuality account is active 
* You can delete any lead data at any time from your ConversionQuality dashboard 
* Account deletion removes all associated data within 30 days
Legal basis (GDPR): 
Legitimate interest for marketing analytics and business optimization.
User rights: 
* Right to access: Request copy of your data 
* Right to erasure: Request deletion of your data 
* Right to objection: Opt-out of tracking 
* Contact: privacy@conversionquality.com
For complete privacy policy, visit: <a href="https://conversionquality.com/privacy" rel="nofollow ugc">https://conversionquality.com/privacy</a>

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