Short Description All-in-one server-side tracking for Meta (Facebook) CAPI, Pinterest CAPI, and Google Tag Manager (GTM)

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suhanduman

Stop losing sales to ad blockers and browser restrictions. Send accurate events to Meta CAPI & Pinterest CAPI and manage all tags with GTM. This plugin creates a direct, reliable server-side bridge between your store and the Meta (Facebook) and Pinterest Conversions APIs (CAPI), while also integrating Google Tag Manager (GTM) for your browser-side tags.
The key advantage is getting all the benefits of server-side tracking—like improved data accuracy and better ad optimization—without the cost and complexity of a separate GTM Server Container. This powerful approach helps you capture more conversions, build stronger lookalike audiences, and achieve a higher ROI on your ad campaigns.
Key Benefits:
<ul>
<li>Maximize Your Ad ROI: Feed Meta and Pinterest’s algorithms with accurate, server-side data to improve ad optimization, build higher-quality lookalike audiences, and run more profitable retargeting campaigns.</li>
<li>Eliminate Extra Cloud Costs: Get the full power of server-side tracking without the complexity and monthly fees of a Google Tag Manager Server Container or other cloud services.</li>
<li>Prevent Data Loss: By sending data directly from your server, you bypass ad blockers and browser tracking restrictions, capturing conversions that the Pixel might miss.</li>
<li>Ensure Perfect Data Integrity: Our unified dataLayer guarantees that your server (CAPI) and browser (Pixel) events use the same ID, completely eliminating duplicate conversion data.</li>
</ul>
Core Features:
<ul>
<li>Direct CAPI for Meta & Pinterest: Integrates directly with both Meta (Facebook) and Pinterest’s Conversions API, sending rich e-commerce events from your server.</li>
<li>Smart GTM Integration: Automatically injects the Google Tag Manager script and creates a comprehensive, standards-compliant dataLayer for all your browser-side tags (Meta Pixel, Pinterest, GA4, etc.).</li>
<li>Full WooCommerce Event Coverage: Tracks all critical e-commerce events right out of the box.</li>
<li>Built-in Debug Log: Easily monitor and debug every server-side event with a real-time, filterable log that shows success and failure responses from the APIs.</li>
</ul>
Please check the installation page for the recommended GTM settings for deduplication.
<h3>Our Philosophy</h3>
This plugin is completely free and fully functional. There are no hidden “pro” versions or locked features. We believe in providing powerful, accessible tools for the WordPress community. If you find this plugin useful, please consider supporting its continued development with a <a href="https://buymeacoffee.com/suhanduman" rel="nofollow ugc">donation</a>. Thank you!
<h3>External Services</h3>
This plugin connects your website to external services to send event data.
<ul>
<li>Service Used: Meta Conversion API
<ul>
<li>Purpose: To send user interaction and e-commerce event data from your server to Meta’s servers for ad performance measurement, optimization, and audience building.</li>
<li>Data Sent: Event details (product ID, price) and user parameters (IP address, user agent, hashed email/name/phone, Facebook cookies) are sent when a user performs a key action.</li>
</ul>
</li>
<li>Service Used: Pinterest Conversions API
<ul>
<li>Purpose: Same as the Meta CAPI, providing reliable tracking for ad performance and audience building on Pinterest.</li>
<li>Data Sent: Event details and hashed user parameters are sent upon user action.</li>
</ul>
</li>
<li>Service Used: Google Tag Manager
<ul>
<li>Purpose: To load a JavaScript container from Google’s servers that allows you to manage and deploy marketing and analytics tags.</li>
<li>Data Sent: The plugin provides your GTM Container ID to Google to fetch the correct script. GTM itself may collect data based on how you configure your tags.</li>
</ul>
</li>
</ul>

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