Easy Digital Downloads - Drip integrates the Easy Digital Downloads (EDD) shopping cart with the Drip email marketing automation tool.

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Built for our own use at <a href="http://fatcatapps.com/" rel="nofollow ugc">FatcatApps.com</a>, Easy Digital Downloads – Drip integrates two of our favorite tools: <a href="https://easydigitaldownloads.com/" rel="nofollow ugc">Easy Digital Downloads</a> and <a href="https://www.getdrip.com/" rel="nofollow ugc">Drip</a>.
<h4>Features</h4>
1. Purchase Tracking 
When a customer checks out, the following event will be fired: 
 Made a purchase
The plugin also tracks the following properties:
<ul>
<li><code>value</code> (Price of the product bought)</li>
<li><code>product_name</code> (Name of the product bought)</li>
<li><code>price_name</code> (The price_name [if you’re using variable pricing])</li>
</ul>
All in all, the API call to Drip will look like this: 
 { “events”: [{ “email”: {email}, “action”: “Made a purchase”, “properties”: { “value”: {price}, “product_name”: {name}, “price_name”: {price_name} } }] }
2. Refund Tracking 
When a customer refunds (payment status = “Refunded”, the following event will be fired: 
 Refunded
The plugin also tracks the following properties:
<ul>
<li><code>value</code> (Price of the product bought)</li>
<li><code>product_name</code> (Name of the product bought)</li>
<li><code>price_name</code> (Name of the price_name [if you’re using variable pricing])</li>
</ul>
All in all, the API call to Drip will look like this: 
 { “events”: [{ “email”: {email}, “action”: “Refunded”, “properties”: { “value”: {price}, “product_name”: {name}, “price_name”: {price_name} } }] }
3. Cart Abandonment Tracking 
When a payment’s status has been “pending” for at least 30 minutes, or when a payment’s status changes to “abandoned”, the following event will be fired: 
 Abandoned cart
The plugin also tracks the following properties:
<ul>
<li><code>value</code> (Price of the product)</li>
<li><code>product_name</code> (Name of the product)</li>
<li><code>price_name</code> (Name of the price_name [if you’re using variable pricing])</li>
</ul>
All in all, the API call to Drip will look like this: 
 { “events”: [{ “email”: {email}, “action”: “Refunded”, “properties”: { “value”: {price}, “product_name”: {name}, “price_name”: {price_name} } }] }
4. Lifetime Value (LTV) Tracking 
This plugin tracks your customer’s lifetime value in a custom field called <code>lifetime_value</code>.
If a customer makes a purchase: 
 lifetime_value+={price}
If a customer refunds: 
 lifetime_value-={price}
For more information, <a href="http://fatcatapps.com/edd-drip/" rel="nofollow ugc">please refer to this blog post</a>.
<h4>Contributors Welcome</h4>
Thanks to <a href="https://www.wpbackitup.com/" rel="nofollow ugc">Chris Simmons from WP BackItUp</a> and <a href="https://wpsimplepay.com/" rel="nofollow ugc">Phil Derksen from WP Simple Pay for Stripe</a> for contributing.
Do you want to see further improvements? Please consider contributing. You can submit a pull request here: https://github.com/davidhme/edd-drip
<h4>Setup</h4>
Please <a href="http://fatcatapps.com/edd-drip/#setup" rel="nofollow ugc">go here</a> to learn how to set up this plugin correctly.

Easy Digital Downloads – Drip

This does exactly what it describes, and does it perfectly...
Thanks for releasing this for others to use!
Dan



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