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<p>The best Google Analytics alternative for WordPress</p>
<p>Fathom Analytics is a simple-to-use, privacy-focused (GDPR-compliant) website analytics tool for your WordPress site. You don’t have to edit the code in your WordPress template to start using our software.</p>
<p>👉 <strong><a href="https://app.usefathom.com/demo" rel="nofollow ugc">Check out our live demo</a> or <a href="https://app.usefathom.com/register" rel="nofollow ugc">sign up for a free 30-day trial</a></strong>.</p>
<p>You’ll need a <a href="https://app.usefathom.com/register" rel="nofollow ugc">subscription</a> to Fathom Analytics to start collecting stats with this plugin, and our pricing starts at just $14/month. Instead of generating revenue from your visitors’ data, we charge a fair and sustainable price for all our plans. Our business model is privacy-first by design.</p>
<h3>Why use Fathom Analytics?</h3>
<p>Google Analytics is time-consuming to use and difficult to understand. Google also kills off its popular software far too often (like Universal Analytics). That’s why Fathom Analytics exists: to make website analytics easy and quick to understand.</p>
<p>Thousands of customers, from governments and banks to small businesses and bloggers, trust their website analytics to Fathom.</p>
<h3>Import from Google Analytics</h3>
<p><a href="https://usefathom.com/features/ga-importer" rel="nofollow ugc">We’ve got an importer</a> to save your UA (Universal Analytics) and GA4 data. Because we’ve got unlimited data retention, you can keep and view your stats forever.</p>
<h3>Setup in minutes</h3>
<p>Because Fathom Analytics is a <a href="https://usefathom.com/docs/script/embed" rel="nofollow ugc">single line of code</a>, and our WordPress plugin doesn’t even require any coding, you can go from starting a trial to seeing real-time data within a few minutes. <a href="https://usefathom.com/docs/integrations/wordpress" rel="nofollow ugc">Learn how to set up our plugin here</a>.</p>
<h3>Comply with privacy laws</h3>
<p>The best lawyers and legal minds worldwide regarding digital privacy have ensured that Fathom Analytics is fully compliant with <a href="https://usefathom.com/compliance" rel="nofollow ugc">GDPR, CCPA, ePrivacy, PECR and more</a>.</p>
<h3>No cookie banners are required</h3>
<p>We invented the now industry-standard method for anonymizing visitor data without using cookies. That means you don’t have to clutter your site or slow it down with cookie banner plugins or consent notices for your site’s analytics.</p>
<h3>Email reports</h3>
<p>Get a snapshot of your website or websites delivered to your inbox so you can see your critical stats without even having to log into Fathom Analytics. These reports can be set up for any dashboard (or all of them) and sent to anyone (at your company, to your clients, whomever you want).</p>
<h3>Shared or private dashboards</h3>
<p>Want to grant access to specific website dashboards for particular clients/employees? Or make your dashboard 100% public? Fathom Analytics lets you create private, public or passworded dashboards without needing an account.</p>
<h3>More features</h3>
<ul>
<li>Simple options page within WordPress admin</li>
<li>Ability to not track yourself or specific user roles with a single click</li>
<li>Search within dashboard boxes</li>
<li>Tiny, lightweight script that’s great for your SEO</li>
<li>Dark mode</li>
<li>All sites view to see all your sites at a glance</li>
<li>And much more</li>
</ul>
<h3>Setup this WordPress plugin</h3>
<p>To learn how to quickly setup this plugin, <a href="https://usefathom.com/docs/integrations/wordpress" rel="nofollow ugc">read our support doc</a>.</p>


Fathom Analytics for WP

I have been Google Analytics user but to be honest I do not spend much time going through all the data they provide. 

Fathom is simple, fast and GDPR compliant. It shows just the right amount of data. I have already started using it for 2 websites and could not have been happier. And this plugin makes adding your Fathom Analytics code to your website a breeze. 

For GDPR compliancy this is the best analytics software

The plugin makes it easy to add the Fathom tracking code, block the tracking of Administrators, and add the Fathom tracking URL (including for custom domains). 

This is the best privacy-aware analytics service I've ever used. The dashboard makes it simple to view stats for all of my WordPress sites. I highly recommend it.

Best Google Analytics alternative out there

I'm a big fan of Fathom and their mission. Not only is Fathom focused on privacy but the stats they provide are actually useful, and you don't need to have a doctorate in statistics to be able to make use of them! :)

Plus - they are GDPR compatible so there's no need to have a cookie/ privacy banner because of your analytics solution (you may still need one for other things you do).

Love Fathom

Unfortunately the devs have decided to break support with the open source version of the application, and now the only way to use this plugin is to manually download the older version of the plugin and install it (they couldn't even be bothered to publish a separate version for the open source users).

Latest version breaks support with open source Fathom

Love the product, love the ethos of the company. Looking forward to v3 of the web app.

Clean, simple, powerful.

I love Fathom Analytics, mainly because it's privacy-first approach but also because of it's clean and thoughtful interface.

The plugin it's easy to setup and works smoothly. 
Perfect for having the info inside the WordPress admin.

Easy and clean way to see your Fathom Analytics on WP admin


There is something so satisfying about having a website that doesn't load any third-party trackers or require consent to share my visitor's data. With Fathom Analytics, I don't have to invade anyone's privacy or break any privacy laws just to get real-time stats on my site traffic. Plus, it loads so fast it doesn't impact page load speeds. Want to slow your site down? Install Google Analytics. Want to get to know your website visitors without spying on them? Use Fathom Analytics.


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