GA Universal is the first plugin for WordPress to implement Google Analytic's Analytics.js tracking.

ethoseo

Nick Quinlan

GA Universal is the first WordPress plugin to implement <code>Analytics.js</code>. It’s highly customizable and allows for tracking across an unlimited number of properties. Tracking can be disabled for user roles and be configured to do any number of things built into <code>Analytics.js</code>
Analytics.js is the latest version of Google Analytics’ tracking script. It’s been created as part of <a href="http://support.google.com/analytics/bin/answer.py?hl=en&answer=2790010" rel="nofollow ugc">Universal Analytics</a> which allows for better tracking of customers across all platforms. It allows for more customization and easier tracking. <code>Analytics.js</code> is the evolution of ga.js and it’s ready to help you and your customers.
IMPORTANT: If you use only <code>ga.js</code>, this will not work. You must be using <code>Analytics.js</code> for this plugin to do you any good.
If you require additional <a href="http://www.ethoseo.com/analytics/" rel="nofollow ugc">help with your Google Analytics</a>, <a href="http://www.ethoseo.com/contact-us/" rel="nofollow ugc">get in contact</a> with the plugin developer <a href="http://ethoseo.com/" rel="nofollow ugc">Ethoseo</a>.

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