Fast, free branded link manager with custom database tables, early redirects, CSV import/export, and block editor integration.

Custom4Web

wecantrack

Affiliate Links – Link Cloaking and Management

Create any redirect links to any website from your WordPress Admin. Perfect for the affiliate links masking.

Gaurav Tiwari

GT Link Manager is a 100% free high-performance branded link manager for WordPress — no upsells, no premium tiers, no paywalls. It stores links in custom database tables (not custom post types), resolves redirects early on <code>init</code>, and keeps your site fast — even with thousands of links.
Your links follow a clean URL pattern: yoursite.com/go/your-slug (the prefix is configurable and can even be removed on individual links).
<a href="https://gauravtiwari.org/product/gt-link-manager/" rel="nofollow ugc">Official Page & Documentation</a> | <a href="https://gauravtiwari.org/course/gt-link-manager-training/" rel="nofollow ugc">Free Training Course</a> | <a href="https://gauravtiwari.org/gt-link-manager-rest-api-guide-ai-tools/" rel="nofollow ugc">REST API & AI Tools Guide</a>
<h4>Why GT Link Manager?</h4>
Most link management plugins use custom post types, which means every redirect loads the full WordPress template stack. GT Link Manager takes a different approach — it intercepts the request early, looks up the slug in a UNIQUE-indexed database column, sends the redirect header, and exits. No theme loading, no unnecessary queries.
<h4>Key Features</h4>
<ul>
<li>Fast direct redirects — resolves links on <code>init</code> (priority 0) via direct DB lookup, no CPT overhead</li>
<li>301, 302, and 307 redirects — choose the right redirect type for SEO, temporary, or method-preserving redirects</li>
<li>Rel attribute controls — set <code>nofollow</code>, <code>sponsored</code>, and <code>ugc</code> per link for proper SEO attribution</li>
<li>Noindex support — sends <code>X-Robots-Tag: noindex</code> header to prevent search engines from indexing redirect URLs</li>
<li>Categories and tags — organize links into categories with parent/child hierarchy and free-form tags</li>
<li>Full admin list table — search, filter by category/status, sort by any column, and perform bulk actions</li>
<li>Quick Edit — update URL, slug, redirect type, rel, category, and status inline without leaving the list</li>
<li>Activate / Deactivate — disable a link without deleting it; inactive links stop redirecting but stay in the database</li>
<li>Trash and restore — soft-delete links to trash with the option to restore or permanently delete</li>
<li>CSV import and export — import links from CSV with column mapping preview, or export filtered links; includes LinkCentral and Pretty Links compatible presets, supports any CSV though as it allows you to map fields manually.</li>
<li>Block editor integration — a toolbar button lets you search your links and insert them directly into post content</li>
<li>Branded URL preview — see the full branded URL as you type, with one-click copy</li>
<li>Normal and Regex Redirects supported too. Don’t want to use a prefix like <code>/go/</code> ? Sure thing. Use the GT Link Manager as an alternative to Rank Math Redirections, Yoast Redirects, Redirection plugin etc. Tested to be faster than these top tools.</li>
<li>Click tracking — log clicks via the <code>gtlm_before_redirect</code> hook; integrate with GA4, Plausible, Fathom, and more</li>
<li>Developer-friendly — actions and filters for redirect interception, URL modification, capability control, cache TTL, and more</li>
</ul>
<h4>Developer Hooks</h4>
GT Link Manager provides a comprehensive set of hooks for customization:
<ul>
<li><code>gtlm_before_redirect</code> — action fired before redirect (use for click tracking or logging)</li>
<li><code>gtlm_redirect_url</code> — filter to modify the destination URL</li>
<li><code>gtlm_redirect_code</code> — filter to modify the HTTP status code</li>
<li><code>gtlm_rel_attributes</code> — filter to modify rel attribute values</li>
<li><code>gtlm_headers</code> — filter to modify redirect response headers</li>
<li><code>gtlm_prefix</code> — filter to override the URL prefix</li>
<li><code>gtlm_capabilities</code> — filter to override the required user capability</li>
<li><code>gtlm_cache_ttl</code> — filter to set object cache TTL for link lookups</li>
</ul>
<h4>Free Training Course</h4>
The <a href="https://gauravtiwari.org/course/gt-link-manager-training/" rel="nofollow ugc">GT Link Manager Training</a> is a free 25-lesson course (under 2 hours) covering everything from installation to advanced developer integrations:
<ul>
<li>Getting Started — installation, admin interface, link creation, categories, and redirect configuration</li>
<li>Configuration & Features — settings, redirect mechanics, block editor integration, and bulk import/export</li>
<li>Developer Reference — REST API, hooks and filters, analytics integrations, webhooks, and advanced redirects</li>
</ul>
<h4>Analytics & Advanced Integrations</h4>
The <a href="https://gauravtiwari.org/course/gt-link-manager-training/developer-reference-1771422601/" rel="nofollow ugc">Developer Reference</a> includes step-by-step integration guides for:
<ul>
<li>Analytics — Google Analytics 4 (GA4), Plausible Analytics, Fathom Analytics, Matomo, and Simple Analytics</li>
<li>Tracking — custom click logging to a database table, dashboard widget, and UTM parameter passthrough</li>
<li>Automation — webhook notifications for Zapier, Make, and n8n</li>
<li>Advanced redirects — role-based redirects (route by user role) and geo-based redirects (route by location)</li>
<li>Customization — custom response headers, hooks and filters reference</li>
</ul>
<h4>REST API & AI Tools</h4>
GT Link Manager has a full REST API that works with AI tools for programmatic link management. The <a href="https://gauravtiwari.org/gt-link-manager-rest-api-guide-ai-tools/" rel="nofollow ugc">REST API & AI Tools Guide</a> covers authentication setup, all available endpoints, and integration with AI platforms including Claude Code, OpenAI Codex, WP-MCP, Novamira, Claudeus WordPress MCP, and WordPress MCP Adapter.
<h3>Source Code</h3>
The block editor assets (blocks/link-inserter/build/) are compiled from the source at blocks/link-inserter/src/ using @wordpress/scripts. The full source code is available in this plugin and on GitHub at https://github.com/wpgaurav/gt-link-manager.
To build from source: 
 cd blocks/link-inserter && npm install && npm run build

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