The most complete Matomo Analytics plugin for WordPress. Server-side tracking, WooCommerce ecommerce, site search, GDPR compliance, and Tag Manager su …

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Matomo Site Kit is the ultimate WordPress plugin for integrating <a href="https://matomo.org/" rel="nofollow ugc">Matomo Analytics</a> – the leading open-source, privacy-focused alternative to Google Analytics.
Whether you use Matomo Cloud or self-hosted Matomo On-Premise, this plugin provides everything you need for comprehensive website analytics while respecting your visitors’ privacy.
<h4>Why Choose Matomo Site Kit?</h4>
<ul>
<li>Privacy-First Analytics – Full GDPR, CCPA, and PECR compliance out of the box</li>
<li>No Data Sampling – 100% accurate data, unlike Google Analytics</li>
<li>You Own Your Data – No third-party data sharing</li>
<li>Ad-Blocker Resistant – Server-side tracking bypasses most ad blockers</li>
<li>WooCommerce Ready – Complete ecommerce tracking for your online store</li>
</ul>
<h4>Three Powerful Tracking Methods</h4>
Choose the tracking method that best fits your needs:
<ul>
<li>
Classic JavaScript Tracking – Traditional Matomo tracking with full feature support using <code>_paq.push()</code>. Best for most websites.
</li>
<li>
Matomo Tag Manager (MTM) – Advanced tag management with dataLayer integration. Perfect for marketing teams who need flexible trigger and variable management.
</li>
<li>
Server-Side PHP Tracking – Privacy-friendly tracking that works even when JavaScript is disabled or blocked. Ideal for GDPR-focused websites and bypassing ad blockers.
</li>
</ul>
<h4>Complete Feature List</h4>
Analytics Dashboard 
* Real-time analytics overview in WordPress admin 
* Visits, page views, bounce rate, and session duration 
* WordPress Dashboard widget for quick stats 
* Per-post and per-page analytics metabox
WooCommerce Ecommerce Tracking 
* Product view tracking with SKU, name, price, and categories 
* Category page view tracking 
* Add to cart and remove from cart events 
* Cart update tracking 
* Complete order tracking with revenue, tax, and shipping 
* Works with all three tracking methods
Site Search Tracking 
* Automatic WordPress search tracking 
* Search keyword capture 
* Category filter detection 
* Search result count 
* Zero configuration required
Automatic Annotations 
* Create Matomo annotations when content is published 
* Select which post types trigger annotations 
* Customizable format with variables: {post_type}, {title}, {url}, {author} 
* Live preview in settings
Privacy & GDPR Compliance 
* Consent mode options (requireConsent, requireCookieConsent) 
* Privacy opt-out shortcode [matomo_opt_out] 
* Server-side tracking for cookieless analytics 
* Exclude tracking by user role 
* Compatible with cookie consent plugins
Advanced Features 
* User ID tracking with SHA256 hashed email 
* Heartbeat Timer for accurate time-on-page measurement 
* DataLayer integration for Tag Manager (Matomo config + page context: page_type, post_type label, taxonomies, locale, login status, post_id) 
* AI Bot Tracking – Track visits from AI assistants (ChatGPT, Perplexity, Claude, etc.) separately in Matomo (requires Matomo 5.7+) 
* Bot detection and filtering 
* Noscript fallback for JavaScript-disabled browsers 
* DNS prefetch and script preloading for performance 
* Matomo Cloud and On-Premise support
<h4>Perfect For</h4>
<ul>
<li>Bloggers who want simple, privacy-respecting analytics</li>
<li>WooCommerce stores needing detailed ecommerce insights</li>
<li>Agencies managing multiple client websites</li>
<li>Enterprise organizations with strict data privacy requirements</li>
<li>GDPR-conscious website owners in the EU</li>
<li>Marketing teams using Matomo Tag Manager</li>
</ul>
<h4>Matomo Cloud vs On-Premise</h4>
This plugin works seamlessly with both:
<ul>
<li>Matomo Cloud – Hosted solution at matomo.cloud, no server management needed</li>
<li>Matomo On-Premise – Self-hosted on your own server for complete data ownership</li>
</ul>

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