Add colour-coded badge pills to your WooCommerce orders screen using plain-English rules. No code required.

smartfact

Your WooCommerce orders screen shows what was ordered and how much it cost. It tells you almost nothing about who is ordering, why an order might need special attention, or what should happen differently for this one versus the last one.
The result is a workflow built on clicking. Staff open individual orders to check customer history. They miss a first-time buyer who deserved a welcome note, a serial returner who should have been reviewed before dispatch, or a VIP customer whose tenth order deserved better than the default experience.
OrderBadger adds coloured badge pills to your WooCommerce orders screen based on rules you write in plain English. The moment an order arrives, matching badges appear. No clicking required. No developer involvement. No changes to your order status, your customer emails, or your integrations.
Badges, not statuses – the difference matters. Custom order status plugins change the actual WooCommerce order status, which triggers customer emails, distorts analytics, and can break payment gateway integrations. OrderBadger badges are a visual layer only. Your order stays “Processing”. WooCommerce, Stripe, your shipping plugin – none of them see anything different.
Write what you want in plain English. No dropdowns, no nested condition builders, no ceiling where you need a developer. Describe what matters to your business in a sentence:
<ul>
<li>“New customer account created in the last 7 days, order total over £200, requesting express delivery” (<a href="https://orderbadger.com/kb/ops-first-order-high-value/" rel="nofollow ugc">see example</a>)</li>
<li>“Customer has placed 10 or more orders and has purchased from the same category at least 5 times” (<a href="https://orderbadger.com/kb/experienced-category-buyer/" rel="nofollow ugc">see example</a>)</li>
<li>“Repeat customer returning after more than 90 days, whose current order exceeds their average spend” (<a href="https://orderbadger.com/kb/health-reactivated-dormant-customer/" rel="nofollow ugc">see example</a>)</li>
</ul>
None of these are possible in a standard condition builder without developer help.
Know who’s ordering, not just what they ordered. OrderBadger is the only WooCommerce plugin that surfaces customer lifecycle signals directly in the orders screen – first-time buyers, loyal repeat customers, lapsed returners, serial returners, VIP whales, at-risk customers about to churn. These signals exist in your data but are invisible until now.
Features:
Customer intelligence:
<ul>
<li>Badge first-time buyers, loyal customers, VIPs, lapsed returners, and serial returners</li>
<li>Surface customer lifecycle signals at the order level where your team works</li>
<li>Identify trade and wholesale patterns automatically</li>
</ul>
Operational:
<ul>
<li>Flag heavy, fragile, international, and oversize orders for special handling</li>
<li>Enforce compliance checks – age verification, hazmat, quantity limits</li>
<li>Route orders to the right warehouse or fulfilment path</li>
</ul>
Rules and automation:
<ul>
<li>Write rules in plain English – the AI compiles them automatically</li>
<li>Start from <a href="https://orderbadger.com/kb/" rel="nofollow ugc">150+ ready-made templates</a> grouped by store type</li>
<li>Preview rules against recent orders before activating</li>
<li>40+ order fields: customer history, item details, shipping, stock, time of day</li>
</ul>
Workflow:
<ul>
<li>Badge Inbox for reviewing, assigning, and tracking badge activity</li>
<li>Interactive badges with structured responses (e.g. Pass / Fail)</li>
<li>Assign badges to roles, claim tasks, and reassign across your team</li>
<li>SLA tracking with overdue indicators and snooze</li>
<li>Audit trail of badge decisions and response history</li>
<li>Daily digest emails summarising outstanding work</li>
</ul>
Technical:
<ul>
<li>Non-destructive – badges never change order status or trigger emails</li>
<li>Works with WooCommerce HPOS (High-Performance Order Storage)</li>
<li>8 badge colours, order or item level, severity levels</li>
<li>Manually pin or remove badges when needed</li>
</ul>
How it works:
<ol>
<li>Open the Build tab – pick a starter template or create your own badge.</li>
<li>Describe your rule in plain English.</li>
<li>Preview results against recent orders.</li>
<li>Activate – matching orders are badged automatically from now on.</li>
<li>Review follow-up items in the Badge Inbox when needed.</li>
</ol>
Guides and examples:
For more ideas, browse the <a href="https://orderbadger.com/kb/" rel="nofollow ugc">full rule library</a> (150+ ready-made templates) or read the how-to guides:
Customer intelligence:
<ul>
<li><a href="https://orderbadger.com/guides/flag-repeat-customers/" rel="nofollow ugc">How to flag repeat customers in WooCommerce</a></li>
<li><a href="https://orderbadger.com/guides/flag-first-time-customers/" rel="nofollow ugc">How to spot first-time customers in WooCommerce</a></li>
<li><a href="https://orderbadger.com/guides/track-customer-lifecycle/" rel="nofollow ugc">How to track customer lifecycle stages in WooCommerce</a></li>
</ul>
Revenue protection:
<ul>
<li><a href="https://orderbadger.com/guides/identify-high-value-orders/" rel="nofollow ugc">How to highlight high-value orders in WooCommerce</a></li>
<li><a href="https://orderbadger.com/guides/detect-suspicious-orders/" rel="nofollow ugc">How to detect suspicious or risky orders in WooCommerce</a></li>
<li><a href="https://orderbadger.com/guides/prevent-margin-loss/" rel="nofollow ugc">How to protect order margins in WooCommerce</a></li>
<li><a href="https://orderbadger.com/guides/reduce-returns/" rel="nofollow ugc">How to reduce WooCommerce returns with order flagging</a></li>
</ul>
Operations:
<ul>
<li><a href="https://orderbadger.com/guides/manage-shipping-exceptions/" rel="nofollow ugc">How to flag shipping exceptions in WooCommerce orders</a></li>
<li><a href="https://orderbadger.com/guides/streamline-warehouse-operations/" rel="nofollow ugc">How to streamline WooCommerce warehouse picking and packing</a></li>
<li><a href="https://orderbadger.com/guides/ensure-compliance/" rel="nofollow ugc">How to enforce compliance checks on WooCommerce orders</a></li>
</ul>
Free tier:
The free plan includes unlimited badges (visual and interactive), manual badge pinning, the Badge Inbox, and up to 3 active automated rules. Assignment, SLA tracking, audit trail, and digest notifications are available with a Pro subscription.
<h3>External services</h3>
This plugin connects to the SmartFact.ai API to compile and evaluate badge rules. No data is transmitted until you explicitly take an action that requires it.
What data is sent and when:
<ul>
<li>On connection (user-initiated): Your site domain and the email address of the currently logged-in WordPress user are sent to provision an API key. This only happens when you click “Connect Account” or approve the connection consent modal.</li>
<li>When authoring rules (user-initiated): Your plain-English rule descriptions are sent for compilation into evaluable logic. This only happens when you click “Check Rule” or “Save Rule”, or when you apply a starter template.</li>
<li>When evaluating orders (automatic, after activation): When an order reaches the configured trigger status, an order snapshot is sent for evaluation. The snapshot includes: order ID, order number, status, currency, date, totals (total, subtotal, shipping, tax, discount), line items (product IDs, variation IDs, SKUs, names, quantities, subtotals, totals, tax, weights, dimensions, item meta, product categories), shipping methods (method ID, title, total), shipping metadata (country, state, outward postcode), payment method and title, customer ID, customer order count, and billing/shipping postcodes and countries. Only fields referenced by your active rules are computed and sent.</li>
<li>What is NOT sent: No customer names, email addresses, phone numbers, or street addresses are ever transmitted. Badge names, colours, and configuration remain in your WooCommerce database and are never sent externally.</li>
<li>No tracking: The plugin does not send analytics or usage telemetry. External requests occur only for the actions described above.</li>
</ul>
SmartFact.ai service links:
<ul>
<li><a href="https://orderbadger.com/terms/" rel="nofollow ugc">Terms of Service</a></li>
<li><a href="https://orderbadger.com/privacy/" rel="nofollow ugc">Privacy Policy</a></li>
</ul>

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