Analyze and optimize WordPress directory listings into consistent, structured formats — without altering your original content.

Torsten Landsiedel

bonger

UNFC Nörmalize

Normalizes UTF-8 input to Normalization Form C.

Normalizer

Normalizes content, excerpt, title and comment content to Normalization Form C.

relatura

Relatura Directory Optimizer analyzes your WordPress directory listings in seconds and shows you how to improve them with clean, consistent, structured data.
Directory websites already contain valuable business and service information. Relatura adds a structured normalization layer on top of your existing content, without requiring you to rebuild your site or overwrite your original data.
Instead of rewriting posts, Relatura generates normalized field values based on your configured mappings and stores them separately as post meta. Your original listing content remains intact.
This creates a consistent internal representation of your directory data, helping standardize formatting and improve structured consistency across listings.
<h4>Why Normalization Matters</h4>
Directory data is often inconsistent:
<ul>
<li>Phone numbers formatted differently</li>
<li>Mixed capitalization</li>
<li>Extra whitespace or hidden characters</li>
<li>Inconsistent address structures</li>
<li>Unstructured contact fields</li>
</ul>
Relatura uses deterministic normalization, with support for AI-assisted processing where enabled.
The result is optimized listings backed by a consistent, machine-readable structure.
<h4>Scan First. Then Optimize.</h4>
Relatura automatically analyzes your listings after activation and introduces a safe, scan-first workflow.
Scan 
Preview normalization results without writing data. Scan is read-only and allows administrators to review how mapped fields would be normalized.
Optimize Listings 
Generate normalized field values using deterministic processing, with optional AI-assisted capabilities where configured.
This approach ensures you can review all changes before applying them, with full control and no risk to your original data.
<h4>Core Features</h4>
<ul>
<li>Field mapping from directory data to a normalized schema</li>
<li>Deterministic normalization with support for AI-assisted processing via secure external API</li>
<li>Scan (read-only preview mode)</li>
<li>Optimize Listings (stores normalized outputs separately)</li>
<li>Execution summaries and per-listing normalized field storage</li>
<li>Structured normalization layer stored independently from original data</li>
<li>Compatible with directory-style custom post types</li>
<li>Lays the foundation for AI-ready structured data (JSON-LD), helping machines better understand your listings. This is an early foundation and will expand over time.</li>
</ul>
Relatura focuses on directory data normalization and structured consistency. It is not a traditional SEO plugin, and does not modify your original content.
Relatura is in early live beta. Features and limits may evolve as the product matures.
<h3>External Services</h3>
Relatura connects to a secure external API as part of its infrastructure.
Purpose: 
– Supports future AI-powered enrichment features (planned) 
– Supports internal service infrastructure (e.g., usage controls, future analytics)
Current behavior: 
– Core analysis and optimization in this version are performed locally within WordPress 
– The external API is not used for listing optimization in this release
Data handling: 
– No listing content is sent to external services during standard optimization flows in this version 
– External API usage will be expanded and clearly user-controlled in future updates
Note: Some AI provider options may appear in the interface as experimental features and may not be active in all versions.

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