TrustArc

The TrustArc Cookie Consent Manager plugin assists WordPress site owners in configuring and integrating TrustArc’s Consent Management Platform (CMP). This plugin offers a user-friendly interface for adding the cookie consent manager script to the site without requiring any theme modifications.
Watch the plugin overview: 
See how the TrustArc Cookie Consent Manager works 
<a href="https://youtu.be/skRPKMfo-lQ" rel="nofollow ugc">Watch on YouTube →</a>
Why TrustArc Cookie Consent Manager?
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Easy installation and highly configurable for privacy-first optimal experiences
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Real-time reporting on consent metrics and executive dashboards
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Automated website discovery, categorization and management of tracking technologies and potential risks
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Technical Account Management: Dedicated Technical Account Manager to support the implementation and optimization of your consent experiences and tracker management. Includes managed support, recurring tracker audits, and guidance for customized deployments across regions
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Benefits: Ensure the best customer experience to improve consents and build trust while honoring and recognizing privacy and advertising requirements
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</ul>
Key features:
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Automated website scanning – Unlimited scans up to 10,000 pages and including behind login scanning
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Auto-blocking to drop cookies until consent is given
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Dynamic tracker display
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UI configuration interface
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Custom CSS Support
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Geo-IP detection
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Google Consent Mode support and Google-certified CMP Partner (Gold Status)
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GPC and DNT signal support
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IAB and GPP support
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AdChoices support
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Tag Manager support
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Plugin functionality:
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Configure and inject the TrustArc CMP script
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Load the banner container
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Add a Cookie Preferences link anywhere on the site
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Enable Google Consent Mode Integration
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Enable WP Consent API Integration
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Enable TrustArc Events
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</ul>
<h3>Disclaimer</h3>
⚠️ Important: Installing this plugin does not automatically guarantee compliance with GDPR, CCPA, LGPD or other data privacy laws and regulations. TrustArc provides the tools to facilitate compliance, however website owners are solely responsible for configuring the plugin properly and ensuring that their cookie notice and consent management practices meet legal requirements.
<h3>External services</h3>
This plugin integrates with the TrustArc Consent Management Platform (CMP) to manage cookie consent on your website.
Requirements:
<ul>
<li>A valid TrustArc license is required to use this plugin. To purchase or get a demo of TrustArc Cookie Consent Manager, please contact TrustArc at [https://trustarc.com/demo-request/consent-consumer-rights/)</li>
</ul>
What data is sent?
The plugin sends the following data to TrustArc:
<ul>
<li>User’s location: To determine the applicable privacy regulations.</li>
<li>Browser information: To optimize the consent experience.</li>
<li>Consent choices: To record and manage user preferences.</li>
<li>Interactions with the CMP: To track opt-in/out rates and improve the CMP’s effectiveness.</li>
</ul>
When is data sent?
Data is sent to TrustArc when:
<ul>
<li>The CMP is loaded on a page.</li>
<li>A user interacts with the CMP (e.g., accepts or rejects cookies).</li>
</ul>
Why is data sent?
Data is sent to TrustArc to:
<ul>
<li>Provide and manage the cookie consent experience.</li>
<li>Comply with privacy regulations.</li>
</ul>
Where is data sent?
Data is sent to the following TrustArc endpoint:
<ul>
<li><code>https://consent.trustarc.com/</code>: To load the script, along with associated images, styles, and settings.</li>
</ul>
Links to TrustArc’s terms and policies:
<ul>
<li>Privacy Policy: <a href="https://trustarc.com/privacy-policy/" rel="nofollow ugc">https://trustarc.com/privacy-policy/</a></li>
<li>Terms of Service: <a href="https://trustarc.com/subscription-services-agreement/" rel="nofollow ugc">https://trustarc.com/subscription-services-agreement/</a></li>
</ul>
Important Note: Installing this plugin alone does not guarantee compliance with GDPR, CCPA, or other privacy laws. You need to configure the plugin appropriately and ensure your cookie notice and consent management practices meet the specific legal requirements.

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