Server-side event tracking for Meta, TikTok and Google using. One install to connect your sites with event tracking APIs. Includes custom events and c …

Buildio

<p>UniPixel brings next-level event tracking to WordPress with full client- and server-side support for Meta, TikTok and Google.<br />
No need for extra apps, external cloud servers, or separate custom domains for server-side sending. Easy install to your existing WordPress website.<br />
It solves the growing gaps caused by browser restrictions, ad blockers, and cookie limits — ensuring your conversion data stays accurate, complete, and privacy-safe.</p>
<h3>Key Features</h3>
<ul>
<li>Fine-tuned control over client-side and server-side event sending for every platform.  </li>
<li>Works with <strong>Meta Conversion API</strong>, “TikTok Events API” and <strong>Google Server-Side Tagging</strong>.  </li>
<li>Tracks standard WooCommerce events (ViewContent, AddToCart, InitiateCheckout, Purchase) with full order and product data.  </li>
<li>Create and manage your own <strong>custom events</strong> for clicks, views, and interactions.  </li>
<li>Automatic <strong>deduplication</strong> keeps matching client/server events counted only once.  </li>
<li>Built-in <strong>consent banner</strong> integrates with your site’s privacy framework to control when events are allowed to send.  </li>
<li>Live event viewer for testing, plus optional database logging for full event history.  </li>
<li>Simple setup with clear layouts, recommended defaults, and inline help.</li>
</ul>
<h3>Why Use UniPixel</h3>
<p>Modern tracking needs more than browser pixels.<br />
UniPixel sends verified conversion events directly from your own server to Meta and Google — keeping data flowing even when scripts or cookies are blocked.<br />
No complex cloud setup or additioal hosting, easy installation, be setup in mintues.<br />
Client-side tracking still runs for richer, contextual insights, while server-side delivery ensures reliability and compliance.<br />
Everything is managed inside WordPress, giving you transparent control over how events send, when consent applies, and how data is logged.</p>
<p>The result: more complete measurement, better ad platform optimisation, and a future-proof tracking setup for your store or website.</p>
<h3>Setup</h3>
<h4>Configure Meta (Facebook) Conversion API tracking?</h4>
<p>To enable Meta (Facebook) Conversion API tracking, you need:<br />
– Facebook Pixel ID<br />
– Access Token</p>
<h3>Getting Your Facebook Pixel ID</h3>
<ol>
<li>Log in to Facebook Business Manager: https://business.facebook.com/</li>
<li>Go to <strong>Events Manager</strong>.</li>
<li>Select your Pixel.</li>
<li>Copy the <strong>Pixel ID</strong> from the top-right corner.</li>
</ol>
<h3>Generating an Access Token</h3>
<ol>
<li>Go to <strong>Business Settings</strong> in Facebook Business Manager.</li>
<li>Navigate to <strong>System Users</strong> and click <strong>Add System User</strong>.</li>
<li>Assign Admin permissions and select your Business Account.</li>
<li>In the <strong>Permissions</strong> tab, ensure access to “Manage Ads”.</li>
<li>Click <strong>Generate Access Token</strong>.</li>
<li>Copy and save the token securely.</li>
</ol>
<p>Enter these details in <strong>WordPress Admin > UniPixel Settings > Meta</strong>.</p>
<h4>Configure TikTok Event Tracking?</h4>
<p>UniPixel now includes full support for TikTok Events API, allowing you to send both client-side and server-side events directly to TikTok for accurate ad reporting.</p>
<p>To enable TikTok event tracking, you only need:</p>
<ul>
<li>TikTok Pixel ID</li>
<li>Access Token</li>
</ul>
<h3>Getting Your TikTok Pixel ID</h3>
<ol>
<li>Log in to TikTok Ads Manager: https://ads.tiktok.com/</li>
<li>Go to Assets > Events.</li>
<li>Choose Web Events.</li>
<li>Select or create your TikTok Pixel.</li>
<li>Copy the Pixel ID shown under your Pixel name.</li>
</ol>
<h3>Getting Your TikTok Access Token</h3>
<ol>
<li>In TikTok Events Manager, open your Pixel.</li>
<li>Go to Settings > Advanced Settings > Access Token.</li>
<li>Click Generate Access Token.</li>
<li>Copy and save the token securely.</li>
</ol>
<p>Enter both your Pixel ID and Access Token inWordPress Admin > UniPixel Settings > TikTok.</p>
<h3>No extra steps required</h3>
<p>Unlike other platforms, TikTok setup is quick and straightforward —<br />
you do not need to set up a Business Center App, external server, or custom domain for server-side sending.<br />
UniPixel handles both the client-side pixel and server-side Events API calls automatically inside WordPress.</p>
<p>Just activate TikTok in UniPixel settings, enter your credentials, and you’re ready to start tracking conversions and optimizing your TikTok campaigns.</p>
<h4>configure Google Server-Side Tracking?</h4>
<p>To enable Google Analytics (GA4) and Google Ads server-side tracking, you need:<br />
– GA4 Measurement ID<br />
– Google Tag Manager (GTM) Container ID (if using GTM)<br />
– Google API Secret</p>
<h3>Getting Your GA4 Measurement ID</h3>
<ol>
<li>Log in to Google Analytics: https://analytics.google.com/</li>
<li>Click <strong>Admin > Data Streams</strong>.</li>
<li>Select your website data stream.</li>
<li>Copy the <strong>Measurement ID</strong> (format: G-XXXXXXXXXX).</li>
</ol>
<h3>Getting Your Google Tag Manager (GTM) Container ID</h3>
<ol>
<li>Log in to Google Tag Manager: https://tagmanager.google.com/</li>
<li>Select your container.</li>
<li>Copy the <strong>Container ID</strong> (format: GTM-XXXXXX).</li>
</ol>
<h3>Getting Your Google API Secret</h3>
<ol>
<li>Go to <strong>Google Analytics Admin</strong>.</li>
<li>Under <strong>Data Streams</strong>, select your website stream.</li>
<li>Scroll down to <strong>Measurement Protocol API Secret</strong>.</li>
<li>Click <strong>Create</strong>, name it (e.g., “Server-Side Tracking”), and copy the API Secret.</li>
</ol>
<p>Enter these details in <strong>WordPress Admin > UniPixel Settings > Google</strong>.</p>
<h4>What if I already have Meta or Google tracking installed?</h4>
<p>If your site already includes tracking via another plugin or manually, select <strong>“Pixel Already Included”</strong> in UniPixel settings. This prevents duplicate tracking scripts but still allows UniPixel to send custom events.</p>
<h4>How does server-side event tracking work?</h4>
<p>UniPixel supports both client-side and server-side event tracking:<br />
– <strong>Client-side events</strong> are sent directly from the browser.<br />
– <strong>Server-side events</strong> use API calls to prevent ad blockers from blocking conversions.</p>
<p>To enable server-side tracking for Meta, enter your <strong>Access Token</strong>.<br />
For Google, enter your <strong>API Secret</strong>.</p>
<h4>How does UniPixel prevent duplicate events?</h4>
<p>UniPixel uses <strong>event deduplication</strong> by assigning a unique event ID to each event. This ensures that events sent via both client-side and server-side are not counted twice.</p>
<h3>Tips</h3>
<h4>Deduplication</h4>
<p>UniPixel automatically prevents duplicate counting when both client-side and server-side events are enabled.</p>
<p>Each event is assigned a unique <strong>event_id</strong> when triggered. This same ID is sent to both the browser pixel and the server API, allowing platforms to merge identical events.</p>
<ul>
<li><strong>Meta (Facebook / Instagram)</strong> – Uses <code>event_id</code> to match Pixel and Conversion API events so they count once.  </li>
<li><strong>Google (GA4 / Ads)</strong> – Uses shared <code>client_id</code> and <code>session_id</code> values for client/server matching. Works automatically for both client-first and server-first setups.  </li>
<li><strong>TikTok</strong> – Uses shared event IDs across Pixel and Events API for seamless deduplication.</li>
</ul>
<p>No extra setup is required — UniPixel handles ID creation and matching automatically.</p>
<h3>Privacy and 3rd Party Services</h3>
<p>This plugin uses external services provided by Meta (Facebook) and Google to track and log user events for analytics and advertising purposes. The plugin interacts with the following services:</p>
<ul>
<li><strong>Meta (Facebook) Pixel</strong>: Sends user event data (e.g., PageView, Purchase) to Facebook for tracking purposes.</li>
<li><strong>Meta’s Graph API</strong>: Sends user event data server-side for tracking and logging purposes.</li>
<li><strong>Google Analytics</strong>: Sends user event data to Google for analytics and tracking via the Measurement Protocol and Google Tag Manager.</li>
</ul>
<h3>Domains</h3>
<p>This plugin communicates with the following domains:<br />
– <strong>Meta (Facebook)</strong>:<br />
  – https://www.facebook.com<br />
  – https://graph.facebook.com<br />
– <strong>Google</strong>:<br />
  – https://www.google-analytics.com<br />
  – https://www.googletagmanager.com<br />
– <strong>Buildio</strong>:<br />
  – https://buildio.dev</p>
<h3>Data Sent</h3>
<p>Data sent to these domains may include:<br />
– User interactions (e.g., clicks, page views, purchases)<br />
– IP address and user agent (collected by tracking mechanisms)<br />
– Custom event data such as purchase amount, currency, and transaction ID (depending on how the plugin is configured)<br />
– Diagnostic information may be sent to Buildio to assist with plugin performance and bug fixes, including site url, ip address and basic interactions. No sensitive information or keys are sent.</p>
<h3>Privacy and Terms</h3>
<p>For more details on Meta’s and Google’s privacy policies and terms of use, please visit the following links:</p>
<ul>
<li><a href="https://www.facebook.com/about/privacy" rel="nofollow ugc">Meta (Facebook) Privacy Policy</a></li>
<li><a href="https://www.facebook.com/terms.php" rel="nofollow ugc">Meta (Facebook) Terms of Service</a></li>
<li><a href="https://policies.google.com/privacy" rel="nofollow ugc">Google Privacy Policy</a></li>
<li><a href="https://policies.google.com/terms" rel="nofollow ugc">Google Terms of Service</a></li>
<li><a href="https://buildio.dev/privacy" rel="nofollow ugc">Buildio Privacy Policy</a></li>
</ul>
<h3>License</h3>
<p>This plugin is licensed under the GPLv2 or later.</p>


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