Integrates analytics trackers like GA4, Google Ads, and Meta Pixel into WooCommerce for full purchase tracking.

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The Wai Metrics plugin seamlessly integrates external analytics trackers into your WooCommerce site, capturing the complete eCommerce purchase journey—from product views to cart additions, checkout initiation, and final purchase completion. It supports Google Analytics GA4, Google Ads Tag for conversions, and Facebook Meta Pixel. Additionally, Wai incorporates cost-of-goods-sold calculations into its tracking events, allowing for more precise measurement of conversion values against ad spend. This COGS feature is particularly beneficial for stores with significant variations in margins and prices, optimising marketing efforts and ROI by preventing automated bidding strategies from disproportionately targeting higher-priced items.
This plugin helps you quickly setup your conversion trackers and Meta Pixel on your WooCommerce site.
Features include: 
– Google Analytics GA4 Integration: Automatically send page views, product views, cart additions, and checkout events. 
– Facebook Meta Pixel Tracking: Track user engagement and optimize your Facebook advertising campaigns with real-time data. 
– Google Ads Tracking: Enhance ad performance with conversion tracking on order completion. 
– Cost Of Goods Sold: Includes COGS calculations in the “value” or reported metrics. Setup your cost prices on a per product basis. 
– WooCommerce Optimised: Designed specifically for seamless integration into WooCommerce.
GDPR and Privacy: 
The plugin itself does not add any cookies but it does insert the trackers from GA4 and Meta which use cookies of their own and have data privacy concerns. 
This plugin does not currently have cookie concent and GDPR privacy integration. Feature coming soon.
<h3>External Services</h3>
This plugin integrates with the following services when the plugin is configured to do so.
<ol>
<li>
Google Analytics GA4
<ul>
<li>Purpose: Tracks website events incl eCommerce data.</li>
<li>Data Sent: Includes product views, cart additions, purchases, and checkout data.</li>
<li>Privacy Policy: <a href="https://policies.google.com/privacy" rel="nofollow ugc">Google Privacy Policy</a></li>
</ul>
</li>
<li>
Facebook Meta Pixel
<ul>
<li>Purpose: Tracks user behaviour for advertising and marketing analytics.</li>
<li>Data Sent: Includes product views, cart additions, purchases, and checkout data.</li>
<li>Privacy Policy: <a href="https://www.facebook.com/policy.php" rel="nofollow ugc">Meta (Facebook) Privacy Policy</a></li>
</ul>
</li>
<li>
Google Ads Tag
<ul>
<li>Purpose: Tracks user behaviour for Google Ads conversions.</li>
<li>Data Sent: Includes purchase data, order value, and transaction IDs.</li>
<li>Privacy Policy: <a href="https://policies.google.com/technologies/ads" rel="nofollow ugc">Google Ads Policy</a></li>
</ul>
</li>
</ol>

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