keegankelly

Adbot helps you connect and maintain your marketing measurement stack — Google Tag Manager, Google Analytics 4, Google Ads, and Google Search Console — from a single WordPress admin screen.
Features:
<ul>
<li>Guided onboarding wizard.</li>
<li>Google OAuth connection to your Google marketing accounts.</li>
<li>One-click Google Tag Manager container injection (head + body snippet) with an admin-exclusion toggle.</li>
<li>Automated audit of your GTM container (tags, triggers, gaps, a tracking health score).</li>
<li>Optional paid audit-apply feature via Paystack.</li>
</ul>
<h4>External Services</h4>
This plugin sends data to third-party services to provide its functionality. No external requests are made until you explicitly start the connection flow in the plugin UI. The plugin stores an opt-in flag (<code>adbot_consent_given</code>) and refuses to contact any external service until the flag is true.
The plugin communicates only with the Adbot Tracking backend service (<code>https://adbot-tracking-platform.vercel.app</code>). The same API will later be served from <code>https://tracking.adbot.co.za</code> when DNS is migrated; until then the plugin uses the Vercel deployment URL. The Adbot backend then relays authorized requests to the following services on your behalf:
<ul>
<li>Adbot Tracking backend (<code>https://adbot-tracking-platform.vercel.app/api/wp</code>) — the proxy/service your WordPress site talks to. Terms & privacy: https://adbot.co.za</li>
<li>Google OAuth and Google APIs (called server-side by the Adbot backend) — authenticates and accesses the Google services you choose to connect (Tag Manager, Analytics, Ads, Search Console). Terms: https://policies.google.com/terms · Privacy: https://policies.google.com/privacy</li>
<li>Supabase (called server-side by the Adbot backend) — stores the account linkage and encrypted OAuth tokens. Terms: https://supabase.com/terms · Privacy: https://supabase.com/privacy</li>
<li>Paystack (called server-side by the Adbot backend) — processes payments if you enable the paid audit-apply feature. Terms: https://paystack.com/za/terms · Privacy: https://paystack.com/za/terms?q=/privacy</li>
</ul>
Data sent from your WordPress site to the Adbot backend: site URL, site name, WordPress version, admin email (when the site first registers with the backend), and — per feature — the Google container you choose, the audit parameters you run, and the payment reference you verify. The WordPress site never sees, stores, or transmits your Google OAuth tokens directly; those live on the Adbot backend and are encrypted at rest.
<h3>Credits</h3>
<ul>
<li>Adbot brand and logo: © Adbot. Used with permission for the official Adbot plugin.</li>
<li>Google product logos (Tag Manager, Google Analytics, Google Ads, Google Search Console) are trademarks of Google LLC. Used for identification purposes in accordance with Google’s brand guidelines.</li>
</ul>

Adbot Tracking Platform

Connect your Google marketing stack in one click. Inject a Google Tag Manager container and audit your tracking setup. Source code and build tools: ht …

amplitude

Amplitude is a real-time digital analytics platform for both web and mobile, used to analyze visitors’ user behaviors. Amplitude lets businesses understand their customers better, personalize experiences and grow their business with confidence. Learn more at <a href="https://www.amplitude.com/?utm_medium=referral&utm_source=wordpress" rel="nofollow ugc">www.amplitude.com</a>
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Boost your WordPress site engagement and conversions by automatically sending analytics data to Amplitude—no developer required. Our new free, one-click plugin ( Beta edition ) enables teams to easily analyze web visitor data and run A/B testing in Amplitude so they can make data-driven decisions about their WordPress site. Use the Amplitude for WordPress plugin to build your most engaging web experience.
Amplitude gives you automated insights into your top-performing channels, campaigns, and pages. Use these insights to understand how web performance impacts your business and improve conversions. With our built-in templates and collaboration tools, Amplitude makes it easy for teams to generate analysis and share insights about your customers with your teams.
The Amplitude for WordPress plugin also offers advanced features—including behavioral segmentation, Session Replay and a customer data platform —to elevate your site performance. Using our all-in-one plugin, you can:
<ul>
<li>Unlock audience segments based on visitor behaviors that you can use in your marketing campaigns.</li>
<li>Run A/B tests to understand how content and copy changes can improve conversion</li>
<li>Use Session Replay to quickly diagnose issues and understand holistic site health.</li>
<li>Personalize and target audiences with synced data using our customer data platform</li>
</ul>
Go beyond the basics of Google Analytics (GA)—without the hassle of migration—using Amplitude’s no-code set-up and powerful features to grow your business.
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Key features include:
<ul>
<li>Seamless integration: Easily connect your WordPress site to Amplitude’s Digital Analytics Platform without touching a line of code.</li>
<li>Out-of-the-box event tracking: Start tracking key metrics—page views, sessions, clicks, and more—on day one to immediately understand site performance.</li>
<li>Real-time insights: Access real-time data on user behavior, conversion rates, and engagement directly from your Amplitude dashboard.</li>
<li>User journeys: Understand your audiences’ journeys through your site to optimize pathways for engagement and conversions.</li>
<li>A/B Testing: Improve your website conversion by easily testing messaging, images, and CTAs in a few simple clicks.</li>
<li>Session Replay: Watch playbacks of user paths on your website to connect quantitative and qualitative insights and understand the bigger picture.</li>
<li>Retention analysis: Pair audience segments (cohorts) with retention reports to keep users coming back.</li>
<li>Feature optimization: Identify which features and pages drive engagement and which need improvement.</li>
<li>Behavioral cohorts: Dig into your data with behavioral segmentation capabilities and engage with those segments using our many marketing integrations.</li>
<li>Audience engagement: Build audience lists based on web visitor behaviors and personalize campaigns using behavioral insights</li>
<li>Collaborative analytics: Share insights across your team with built-in collaboration tools.</li>
</ul>
Simply put, Amplitude’s Digital Analytics Platform is the most complete solution for small teams. Our platform is both easy to use and powerful, helping you grow your business with data-driven confidence.
Thousands of small businesses as well as leading companies such as Paypal, Dropbox, eBay, and Coursera all use Amplitude to take action and drive growth with Amplitude.
“The power of Amplitude is the ability to answer one question, which leads to another question, which leads to more questions. Within moments, marketers can make this self-serve journey and find the direction they should take.”
— Anish Jariwala, Sr. Director, Marketing Strategy and Operations at Coursera
Whether you’re looking to improve user experiences, increase conversions, or boost engagement, the Amplitude for WordPress plugin provides the data and insights critical for success.
As always, we’re here to help! If you experience any issues or have questions not addressed by the FAQ below, don’t hesitate to contact us at <a href="mailto:plugins@amplitude.com" rel="nofollow ugc">plugins@amplitude.com</a>.
<h3>Elevate your WordPress site with data-driven insights</h3>
Make data-driven decisions to improve your WordPress site with Amplitude’s Digital Analytics Platform. For more information on getting started and maximizing your use of Amplitude, visit our documentation and support resources <a href="https://help.amplitude.com/hc/en-us" rel="nofollow ugc">here</a>.
<h3>Terms, Conditions, and Disclosures</h3>
Amplitude may collect user data about your usage of our plugin. Please see our <a href="amplitude.com/privacy" rel="nofollow ugc">privacy policy</a> to understand our policies and practices regarding the information that we collect.
Your use of the <a href="https://amplitude.com" rel="nofollow ugc">Amplitude Services</a> is subject to the terms and conditions of the relevant <a href="https://amplitude.com/legal" rel="nofollow ugc">customer agreement</a> that you have executed with Amplitude, unless you have entered into a written master subscription agreement with Amplitude, in which case the most recent written master subscription agreement will govern your use of the Amplitude Services.

Amplitude – Analytics, Session Replay, A/B testing and CDP for your website

Grow your website with confidence using our award winning digital analytics platform now available on WordPress

Adbot Tracking Platform vs Amplitude – Analytics, Session Replay, A/B testing and CDP for your website