keegankelly

Adbot helps you connect and maintain your marketing measurement stack — Google Tag Manager, Google Analytics 4, Google Ads, and Google Search Console — from a single WordPress admin screen.
Features:
<ul>
<li>Guided onboarding wizard.</li>
<li>Google OAuth connection to your Google marketing accounts.</li>
<li>One-click Google Tag Manager container injection (head + body snippet) with an admin-exclusion toggle.</li>
<li>Automated audit of your GTM container (tags, triggers, gaps, a tracking health score).</li>
<li>Optional paid audit-apply feature via Paystack.</li>
</ul>
<h4>External Services</h4>
This plugin sends data to third-party services to provide its functionality. No external requests are made until you explicitly start the connection flow in the plugin UI. The plugin stores an opt-in flag (<code>adbot_consent_given</code>) and refuses to contact any external service until the flag is true.
The plugin communicates only with the Adbot Tracking backend service (<code>https://adbot-tracking-platform.vercel.app</code>). The same API will later be served from <code>https://tracking.adbot.co.za</code> when DNS is migrated; until then the plugin uses the Vercel deployment URL. The Adbot backend then relays authorized requests to the following services on your behalf:
<ul>
<li>Adbot Tracking backend (<code>https://adbot-tracking-platform.vercel.app/api/wp</code>) — the proxy/service your WordPress site talks to. Terms & privacy: https://adbot.co.za</li>
<li>Google OAuth and Google APIs (called server-side by the Adbot backend) — authenticates and accesses the Google services you choose to connect (Tag Manager, Analytics, Ads, Search Console). Terms: https://policies.google.com/terms · Privacy: https://policies.google.com/privacy</li>
<li>Supabase (called server-side by the Adbot backend) — stores the account linkage and encrypted OAuth tokens. Terms: https://supabase.com/terms · Privacy: https://supabase.com/privacy</li>
<li>Paystack (called server-side by the Adbot backend) — processes payments if you enable the paid audit-apply feature. Terms: https://paystack.com/za/terms · Privacy: https://paystack.com/za/terms?q=/privacy</li>
</ul>
Data sent from your WordPress site to the Adbot backend: site URL, site name, WordPress version, admin email (when the site first registers with the backend), and — per feature — the Google container you choose, the audit parameters you run, and the payment reference you verify. The WordPress site never sees, stores, or transmits your Google OAuth tokens directly; those live on the Adbot backend and are encrypted at rest.
<h3>Credits</h3>
<ul>
<li>Adbot brand and logo: © Adbot. Used with permission for the official Adbot plugin.</li>
<li>Google product logos (Tag Manager, Google Analytics, Google Ads, Google Search Console) are trademarks of Google LLC. Used for identification purposes in accordance with Google’s brand guidelines.</li>
</ul>

Adbot Tracking Platform

Connect your Google marketing stack in one click. Inject a Google Tag Manager container and audit your tracking setup. Source code and build tools: ht …

Ronald Huereca

Marco Pereirinha

ruskinconsulting

Leon Hitchens

Integrate Google Tag Manager into your website.
The great thing about Google Tag Manager (GTM) is that you are able to gather most of your tracking scripts in one place. You can then fire these scripts whenever you want, specified by the rules you set up. This sounds great, right? Well it is. The only problem is that sometimes it takes a bit of implementing to set these rules up. This implementation can either be setting a dataLayer variable in the dataLayer before the tag manager script is loaded, or pushing a HTML event handler with the variable “event” to the dataLayer when a button is clicked. The problem is that this isn’t always that easy to do when you don’t have the ability/access to add the code to your site.
This is where the Metronet Tag Manager plugin shines. It really unlocks the power of the dataLayer so you can easily set macros and firing rules on almost any element.
This plugin lets you:
<ul>
<li>Easily add as many dataLayer variables on a per-post and per-page basis as you need.</li>
<li>The plugin already gives you six predefined dataLayer variables that you can change/remove or test the system with. These will be loaded on all pages and posts.</li>
<li>Set up separate dataLayer variables for pages that aren’t posts or pages (like archives etc).</li>
<li>Lets you easily add a HTML event handler to any content link with the GTM TinyMCE button in the WYSIWYG.</li>
<li>Lets you add your own unique ID or a class to each content link with the GTM TinyMCE button in the WYSIWYG.</li>
</ul>
Please note that for this plugin to work there is a slight customization that is needed. WordPress doesn’t let you load scripts straight after the opening tag which is where the GTM script needs to be placed to work correctly. To fix this you need to add <code><?php do_action( 'body_open' ); ?></code> just after the <code><body></code> tag and that’s it.
<blockquote>
Note, if you are using WordPress 5.2. and up, contact your theme developer and ask them to insert <code><?php wp_body_open(); ?></code> just after the opening body tag of their theme. Here is some code to <a href="https://gist.github.com/ronalfy/6b7f43e70e644320aba67d1876a0aeff" rel="nofollow ugc">show the theme developer to make it compatible with Metronet Tag Manager</a>.
</blockquote>
Please let us know if you have any feature requests or if you have any issues with this plugin.
Below are a couple of resources you might find valuable if you are new to Google Tag Manager
Official Google Tag Manager website 
https://developers.google.com/tag-manager/
Tracking Google Analytics Events with Google Tag Manager 
http://moz.com/ugc/tracking-google-analytics-events-with-google-tag-manager
Make Analytics Better with Tag Management and a Data Layer 
http://cutroni.com/blog/2012/05/14/make-analytics-better-with-tag-management-and-a-data-layer/
<h3>Filtering Variables</h3>
If you choose to place variable values inside percentage signs (e.g., %replace_test%), you can filter these as necessary.
Here’s an example:
<pre><code>add_filter( 'gtm_replace_test', 'gtm_replace_test', 10, 3 );
function gtm_replace_test( $total_match, $match, $post_id ) {
 return "replaced with content";
}
</code></pre>
The filter name is <code>gtm_</code> with the suffix of <code>replace_test</code>, since that content is inbetween the percentage signs.

Metronet Tag Manager

Simple, unobtrusive - great plugin. 

And whenver i see the name i always think
"If young metro don't trust you?"

This plugin is awesome

The plugin is helpful with installing Google Tag Manager. Works on WordPress multisite websites. The plugin is simple, straightforward, and more secure than a simple "insert headers or footers" plugin. 

Easily Add GTM to any Website

Integrate Google Tag Manager into  your website.

Adbot Tracking Platform vs Metronet Tag Manager