keegankelly

<p>Adbot helps you connect and maintain your marketing measurement stack — Google Tag Manager, Google Analytics 4, Google Ads, and Google Search Console — from a single WordPress admin screen.</p>
<p>Features:</p>
<ul>
<li>Guided onboarding wizard.</li>
<li>Google OAuth connection to your Google marketing accounts.</li>
<li>One-click Google Tag Manager container injection (head + body snippet) with an admin-exclusion toggle.</li>
<li>Automated audit of your GTM container (tags, triggers, gaps, a tracking health score).</li>
<li>Optional paid audit-apply feature via Paystack.</li>
</ul>
<h4>External Services</h4>
<p>This plugin sends data to third-party services to provide its functionality. <strong>No external requests are made until you explicitly start the connection flow in the plugin UI.</strong> The plugin stores an opt-in flag (<code>adbot_consent_given</code>) and refuses to contact any external service until the flag is true.</p>
<p>The plugin communicates <strong>only</strong> with the Adbot Tracking backend service (<code>https://adbot-tracking-platform.vercel.app</code>). The same API will later be served from <code>https://tracking.adbot.co.za</code> when DNS is migrated; until then the plugin uses the Vercel deployment URL. The Adbot backend then relays authorized requests to the following services on your behalf:</p>
<ul>
<li><strong>Adbot Tracking backend</strong> (<code>https://adbot-tracking-platform.vercel.app/api/wp</code>) — the proxy/service your WordPress site talks to. Terms & privacy: https://adbot.co.za</li>
<li><strong>Google OAuth and Google APIs</strong> (called server-side by the Adbot backend) — authenticates and accesses the Google services you choose to connect (Tag Manager, Analytics, Ads, Search Console). Terms: https://policies.google.com/terms · Privacy: https://policies.google.com/privacy</li>
<li><strong>Supabase</strong> (called server-side by the Adbot backend) — stores the account linkage and encrypted OAuth tokens. Terms: https://supabase.com/terms · Privacy: https://supabase.com/privacy</li>
<li><strong>Paystack</strong> (called server-side by the Adbot backend) — processes payments if you enable the paid audit-apply feature. Terms: https://paystack.com/za/terms · Privacy: https://paystack.com/za/terms?q=/privacy</li>
</ul>
<p>Data sent from your WordPress site to the Adbot backend: site URL, site name, WordPress version, admin email (when the site first registers with the backend), and — per feature — the Google container you choose, the audit parameters you run, and the payment reference you verify. The WordPress site never sees, stores, or transmits your Google OAuth tokens directly; those live on the Adbot backend and are encrypted at rest.</p>
<h3>Credits</h3>
<ul>
<li>Adbot brand and logo: © Adbot. Used with permission for the official Adbot plugin.</li>
<li>Google product logos (Tag Manager, Google Analytics, Google Ads, Google Search Console) are trademarks of Google LLC. Used for identification purposes in accordance with Google’s brand guidelines.</li>
</ul>


Adbot Tracking Platform

Connect your Google marketing stack in one click. Inject a Google Tag Manager container and audit your tracking setup. Source code and build tools: ht …

Tealium

<h4>Features</h4>
<p>Allows users to easily add the Tealium tag without editing any template files.</p>
<p>A data layer is added to your WordPress website containing:</p>
<ul>
<li>Site name</li>
<li>Site description</li>
<li>Post ID</li>
<li>Post date</li>
<li>Post categories</li>
<li>Post tags</li>
<li>All post meta data, including custom fields</li>
<li>Search terms</li>
<li>Number of search results</li>
<li>Current user role</li>
</ul>
<h4>About Tealium</h4>
<p>Tealium is the leader in enterprise tag management, serving some of the most demanding customers in the world. Tealium’s web-based services make it easy for digital marketers to deploy and manage their third-party vendor tags, and then correlate the data those tags generate into an actionable source. Using Tealium, organizations can streamline their digital marketing operations, improve web site performance, cut costs, and power their big data initiatives. The company differentiates itself through ease of use, scale and performance, and fanatical customer support. Select clients include Petco, A+E Networks, Fox Networks Group, Urban Outfitters, and many more! More than ever, today’s marketers are turning to digital solutions to improve efficiency and results.</p>
<p>Tags – commonly known as tracking pixels – are becoming the data collection mechanism of choice, leaving marketers reliant on them to gather the right data about visitor activity and take action to improve their experience. But the process of deploying and managing vendor tags can be a nightmare for marketers, due to the technical nature associated with tagging, heavy costs, impact on site performance, and the dependence of IT resources to make changes. Tealium puts digital marketers in control of their online solutions, making it easy to add, edit, or remove any vendor without requesting assistance from IT. In addition, Tealium provides a rich source of all of an organization’s digital data to help marketers improve the effectiveness of their customer acquisition campaigns.</p>


Makes integrating WordPress and Tealium easy.



Awesome Plugin

Adds the Tealium tag and creates a data layer/data object for your WordPress site.

Adbot Tracking Platform vs Tealium