Freemius

Sajjad Ali

Pagup

TikTok is one of the most trending applications in today's world of internet buzz as people from different age groups and interests prefer to spend time switching short videos every now and then. Be it the moment of passing time or exploring some cool stuff, TikTok is definitely leading the talk among the Gen-X, Y, Z. Mostly dominated by the young folks, this platform is a perfect time-killer for people of all ages to explore the potential of user-generated content.
TikTok can become a powerful tool for the brands to promote their products smartly through short-span videos by emphasizing the use of smart and user-oriented content. It has the capability to influence the youth by targeting their interests.
This Tiktok Pixel plugin (For TikTok ads) allows you to install your Tiktok pixel properly (between \<head\> \</head\>) on your website to track conversion from your audiences.
<ul>
<li>Enable Tiktok Pixel</li>
<li>Add your Tiktok Pixel ID</li>
<li>Click "Save changes"</li>
<li>Done !</li>
</ul>
<h3>PRO version</h3>
Pro version allows you to add this pixel properly on Woocommerce pages (Products, add to cart, checkout, …)
Also, you have access to a “dev” mode allowing to copy-paste the entire code, including specific events and a META BOX to add strategically Tiktok Event scripts on specific pages.
Once done, you can use <a href="https://chrome.google.com/webstore/detail/pixel-helper/aelgobmabdmlfmiblddjfnjodalhidnn" rel="nofollow ugc">TikTok Pixel Helper</a> (Chrome extension) to check if your landing page is installed correctly and if the conversion event is triggered. If the pixel is installed correctly, it will show the Pixel name and the number of the created conversions under it.
Please refer to <a href="https://ads.tiktok.com/help/article?cid=6667478764454150150" rel="nofollow ugc">TikTok guidelines</a> for more details about TikTok ads.
<h3>ABOUT TIKTOK ADVERTISING</h3>
TikTok app enjoyed over 1.1 billion installs as at March 2019. Users downloaded it more than 660 million times in 2018 alone, with a further 188 million downloads during Q1 2019. More than 500 million people globally use TikTok each month.
ARE TIKTOK ADS RIGHT FOR YOUR BUSINESS?
TikTok is probably the next Snapchat or Instagram. Indeed, research indicates that around two-thirds of TikTok users/followers are under 30 years old. We'd normally expect to find the under-30 demographic on Instagram or Snapchat.
TikTok presents an enormous opportunity to advertisers. Not only has TikTok surpassed Twitter and Snapchat in popularity but it's also less saturated with ads than its older counterparts. The visual app—which allows users to edit and share 15-second videos with built-in filters, effects, and music—has truly shaken up the marketing world with its unprecedented virality.
In early 2019, the app launched a beta version of its ads offering. Since then, big names like Grubhub, Nike, Fenty Beauty, and Apple Music have used TikTok ads to promote products in unique, visually compelling campaigns. With advanced targeting and unique ad creation features, the TikTok Ads platform is unlike many of its predecessors. When used effectively, it can help you tap into one of the most lucrative pools of users.
HOW CAN BRANDS USE TIKTOK?
There are three main ways that brands can market on TikTok:
<ul>
<li>They can create their own channel and upload relevant videos through their channel</li>
<li>They can work with influencers, to spread content to a broader audience</li>
<li>They can pay to advertise on Tiktok.</li>
</ul>
No need to say that TikTok Videos are an enormous opportunity for advertisers to market their products and services to the young generation. As the platform hosts millions of young people worldwide, it opens the door for the marketers to creatively reach out to the new world of influencers.
SO WHAT IS THERE TO KNOW ABOUT TIKTOK'S CURRENT AD PRODUCTS?
The TikTok is gradually rolling out new updates to support a wide range of TikTok advertising formats on its platform to offer a great advantage to marketers as well as audiences who tend to come to the platform to socio-entertain themselves.
For the moment, there is currently only one ad unit: the standard in-feed video ad. Given TikTok is a feed of short video clips, this format makes the most sense, as the platform introduces its user base to ads in-feed.
With these in-feed video ads, there are three action models:
<ul>
<li>Cost Per View : The cost per view model will require advertisers to pay when users view their ad. It is limited to 6 seconds time frame.</li>
<li>Cost Per Impression (CPM): This model will require advertisers to pay when their ads appear on the Tik-Tok feed.</li>
<li>Cost Per Click : This is the more opted approach for advertisers as they will be only charged once the user clicks on their ad.</li>
</ul>
For targeting, TikTok ads offers age, gender, and state-level geo-targeting, and the company has also promised interest, behavioral, more granular demo targeting over time. This ad appears instantly when a user opens the app, bringing your message front and center. You can then drive users to an internal or external destination.
You can also create custom audiences, such as CRM lists, and you can white list or blacklist the audiences.
WHAT ARE THE OPTIONS WITHIN TIKTOK ADVERTISING?
Currently, TikTok's commercial platform is only available in beta mode for select companies. However, the self-serve ads will be accessible to all shortly. When this happens, companies will have six options to choose from:
<ul>
<li>Hashtag Challenge</li>
<li>Brand Takeover</li>
<li>In-feed native video</li>
<li>Top View</li>
<li>Branded Lenses / Effect</li>
<li>Custom Influencer</li>
</ul>
More <a href="https://www.deptagency.com/story/a-new-advertising-opportunity-has-arrived-copy/" rel="nofollow ugc">details</a>:
Enjoy !

Add Tiktok Pixel for Tiktok ads (+Woocommerce)

Add Tiktok Pixel allows you to install Tiktok pixel properly on your website to track conversion & maximize ROI by ensuring your most important au …

Conversios

All-in-one WooCommerce tracking – Google Analytics (GA4), Google Ads, Meta Ads, Microsoft Ads, and server-side CAPI in minutes (no code setup).
Conversios Plugin connects Google Analytics 4 (GA4), Google Ads, Microsoft Ads, Meta Pixel (Facebook), TikTok,snapchat and more. It automatically tracks purchase tracking and 15+ eCommerce events (purchase, add_to_cart, view_item, begin_checkout). For higher accuracy, Server-Side Tracking (Pro) and Conversions API (CAPI) (Pro) are available, and Google Ads Dynamic Remarketing is supported.
Sync products to Google Merchant Center, Microsoft Merchant Center, Meta Catalog, and TikTok, and launch or manage campaigns inside WordPress. Includes Consent Mode v2, lightweight performance, and full WooCommerce HPOS compatibility.
Trusted by 60,000+ stores to boost attribution accuracy, ROAS, and growth without custom code.
<h3>Walkthrough Video</h3>
Watch the full Conversios setup walkthrough covering GA4 tracking, Google Ads conversions, Meta Pixel + CAPI, Microsoft Ads UET, and product feed syncing.
<iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/Kryym-l2ASs?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
<h3>Customer Feedback</h3>
“Outstanding support. Setup was quick and issues were resolved efficiently.” 
<a href="https://wordpress.org/support/topic/great-plugin-and-excellent-support-326/" rel="ugc">@sajava</a>
“Essential for e-commerce at scale; helped us move to managed first-party tracking and keep revenue reporting in sync across platforms and POS.” 
<a href="https://wordpress.org/support/topic/highly-recommended-plugin-excellent-support-essential-for-e-commerce/" rel="ugc">@boomstudio</a>
<h3>Key Benefits</h3>
<ul>
<li>
Google Analytics 4 (GA4) Enhanced Tracking: Automatically tracks 15+ eCommerce events including purchase, view_item, add_to_cart, begin_checkout, sign_up, view_cart, select_item, add_payment_info, and more, with no manual configuration.
</li>
<li>
Google Ads Remarketing Tag (Free): Add the remarketing tag to build audiences for Google Ads campaigns.
</li>
<li>
Google Ads Purchase Conversion Tracking <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">(Pro)</a>: Set up accurate purchase conversions. Enhanced conversions supported.
</li>
<li>
Microsoft Ads Purchase Conversion Tracking (Free): Track UET purchase conversions for WooCommerce checkout.
</li>
<li>
Microsoft Merchant Center Product Feeds: Sync WooCommerce products for Microsoft/Bing Shopping.
</li>
<li>
Meta Pixel and Conversions API (CAPI) <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">(Pro)</a>: Improve attribution accuracy with browser-side Meta Pixel and server-side CAPI for Facebook and Instagram.
</li>
<li>
Server-Side Tracking for Enhanced Accuracy <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">(Pro)</a>: Maintain reliable tracking on iOS and Safari, and on ad-blocked traffic with server-side events.
</li>
<li>
Real-Time Multi-Channel Product Feed Sync: Sync products with Google Merchant Center, Microsoft Merchant Center, Meta Catalog, and TikTok.
</li>
<li>
In-Dashboard Reporting: General GA4 reports in Free. eCommerce, Google Ads, and Meta reports in <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">Pro</a>.
</li>
<li>
Consent Mode v2 for Privacy Compliance: Built-in support for GDPR and CCPA and popular CMPs. WooCommerce HPOS compatible and performance-optimized.
</li>
</ul>
<h3>Analytics and Ads Reports</h3>
<ul>
<li>
General Reports (GA4) (Free): Sessions, new users, average session duration, bounce rate, and top pages. Useful for quick audience and content insights inside WordPress.
</li>
<li>
Ecommerce Reports (GA4) <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">(Pro)</a>: Product and revenue performance, checkout and purchase metrics, and key eCommerce event trends for WooCommerce.
</li>
<li>
Google Ads Reports <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">(Pro)</a>: Conversion counts and values attributed to Google Ads, with breakdowns to help validate purchase conversion tracking.
</li>
<li>
Facebook (Meta) Reports <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">(Pro)</a>: Pixel and CAPI event summaries to verify purchases and other key events from Meta.
</li>
</ul>
<h3>Free Features</h3>
<ul>
<li>
Google Analytics 4 (GA4) Tracking: Track eCommerce events like purchases, add_to_cart and form submissions automatically with GA4 integration (15+ events supported).
</li>
<li>
Google Ads Remarketing Tag: Adds the Google Ads remarketing tag to build audiences for campaigns in WooCommerce.
</li>
<li>
Ecommerce and Lead Generation Tracking: Add pixels to measure interactions and build audiences across:
<ul>
<li>Google Analytics (GA4): Track key eCommerce and lead gen events.</li>
<li>Facebook (Meta): Use the Meta Pixel for ad tracking and conversion optimization.</li>
<li>TikTok: Track user activity and optimize campaigns with the TikTok Pixel.</li>
<li>Snapchat: Measure engagement and improve Snapchat ad performance with the Snapchat Pixel.</li>
<li>Pinterest: Track Pinterest ads and user interactions with the Pinterest Tag.</li>
<li>LinkedIn: Track interactions and optimize campaigns with the LinkedIn Insight Tag.</li>
<li>Microsoft UET (Universal Event Tracking): Captures site events for Microsoft Ads reporting and remarketing.</li>
<li>X (Twitter): X Pixel for website measurement and audience building.</li>
</ul>
</li>
<li>
Heatmap and Session Recording Integrations:
<ul>
<li>Clarity: Session recordings and heatmaps from Microsoft Clarity.</li>
<li>Hotjar: Session replays, heatmaps and feedback polls from Hotjar.</li>
<li>Crazy Egg: Heatmaps and scrollmaps from Crazy Egg.</li>
</ul>
</li>
<li>
Product Feed Syncing:
<ul>
<li>Google Merchant Center: Sync WooCommerce products for Google Shopping ads.</li>
<li>Microsoft Merchant Center: Automatically sync products for Microsoft/Bing Shopping.</li>
<li>Meta Catalog (Instagram): Sync products to Meta Catalog for Instagram and Facebook Shops.</li>
<li>TikTok: Sync product feeds with TikTok Catalog for eCommerce ads and promotions.</li>
</ul>
</li>
<li>
Reporting:
<ul>
<li>Google Analytics General Reports: Generate insights on audience behavior, conversion trends, and top-performing pages through Google Analytics reports.</li>
</ul>
</li>
</ul>
Have a look at the full feature list over <a href="https://www.conversios.io/docs/woocommerce/all-in-one-plugin/features/?utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">here</a>.
<h3>Pro Features</h3>
<ul>
<li>Server-side tracking (SST): Improves accuracy on Safari and iOS and on ad blocked traffic. Supports GA4 server events, Google Ads enhanced conversions, Meta Conversions API (CAPI) and Snapchat CAPI.</li>
<li>Meta Conversions API (CAPI): Server-side delivery to improve event match quality and attribution for Facebook and Instagram.</li>
<li>Snapchat Conversions API (CAPI): Server-side events for more reliable Snapchat Ads attribution.</li>
<li>Google Ads purchase conversion tracking: Includes enhanced conversions support for higher match rates. 
Google Ads: Enable the remarketing tag (Free). For purchase conversions (Pro), add your Conversion ID and Conversion Label; optionally enable enhanced conversions.</li>
<li>GA4 eCommerce and Ads reports: Advanced GA4 eCommerce reports plus Google Ads and Meta reports inside WordPress.</li>
<li>White-label PDF reports: Export branded reports for clients and stakeholders.</li>
<li>Advanced event controls and custom mappings: Fine-grained options for enabling, disabling and customizing events.</li>
</ul>
Have a look at the full feature list over <a href="https://www.conversios.io/docs/woocommerce/all-in-one-plugin/features/?utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">here</a>.
Are you interested in buying the <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">Pro version</a>? Come and visit us <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">here</a>.
<h3>Why Choose Conversios</h3>
Conversios is an all-in-one WooCommerce analytics and ads tracking plugin built for accuracy and speed. Set up GA4 and purchase conversion tracking for Google Ads <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">(Pro)</a> and Microsoft Ads (Free) without code. Improve measurement with server-side tracking (Pro) and Conversions API <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">(Pro)</a>, and stay compliant with Consent Mode v2.
Sync products to Google Merchant Center, Microsoft Merchant Center, Meta Catalog and TikTok, and view key GA4 reports inside WordPress and Woocommerce. The plugin is lightweight and WooCommerce HPOS compatible.
Trusted by 60,000+ stores to improve attribution, boost ROAS and scale with reliable, cross-platform insights.
<h3>Pro User Perks</h3>
<ul>
<li>Priority support: Faster responses for Pro feature inquiries. Reach us at <a href="mailto:support@conversios.io" rel="nofollow ugc">support@conversios.io</a> or on <a href="https://wa.me/917284854854" rel="nofollow ugc">WhatsApp</a>.</li>
<li>Onboarding assistance: Guidance for GA4, product feeds, server-side tracking and ad integrations. No code required.</li>
<li>Faster resolutions: Most tickets are resolved within 24 hours.</li>
<li>White-label PDF reports: Export branded reports for clients and internal stakeholders.</li>
</ul>
<h3>Privacy Policy</h3>
You can view our detailed privacy policy <a href="https://www.conversios.io/privacy-policy/?utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">here</a>.
<h3>Compatibility</h3>
Conversios is compatible with the following major plugins:
<ul>
<li>Perfect Brands for WooCommerce for the Product Feed process</li>
<li>YITH WooCommerce Brands for Product Feed process</li>
<li>WooCommerce Brands for Product Feed Process</li>
<li>YITH Multi-Currency Switcher for WooCommerce</li>
<li>YITH Custom Thank You Page for WooCommerce</li>
<li>Multi-currency plugins like WOOCS, CURCY, WBW Currency Switcher</li>
<li>Consent Management Platforms like CookieYes, GDPR Cookie Compliance, Real Cookie Banner, and CookieBot CMP for Consent mode v2</li>
<li>Lead generation plugins like Contact Form 7, Ninja Forms, Formidable, Wp Forms, Gravity Form</li>
</ul>

Conversios: Google Analytics (GA4), Google Ads, Conversion and Analytics Tracking for Multi-Channels

I am on free version and mainly use it to provide EEC to analytics. 
Plugin has some issues linking to accounts when running in FireFox, but Chrome works fine. Support is also helpful and responsive.

Works well

It's one thing to offer a paid version, I get it, people like to be paid for their work. But to offer a free version for years and then take away those features...that just doesn't sit well with me. I've removed it from all of my clients' sites, it's relatively easy to set up these Events on your own with a little code or Google Tag Manager.

Free version is now useless

Track GA4 Analytics, Google Ads, Microsoft Ads, and Conversion with server-side tracking (CAPI), dynamic remarketing, & product feeds for WooCommerce.

Add Tiktok Pixel for Tiktok ads (+Woocommerce) vs Conversios: Google Analytics (GA4), Google Ads, Conversion and Analytics Tracking for Multi-Channels