Alex Godlewski

<p>AG Data for PostHog connects your WooCommerce store to <a href="https://posthog.com" rel="nofollow ugc">PostHog</a> — the open-source product analytics platform. Track the complete customer journey from first click to lifetime value, all within PostHog.</p>
<h4>Why AG Data?</h4>
<p>Most WooCommerce analytics plugins give you pageviews and basic events. AG Data gives you a <strong>full marketing attribution engine</strong> — first-touch/last-touch UTM tracking, ad click ID capture (Google, Meta, TikTok, Microsoft, LinkedIn), server-side first-party cookies that survive Safari ITP, and automatic LTV enrichment on every person profile.</p>
<h4>Key Features</h4>
<p><strong>Server-Side Event Tracking</strong></p>
<ul>
<li>Order Completed, Order Refunded, Order Status Changed</li>
<li>Deduplication prevents double-counting</li>
<li>Blocking API calls ensure delivery before marking as tracked</li>
<li>Works with all payment gateways and checkout flows</li>
</ul>
<p><strong>Frontend Event Tracking</strong></p>
<ul>
<li>Product Viewed, Product List Viewed, Products Searched</li>
<li>Product Added / Removed (classic and block-based carts)</li>
<li>Cart Viewed, Checkout Started</li>
<li>Product Clicked, Coupon Applied / Removed, Payment Info Entered</li>
<li>Works without jQuery — block themes fully supported</li>
</ul>
<p><strong>Marketing Attribution Engine</strong></p>
<ul>
<li>Captures UTM parameters and ad click IDs (gclid, fbclid, ttclid, msclkid, li_fat_id)</li>
<li>Server-side first-party cookies bypass Safari ITP 24-hour restriction</li>
<li>First-touch and last-touch attribution persisted to every order</li>
<li>Days-to-conversion and session count tracking</li>
<li>Falls back to WooCommerce 8.5+ native attribution when cookies are unavailable</li>
<li>Attribution data included in all PostHog order events</li>
</ul>
<p><strong>Identity Stitching</strong></p>
<ul>
<li>Reads PostHog JS SDK cookie server-side for seamless funnel connection</li>
<li>Browser <code>posthog.identify()</code> for logged-in users</li>
<li>Server-side <code>$identify</code> with <code>$anon_distinct_id</code> merges anonymous and known profiles</li>
<li>PostHog funnels work end-to-end: Landing Page <span aria-hidden="true" class="wp-exclude-emoji">→</span> Checkout Started <span aria-hidden="true" class="wp-exclude-emoji">→</span> Order Completed</li>
</ul>
<p><strong>LTV Person Enrichment</strong></p>
<ul>
<li><code>total_orders</code>, <code>lifetime_value</code>, <code>avg_order_value</code>, <code>last_order_date</code> updated on every purchase</li>
<li><code>first_order_date</code>, <code>acquisition_source</code>, <code>acquisition_medium</code>, <code>acquisition_campaign</code> set once via <code>$set_once</code></li>
<li>Build PostHog cohorts like “Customers with LTV > $500 acquired from Google Ads”</li>
</ul>
<p><strong>GDPR / Consent Management</strong></p>
<ul>
<li>Optional consent mode: starts PostHog opted-out with memory-only persistence</li>
<li>Exposes <code>aphaOptIn()</code> / <code>aphaOptOut()</code> JavaScript functions</li>
<li>Built-in support for CookieYes and Complianz consent management platforms</li>
</ul>
<p><strong>WooCommerce Compatibility</strong></p>
<ul>
<li>HPOS (High-Performance Order Storage) compatible</li>
<li>Cart and Checkout Blocks compatible</li>
<li>Classic and block checkout flows supported</li>
<li>Reverse proxy support for first-party tracking domains</li>
</ul>
<h4>Requirements</h4>
<ul>
<li>WordPress 5.8+</li>
<li>WooCommerce 7.0+</li>
<li>PHP 7.4+</li>
<li>A PostHog account (free tier available at posthog.com)</li>
</ul>
<h3>External services</h3>
<p>This plugin connects to PostHog, a third-party product analytics service, to send your store’s analytics and e-commerce event data. This connection is required for the plugin to work — its entire purpose is to record analytics in PostHog. No data is sent until you enter a PostHog Project API key in the plugin settings.</p>
<p>What PostHog is used for:</p>
<ul>
<li>Receiving server-side e-commerce events (Order Completed, Order Refunded, Order Status Changed).</li>
<li>Receiving frontend browsing events (Product Viewed, Cart Viewed, Checkout Started, and similar) via the PostHog JavaScript SDK, which is loaded on your site’s pages from your configured PostHog host.</li>
<li>Storing person profiles enriched with order/LTV data and marketing attribution data.</li>
</ul>
<p>What data is sent, and when:</p>
<ul>
<li>While a visitor browses your store, the PostHog JavaScript SDK captures pageviews and browsing events. This includes page URLs, referrer, UTM parameters, ad click IDs (gclid, fbclid, ttclid, msclkid, li_fat_id), and a PostHog-generated anonymous identifier.</li>
<li>When an order is placed, refunded, or changes status, the plugin sends order data from your server — order ID, totals, currency, line items, payment and shipping method, and billing/shipping country. For logged-in users, a WordPress-based identifier and the customer email may also be sent so anonymous and known profiles can be merged.</li>
<li>Requests are sent to the PostHog host you configure in the settings (PostHog US Cloud, PostHog EU Cloud, or your own self-hosted/proxy URL).</li>
</ul>
<p>Service provider: PostHog Inc.<br />
Terms of Service: https://posthog.com/terms<br />
Privacy Policy: https://posthog.com/privacy</p>


AG Data for PostHog

PostHog Analytics for WooCommerce. Server-side event tracking, marketing attribution engine, identity stitching, and LTV enrichment.

Freemius

Krzysztof Planeta

<p>WP Full Picture is a tracking manager for WordPress and WooCommerce.</p>
<p>It lets you install tracking tools, display a GDPR-compliant consent banner and block tracking until visitors give their consent.</p>
<p>WP Full Picture replaces:</p>
<ul>
<li>Tracking plugins, like PixelYourSite, Pixel Manager for WooCommerce or Google Site Kit,</li>
<li>GTM plugins, like GTM4WP,</li>
<li>Consent Management Platforms, like CookieBot, CookieYes, Complianz and others.</li>
</ul>
<h3>🎁 WHAT’S INCLUDED</h3>
<ul>
<li>16 ready-to-use integrations with tools like Google Analytics, Google Ads, Meta Pixel, and more</li>
<li>Built-in, pre-configured consent banner</li>
<li>Google Consent Mode v2 and Microsoft UET Consent Mode support</li>
<li>Google Tag Manager integration</li>
<li>Comprehensive WooCommerce tracking<br />
…and much more</li>
</ul>
<h3>🧩 INTEGRATIONS</h3>
<p>Connect all your favorite tracking and analytics tools in minutes — no coding, no chaos.</p>
<p>WP Full Picture comes with ready-to-use integrations that help you understand your visitors, optimize your campaigns, and grow your business — all while staying compliant.</p>
<ul>
<li>Google Analytics <a href="https://wpfullpicture.com/module/google-analytics-integration-for-wordpress/" rel="nofollow ugc">learn more</a></li>
<li>Google Ads <a href="https://wpfullpicture.com/module/google-ads/" rel="nofollow ugc">learn more</a></li>
<li>Meta Pixel <a href="https://wpfullpicture.com/module/meta-pixel/" rel="nofollow ugc">learn more</a></li>
<li>Pinterest Ads tag <a href="https://wpfullpicture.com/module/pinterest-ads/" rel="nofollow ugc">learn more</a></li>
<li>Hotjar <a href="https://wpfullpicture.com/module/hotjar/" rel="nofollow ugc">learn more</a></li>
<li>Twitter / X <a href="https://wpfullpicture.com/module/x-ads-twitter-ads/" rel="nofollow ugc">learn more</a></li>
<li>Microsoft Advertising <a href="https://wpfullpicture.com/module/microsoft-advertising/" rel="nofollow ugc">learn more</a></li>
<li>Microsoft Clarity <a href="https://wpfullpicture.com/module/microsoft-clarity/" rel="nofollow ugc">learn more</a></li>
<li>LinkedIn Insights Tag <a href="https://wpfullpicture.com/module/linkedin-insight-tag/" rel="nofollow ugc">learn more</a></li>
<li>TikTok Pixel <a href="https://wpfullpicture.com/module/tiktok-pixel/" rel="nofollow ugc">learn more</a></li>
<li>Plausible Analytics <a href="https://wpfullpicture.com/module/plausible-analytics/" rel="nofollow ugc">learn more</a></li>
<li>Matomo <a href="https://wpfullpicture.com/module/matomo/" rel="nofollow ugc">learn more</a></li>
<li>Inspectlet <a href="https://wpfullpicture.com/module/inspectlet/" rel="nofollow ugc">learn more</a></li>
<li>Crazy Egg <a href="https://wpfullpicture.com/module/crazy-egg/" rel="nofollow ugc">learn more</a></li>
<li>PostHog (installation only)</li>
<li>Simple Analytics (installation only)</li>
</ul>
<p>Need something else?</p>
<p>Install more tools with the built-in <a href="https://wpfullpicture.com/module/google-tag-manager/" rel="nofollow ugc">Google Tag Manager integration</a> (advanced) or a <a href="https://wpfullpicture.com/module/custom-scripts/" rel="nofollow ugc">Custom Integrations module</a> (quick and simple).</p>
<p>All tools installed with outhese modules work seamlessly with the built-in consent banner and consent management system — so every tool runs in full compliance.</p>
<h3>🍪 CONSENT BANNER</h3>
<p>WP FP comes with a GDPR-compliant consent banner that just works — no setup headaches, no cookie scans, no limits.</p>
<p>It comes with Google Consent Mode v2 and Microsoft UET Consent Mode built-in, so you can safely collect traffic insights, run ad campaigns and track conversions.</p>
<p>The banner automatically manages all your tracking tools that you installed with WP Full Picture, ensuring your site stays compliant with privacy laws while you keep gathering valuable data.</p>
<p>No complicated setup. No third-party cookie scanners.</p>
<h3>👁️ ADVANCED TRACKING</h3>
<p>With WP Full Picture you can track:</p>
<ul>
<li>WooCommerce events (see below)</li>
<li>Clicks in affiliate links, contact links, buttons and other page elements</li>
<li>Form submissions</li>
<li>Views of popups, ads and pricing tables</li>
<li>Page types, categories, tags</li>
<li>User roles and statuses</li>
<li>and more</li>
</ul>
<p>You can track it with the tools installed with WP FP or push this data to Google Tag Manager’s dataLayer. Whatever you prefer.</p>
<p><strong>[PRO]</strong> With WP Full Picture Pro, you go one step further and unlock business-oriented features like:</p>
<ul>
<li>Server-side tracking with Meta CAPI and Measurement Protocol</li>
<li>Google Tag Gateway via Cloudflare</li>
<li>Advanced Matching / Enhanced conversions tracking</li>
<li>Custom events builder</li>
<li>Visitor scoring (for measuring the quality of traffic sources)</li>
<li>Metadata tracking</li>
<li>JavaScript error tracking</li>
<li>and more</li>
</ul>
<h3>🛒 WOOCOMMERCE TRACKING</h3>
<p>WP Full Picture tracks all major WooCommerce events in 14 tracking tools, including Google Analytics, Google Ads, Meta Pixel, and Google Tag Manager.</p>
<p>It tracks key actions like:</p>
<ul>
<li>Product views and list views</li>
<li>Additions to cart</li>
<li>Starting checkout</li>
<li>Completed purchases</li>
<li>Coupon usage and more</li>
</ul>
<p>Every event includes detailed product information for accurate conversion tracking and smarter ad targeting.</p>
<p><strong>[PRO]</strong> The Pro version adds:</p>
<ul>
<li>Status-based order tracking (for higher accuracy)</li>
<li>Server-side tracking with Meta Capi and Measurement Protocol (to better avoid ad blockers)</li>
<li>Enhanced conversions and advanced matching (for better conversion attribution and ad optimisation)</li>
</ul>
<h3>📈 STATISTICS IN WP ADMIN</h3>
<p>With WP Full Picture, you can embed reports with statistics from Google Looker Studio, Databox, and other BI platforms – directly in your WP admin.</p>
<h3>💎 WP FULL PICTURE FREE vs PRO</h3>
<p><a href="https://wpfullpicture.com/free-vs-pro/" rel="nofollow ugc">See Free vs Pro comparison</a></p>
<p><a href="https://wpfullpicture.com/is-wp-full-picture-for-you/" rel="nofollow ugc">Quizz: Check if Pro is for you</a></p>


Tracking and Consent Manager – WP Full Picture

All-in-one tracking and consent management. Use Google Analytics, Google Ads, Meta Pixel, and more - without breaking privacy laws.

AG Data for PostHog vs Tracking and Consent Manager – WP Full Picture