Alex Godlewski

<p>AG Data for PostHog connects your WooCommerce store to <a href="https://posthog.com" rel="nofollow ugc">PostHog</a> — the open-source product analytics platform. Track the complete customer journey from first click to lifetime value, all within PostHog.</p>
<h4>Why AG Data?</h4>
<p>Most WooCommerce analytics plugins give you pageviews and basic events. AG Data gives you a <strong>full marketing attribution engine</strong> — first-touch/last-touch UTM tracking, ad click ID capture (Google, Meta, TikTok, Microsoft, LinkedIn), server-side first-party cookies that survive Safari ITP, and automatic LTV enrichment on every person profile.</p>
<h4>Key Features</h4>
<p><strong>Server-Side Event Tracking</strong></p>
<ul>
<li>Order Completed, Order Refunded, Order Status Changed</li>
<li>Deduplication prevents double-counting</li>
<li>Blocking API calls ensure delivery before marking as tracked</li>
<li>Works with all payment gateways and checkout flows</li>
</ul>
<p><strong>Frontend Event Tracking</strong></p>
<ul>
<li>Product Viewed, Product List Viewed, Products Searched</li>
<li>Product Added / Removed (classic and block-based carts)</li>
<li>Cart Viewed, Checkout Started</li>
<li>Product Clicked, Coupon Applied / Removed, Payment Info Entered</li>
<li>Works without jQuery — block themes fully supported</li>
</ul>
<p><strong>Marketing Attribution Engine</strong></p>
<ul>
<li>Captures UTM parameters and ad click IDs (gclid, fbclid, ttclid, msclkid, li_fat_id)</li>
<li>Server-side first-party cookies bypass Safari ITP 24-hour restriction</li>
<li>First-touch and last-touch attribution persisted to every order</li>
<li>Days-to-conversion and session count tracking</li>
<li>Falls back to WooCommerce 8.5+ native attribution when cookies are unavailable</li>
<li>Attribution data included in all PostHog order events</li>
</ul>
<p><strong>Identity Stitching</strong></p>
<ul>
<li>Reads PostHog JS SDK cookie server-side for seamless funnel connection</li>
<li>Browser <code>posthog.identify()</code> for logged-in users</li>
<li>Server-side <code>$identify</code> with <code>$anon_distinct_id</code> merges anonymous and known profiles</li>
<li>PostHog funnels work end-to-end: Landing Page <span aria-hidden="true" class="wp-exclude-emoji">→</span> Checkout Started <span aria-hidden="true" class="wp-exclude-emoji">→</span> Order Completed</li>
</ul>
<p><strong>LTV Person Enrichment</strong></p>
<ul>
<li><code>total_orders</code>, <code>lifetime_value</code>, <code>avg_order_value</code>, <code>last_order_date</code> updated on every purchase</li>
<li><code>first_order_date</code>, <code>acquisition_source</code>, <code>acquisition_medium</code>, <code>acquisition_campaign</code> set once via <code>$set_once</code></li>
<li>Build PostHog cohorts like “Customers with LTV > $500 acquired from Google Ads”</li>
</ul>
<p><strong>GDPR / Consent Management</strong></p>
<ul>
<li>Optional consent mode: starts PostHog opted-out with memory-only persistence</li>
<li>Exposes <code>aphaOptIn()</code> / <code>aphaOptOut()</code> JavaScript functions</li>
<li>Built-in support for CookieYes and Complianz consent management platforms</li>
</ul>
<p><strong>WooCommerce Compatibility</strong></p>
<ul>
<li>HPOS (High-Performance Order Storage) compatible</li>
<li>Cart and Checkout Blocks compatible</li>
<li>Classic and block checkout flows supported</li>
<li>Reverse proxy support for first-party tracking domains</li>
</ul>
<h4>Requirements</h4>
<ul>
<li>WordPress 5.8+</li>
<li>WooCommerce 7.0+</li>
<li>PHP 7.4+</li>
<li>A PostHog account (free tier available at posthog.com)</li>
</ul>
<h3>External services</h3>
<p>This plugin connects to PostHog, a third-party product analytics service, to send your store’s analytics and e-commerce event data. This connection is required for the plugin to work — its entire purpose is to record analytics in PostHog. No data is sent until you enter a PostHog Project API key in the plugin settings.</p>
<p>What PostHog is used for:</p>
<ul>
<li>Receiving server-side e-commerce events (Order Completed, Order Refunded, Order Status Changed).</li>
<li>Receiving frontend browsing events (Product Viewed, Cart Viewed, Checkout Started, and similar) via the PostHog JavaScript SDK, which is loaded on your site’s pages from your configured PostHog host.</li>
<li>Storing person profiles enriched with order/LTV data and marketing attribution data.</li>
</ul>
<p>What data is sent, and when:</p>
<ul>
<li>While a visitor browses your store, the PostHog JavaScript SDK captures pageviews and browsing events. This includes page URLs, referrer, UTM parameters, ad click IDs (gclid, fbclid, ttclid, msclkid, li_fat_id), and a PostHog-generated anonymous identifier.</li>
<li>When an order is placed, refunded, or changes status, the plugin sends order data from your server — order ID, totals, currency, line items, payment and shipping method, and billing/shipping country. For logged-in users, a WordPress-based identifier and the customer email may also be sent so anonymous and known profiles can be merged.</li>
<li>Requests are sent to the PostHog host you configure in the settings (PostHog US Cloud, PostHog EU Cloud, or your own self-hosted/proxy URL).</li>
</ul>
<p>Service provider: PostHog Inc.<br />
Terms of Service: https://posthog.com/terms<br />
Privacy Policy: https://posthog.com/privacy</p>


AG Data for PostHog

PostHog Analytics for WooCommerce. Server-side event tracking, marketing attribution engine, identity stitching, and LTV enrichment.

wpzinc

<p>Unofficial Plugin to integrate PostHog’s web analytics and event tracking on your WordPress web site.  With PostHog, you can:<br />
* Track visitor behavior and engagement across your WordPress site<br />
* Analyze user journeys and conversion funnels<br />
* Monitor key metrics like pageviews, session duration, and bounce rates<br />
* Create custom events to track specific user actions<br />
* View detailed analytics reports and dashboards<br />
* Make data-driven decisions to optimize your site</p>
<p>For those needing to meet GDPR, HIPAA or other privacy requirements, the plugin can be set in a cookieless mode.</p>
<span class="embed-youtube" style="text-align:center; display: block;"><iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/TZnSXIQeSc0?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe></span>
<h3>WooCommerce</h3>
<p>Integrate PostHog Web Analytics can also track WooCommerce product, cart and checkout events:</p>
<span class="embed-youtube" style="text-align:center; display: block;"><iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/IAdhiIM_fmE?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe></span>
<h3>External services</h3>
<p>This plugin stores your PostHog API and Project ID, using them to insert the required JavaScript  tag that permits PostHog to collect your web site’s analytics in your PostHog account.</p>
<p>Refer to PostHog’s <a href="https://posthog.com/privacy" rel="nofollow ugc">privacy policy</a> for more information.</p>
<h4>Documentation</h4>
<p>Full Plugin documentation can be found <a href="https://www.wpzinc.com/documentation/posthog" rel="nofollow ugc">here</a>.</p>
<h3>Configuration</h3>
<p>To configure the Plugin, follow the documentation <a href="https://www.wpzinc.com/documentation/posthog" rel="nofollow ugc">here</a>.</p>


Integrate PostHog Web Analytics

Unofficial Plugin to integrate PostHog's web analytics tracking script to your WordPress web site.

AG Data for PostHog vs Integrate PostHog Web Analytics