Airefs

<p>Track AI search impressions and clicks from ChatGPT, Perplexity, Claude & other LLMs and improve your website’s visibility across all AI search results.</p>
<p>Airefs is the analytics platform for AI search. As more users discover websites through AI-generated answers — in ChatGPT, Perplexity, Claude, Google Gemini, Copilot, and Meta AI — standard web analytics tools miss this traffic entirely. This plugin connects your WordPress site to Airefs so you can see exactly how AI systems interact with your content.</p>
<h3>Impressions: See Which AI Crawlers Visit Your Site</h3>
<p>AI models crawl the web to answer user queries and gather training data. The Airefs Impressions feature tracks these server-side visits so you know:</p>
<ul>
<li>Which AI systems are crawling your site (ChatGPT, Perplexity, Claude, Amazon Bot, and more)</li>
<li>Which pages are being crawled and how often</li>
<li>When crawls happen, with full timestamps and HTTP status codes</li>
<li>Trends over time — identify which content AI considers most relevant</li>
</ul>
<p>The dashboard breaks this down into a <strong>Charts view</strong> (cumulative impressions by crawler over time), a <strong>Pages table</strong> (every page ranked by total AI impressions), and a <strong>Logs view</strong> (individual crawler visits in real time with LLM name, bot identity, IP address, and page path).</p>
<p>You can also filter for “user searches only” to isolate live query activity from background training crawls — so you know when AI is visiting your site to answer a real user’s question right now.</p>
<h3>Clicks: Measure Real Traffic from AI Search Results</h3>
<p>Impressions tell you when AI crawls your content. Clicks tell you when real users follow a link from an AI-generated answer to your site. The Airefs Clicks feature tracks visits from users who discovered your brand in an AI answer and clicked through.</p>
<ul>
<li>Attributed by AI source: ChatGPT, Perplexity, Claude, Google Gemini, Copilot, Meta AI</li>
<li>Bar charts breaking down clicks by AI platform over time</li>
<li>Referrers table ranking AI sources by total click volume</li>
<li>Pages table showing which of your pages receive the most AI-referred traffic</li>
<li>Time windows of 7, 30, 90, and 180 days for trend analysis</li>
</ul>
<p>Each individual click is counted, giving you a complete picture of AI-driven traffic that tools like Google Analytics may miss.</p>
<h3>Why This Matters</h3>
<p>AI search is the fastest-growing discovery channel on the web. When someone asks ChatGPT or Perplexity a question and your site gets cited, that’s a new type of impression that traditional analytics don’t capture. When they click through, that’s a new type of visit that referral reports often misattribute or lose entirely.</p>
<p>This plugin gives you visibility into both sides of AI search — crawler activity (impressions) and human traffic (clicks) — so you can understand how AI models engage with your content and measure the real impact on your site.</p>
<h3>Getting Started</h3>
<ol>
<li>Install and activate this plugin.</li>
<li>Create a free account at <a href="https://app.getairefs.com" rel="nofollow ugc">https://app.getairefs.com</a>.</li>
<li>Copy your Access Token from the Airefs Settings page.</li>
<li>Enter the token in <strong>Settings <span aria-hidden="true" class="wp-exclude-emoji">→</span> Airefs Tracking</strong> in your WordPress dashboard.</li>
</ol>
<p>Data typically appears within 1–2 days. Impressions tracking is server-side and requires no additional configuration. Clicks tracking is handled automatically by a lightweight script injected into your site’s <code><head></code>.</p>
<h3>Privacy</h3>
<ul>
<li>Deployed on <strong>Cloudflare</strong> for secure, performant delivery.</li>
<li>User sign‑up flows run on <strong>Convex</strong>.</li>
<li>Analytics data is processed in <strong>Tinybird</strong> and stored on <strong>AWS servers within the EU</strong>.</li>
</ul>


AI Search Analytics & Tracking

Track AI search impressions and clicks from ChatGPT, Perplexity, Claude & other LLMs and improve your website's visibility across AI search results.

Lead Forensics Wordpress Plugin Support

Lead Forensics

<p>The official Lead Forensics plugin for WordPress. Paste your tracking code into the settings page and the plugin handles placement automatically.</p>
<ul>
<li>Tracking code injected into the head of every page</li>
<li>No async or defer added to the script</li>
<li>Simple single field entry matching the tracking code format from the Lead Forensics portal</li>
</ul>


Easily add your Lead Forensics tracking code to your WordPress site.

AI Search Analytics & Tracking vs Lead Forensics