Airefs

Track AI search impressions and clicks from ChatGPT, Perplexity, Claude & other LLMs and improve your website’s visibility across all AI search results.
Airefs is the analytics platform for AI search. As more users discover websites through AI-generated answers — in ChatGPT, Perplexity, Claude, Google Gemini, Copilot, and Meta AI — standard web analytics tools miss this traffic entirely. This plugin connects your WordPress site to Airefs so you can see exactly how AI systems interact with your content.
<h3>Impressions: See Which AI Crawlers Visit Your Site</h3>
AI models crawl the web to answer user queries and gather training data. The Airefs Impressions feature tracks these server-side visits so you know:
<ul>
<li>Which AI systems are crawling your site (ChatGPT, Perplexity, Claude, Amazon Bot, and more)</li>
<li>Which pages are being crawled and how often</li>
<li>When crawls happen, with full timestamps and HTTP status codes</li>
<li>Trends over time — identify which content AI considers most relevant</li>
</ul>
The dashboard breaks this down into a Charts view (cumulative impressions by crawler over time), a Pages table (every page ranked by total AI impressions), and a Logs view (individual crawler visits in real time with LLM name, bot identity, IP address, and page path).
You can also filter for “user searches only” to isolate live query activity from background training crawls — so you know when AI is visiting your site to answer a real user’s question right now.
<h3>Clicks: Measure Real Traffic from AI Search Results</h3>
Impressions tell you when AI crawls your content. Clicks tell you when real users follow a link from an AI-generated answer to your site. The Airefs Clicks feature tracks visits from users who discovered your brand in an AI answer and clicked through.
<ul>
<li>Attributed by AI source: ChatGPT, Perplexity, Claude, Google Gemini, Copilot, Meta AI</li>
<li>Bar charts breaking down clicks by AI platform over time</li>
<li>Referrers table ranking AI sources by total click volume</li>
<li>Pages table showing which of your pages receive the most AI-referred traffic</li>
<li>Time windows of 7, 30, 90, and 180 days for trend analysis</li>
</ul>
Each individual click is counted, giving you a complete picture of AI-driven traffic that tools like Google Analytics may miss.
<h3>Why This Matters</h3>
AI search is the fastest-growing discovery channel on the web. When someone asks ChatGPT or Perplexity a question and your site gets cited, that’s a new type of impression that traditional analytics don’t capture. When they click through, that’s a new type of visit that referral reports often misattribute or lose entirely.
This plugin gives you visibility into both sides of AI search — crawler activity (impressions) and human traffic (clicks) — so you can understand how AI models engage with your content and measure the real impact on your site.
<h3>Getting Started</h3>
<ol>
<li>Install and activate this plugin.</li>
<li>Create a free account at <a href="https://app.getairefs.com" rel="nofollow ugc">https://app.getairefs.com</a>.</li>
<li>Copy your Access Token from the Airefs Settings page.</li>
<li>Enter the token in Settings → Airefs Tracking in your WordPress dashboard.</li>
</ol>
Data typically appears within 1–2 days. Impressions tracking is server-side and requires no additional configuration. Clicks tracking is handled automatically by a lightweight script injected into your site’s <code><head></code>.
<h3>Privacy</h3>
<ul>
<li>Deployed on Cloudflare for secure, performant delivery.</li>
<li>User sign‑up flows run on Convex.</li>
<li>Analytics data is processed in Tinybird and stored on AWS servers within the EU.</li>
</ul>

AI Search Analytics & Tracking

Track AI search impressions and clicks from ChatGPT, Perplexity, Claude & other LLMs and improve your website's visibility across AI search results.

Steve Grunwell

McAvoy is a simple WordPress that logs site searches (and information about the people performing them) so you can get a better sense of what your audience is looking for. Is your navigation unclear? Are people regularly getting lost in your infinitely-scrolling homepage when they’re just trying to find the latest news on a topic? McAvoy is there, collecting the facts you need to make informed decisions!
Best of all, McAvoy is meant to grow with you, sending search query data anywhere you need to in order to get the most meaningful results.
Notice: In the interest of writing the best software possible, McAvoy requires a minimum of PHP 5.3. For more information, please see the Frequently Asked Questions.
To keep up with the latest developments (or to contribute to ongoing development), please <a href="https://github.com/stevegrunwell/mcavoy" rel="nofollow ugc">keep up with McAvoy on GitHub</a>!

McAvoy

Discover what visitors are searching for on your WordPress site.

AI Search Analytics & Tracking vs McAvoy