Airefs

<p>Track AI search impressions and clicks from ChatGPT, Perplexity, Claude & other LLMs and improve your website’s visibility across all AI search results.</p>
<p>Airefs is the analytics platform for AI search. As more users discover websites through AI-generated answers — in ChatGPT, Perplexity, Claude, Google Gemini, Copilot, and Meta AI — standard web analytics tools miss this traffic entirely. This plugin connects your WordPress site to Airefs so you can see exactly how AI systems interact with your content.</p>
<h3>Impressions: See Which AI Crawlers Visit Your Site</h3>
<p>AI models crawl the web to answer user queries and gather training data. The Airefs Impressions feature tracks these server-side visits so you know:</p>
<ul>
<li>Which AI systems are crawling your site (ChatGPT, Perplexity, Claude, Amazon Bot, and more)</li>
<li>Which pages are being crawled and how often</li>
<li>When crawls happen, with full timestamps and HTTP status codes</li>
<li>Trends over time — identify which content AI considers most relevant</li>
</ul>
<p>The dashboard breaks this down into a <strong>Charts view</strong> (cumulative impressions by crawler over time), a <strong>Pages table</strong> (every page ranked by total AI impressions), and a <strong>Logs view</strong> (individual crawler visits in real time with LLM name, bot identity, IP address, and page path).</p>
<p>You can also filter for “user searches only” to isolate live query activity from background training crawls — so you know when AI is visiting your site to answer a real user’s question right now.</p>
<h3>Clicks: Measure Real Traffic from AI Search Results</h3>
<p>Impressions tell you when AI crawls your content. Clicks tell you when real users follow a link from an AI-generated answer to your site. The Airefs Clicks feature tracks visits from users who discovered your brand in an AI answer and clicked through.</p>
<ul>
<li>Attributed by AI source: ChatGPT, Perplexity, Claude, Google Gemini, Copilot, Meta AI</li>
<li>Bar charts breaking down clicks by AI platform over time</li>
<li>Referrers table ranking AI sources by total click volume</li>
<li>Pages table showing which of your pages receive the most AI-referred traffic</li>
<li>Time windows of 7, 30, 90, and 180 days for trend analysis</li>
</ul>
<p>Each individual click is counted, giving you a complete picture of AI-driven traffic that tools like Google Analytics may miss.</p>
<h3>Why This Matters</h3>
<p>AI search is the fastest-growing discovery channel on the web. When someone asks ChatGPT or Perplexity a question and your site gets cited, that’s a new type of impression that traditional analytics don’t capture. When they click through, that’s a new type of visit that referral reports often misattribute or lose entirely.</p>
<p>This plugin gives you visibility into both sides of AI search — crawler activity (impressions) and human traffic (clicks) — so you can understand how AI models engage with your content and measure the real impact on your site.</p>
<h3>Getting Started</h3>
<ol>
<li>Install and activate this plugin.</li>
<li>Create a free account at <a href="https://app.getairefs.com" rel="nofollow ugc">https://app.getairefs.com</a>.</li>
<li>Copy your Access Token from the Airefs Settings page.</li>
<li>Enter the token in <strong>Settings <span aria-hidden="true" class="wp-exclude-emoji">→</span> Airefs Tracking</strong> in your WordPress dashboard.</li>
</ol>
<p>Data typically appears within 1–2 days. Impressions tracking is server-side and requires no additional configuration. Clicks tracking is handled automatically by a lightweight script injected into your site’s <code><head></code>.</p>
<h3>Privacy</h3>
<ul>
<li>Deployed on <strong>Cloudflare</strong> for secure, performant delivery.</li>
<li>User sign‑up flows run on <strong>Convex</strong>.</li>
<li>Analytics data is processed in <strong>Tinybird</strong> and stored on <strong>AWS servers within the EU</strong>.</li>
</ul>


AI Search Analytics & Tracking

Track AI search impressions and clicks from ChatGPT, Perplexity, Claude & other LLMs and improve your website's visibility across AI search results.

Wim Braam

Renee van Velthuijsen

Really Simple Plugins

mredondometricool

juan.pablo.tejela

marcoscacabelos

lucadipaola

Kelvin Kuiper

<p>Metricool brings powerful analytics, actionable statistics, and complete social media insights directly into your WordPress dashboard. With a simple setup, this plugin connects your website to Metricool and automatically inserts the tracking JavaScript needed to collect accurate site analytics and statistics—no complicated configuration required.</p>
<p>Once connected, you can monitor your website performance alongside your social media analytics in one unified place. Track visits, user behavior, and key statistics from your WordPress site, while also gaining insights into your Instagram, Facebook, YouTube, LinkedIn, and X (Twitter) accounts. Metricool is designed for creators, businesses, and social media managers who want clear, visual analytics without the complexity.</p>
<p>The plugin adds a lightweight tracking script to your front-end, enabling precise website analytics similar to tools like Google Analytics, but with a strong focus on social media performance and cross-channel statistics. Inside wp-admin, your data is presented in clean, easy-to-understand graphs, making it simple to analyze trends, measure growth, and optimize your social strategy.</p>
<p>Getting started is effortless thanks to the built-in onboarding flow. You can quickly create a free Metricool account or connect an existing one, allowing you to start collecting analytics and statistics immediately. From there, you’ll have access to a complete overview of your social media and website performance in one place.</p>
<p>Metricool supports a wide range of social media platforms, advertising channels, and reporting tools, allowing you to centralize all your analytics and statistics:</p>
<ul>
<li>Instagram</li>
<li>Facebook</li>
<li>YouTube</li>
<li>LinkedIn</li>
<li>X (Twitter)</li>
<li>Threads</li>
<li>Bluesky</li>
<li>Pinterest</li>
<li>TikTok</li>
<li>TikTok Business</li>
<li>Google Business Profile</li>
<li>Twitch</li>
<li>Meta Ads</li>
<li>Google Ads</li>
<li>TikTok Ads</li>
<li>Looker Studio</li>
</ul>
<p>Whether you’re tracking Instagram engagement, analyzing Facebook reach, optimizing TikTok performance, monitoring YouTube views, reviewing LinkedIn statistics, or understanding your X (Twitter) audience, Metricool centralizes all your analytics and statistics into a single, intuitive dashboard.</p>
<p>If you’re familiar with tools like Google Analytics or plugins like Smash, Metricool offers a more integrated approach—combining website analytics with social media analytics and advertising statistics for a complete picture of your digital performance.</p>
<h3>Why Metricool?</h3>
<p>Metricool is built to simplify analytics and make social media statistics accessible, visual, and actionable. Instead of juggling multiple tools for your website and your social media channels, Metricool gives you everything in one place.</p>
<p>With Metricool, you can:</p>
<ul>
<li>Track your website analytics and user behavior with accurate, real-time statistics</li>
<li>Measure performance across all major social media platforms, including Instagram, Facebook, TikTok, LinkedIn, YouTube, and X (Twitter)</li>
<li>Analyze advertising statistics from Meta Ads, Google Ads, and TikTok Ads</li>
<li>Monitor visibility through platforms like Google Business Profile and streaming performance on Twitch</li>
<li>Plan, schedule, and automatically publish content across your social media channels</li>
<li>Manage your social media calendar with a visual planner for all platforms</li>
<li>Use an AI writing assistant to create and optimize social media posts</li>
<li>Track competitor social media strategies and benchmark your performance</li>
<li>Discover the best times to post using advanced analytics and audience statistics</li>
<li>Generate professional reports combining website analytics, social media analytics, and ad statistics</li>
<li>Build custom dashboards and reports with Looker Studio</li>
<li>Monitor hashtags, trends, and content performance across your social media</li>
<li>Centralize all your messages and interactions for better social media management</li>
<li>Understand your social media growth with clear, visual analytics</li>
<li>Compare social and website statistics side by side</li>
<li>Make data-driven decisions using easy-to-read graphs inside WordPress</li>
</ul>
<p>Unlike traditional analytics tools, Metricool focuses on combining web analytics with social media analytics, helping you understand how your content performs across every channel—including Meta platforms like Facebook, Instagram, and Threads.</p>
<p>The platform is designed to be powerful yet easy to use. No complex dashboards, no overwhelming data—just the statistics that matter for your social media and website growth.</p>
<p>For users coming from Google Analytics or using tools like Smash, Metricool provides a more complete solution by connecting your social media analytics, advertising analytics, and website analytics into one seamless experience.</p>
<p>Whether you’re growing your brand on Instagram, managing campaigns on Facebook, creating content for TikTok, publishing on YouTube, networking on LinkedIn, engaging on X (Twitter), or exploring newer platforms like Threads and Bluesky, Metricool gives you the analytics and statistics you need to succeed.</p>
<h4>About Really Simple Plugins:</h4>
<p>Really Simple Plugins is the creator of most-used plugins Really Simple Security and Complianz. With a total of ~6 million installs, we focus on making the most user-friendly and easy-to-use plugins. We work with Metricool to make the very best social media metrics and planning tool available directly in your WordPress dashboard.</p>


Metricool – Social media and site statistics

Site metrics and social media analytics for Instagram, Facebook, YouTube, LinkedIn, X Twitter. The single best tool for Social Media Managers!

AI Search Analytics & Tracking vs Metricool – Social media and site statistics