Airefs

<p>Track AI search impressions and clicks from ChatGPT, Perplexity, Claude & other LLMs and improve your website’s visibility across all AI search results.</p>
<p>Airefs is the analytics platform for AI search. As more users discover websites through AI-generated answers — in ChatGPT, Perplexity, Claude, Google Gemini, Copilot, and Meta AI — standard web analytics tools miss this traffic entirely. This plugin connects your WordPress site to Airefs so you can see exactly how AI systems interact with your content.</p>
<h3>Impressions: See Which AI Crawlers Visit Your Site</h3>
<p>AI models crawl the web to answer user queries and gather training data. The Airefs Impressions feature tracks these server-side visits so you know:</p>
<ul>
<li>Which AI systems are crawling your site (ChatGPT, Perplexity, Claude, Amazon Bot, and more)</li>
<li>Which pages are being crawled and how often</li>
<li>When crawls happen, with full timestamps and HTTP status codes</li>
<li>Trends over time — identify which content AI considers most relevant</li>
</ul>
<p>The dashboard breaks this down into a <strong>Charts view</strong> (cumulative impressions by crawler over time), a <strong>Pages table</strong> (every page ranked by total AI impressions), and a <strong>Logs view</strong> (individual crawler visits in real time with LLM name, bot identity, IP address, and page path).</p>
<p>You can also filter for “user searches only” to isolate live query activity from background training crawls — so you know when AI is visiting your site to answer a real user’s question right now.</p>
<h3>Clicks: Measure Real Traffic from AI Search Results</h3>
<p>Impressions tell you when AI crawls your content. Clicks tell you when real users follow a link from an AI-generated answer to your site. The Airefs Clicks feature tracks visits from users who discovered your brand in an AI answer and clicked through.</p>
<ul>
<li>Attributed by AI source: ChatGPT, Perplexity, Claude, Google Gemini, Copilot, Meta AI</li>
<li>Bar charts breaking down clicks by AI platform over time</li>
<li>Referrers table ranking AI sources by total click volume</li>
<li>Pages table showing which of your pages receive the most AI-referred traffic</li>
<li>Time windows of 7, 30, 90, and 180 days for trend analysis</li>
</ul>
<p>Each individual click is counted, giving you a complete picture of AI-driven traffic that tools like Google Analytics may miss.</p>
<h3>Why This Matters</h3>
<p>AI search is the fastest-growing discovery channel on the web. When someone asks ChatGPT or Perplexity a question and your site gets cited, that’s a new type of impression that traditional analytics don’t capture. When they click through, that’s a new type of visit that referral reports often misattribute or lose entirely.</p>
<p>This plugin gives you visibility into both sides of AI search — crawler activity (impressions) and human traffic (clicks) — so you can understand how AI models engage with your content and measure the real impact on your site.</p>
<h3>Getting Started</h3>
<ol>
<li>Install and activate this plugin.</li>
<li>Create a free account at <a href="https://app.getairefs.com" rel="nofollow ugc">https://app.getairefs.com</a>.</li>
<li>Copy your Access Token from the Airefs Settings page.</li>
<li>Enter the token in <strong>Settings <span aria-hidden="true" class="wp-exclude-emoji">→</span> Airefs Tracking</strong> in your WordPress dashboard.</li>
</ol>
<p>Data typically appears within 1–2 days. Impressions tracking is server-side and requires no additional configuration. Clicks tracking is handled automatically by a lightweight script injected into your site’s <code><head></code>.</p>
<h3>Privacy</h3>
<ul>
<li>Deployed on <strong>Cloudflare</strong> for secure, performant delivery.</li>
<li>User sign‑up flows run on <strong>Convex</strong>.</li>
<li>Analytics data is processed in <strong>Tinybird</strong> and stored on <strong>AWS servers within the EU</strong>.</li>
</ul>


AI Search Analytics & Tracking

Track AI search impressions and clicks from ChatGPT, Perplexity, Claude & other LLMs and improve your website's visibility across AI search results.

braekling

<p><strong>Version 1.1.7 includes a security related fix, it is highly recommended to update to this or a later version.</strong></p>
<p>If you are not yet using Matomo On-Premise, Matomo Cloud or hosting your own instance of Matomo, please use the <a href="https://wordpress.org/plugins/matomo/" rel="ugc">Matomo for WordPress plugin</a>.</p>
<p>This plugin uses the Matomo API to show your Matomo statistics in your WordPress dashboard. It’s also able to add the Matomo tracking code to your blog and to do some modifications to the tracking code. Additionally, WP-Matomo supports WordPress networks and manages multiple sites and their tracking codes.</p>
<p>To use this plugin the Matomo web analytics application is required. If you do not already have a Matomo setup (e.g., provided by your web hosting service), you have two simple options: use either a <a href="http://matomo.org/" rel="nofollow ugc">self-hosted Matomo</a> or a <a href="https://www.innocraft.cloud/?pk_campaign=WP-Piwik" rel="nofollow ugc">cloud-hosted Matomo by InnoCraft</a>.</p>
<p><strong>Requirements:</strong> PHP 7.0 (or higher), WordPress 5.0 (or higher), Matomo 4.0 (or higher)</p>
<p><strong>Languages:</strong> English, Albanian, Chinese, Dutch, French, German, Greek, Hungarian, Italian, Polish, Portuguese (Brazil). Partially supported: Azerbaijani, Belarusian, Hindi, Lithuanian, Luxembourgish, Norwegian, Persian, Romanian, Russian, Spanish, Swedish, Turkish, Ukrainian</p>
<h4>What is Matomo?</h4>
<p><span class="embed-youtube" style="text-align:center; display: block;"><iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/Qc2kooLNDiU?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe></span><br />
<a href="https://matomo.org/what-is-matomo/" rel="nofollow ugc">Learn more.</a></p>
<h4>First steps</h4>
<ul>
<li>Learn how to install your own Matomo instance: <a href="https://matomo.org/docs/requirements/" rel="nofollow ugc">Requirements</a>, <a href="https://matomo.org/docs/installation-optimization/" rel="nofollow ugc">Installation</a>.</li>
<li>If you need support about Matomo, please have a look at the <a href="https://forum.matomo.org/" rel="nofollow ugc">Matomo forums</a>.</li>
<li>Finally, you can start <a href="https://matomo.org/blog/2015/05/wordpress-integration-wp-piwik-1-0/" rel="nofollow ugc">setting up WP-Matomo</a>.</li>
</ul>
<h4>Shortcodes</h4>
<p>You can use following shortcodes if activated:</p>
<pre><code>[wp-piwik module="overview" title="" period="day" date="yesterday"]
</code></pre>
<p>Shows overview table like WP-Matomo’s overview dashboard. See Matomo API documentation on VisitsSummary.get to get more information on period and day. Multiple data arrays will be cumulated. If you fill the title attribute, its content will be shown in the table’s title.</p>
<pre><code>[wp-piwik module="opt-out" language="en" width="100%" height="200px"]
</code></pre>
<p>Shows the Matomo opt-out Iframe. You can change the Iframe’s language by the language attribute (e.g. de for German language) and its width and height using the corresponding attributes.</p>
<pre><code>[wp-piwik module="post" range="last30" key="sum_daily_nb_uniq_visitors"]
</code></pre>
<p>Shows the chosen keys value related to the current post. You can define a range (format: lastN, previousN or YYYY-MM-DD,YYYY-MM-DD) and the desired value’s key (e.g., sum_daily_nb_uniq_visitors, nb_visits or nb_hits – for details see Matomo’s API method Actions.getPageUrl using a range).</p>
<pre><code>[wp-piwik]
</code></pre>
<p>is equal to <em>[wp-piwik module=”overview” title=”” period=”day” date=”yesterday”]</em>.</p>
<h4>Credits and Acknowledgements</h4>
<ul>
<li>Graphs powered by <a href="https://www.chartjs.org" rel="nofollow ugc">Chart.js</a> (MIT License).</li>
<li>All translators at Transifex and WordPress.</li>
<li>Anyone who donates to the WP-Matomo project, including the Matomo team!</li>
<li>All users who send me mails containing criticism, commendation, feature requests and bug reports – you help me to make WP-Matomo much better!</li>
</ul>
<p>Thank you all!</p>


Connect Matomo – Analytics Dashboard for WordPress

This plugin does what it claims very easily.  But also gives a lot of options if you want to customize your tracking.

Well designed plugin

Adds Matomo (former Piwik) statistics to your WordPress dashboard and is also able to add the Matomo Tracking Code to your blog.

AI Search Analytics & Tracking vs Connect Matomo – Analytics Dashboard for WordPress