Airefs

<p>Track AI search impressions and clicks from ChatGPT, Perplexity, Claude & other LLMs and improve your website’s visibility across all AI search results.</p>
<p>Airefs is the analytics platform for AI search. As more users discover websites through AI-generated answers — in ChatGPT, Perplexity, Claude, Google Gemini, Copilot, and Meta AI — standard web analytics tools miss this traffic entirely. This plugin connects your WordPress site to Airefs so you can see exactly how AI systems interact with your content.</p>
<h3>Impressions: See Which AI Crawlers Visit Your Site</h3>
<p>AI models crawl the web to answer user queries and gather training data. The Airefs Impressions feature tracks these server-side visits so you know:</p>
<ul>
<li>Which AI systems are crawling your site (ChatGPT, Perplexity, Claude, Amazon Bot, and more)</li>
<li>Which pages are being crawled and how often</li>
<li>When crawls happen, with full timestamps and HTTP status codes</li>
<li>Trends over time — identify which content AI considers most relevant</li>
</ul>
<p>The dashboard breaks this down into a <strong>Charts view</strong> (cumulative impressions by crawler over time), a <strong>Pages table</strong> (every page ranked by total AI impressions), and a <strong>Logs view</strong> (individual crawler visits in real time with LLM name, bot identity, IP address, and page path).</p>
<p>You can also filter for “user searches only” to isolate live query activity from background training crawls — so you know when AI is visiting your site to answer a real user’s question right now.</p>
<h3>Clicks: Measure Real Traffic from AI Search Results</h3>
<p>Impressions tell you when AI crawls your content. Clicks tell you when real users follow a link from an AI-generated answer to your site. The Airefs Clicks feature tracks visits from users who discovered your brand in an AI answer and clicked through.</p>
<ul>
<li>Attributed by AI source: ChatGPT, Perplexity, Claude, Google Gemini, Copilot, Meta AI</li>
<li>Bar charts breaking down clicks by AI platform over time</li>
<li>Referrers table ranking AI sources by total click volume</li>
<li>Pages table showing which of your pages receive the most AI-referred traffic</li>
<li>Time windows of 7, 30, 90, and 180 days for trend analysis</li>
</ul>
<p>Each individual click is counted, giving you a complete picture of AI-driven traffic that tools like Google Analytics may miss.</p>
<h3>Why This Matters</h3>
<p>AI search is the fastest-growing discovery channel on the web. When someone asks ChatGPT or Perplexity a question and your site gets cited, that’s a new type of impression that traditional analytics don’t capture. When they click through, that’s a new type of visit that referral reports often misattribute or lose entirely.</p>
<p>This plugin gives you visibility into both sides of AI search — crawler activity (impressions) and human traffic (clicks) — so you can understand how AI models engage with your content and measure the real impact on your site.</p>
<h3>Getting Started</h3>
<ol>
<li>Install and activate this plugin.</li>
<li>Create a free account at <a href="https://app.getairefs.com" rel="nofollow ugc">https://app.getairefs.com</a>.</li>
<li>Copy your Access Token from the Airefs Settings page.</li>
<li>Enter the token in <strong>Settings <span aria-hidden="true" class="wp-exclude-emoji">→</span> Airefs Tracking</strong> in your WordPress dashboard.</li>
</ol>
<p>Data typically appears within 1–2 days. Impressions tracking is server-side and requires no additional configuration. Clicks tracking is handled automatically by a lightweight script injected into your site’s <code><head></code>.</p>
<h3>Privacy</h3>
<ul>
<li>Deployed on <strong>Cloudflare</strong> for secure, performant delivery.</li>
<li>User sign‑up flows run on <strong>Convex</strong>.</li>
<li>Analytics data is processed in <strong>Tinybird</strong> and stored on <strong>AWS servers within the EU</strong>.</li>
</ul>


AI Search Analytics & Tracking

Track AI search impressions and clicks from ChatGPT, Perplexity, Claude & other LLMs and improve your website's visibility across AI search results.

Mark

<p><strong>Ever wondered what your visitors are really looking for?</strong> The answer is in their searches.</p>
<p><strong>Search Insights</strong> reveals valuable user intent that most site owners never see. Our intuitive analytics dashboard shows you exactly what your audience wants – helping you create content that meets their needs before they look elsewhere.</p>
<p>🔍 <strong>Know exactly what to create next based on real user demand</strong></p>
<p>With our powerful, privacy-first search analytics, you’ll:</p>
<p>✅ <strong>Uncover hidden content opportunities</strong> your competitors are missing<br />
✅ <strong>See which search terms are trending up</strong> to stay ahead of the curve<br />
✅ <strong>Identify frustrating “no results” searches</strong> that are costing you conversions<br />
✅ <strong>Measure your content effectiveness</strong> with clear success rate metrics<br />
✅ <strong>Understand user journeys</strong> by seeing which pages trigger searches</p>
<p>Unlike Google Analytics or other complex tools, Search Insights gives you <strong>actionable data without the privacy headaches</strong>. All information stays on your server with zero personal data collected – making it 100% GDPR-friendly.</p>
<h3>Key Features of Search Insights</h3>
<ul>
<li><strong>Intuitive Analytics Dashboard</strong> – access all your search insights from a dedicated admin menu</li>
<li><strong>Trend Visualization</strong> – identify rising search topics that represent content opportunities</li>
<li><strong>Smart Search Filtering</strong> – easily toggle between successful searches and missed opportunities</li>
<li><strong>High-Performance Engine</strong> – handles thousands of searches easily</li>
<li><strong>Privacy-First Design</strong> – all data stays on your server with zero external services</li>
<li><strong>Search Origin Tracking</strong> – see exactly which pages trigger searches</li>
</ul>
<h3>Why Thousands of Site Owners Rely on Search Insights</h3>
<h4>Create Content That Actually Converts</h4>
<p>Stop wasting time creating content nobody wants. Search Insights shows you exactly what your visitors are actively looking for – so you can create high-converting content that meets real demand.</p>
<h4>Discover Untapped Opportunities</h4>
<p>The new “searches without results” filter instantly reveals content gaps your competitors haven’t noticed yet – perfect for capturing underserved audiences and search traffic.</p>
<h4>Stay Ahead with Trend Detection</h4>
<p>The exclusive trend visualization shows which topics are gaining momentum, helping you create timely content before everyone else jumps on the bandwagon.</p>
<h4>Eliminate Visitor Frustration</h4>
<p>Nothing drives visitors away faster than failed searches. Search Insights pinpoints exactly where users get stuck, so you can fix broken paths and keep visitors engaged.</p>
<h4>Perfect for Privacy-Conscious Sites</h4>
<p>In today’s privacy-focused world, Search Insights gives you deep analytics with none of the compliance headaches. No external services, no personal data collection.</p>
<h3>Who Gets the Most Value from Search Insights?</h3>
<ul>
<li><strong>Content Publishers</strong> – Create exactly what your readers want, when they want it</li>
<li><strong>WooCommerce Stores</strong> – Discover products customers want but can’t find on your site</li>
<li><strong>Membership Sites</strong> – Slash support tickets by improving documentation searchability</li>
<li><strong>Education Sites</strong> – Optimize course materials based on student confusion points</li>
<li><strong>Forums & Communities</strong> – Stay ahead of member interests through search trend analysis</li>
</ul>
<h3>Key Features That Make Search Insights Essential</h3>
<ul>
<li><strong>Complete Search Intelligence</strong> – Capture every search query including Ajax searches</li>
<li><strong>Trend Analysis</strong> – Exclusive visualization of rising search terms</li>
<li><strong>Search Success Metrics</strong> – Measure how effectively your content meets visitor needs</li>
<li><strong>Failed Search Detection</strong> – Instantly identify content gaps costing you conversions</li>
<li><strong>Search Origin Tracking</strong> – See exactly which pages trigger search behavior</li>
<li><strong>Lightning-Fast Performance</strong> – Optimized for sites with thousands of daily searches</li>
<li><strong>Easy CSV Export</strong> – Download your insights for team sharing or deeper analysis</li>
<li><strong>Zero Privacy Concerns</strong> – All data stays on your server, making GDPR compliance effortless</li>
<li><strong>Instant Value</strong> – Clean, intuitive dashboard works right out of the box</li>
</ul>
<h4>Search Insights in your language?</h4>
<p>Translations can be added very easily <a href="https://translate.wordpress.org/projects/wp-plugins/wp-search-insights" rel="nofollow ugc">here</a>.</p>
<h4>Love Search Insights?</h4>
<p>If Search Insights has helped you improve your site and create better content, please take a moment to leave a <a href="https://wordpress.org/plugins/wp-search-insights/#reviews" rel="ugc">⭐⭐⭐⭐⭐ review</a>!</p>


Search Insights – Privacy-Friendly Search Analytics

Thanks, Mark. It works perfectly. I have been looking for this kind of solution for a long. I love the work. Keep up the excellent work. Waiting for the spam protection update. I like to suggest you add support for Honeypot to protect spam, rather than the Akismet integration. You can check Spambee; it is a free tool. They are doing great as well in terms of preventing spam. 

Perfect One

Excellent

Uncover exactly what visitors search for on your site. Stop guessing what content to create, fix content gaps, and boost engagement.

AI Search Analytics & Tracking vs Search Insights – Privacy-Friendly Search Analytics