Łukasz Nowicki

<p>This plugin adds tracking code for Google Analytics to your WordPress site. Unlike other plugins, code is added to the <head> section, so you can authorize your site in Google Webmaster Tools.</p>
<p>There are many Google Analytics plugins for WordPress. I used a few of those myself and it worked well. The trouble began when I willed to use Google Webmaster’s Tools.</p>
<p>It turned out that I can authenticate the ownership of the website using my Google Analytics account. Where’s the catch? Google Webmaster’s Tools expects that the code will be located at the <head> section and all the plugs have placed it at the very end of the page (apart from this case – very rightly).</p>
<p>Therefore, I created a plug-in called “Analytics Head”, which places tracking code in the <head> section of the web page. Of course you can put it in the footer at any moment, if you like.</p>
<h3>Requirements</h3>
<p>This plugin requires WordPress 4.0 (never forget to update your WP installation!) and PHP 5.3 installed on your server. It is pretty uncommon to offer previous versions of the PHP, however I must note that.</p>
<h3>Examples</h3>
<p>Here are a few examples for developers</p>
<h4>Actions</h4>
<pre><code>add_action( 'pp_google_analytics_head_before', function() {
    echo '' . PHP_EOL;
    $of_course = 'I do not have to print here, I may do something else!';
} );

add_action( 'pp_google_analytics_head_after', function() {
    $i_just = 'printed google code...';
} );
</code></pre>
<h4>Filter</h4>
<pre><code>add_filter( 'pp_google_analytics_head_output', function( $s ) {
    return str_replace( 'Google Analytics', 'Doodle Analytics', $s );
} );
</code></pre>


Analytics Head

This plugin adds tracking code for Google Analytics to your WordPress <head> section, so you can authorize your site in Google Webmaster Tools.

Paul Bearne

<p>This is a simple tool that helps you provide the site verification code and file generator for any service that needs to verify the site<br />
via a comment / meta in the head section or via a file URL.</p>
<p>This is a generic site certification tool.<br />
To use it, just add the plug-in and turn it on as needed.<br />
You will no longer need to FTP a file to the site root or add extra tags to the header.php in the template to enable your site to be verified by third-party services.</p>
<p>Some examples:<br />
Google webmaster tool needs a file called <strong>googleXXXXXXXXXXXXX.html</strong>  with no contents.<br />
OR<br />
<strong><meta name=”google-site-verification” content=”XXXXXXXXXXXXXXXXXXXXXXXXXXXXX” /></strong> in the HTML head,<br />
Without this plugin, you would have to create a file and FTP it to your server or edit your template. With the plugin, you can generate the verification method needed automatically via the control panel.</p>
<p>Similarly, Trustwave SSL wants a file called <strong>cert.html</strong> with the contents of<br />
<strong>“Trustwave SSL Validation Page”</strong></p>


WP Site Verification tool

A tool to enable verification of site ownership via file or meta tag.

Analytics Head vs WP Site Verification tool