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ABOUT ADS.TXT
The IAB Tech Lab recently introduced the Ads.txt initiative (official website) to increase transparency in the programmatic advertising ecosystem. The “Ads” in Ads.txt stands for Authorized Digital Sellers, and it is a relative simple method for publishers to declare who is authorized to sell their digital inventory. In short, the Ads.txt file contains the publisher’s out loud references for his authorized sellers.
The process is pretty straightforward. The publisher puts a text file in his web server on the root level of the domain (publishersdomain.com/ads.txt), it must be called ads.txt, and it must have its Read permissions set to “World”. The file must obviously follow the IAB format (see below).
This file should list all of the companies that are authorized to sell the publishers’ inventory. Similarly, programmatic platforms will integrate ads.txt files to confirm which publishers’ inventory they are authorized to sell. This will allows buyers to check the validity of the inventory they purchase.
ABOUT ADS.TXT PUBLISHER
Ads.tx Publisher was created by Brightcom, a leading media house and a strong supporter of the Ads.txt Initiative to allow publishers to easily edit, validate and upload their ads.txt files within WordPress without any need for engineering resources and with the same ease as any other media asset.
TECHNICAL NOTES
<ul>
<li>Requires PHP 5.3+.</li>
<li>Requires WordPress 4.9+. Older versions of WordPress will not display any syntax highlighting and may break JavaScript and/or be unable to localize the plugin.</li>
<li>Rewrites need to be enabled. Without rewrites, WordPress cannot know to supply /ads.txt when requested.</li>
<li>Your site URL must not contain a path (e.g. https://example.com/site/ or path-based multisite installs). While the plugin will appear to function in the admin, it will not display the contents at https://example.com/site/ads.txt. This is because the plugin follows the IAB spec, which requires that the ads.txt file be located at the root of a domain or subdomain.</li>
</ul>

Ads.txt Publisher

Generate, edit, validate and publish your ads.txt from WordPress, just like any other piece of content. Now anyone can easily edit their ads.

ads.txt Guru

<a href="https://adstxt.guru/" title="ads.txt Guru" rel="nofollow ugc">ads.txt Guru</a> is a revolutionary tool to eliminate the burden of maintaining website ads.txt files! The ads.txt Guru system allows you to manage your ads.txt files online, automatically <a href="https://adstxt.guru/validator/" title="ads.txt Validator" rel="nofollow ugc">validate your ads.txt files</a>, and collaborate between publisher and ad network to automate ads.txt updates.
By allowing ad networks to manage their ads.txt records on your website without your intervention, the time-consuming process of manually updating your ads.txt files when ad networks make changes can now be totally eliminated.
The ads.txt Guru Connect plugin enables you to connect your <a href="https://adstxt.guru/" title="ads.txt Guru" rel="nofollow ugc">ads.txt Guru</a> account to your WordPress installation to automate your ads.txt file upload whenever you or a collaborator makes changes to your ads.txt file via the ads.txt Guru management system, this eliminates the need to connect your FTP account.
Features & Benefits:
<ul>
<li>Automate your ads.txt management: No more text editors! Manage your ads.txt records for multiple domains from a simple online interface, on any device.</li>
<li>Collaborate with ad networks: Eliminate urgent updates and lost revenue, simply allow your ad networks to contribute to your ads.txt file and their ads.txt changes are automatically synchronized with your ads.txt file.</li>
<li>Built-in validation: Inherent validation eliminates ads.txt errors ensuring you don’t lose revenue and waste time correcting mistakes. Quickly create consistent & properly validated ads.txt files with ease.</li>
<li>Automatic uploads: No more uploads! Connect your WordPress installation and upload your latest ads.txt file with a single click, and optionally allow automatic uploads whenever a collaborator makes a change.</li>
<li>Version control: Made a mistake, or simply need to go back to an old version? Quickly revert to any past version of your ads.txt file at the click of a button.</li>
<li>Protection against fraud: Ensure you only collaborate with your trusted ad networks to avoid fraudulent ads.txt records creeping in and losing you valuable revenue.</li>
<li>Quick start: Don’t worry about creating a new ads.txt file, simply import your existing ads.txt file and be up and running in seconds.</li>
</ul>

ads.txt Guru Connect

ads.txt Guru is a revolutionary tool to eliminate the burden of maintaining website ads.txt files!

Ads.txt Publisher vs ads.txt Guru Connect