alexandrucbrightcom

ABOUT ADS.TXT
The IAB Tech Lab recently introduced the Ads.txt initiative (official website) to increase transparency in the programmatic advertising ecosystem. The “Ads” in Ads.txt stands for Authorized Digital Sellers, and it is a relative simple method for publishers to declare who is authorized to sell their digital inventory. In short, the Ads.txt file contains the publisher’s out loud references for his authorized sellers.
The process is pretty straightforward. The publisher puts a text file in his web server on the root level of the domain (publishersdomain.com/ads.txt), it must be called ads.txt, and it must have its Read permissions set to “World”. The file must obviously follow the IAB format (see below).
This file should list all of the companies that are authorized to sell the publishers’ inventory. Similarly, programmatic platforms will integrate ads.txt files to confirm which publishers’ inventory they are authorized to sell. This will allows buyers to check the validity of the inventory they purchase.
ABOUT ADS.TXT PUBLISHER
Ads.tx Publisher was created by Brightcom, a leading media house and a strong supporter of the Ads.txt Initiative to allow publishers to easily edit, validate and upload their ads.txt files within WordPress without any need for engineering resources and with the same ease as any other media asset.
TECHNICAL NOTES
<ul>
<li>Requires PHP 5.3+.</li>
<li>Requires WordPress 4.9+. Older versions of WordPress will not display any syntax highlighting and may break JavaScript and/or be unable to localize the plugin.</li>
<li>Rewrites need to be enabled. Without rewrites, WordPress cannot know to supply /ads.txt when requested.</li>
<li>Your site URL must not contain a path (e.g. https://example.com/site/ or path-based multisite installs). While the plugin will appear to function in the admin, it will not display the contents at https://example.com/site/ads.txt. This is because the plugin follows the IAB spec, which requires that the ads.txt file be located at the root of a domain or subdomain.</li>
</ul>

Ads.txt Publisher

Generate, edit, validate and publish your ads.txt from WordPress, just like any other piece of content. Now anyone can easily edit their ads.

shreyansh007

As many of you know, IAB recently created a new initiative, ads.txt. Ads.txt enables content owners to specify which advertising systems and resellers are authorized to sell their inventory. Ads.txt is designed to increase transparency within the programmatic world and decrease fraudulent activity.
As of now, DoubleClick Bid Manager (DBM) will stop buying traffic on all domains via third parties (i.e. SSP), unless they are declared as an authorized reseller through one’s ads.txt – this could negatively impact your revenues. That said, these next two months are imperative and we would hate for you to miss out on any revenue opportunities during Q4!
The mission of the ads.txt project is simple: Increase transparency in the programmatic advertising ecosystem. Ads.txt stands for Authorized Digital Sellers and is a simple, flexible and secure method that publishers and distributors can use to publicly declare the companies they authorize to sell their digital inventory.
By creating a public record of Authorized Digital Sellers, ads.txt will create greater transparency in the inventory supply chain, and give publishers control over their inventory in the market, making it harder for bad actors to profit from selling counterfeit inventory across the ecosystem. As publishers adopt ads.txt, buyers will be able to more easily identify the Authorized Digital Sellers for a participating publisher, allowing brands to have confidence they are buying authentic publisher inventory.
Read More <a href="https://iabtechlab.com/ads-txt-about/" rel="nofollow ugc"> Click Here </a>

Adstxt Generator & validator

Easy to use and handle the very important ads.txt file on your wordpress

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Ads.txt Publisher vs Adstxt Generator & validator