averfo

<p>A privacy-first, cookie-free analytics platform that helps you understand your data quickly with AI-powered reports that actually make sense.</p>
<h3>Third-Party Service Disclosure</h3>
<p>This plugin relies on an external third-party service, Averfo, to function correctly and requires an active subscription to function.</p>
<p>The plugin sends website usage metrics (such as page views, referrers and anonymised location data) from your WordPress site to Averfo’s servers so that analytics and AI-generated reports can be provided.</p>
<p>An active Averfo account is required to use this plugin.</p>
<p>Averfo: https://averfo.com<br />
Terms and Conditions: https://averfo.com/terms-conditions<br />
Privacy Policy: https://averfo.com/privacy-policy</p>
<h3>Tired of cookie banners?</h3>
<p>It’s time to get rid of Google Analytics and focus on privacy for your customers. Averfo doesn’t gather cookies, ip addresses or cross-site fingerprinting, meaning GDPR compliance and no annoying cookie popups.</p>
<h3>Metrics that make sense</h3>
<p>Feel like you need a degree to use other analytics platforms? Averfo is designed to have relevant metrics you need all in one page. Watch realtime visitors, page views, sources, locations, devices, and custom events/funnels.</p>
<h3>AI reporting straight to your inbox</h3>
<p>Short on time? Let our weekly and monthly reports do the work for you. Get a simple, digestible overview of your site’s performance, with privacy-first, GDPR-compliant reporting and AI-powered insights that surface pages and funnels needing attention.</p>
<p>By using this plugin, you acknowledge that data collected by the plugin is transmitted to Averfo in accordance with their Terms and Conditions and Privacy Policy.</p>
<h4>How to get started</h4>
<ul>
<li><a href="https://averfo.com" rel="nofollow ugc">Sign up for Averfo</a>. (Averfo is free for 14 days, after which you can choose a plan based on your monthly views.</li>
<li>Install the plugin onto your WordPress website and you are integrated.</li>
</ul>
<h3>Get Help</h3>
<p>Contact us at support@averfo.com for general questions or help.</p>


Averfo

Averfo is a privacy first analytics platform that makes it easy to understand your website metrics with AI reporting.

BaseCloud

<p><strong>BaseCloud UTM Tracker v3.0</strong> is the ultimate UTM tracking and webhook management solution for WordPress. Replace Gravity Forms webhook add-on with unlimited custom webhooks, full merge tag support, and automatic UTM injection for the “Big 4” form plugins.</p>
<h4>🎯 THE COLLECTOR: Advanced Cookie Tracking</h4>
<p>Automatically captures and stores UTM parameters from your marketing campaigns in secure, persistent cookies.</p>
<h4>📦 THE COURIER: Automated Webhook Injection</h4>
<p><strong>Game Changer!</strong> Automatically injects UTM data into ALL form webhook submissions – works with Gravity Forms, Elementor Pro, WPForms, and Contact Form 7!</p>
<h4>The “Big 4” Form Support</h4>
<ul>
<li><strong>Gravity Forms</strong> – Full integration with async webhook support</li>
<li><strong>Elementor Pro Forms</strong> – Webhook injection for page builder forms</li>
<li><strong>WPForms</strong> – Complete webhook automation</li>
<li><strong>Contact Form 7</strong> – Classic form plugin support</li>
</ul>
<h4>Key Features</h4>
<ul>
<li><strong>🚀 Zero Manual Configuration</strong> – Works automatically after activation</li>
<li><strong>🎯 COLLECTOR System</strong> – Advanced cookie-based tracking for 8 parameters</li>
<li><strong>📦 COURIER System</strong> – Automatic webhook injection for all major form plugins</li>
<li><strong>⚡ Async Webhook Support</strong> – Works with background processing (critical for Gravity Forms)</li>
<li><strong>🔄 Real-Time Diagnostics</strong> – Animated status dashboard shows system health</li>
<li><strong>📊 Entry Meta Storage</strong> – UTM data saved with each Gravity Forms submission</li>
<li><strong>🎨 Beautiful Dashboard</strong> – Modern, animated interface with live status indicators</li>
<li><strong>🔒 Privacy Compliant</strong> – Secure cookies with proper SameSite and HTTPS support</li>
<li><strong>📱 iOS 14+ Support</strong> – Tracks gbraid and wbraid for enhanced Apple privacy tracking</li>
</ul>
<h4>Tracked Parameters (8 Total)</h4>
<ol>
<li><strong>referrer</strong> – Previous page URL</li>
<li><strong>utm_source</strong> – Campaign source (Google, Facebook, etc.)</li>
<li><strong>utm_medium</strong> – Marketing medium (CPC, email, social)</li>
<li><strong>utm_campaign</strong> – Campaign name</li>
<li><strong>utm_term</strong> – Campaign keywords</li>
<li><strong>gclid</strong> – Google Click ID</li>
<li><strong>gbraid</strong> – Google Brand Engagement (iOS 14+)</li>
<li><strong>wbraid</strong> – Web to App Brand Engagement (iOS 14+)</li>
</ol>
<h4>How THE COURIER Works</h4>
<ol>
<li>Visitor arrives with UTM parameters in URL</li>
<li>COLLECTOR captures and stores data in cookies</li>
<li>Visitor submits a Gravity Form</li>
<li>COURIER automatically injects all UTM data into webhook payload</li>
<li>Your CRM receives complete attribution data – automatically!</li>
</ol>
<h4>Perfect For</h4>
<ul>
<li><strong>Digital Marketing Agencies</strong> – Complete campaign attribution without manual setup</li>
<li><strong>E-commerce Sites</strong> – Track ROI from every marketing channel</li>
<li><strong>Lead Generation</strong> – Automatic UTM data in your CRM</li>
<li><strong>SaaS Companies</strong> – Understand customer acquisition sources</li>
<li><strong>PPC Campaigns</strong> – Full Google Ads and Facebook Ads tracking</li>
</ul>
<h4>What’s NEW in v2.0.0?</h4>
<ul>
<li>🎯 <strong>COLLECTOR System</strong> – Advanced cookie tracking engine</li>
<li>📦 <strong>COURIER System</strong> – Automatic webhook injection (no manual fields!)</li>
<li>🎨 <strong>Animated Dashboard</strong> – Real-time system diagnostics with animations</li>
<li>📊 <strong>Entry Meta Storage</strong> – UTM data saved with each form submission</li>
<li>🔧 <strong>Excluded Webhooks</strong> – Option to exclude specific webhook URLs</li>
<li>✨ <strong>iOS 14+ Support</strong> – gbraid and wbraid parameter tracking</li>
<li>🚀 <strong>Zero Configuration</strong> – Works automatically after activation</li>
</ul>
<h4>Gravity Forms Integration (THE COURIER)</h4>
<p><strong>🚀 No Manual Field Creation Required!</strong></p>
<p>The COURIER system automatically injects all UTM data into Gravity Forms webhook submissions. Simply:</p>
<ol>
<li>Enable “Gravity Forms Integration” in plugin settings</li>
<li>Set up your Gravity Forms webhooks as normal</li>
<li>The COURIER automatically adds UTM data to every webhook request</li>
</ol>
<p><strong>Optional:</strong> You can still create visible fields with parameter names (referrer, utm_source, etc.) if you want users to see the data. The COLLECTOR will populate them automatically.</p>
<p><strong>Excluded Webhooks:</strong> Configure specific webhook URLs to exclude from UTM injection (useful for internal notifications).</p>
<h4>Technical Features</h4>
<ul>
<li><strong>Lightweight</strong> – Minimal impact on site performance</li>
<li><strong>Standards Compliant</strong> – Follows WordPress coding standards</li>
<li><strong>Secure</strong> – Proper data sanitization and validation</li>
<li><strong>Translatable</strong> – Ready for internationalization</li>
<li><strong>Mobile Friendly</strong> – Works across all devices and browsers</li>
<li><strong>Entry Meta Storage</strong> – UTM data stored with each Gravity Forms entry</li>
<li><strong>Webhook Automation</strong> – Zero configuration webhook injection</li>
<li><strong>Animated UI</strong> – Real-time system status with smooth animations</li>
</ul>
<h4>Use Cases</h4>
<p><strong>Marketing Attribution</strong>: Track which campaigns generate the most leads and sales – automatically!</p>
<p><strong>CRM Integration</strong>: UTM data flows seamlessly to your CRM via Gravity Forms webhooks.</p>
<p><strong>A/B Testing</strong>: Compare performance between different campaign variations.</p>
<p><strong>ROI Analysis</strong>: Calculate return on investment for different marketing channels.</p>
<p><strong>Customer Journey</strong>: Understand how visitors discover and interact with your site.</p>
<h3>Privacy Policy</h3>
<p>BaseCloud UTM Tracker uses cookies to store UTM parameters for campaign attribution. This data helps website owners understand which marketing campaigns are most effective. The plugin:</p>
<ul>
<li>Stores UTM parameters in browser cookies</li>
<li>Does not collect personal information</li>
<li>Uses secure, same-site cookies</li>
<li>Allows configuration of cookie duration</li>
<li>Follows WordPress privacy best practices</li>
</ul>
<p>Website owners should include UTM tracking in their privacy policy and inform users about the use of functional cookies for campaign attribution.</p>
<h3>Support</h3>
<p>For support, feature requests, or bug reports, please visit:<br />
* <strong>Plugin Support</strong>: <a href="https://wordpress.org/support/plugin/basecloud-utm-tracker/" rel="ugc">WordPress.org Support Forum</a><br />
* <strong>Professional Support</strong>: <a href="https://www.basecloudglobal.com/support/" rel="nofollow ugc">BaseCloud Global</a><br />
* <strong>Documentation</strong>: <a href="https://www.basecloudglobal.com/docs/utm-tracker/" rel="nofollow ugc">Plugin Documentation</a></p>
<h3>About BaseCloud</h3>
<p>BaseCloud Global is a technology company focused on creating powerful, user-friendly WordPress solutions for businesses and marketers. Our plugins are designed with performance, security, and usability in mind.</p>
<p>Visit us at <a href="https://www.basecloudglobal.com/" rel="nofollow ugc">basecloudglobal.com</a> for more WordPress solutions.</p>


BaseCloud UTM Tracker

Advanced UTM tracking with automated webhook injection for Gravity Forms, Elementor, WPForms, and Contact Form 7.

Averfo vs BaseCloud UTM Tracker