axitrace

AxiTrace for WooCommerce connects your store to the AxiTrace server-side tracking platform at <a href="https://axitrace.com/" rel="nofollow ugc">axitrace.com</a>. Every purchase, add-to-cart, and begin-checkout event is captured on the server and forwarded to your ad platforms — reaching customers that browser-based pixels miss entirely.
Why server-side tracking?
Browser pixels can be blocked by ad blockers, restricted by iOS Intelligent Tracking Prevention, and refused via cookie consent banners. Server-side events travel directly from your WooCommerce server to Facebook CAPI, TikTok Events API, Google Ads, and Google Analytics 4, so conversions are still recorded when the browser pixel cannot fire.
Deduplication so you never double-count
AxiTrace generates a deterministic UUID v5 event ID for every WooCommerce order. The same event ID is attached to both the browser-side purchase pixel fire and the server-side purchase event. Facebook CAPI, TikTok Events API, and Google Ads use that shared event ID to deduplicate automatically — each conversion is counted exactly once, regardless of how many times the confirmation page loads or how many pixels fire.
Server-side AddToCart events
AxiTrace sends AddToCart events server-side, triggered by the WooCommerce <code>woocommerce_add_to_cart</code> hook. This records add-to-cart activity from the server, so the event is captured even when the browser-side pixel is blocked or restricted.
Asynchronous by design — checkout never blocks
All server-side event transmissions are dispatched via WooCommerce Action Scheduler. The HTTP request to AxiTrace’s ingestion API happens in a background job, decoupled from the order placement flow. Checkout latency is unaffected even if the AxiTrace API is momentarily slow or unavailable.
Platform coverage
One plugin. One workspace key. AxiTrace routes your events to whichever ad platforms you connect in your dashboard:
<ul>
<li>Facebook / Meta — Conversions API (CAPI)</li>
<li>TikTok — Events API (server-side)</li>
<li>Google Ads — Offline Conversion Upload (GCLID-based attribution)</li>
<li>Google Analytics 4 — Measurement Protocol</li>
</ul>
HPOS and Cart/Checkout Blocks compatible
AxiTrace for WooCommerce declares compatibility with WooCommerce High-Performance Order Storage (HPOS) and the modern Cart/Checkout Blocks, so it works correctly on stores that have migrated away from legacy shortcode-based checkout.
WP Consent API support
The plugin detects the <a href="https://wordpress.org/plugins/wp-consent-api/" rel="ugc">WP Consent API</a> and checks the visitor’s consent level before firing events. When no consent framework is present, the plugin fires freely (opt-out model). When a framework is present, the plugin respects the consent status for the <code>statistics</code> and <code>marketing</code> categories. This gives your store a ready compliance path without requiring you to build custom integration.
GDPR personal-data tools built in
AxiTrace registers a WordPress personal-data exporter and eraser (<code>wp_privacy_personal_data_exporters</code> / <code>wp_privacy_personal_data_erasers</code>), enabling your store to fulfill GDPR deletion requests directly from the WordPress Tools > Erase Personal Data screen.
Privacy first
Customer email addresses and phone numbers are transmitted in plain text to AxiTrace’s ingestion API at <code>stat.axitrace.com</code> and are SHA-256 hashed inside AxiTrace before being forwarded to any ad platform. No raw PII leaves the AxiTrace platform. See our Privacy Policy at <a href="https://axitrace.com/privacy/" rel="nofollow ugc">axitrace.com/privacy/</a> and the <code>== External Services ==</code> section below for the complete disclosure.
Free plugin. Paid plans for volume.
The plugin itself is free and open source (GPL v2 or later). An AxiTrace account at <a href="https://axitrace.com/" rel="nofollow ugc">axitrace.com</a> is required. Free workspaces are available. Paid plans unlock higher event volumes, longer data retention, and priority support — see <a href="https://axitrace.com/" rel="nofollow ugc">axitrace.com</a> for current pricing.
Requires an AxiTrace account at <a href="https://axitrace.com/" rel="nofollow ugc">https://axitrace.com/</a>.
<h3>External Services</h3>
This plugin connects to stat.axitrace.com — the AxiTrace event-ingestion API.
<ul>
<li>Service: AxiTrace conversion tracking SaaS.</li>
<li>Endpoint: <code>https://stat.axitrace.com/woocommerce/pixel</code> (POST).</li>
<li>When data is sent: on page views (cart, product, checkout, thank-you), add-to-cart events, begin-checkout events, and order placement / payment completion.</li>
<li>Data transmitted: order ID, plain-text billing email (hashed downstream by AxiTrace), billing phone, billing city/country/zip, order total + currency, line items (SKU, name, quantity, price), user agent, IP address, AxiTrace session/user identifiers, click-attribution cookies (fbc, fbp, gclid, ttclid, msclkid, twclid, epik, li_fat_id, sccid, rdt_cid), UTM parameters, page URL/referrer/title.</li>
<li>Why: to forward the conversion to Facebook CAPI, TikTok Events API, Google Ads, GA4, and other ad platforms configured in your AxiTrace workspace.</li>
<li>Terms of Service: https://axitrace.com/terms/</li>
<li>Privacy Policy: https://axitrace.com/privacy/</li>
</ul>
Optional first-party tracking domain
You may optionally configure a custom first-party subdomain under WooCommerce → Settings → Integrations → AxiTrace → “First-party tracking domain”. When set to e.g. <code>metrics.your-store.com</code> (which you set up in your AxiTrace workspace and verify via CNAME to <code>stat.axitrace.com</code>), the SDK and ingestion endpoint load from your own domain instead of stat.axitrace.com. The data transmitted, the endpoint path (<code>/woocommerce/pixel</code>), and the recipient (AxiTrace) remain identical — only the hostname changes. This is purely a delivery optimization that helps bypass client-side blocking; no third-party service is added.
When this field is empty, the plugin uses the default <code>stat.axitrace.com</code> endpoint described above.
Auto-detect lookup endpoint
When the merchant clicks the “Detect from AxiTrace” button on the settings page, the plugin makes a single server-to-server GET request to <code>https://axitrace.com/api/public/workspace/tracking-domain?key={public_key}</code> (AxiTrace admin host — separate from the ingestion host <code>stat.axitrace.com</code>) to look up the default verified domain registered for that workspace. The request contains only the merchant’s own workspace public key (already exposed in every browser event); no customer or visitor data is sent.

AxiTrace for WooCommerce

Server-side conversion tracking for WooCommerce — Facebook CAPI, TikTok Events API, Google Ads, and GA4 from one plugin.

Rocket Beetle

<h3>Beetle Tracking: Plug and Play Server-Side Tracking for WordPress</h3>
Are you tired of spending money on high-cost marketing campaigns that aren’t delivering results? Beetle Tracking gives you the clear view you need to understand your website visitors and target your campaigns more effectively.
<h3>The Blurry Vision Problem</h3>
Imagine you’re the owner of a thriving online store. You’ve got amazing products, and you want to attract as many customers as possible, but you’re wearing blurry glasses. This means you can’t see your customers clearly, so you can’t market your products effectively.
<h3>The Solution: New Crystal Clear Glasses</h3>
Introducing Beetle Tracking, your new pair of marketing glasses.It helps you see your customers clearly, so you can understand their needs and preferences better. This means you can target your marketing efforts more accurately and spend less money on advertising. With Beetle Tracking, you’ll be able to connect with your customers on a deeper level and increase your sales.
Beetle Tracking is your most dedicated employee. It works tirelessly behind the scenes to collect accurate data, so you can make informed decisions and grow your business.
<h3>Key Benefits of Beetle Tracking:</h3>
✅ 20-40% More Accurate Data: With Beetle Tracking’s server-side tracking, you capture up to 40% more data than traditional client-side methods, which are often blocked by ad blockers or restricted by browsers. This gives you a more complete understanding of your users’ behavior, directly improving your marketing insights.
✅ Boost Your Ad Campaigns: More accurate data fuels the algorithms behind Google Ads, Facebook, and other advertising platforms. This leads to higher conversion rates, as you can fine-tune your targeting, resulting in better-performing campaigns and more return on your ad spend.
✅ Lower Ad Costs: By leveraging the full potential of server-side tracking, you cut wasted ad spend. With enhanced data accuracy, you can spend less on ads while achieving better results, maximizing the efficiency of your campaigns.
✅ Simple Plug-and-Play effortless Setup: Unlike other server-side tracking solutions on the market, which often require complex setups and tech specialists, Beetle Tracking is designed for non-tech users, webshop owners, marketing people and agencies. It’s an easy-to-install WordPress plugin that gets you up and running in minutes – no coding or expertise required.
✅ Faster Site Speed: By moving tracking processes to the server, Beetle Tracking reduce the load on your customer’s browser, making it faster and more responsive for visitors, ensuring a smoother user experience. This leads to lower bounce rates and more engagement.
✅ Enhanced Privacy Compliance: Stay ahead of privacy regulations like GDPR and CCPA. With server-side tracking, you’re in control of user data and can securely manage how it’s processed.
✅  Works with All Popular Platforms: Easily integrate with platforms like Google Analytics, Meta Pixel (Facebook), Google Ads, LinkedIn, Pinterest, Bing and TikTok without technical headaches.
✅  Free and Pro Versions: Start with the free version of Beetle Tracking to enhance your tracking, or upgrade to the Pro version to unlock powerful features like:
<ul>
<li>Beetle Consent: A GDPR-compliant, customizable cookie banner that helps you collect valid consents from all users, ensuring full compliance with privacy laws.</li>
<li>Gravity Forms Tracking: Automatically track form submissions with form ID and title, working seamlessly with both AJAX and traditional page reload submissions.</li>
<li>Page Scroll Measurement: Gain deeper insights into how far users scroll on your pages and optimize content accordingly.</li>
<li>Conversion Recovery: With Pro, Beetle Tracking ensures you capture purchase events even when users don’t return to the “thank you” page. By matching checkout information with the payment gateway’s order status, purchase data is sent server-to-server, ensuring complete and accurate tracking of every sale.</li>
</ul>
<h3>Consent Management: Putting You in Control (For Beetle Tracking Pro)</h3>
Building trust is key to any successful business. With the ever-changing landscape of data privacy regulations, it’s crucial to ensure you’re collecting user data ethically and transparently.
That’s where Beetle Consent comes in (included in Beetle Tracking Pro). This powerful feature makes managing user consent a breeze:
<ul>
<li>Easy-to-customize consent banners: Create clear and user-friendly banners that inform visitors about how their data is used.</li>
<li>Granular control: Allow users to choose exactly which data they’re comfortable sharing.</li>
<li>Compliance with regulations: Stay ahead of the curve by ensuring your website adheres to data privacy regulations like GDPR and CCPA.</li>
</ul>
With Beetle Consent, you can focus on building relationships with your customers, knowing you’re handling their data responsibly.
<h3>Why Choose Beetle Tracking?</h3>
Beetle Tracking is built for webshop owners who care about their customers’ experience and want to ensure that every conversion is accurately tracked. Unlike client-side tracking, our server-side solution works behind the scenes to capture every detail while improving your site’s performance. With just a few clicks, you can unlock the full potential of your tracking, boosting both your insights and your bottom line.
Ready to upgrade your tracking? Install Beetle Tracking today and take control of your data like never before.
<a href="https://beetle-tracking.com/" rel="nofollow ugc">Learn More at beetle-tracking.com</a>
<h3>External Services</h3>
This plugin connects to the following external services:
<h4>Cloudflare Zaraz API</h4>
Beetle Tracking uses the Cloudflare Zaraz API to send tracking events server-side. When enabled, the plugin sends event data to Cloudflare’s edge network for processing and forwarding to your configured analytics platforms.
When data is sent: Event data is transmitted when users interact with your website (page views, add to cart, purchases, etc.) and when you push configuration settings to Cloudflare.
What data is sent: Event names, timestamps, page URLs, product information, and user identifiers that you configure in the plugin settings.
Service links: 
– <a href="https://www.cloudflare.com/terms/" rel="nofollow ugc">Cloudflare Terms of Service</a> 
– <a href="https://www.cloudflare.com/privacypolicy/" rel="nofollow ugc">Cloudflare Privacy Policy</a> 
– <a href="https://developers.cloudflare.com/zaraz/" rel="nofollow ugc">Cloudflare Zaraz Documentation</a>
<h3>Source Code</h3>
The JavaScript files in this plugin are compiled from source files using standard WordPress build tools.
Build process: 
– Source files are located in the <code>src/js/</code> directory 
– Uses <code>@wordpress/scripts</code> for compilation 
– Run <code>npm install</code> then <code>npm run build</code> to rebuild from source
The full source code is included in the plugin and can be found in the <code>src/</code> directory.

Beetle Tracking – Cloudflare Zaraz for WooCommerce

Track Key Events and Parameters on WordPress Effortlessly with Cloudflare Zaraz's Real Edge Server-Side Tracking Technology.

AxiTrace for WooCommerce vs Beetle Tracking – Cloudflare Zaraz for WooCommerce