axitrace

AxiTrace for WooCommerce connects your store to the AxiTrace server-side tracking platform at <a href="https://axitrace.com/" rel="nofollow ugc">axitrace.com</a>. Every purchase, add-to-cart, and begin-checkout event is captured on the server and forwarded to your ad platforms — reaching customers that browser-based pixels miss entirely.
Why server-side tracking?
Browser pixels can be blocked by ad blockers, restricted by iOS Intelligent Tracking Prevention, and refused via cookie consent banners. Server-side events travel directly from your WooCommerce server to Facebook CAPI, TikTok Events API, Google Ads, and Google Analytics 4, so conversions are still recorded when the browser pixel cannot fire.
Deduplication so you never double-count
AxiTrace generates a deterministic UUID v5 event ID for every WooCommerce order. The same event ID is attached to both the browser-side purchase pixel fire and the server-side purchase event. Facebook CAPI, TikTok Events API, and Google Ads use that shared event ID to deduplicate automatically — each conversion is counted exactly once, regardless of how many times the confirmation page loads or how many pixels fire.
Server-side AddToCart events
AxiTrace sends AddToCart events server-side, triggered by the WooCommerce <code>woocommerce_add_to_cart</code> hook. This records add-to-cart activity from the server, so the event is captured even when the browser-side pixel is blocked or restricted.
Asynchronous by design — checkout never blocks
All server-side event transmissions are dispatched via WooCommerce Action Scheduler. The HTTP request to AxiTrace’s ingestion API happens in a background job, decoupled from the order placement flow. Checkout latency is unaffected even if the AxiTrace API is momentarily slow or unavailable.
Platform coverage
One plugin. One workspace key. AxiTrace routes your events to whichever ad platforms you connect in your dashboard:
<ul>
<li>Facebook / Meta — Conversions API (CAPI)</li>
<li>TikTok — Events API (server-side)</li>
<li>Google Ads — Offline Conversion Upload (GCLID-based attribution)</li>
<li>Google Analytics 4 — Measurement Protocol</li>
</ul>
HPOS and Cart/Checkout Blocks compatible
AxiTrace for WooCommerce declares compatibility with WooCommerce High-Performance Order Storage (HPOS) and the modern Cart/Checkout Blocks, so it works correctly on stores that have migrated away from legacy shortcode-based checkout.
WP Consent API support
The plugin detects the <a href="https://wordpress.org/plugins/wp-consent-api/" rel="ugc">WP Consent API</a> and checks the visitor’s consent level before firing events. When no consent framework is present, the plugin fires freely (opt-out model). When a framework is present, the plugin respects the consent status for the <code>statistics</code> and <code>marketing</code> categories. This gives your store a ready compliance path without requiring you to build custom integration.
GDPR personal-data tools built in
AxiTrace registers a WordPress personal-data exporter and eraser (<code>wp_privacy_personal_data_exporters</code> / <code>wp_privacy_personal_data_erasers</code>), enabling your store to fulfill GDPR deletion requests directly from the WordPress Tools > Erase Personal Data screen.
Privacy first
Customer email addresses and phone numbers are transmitted in plain text to AxiTrace’s ingestion API at <code>stat.axitrace.com</code> and are SHA-256 hashed inside AxiTrace before being forwarded to any ad platform. No raw PII leaves the AxiTrace platform. See our Privacy Policy at <a href="https://axitrace.com/privacy/" rel="nofollow ugc">axitrace.com/privacy/</a> and the <code>== External Services ==</code> section below for the complete disclosure.
Free plugin. Paid plans for volume.
The plugin itself is free and open source (GPL v2 or later). An AxiTrace account at <a href="https://axitrace.com/" rel="nofollow ugc">axitrace.com</a> is required. Free workspaces are available. Paid plans unlock higher event volumes, longer data retention, and priority support — see <a href="https://axitrace.com/" rel="nofollow ugc">axitrace.com</a> for current pricing.
Requires an AxiTrace account at <a href="https://axitrace.com/" rel="nofollow ugc">https://axitrace.com/</a>.
<h3>External Services</h3>
This plugin connects to stat.axitrace.com — the AxiTrace event-ingestion API.
<ul>
<li>Service: AxiTrace conversion tracking SaaS.</li>
<li>Endpoint: <code>https://stat.axitrace.com/woocommerce/pixel</code> (POST).</li>
<li>When data is sent: on page views (cart, product, checkout, thank-you), add-to-cart events, begin-checkout events, and order placement / payment completion.</li>
<li>Data transmitted: order ID, plain-text billing email (hashed downstream by AxiTrace), billing phone, billing city/country/zip, order total + currency, line items (SKU, name, quantity, price), user agent, IP address, AxiTrace session/user identifiers, click-attribution cookies (fbc, fbp, gclid, ttclid, msclkid, twclid, epik, li_fat_id, sccid, rdt_cid), UTM parameters, page URL/referrer/title.</li>
<li>Why: to forward the conversion to Facebook CAPI, TikTok Events API, Google Ads, GA4, and other ad platforms configured in your AxiTrace workspace.</li>
<li>Terms of Service: https://axitrace.com/terms/</li>
<li>Privacy Policy: https://axitrace.com/privacy/</li>
</ul>
Optional first-party tracking domain
You may optionally configure a custom first-party subdomain under WooCommerce → Settings → Integrations → AxiTrace → “First-party tracking domain”. When set to e.g. <code>metrics.your-store.com</code> (which you set up in your AxiTrace workspace and verify via CNAME to <code>stat.axitrace.com</code>), the SDK and ingestion endpoint load from your own domain instead of stat.axitrace.com. The data transmitted, the endpoint path (<code>/woocommerce/pixel</code>), and the recipient (AxiTrace) remain identical — only the hostname changes. This is purely a delivery optimization that helps bypass client-side blocking; no third-party service is added.
When this field is empty, the plugin uses the default <code>stat.axitrace.com</code> endpoint described above.
Auto-detect lookup endpoint
When the merchant clicks the “Detect from AxiTrace” button on the settings page, the plugin makes a single server-to-server GET request to <code>https://axitrace.com/api/public/workspace/tracking-domain?key={public_key}</code> (AxiTrace admin host — separate from the ingestion host <code>stat.axitrace.com</code>) to look up the default verified domain registered for that workspace. The request contains only the merchant’s own workspace public key (already exposed in every browser event); no customer or visitor data is sent.

AxiTrace for WooCommerce

Server-side conversion tracking for WooCommerce — Facebook CAPI, TikTok Events API, Google Ads, and GA4 from one plugin.

DataUnlocker

filonych

DataUnlocker enables 🎯 100% accurate analytics and tracking, safeguarding your website’s data from all types of blockers—including privacy tools, ad blockers, and restrictive networks.
Today’s web platforms depend on reliable insights from analytics and marketing solutions, but these tools often miss critical data due to silent blocking—even when you’re fully compliant with GDPR and privacy laws. DataUnlocker solves this by creating a secure JavaScript and network layer that transforms third-party tracking into first-party data, protecting it from interference and guaranteeing complete data delivery.
Compatible with both server-side tagging and client-side analytics – both prone to blocking – DataUnlocker seamlessly integrates with Google Analytics, Google Tag Manager, Meta Pixel, Hotjar, Segment, and more. Acting as a proxy, it helps you reclaim 15–50% of lost events and data, restore accurate attribution, and make smarter, data-driven decisions with confidence.
The plugin offers to inject DataUnlocker Defender into any existing JavaScript file used by your wordpress app. The patched file will be served instead of the original, enabling DataUnlockerʼs protection.
This service is provided by “DataUnlocker”: <a href="https://www.dataunlocker.com/terms?r=4LUIUQUO8" rel="nofollow ugc">terms of use</a>, <a href="https://www.dataunlocker.com/privacy?r=4LUIUQUO8" rel="nofollow ugc">privacy policy</a>.
<h3>With DataUnlocker you get:</h3>
<ul>
<li>A universal solution to protect all your tracking tools from blockers (both client-side and server-side). DataUnlocker is designed to support all products, not just Google.</li>
<li>Continuous blocker protection that’s resistant to network or JavaScript filter updates.</li>
<li>Email notifications for filter updates targeting your websites.</li>
<li>JavaScript code obfuscation and a unique network protection layer for web apps.</li>
<li>More – discover all features at <a href="https://www.dataunlocker.com?r=4LUIUQUO8" rel="nofollow ugc">dataunlocker.com</a>!</li>
</ul>
<h3>You need DataUnlocker if:</h3>
<ul>
<li>You installed server-side GTM or another tracking solution and discovered it’s (surprisingly) still blocked by network and ad blockers.</li>
<li>You need 100% accurate, blocker-free data: conversion tracking, attribution, reporting – everything!</li>
<li>Ad blockers break functionality on your site or block some network requests.</li>
<li>You need to protect and obfuscate your web application from blockers, browser plugins, and any kind of possible intrusion.</li>
</ul>
Learn more at <a href="https://www.dataunlocker.com?r=4LUIUQUO8" rel="nofollow ugc">dataunlocker.com</a>
data, analytics, blocked, blocker, adblock, anti-adblock, protection, obfuscation, google analytics, ga4, google tag manager, tag manager, gtm, gtm server-side, server side tracking, meta, facebook pixel, hotjar, segment, amplitude, mixpanel, hubspot, sentry

DataUnlocker enables 🎯 100% accurate data collection for all your favorite analytics and tracking tools, protecting your data from any blockers.

AxiTrace for WooCommerce vs DataUnlocker