axitrace

AxiTrace for WooCommerce connects your store to the AxiTrace server-side tracking platform at <a href="https://axitrace.com/" rel="nofollow ugc">axitrace.com</a>. Every purchase, add-to-cart, and begin-checkout event is captured on the server and forwarded to your ad platforms — reaching customers that browser-based pixels miss entirely.
Why server-side tracking?
Browser pixels can be blocked by ad blockers, restricted by iOS Intelligent Tracking Prevention, and refused via cookie consent banners. Server-side events travel directly from your WooCommerce server to Facebook CAPI, TikTok Events API, Google Ads, and Google Analytics 4, so conversions are still recorded when the browser pixel cannot fire.
Deduplication so you never double-count
AxiTrace generates a deterministic UUID v5 event ID for every WooCommerce order. The same event ID is attached to both the browser-side purchase pixel fire and the server-side purchase event. Facebook CAPI, TikTok Events API, and Google Ads use that shared event ID to deduplicate automatically — each conversion is counted exactly once, regardless of how many times the confirmation page loads or how many pixels fire.
Server-side AddToCart events
AxiTrace sends AddToCart events server-side, triggered by the WooCommerce <code>woocommerce_add_to_cart</code> hook. This records add-to-cart activity from the server, so the event is captured even when the browser-side pixel is blocked or restricted.
Asynchronous by design — checkout never blocks
All server-side event transmissions are dispatched via WooCommerce Action Scheduler. The HTTP request to AxiTrace’s ingestion API happens in a background job, decoupled from the order placement flow. Checkout latency is unaffected even if the AxiTrace API is momentarily slow or unavailable.
Platform coverage
One plugin. One workspace key. AxiTrace routes your events to whichever ad platforms you connect in your dashboard:
<ul>
<li>Facebook / Meta — Conversions API (CAPI)</li>
<li>TikTok — Events API (server-side)</li>
<li>Google Ads — Offline Conversion Upload (GCLID-based attribution)</li>
<li>Google Analytics 4 — Measurement Protocol</li>
</ul>
HPOS and Cart/Checkout Blocks compatible
AxiTrace for WooCommerce declares compatibility with WooCommerce High-Performance Order Storage (HPOS) and the modern Cart/Checkout Blocks, so it works correctly on stores that have migrated away from legacy shortcode-based checkout.
WP Consent API support
The plugin detects the <a href="https://wordpress.org/plugins/wp-consent-api/" rel="ugc">WP Consent API</a> and checks the visitor’s consent level before firing events. When no consent framework is present, the plugin fires freely (opt-out model). When a framework is present, the plugin respects the consent status for the <code>statistics</code> and <code>marketing</code> categories. This gives your store a ready compliance path without requiring you to build custom integration.
GDPR personal-data tools built in
AxiTrace registers a WordPress personal-data exporter and eraser (<code>wp_privacy_personal_data_exporters</code> / <code>wp_privacy_personal_data_erasers</code>), enabling your store to fulfill GDPR deletion requests directly from the WordPress Tools > Erase Personal Data screen.
Privacy first
Customer email addresses and phone numbers are transmitted in plain text to AxiTrace’s ingestion API at <code>stat.axitrace.com</code> and are SHA-256 hashed inside AxiTrace before being forwarded to any ad platform. No raw PII leaves the AxiTrace platform. See our Privacy Policy at <a href="https://axitrace.com/privacy/" rel="nofollow ugc">axitrace.com/privacy/</a> and the <code>== External Services ==</code> section below for the complete disclosure.
Free plugin. Paid plans for volume.
The plugin itself is free and open source (GPL v2 or later). An AxiTrace account at <a href="https://axitrace.com/" rel="nofollow ugc">axitrace.com</a> is required. Free workspaces are available. Paid plans unlock higher event volumes, longer data retention, and priority support — see <a href="https://axitrace.com/" rel="nofollow ugc">axitrace.com</a> for current pricing.
Requires an AxiTrace account at <a href="https://axitrace.com/" rel="nofollow ugc">https://axitrace.com/</a>.
<h3>External Services</h3>
This plugin connects to stat.axitrace.com — the AxiTrace event-ingestion API.
<ul>
<li>Service: AxiTrace conversion tracking SaaS.</li>
<li>Endpoint: <code>https://stat.axitrace.com/woocommerce/pixel</code> (POST).</li>
<li>When data is sent: on page views (cart, product, checkout, thank-you), add-to-cart events, begin-checkout events, and order placement / payment completion.</li>
<li>Data transmitted: order ID, plain-text billing email (hashed downstream by AxiTrace), billing phone, billing city/country/zip, order total + currency, line items (SKU, name, quantity, price), user agent, IP address, AxiTrace session/user identifiers, click-attribution cookies (fbc, fbp, gclid, ttclid, msclkid, twclid, epik, li_fat_id, sccid, rdt_cid), UTM parameters, page URL/referrer/title.</li>
<li>Why: to forward the conversion to Facebook CAPI, TikTok Events API, Google Ads, GA4, and other ad platforms configured in your AxiTrace workspace.</li>
<li>Terms of Service: https://axitrace.com/terms/</li>
<li>Privacy Policy: https://axitrace.com/privacy/</li>
</ul>
Optional first-party tracking domain
You may optionally configure a custom first-party subdomain under WooCommerce → Settings → Integrations → AxiTrace → “First-party tracking domain”. When set to e.g. <code>metrics.your-store.com</code> (which you set up in your AxiTrace workspace and verify via CNAME to <code>stat.axitrace.com</code>), the SDK and ingestion endpoint load from your own domain instead of stat.axitrace.com. The data transmitted, the endpoint path (<code>/woocommerce/pixel</code>), and the recipient (AxiTrace) remain identical — only the hostname changes. This is purely a delivery optimization that helps bypass client-side blocking; no third-party service is added.
When this field is empty, the plugin uses the default <code>stat.axitrace.com</code> endpoint described above.
Auto-detect lookup endpoint
When the merchant clicks the “Detect from AxiTrace” button on the settings page, the plugin makes a single server-to-server GET request to <code>https://axitrace.com/api/public/workspace/tracking-domain?key={public_key}</code> (AxiTrace admin host — separate from the ingestion host <code>stat.axitrace.com</code>) to look up the default verified domain registered for that workspace. The request contains only the merchant’s own workspace public key (already exposed in every browser event); no customer or visitor data is sent.

AxiTrace for WooCommerce

Server-side conversion tracking for WooCommerce — Facebook CAPI, TikTok Events API, Google Ads, and GA4 from one plugin.

Aslam Hasib

Zenaul Islam

Tarek Aziz

HasThemes

Yeasin Hossain

<h3>Pixelavo – Pixel Tracking & AI Ad Tools for WordPress</h3>
Pixelavo helps you install and manage Facebook Pixel (Meta Pixel) on your WordPress site. It combines two main capabilities:
1. Pixel Tracking & Conversions API: 
Set up Facebook Pixel tracking with support for the Conversions API (server-side tracking). Track visitor interactions such as page views, purchases, add-to-cart actions, form submissions, and more. Server-side tracking via the Conversions API helps maintain tracking accuracy even when browser-based methods are blocked by ad blockers or privacy settings. Pixelavo supports both WooCommerce and Easy Digital Downloads stores.
2. AI-Powered Ad Tools: 
Pixelavo includes two AI tools that run in your WordPress dashboard: 
– AI Ad Copy Generator: Input your product details, target audience, and campaign objectives to generate multiple variations of ad text, headlines, and descriptions. Supports tone adaptation (professional, casual, urgent, luxury) and campaign-specific optimization. 
– AI Marketing Consultant: A chat-based interface for Facebook advertising questions. Ask about campaign setup, targeting strategies, pixel troubleshooting, budget allocation, and more. Conversation history is saved so you can pick up where you left off. 
– Multiple AI Models: Choose from OpenAI (GPT-3.5, GPT-4, GPT-5) or Google Gemini models depending on your preference and budget.
How AI features work: Pixelavo connects to OpenAI or Google Gemini using your own API key (BYOK — Bring Your Own Key). There is no subscription fee for the AI features — you pay the API provider directly based on your usage. No credit card is required by Pixelavo itself.
<a href="https://pixelavo.com/pricing/#pixelavo-pricing" rel="nofollow ugc">Get Pro Features</a> | <a href="https://pixelavo.com/docs/" rel="nofollow ugc">Documentation</a> | <a href="https://portal.hasthemes.com/contact/" rel="nofollow ugc">Support</a>
<h3>Who Is Pixelavo For?</h3>
<ul>
<li>E-commerce store owners using WooCommerce or Easy Digital Downloads who need Facebook Pixel tracking</li>
<li>Digital marketers managing Facebook ad campaigns who want AI-assisted ad copy creation</li>
<li>Small businesses looking to set up conversion tracking and server-side events</li>
<li>Agencies managing Facebook Pixels across multiple client sites (Pro)</li>
<li>Beginners who want guided help with Facebook advertising through the AI consultant</li>
</ul>
<h3>Key features:</h3>
<ol>
<li>WordPress integration: Pixelavo integrates with WordPress, allowing you to implement the Conversions API and server-side tracking on your website.</li>
<li>Event tracking: With Pixelavo, businesses can track a variety of events on their website, including purchases, leads, pageviews, and more. This data can be used to optimize Facebook advertising campaigns and improve targeting.</li>
<li>Custom event tracking: In addition to standard events, Pixelavo allows businesses to track custom events, such as button clicks, form submissions, or any other actions that are valuable to their business.</li>
<li>Automatic event matching: Pixelavo automatically matches events on the website to the corresponding events in Facebook Ads Manager, making it easy to track conversions and optimize campaigns.</li>
<li>Real-time event tracking: Pixelavo provides real-time event tracking, allowing businesses to quickly see how users are interacting with their website and make data-driven decisions about their advertising campaigns.</li>
<li>Exclude Roles: Exclude members of your team to ensure your Pixel data remains accurate. You can exclude specific WordPress user levels, such as Admins, Editors, and Contributors.</li>
<li>Product Feed: Generate Dynamic Product Ads and Custom Audiences feeds for Facebook ad targeting.</li>
<li>Create Custom Events: Define custom events to track specific activities on your site, including page visits, button clicks, and link interactions.</li>
<li>AI Ad Copy Generator: Generate Facebook ad copy using AI. Input your product details, target audience, and campaign objectives to get multiple variations of primary text, headlines, and descriptions. Supports OpenAI (GPT-4/GPT-5) and Google Gemini models with tone adaptation (professional, casual, urgent, luxury) and campaign-specific settings.</li>
<li>AI Marketing Consultant: Chat-based Facebook advertising guidance in your WordPress dashboard. Ask questions about campaign optimization, targeting strategies, pixel setup, conversion tracking, and advertising best practices. Includes persistent chat history. Powered by OpenAI or Google Gemini.</li>
</ol>
<h3>AI Features:</h3>
AI Ad Copy Generator: 
Input your product details, target audience, and campaign objectives to generate 3 variations each of: 
– Primary text tailored for your campaign objective (awareness, traffic, conversions, or retargeting) 
– Headlines for your ad creative 
– Descriptions to complement the headline 
– Optimization tips based on your inputs
AI Marketing Consultant: 
Ask questions about: 
– Campaign optimization strategies 
– Audience targeting 
– Pixel setup and troubleshooting 
– iOS 14.5+ tracking solutions 
– Budget optimization and scaling 
– Creative testing strategies
Both AI features support OpenAI (GPT-3.5/GPT-4/GPT-5) and Google Gemini models. API keys are stored with AES-256-CBC encryption. Requires your own API key from OpenAI or Google.
<h3>Available Events:</h3>
Pixelavo supports tracking of numerous Facebook pixel events, including:
<ul>
<li>View Content</li>
<li>View Category</li>
<li>Search</li>
<li>Remove From Cart</li>
<li>Add To Cart [Pro]</li>
<li>Initiate Checkout [Pro]</li>
<li>Purchase [Pro]</li>
<li>Refund [Pro]</li>
<li>Subscription [Pro] (SubscriptionCreated, SubscriptionRenewed & SubscriptionCancelled)</li>
<li>Customize Product (WooCommerce Only) [Pro]</li>
<li>PageScroll</li>
<li>TimeOnPage</li>
<li>FormSubmission (Fluent Forms, Contact Form 7, WPForms & HT Contact Form)</li>
<li>Download</li>
<li>CompleteRegistration</li>
<li>Login</li>
<li>TelClick</li>
<li>InternalLinks [Pro]</li>
<li>ExternalLinks [Pro]</li>
<li>Video (YouTube, Vimeo & SelfHosted) [Pro]</li>
</ul>
<h3>Integrations:</h3>
<ol>
<li>WooCommerce: Integrates with WooCommerce to track key events like purchases, add-to-cart actions, and product views. Supports both browser-side pixel and server-side Conversions API tracking for WooCommerce stores.</li>
<li>Easy Digital Downloads (EDD): Supports Easy Digital Downloads to track Facebook Pixel events and conversion data. Integrates with Facebook’s Conversions API for server-side tracking of digital product purchases and downloads.</li>
</ol>
<h3>Quick Setup:</h3>
<ol>
<li>Install and activate Pixelavo</li>
<li>Add your Facebook Pixel ID</li>
<li>Optionally add an API key from OpenAI or Google for AI features</li>
<li>Configure events and start tracking</li>
</ol>
<h3>Security:</h3>
<ul>
<li>AES-256-CBC encryption for API keys</li>
<li>Data stays on your WordPress site</li>
<li>No third-party data sharing for tracking data</li>
<li>AI queries are sent directly to your chosen provider (OpenAI/Google) — Pixelavo does not proxy or store your conversations</li>
</ul>
<h3>Pro Features:</h3>
Upgrade to Pro for advanced tracking and optimization features:
<ol>
<li>Multiple pixel support: Add multiple Facebook Pixels to track data across different ad accounts or campaigns.</li>
<li>Advanced WooCommerce Events: Track purchases, add-to-cart, initiate checkout, and more e-commerce events.</li>
<li>Advanced EDD Events: Full Easy Digital Downloads integration with purchase tracking.</li>
<li>Exclude Bouncing Visitors: Time delay settings to prevent bouncing visitors from triggering events.</li>
<li>Advanced Matching: Send additional customer information to improve attribution accuracy.</li>
<li>Additional user information: Include referrer, language, categories, and tags as event parameters.</li>
<li>Additional Purchase Information: Track coupon usage and shipping details for better audience targeting.</li>
<li>Premium Events: Video tracking, internal/external links, subscription events, and more.</li>
</ol>
<h3>Facebook Conversions API</h3>
Facebook Conversions API (formerly known as the Server-Side API) is a tool that allows businesses to send their website or app conversion data directly to Facebook’s servers, bypassing the need for browser-based tracking methods like the Facebook Pixel. 
Using the Conversions API, businesses can track actions such as purchases, sign-ups, and other valuable events that occur on their website or app. This data can then be used to optimize Facebook advertising campaigns, such as retargeting ads to users who have already taken specific actions on the business’s website or app.
<h3>Some benefits of using Facebook Conversions API include:</h3>
<ol>
<li>Helps improve tracking accuracy: By bypassing the need for browser-based tracking, businesses can ensure that all conversion data is captured accurately, even if a user’s browser settings or ad-blocking software prevent the Facebook Pixel from tracking their actions.</li>
<li>Increased privacy: Because the Conversions API sends data directly to Facebook’s servers, businesses can reduce the amount of user data that is shared with third-party trackers, potentially improving user privacy and security.</li>
<li>Greater control: The Conversions API allows businesses to track and send custom data points to Facebook, giving them greater flexibility and control over how they track and optimize their advertising campaigns.</li>
<li>Helps reduce potential data loss: Because the Conversions API relies on server-to-server communication, rather than browser-based tracking, businesses can reduce the risk of data loss due to issues like browser crashes or network outages.</li>
</ol>
Overall, the Facebook Conversions API can provide businesses with a more accurate, flexible, and privacy-focused way to track and optimize their Facebook advertising campaigns.
<h3>Need Help?</h3>
Is there any feature that you want to get in this plugin? 
Needs assistance to use this plugin? 
Feel free to <a href="https://hasthemes.com/contact-us/" rel="nofollow ugc">Contact us</a>
<h3>External Services</h3>
This plugin connects to several third-party services to provide enhanced functionality. Below are the services used and the data transmitted:
<h4>HasThemes Feed Service</h4>
<ul>
<li>Purpose: Used for fetching and displaying plugin notices, announcements content within the WordPress admin dashboard.</li>
<li>When: During plugin activation, admin dashboard visits, and periodic checks for new notices (cached for 2 days).</li>
<li>Service Provider: HasThemes</li>
<li>Terms and Conditions: https://hasthemes.com/terms-conditions/</li>
<li>Privacy Policy: https://hasthemes.com/privacy-policy/</li>
</ul>
<h4>Diagnostic Data Webhook</h4>
<ul>
<li>Purpose: Used for sending diagnostic data when users opt-in to help improve plugin compatibility, performance and inform client for any critical issues.</li>
<li>Data Sent: Complete diagnostic information including site details, admin email, admin name, server configuration, WordPress setup, theme information & plugin lists.</li>
<li>When: Only when users explicitly agree to share diagnostic data through the admin notice.</li>
<li>Service Provider: Pixelavo / HasThemes (we operate this webhook on our own infrastructure; all domains are owned by us)</li>
<li>Terms and Conditions: https://pixelavo.com/terms-conditions/</li>
<li>Privacy Policy: https://pixelavo.com/privacy-policy/</li>
</ul>
<h4>Google Base Namespace</h4>
<ul>
<li>Purpose: Used for generating product feeds compatible with Google Shopping, Google Merchant Center, and other services that support Google’s product feed format.</li>
<li>Data Sent: Product information including names, prices, descriptions, categories, images, availability, and attributes from your WooCommerce/EDD store.</li>
<li>When: When generating product feeds via the feed URLs (yoursite.com/feed/pixelavo or yoursite.com/feed/pixelavo-edd).</li>
<li>Service Provider: Google (namespace specification only – no data sent directly to Google)</li>
<li>Terms of Service: https://policies.google.com/terms</li>
<li>Privacy Policy: https://policies.google.com/privacy</li>
</ul>
<h4>Data Privacy Notice</h4>
<ul>
<li>Diagnostic data collection is completely optional and requires explicit user consent through an admin notice.</li>
<li>No personal user data is transmitted without explicit consent.</li>
<li>All data transmission occurs over secure HTTPS connections.</li>
<li>Users can decline data sharing without affecting plugin functionality.</li>
<li>The plugin works fully without connecting to external services.</li>
</ul>
<h4>Legal Compliance</h4>
By using this plugin, you acknowledge that data may be transmitted to the above-mentioned third-party services only when you explicitly consent to diagnostic data sharing or when generating product feeds.

Pixelavo – Server Side Tracking & Pixel + AI Ads Tools

Add pixel tracking to your WordPress site with Conversions API, server-side tracking, AI ad copy generation, and AI marketing consultant.

AxiTrace for WooCommerce vs Pixelavo – Server Side Tracking & Pixel + AI Ads Tools