BaseCloud

BaseCloud UTM Tracker v3.0 is the ultimate UTM tracking and webhook management solution for WordPress. Replace Gravity Forms webhook add-on with unlimited custom webhooks, full merge tag support, and automatic UTM injection for the “Big 4” form plugins.
<h4>🎯 THE COLLECTOR: Advanced Cookie Tracking</h4>
Automatically captures and stores UTM parameters from your marketing campaigns in secure, persistent cookies.
<h4>📦 THE COURIER: Automated Webhook Injection</h4>
Game Changer! Automatically injects UTM data into ALL form webhook submissions – works with Gravity Forms, Elementor Pro, WPForms, and Contact Form 7!
<h4>The “Big 4” Form Support</h4>
<ul>
<li>Gravity Forms – Full integration with async webhook support</li>
<li>Elementor Pro Forms – Webhook injection for page builder forms</li>
<li>WPForms – Complete webhook automation</li>
<li>Contact Form 7 – Classic form plugin support</li>
</ul>
<h4>Key Features</h4>
<ul>
<li>🚀 Zero Manual Configuration – Works automatically after activation</li>
<li>🎯 COLLECTOR System – Advanced cookie-based tracking for 8 parameters</li>
<li>📦 COURIER System – Automatic webhook injection for all major form plugins</li>
<li>⚡ Async Webhook Support – Works with background processing (critical for Gravity Forms)</li>
<li>🔄 Real-Time Diagnostics – Animated status dashboard shows system health</li>
<li>📊 Entry Meta Storage – UTM data saved with each Gravity Forms submission</li>
<li>🎨 Beautiful Dashboard – Modern, animated interface with live status indicators</li>
<li>🔒 Privacy Compliant – Secure cookies with proper SameSite and HTTPS support</li>
<li>📱 iOS 14+ Support – Tracks gbraid and wbraid for enhanced Apple privacy tracking</li>
</ul>
<h4>Tracked Parameters (8 Total)</h4>
<ol>
<li>referrer – Previous page URL</li>
<li>utm_source – Campaign source (Google, Facebook, etc.)</li>
<li>utm_medium – Marketing medium (CPC, email, social)</li>
<li>utm_campaign – Campaign name</li>
<li>utm_term – Campaign keywords</li>
<li>gclid – Google Click ID</li>
<li>gbraid – Google Brand Engagement (iOS 14+)</li>
<li>wbraid – Web to App Brand Engagement (iOS 14+)</li>
</ol>
<h4>How THE COURIER Works</h4>
<ol>
<li>Visitor arrives with UTM parameters in URL</li>
<li>COLLECTOR captures and stores data in cookies</li>
<li>Visitor submits a Gravity Form</li>
<li>COURIER automatically injects all UTM data into webhook payload</li>
<li>Your CRM receives complete attribution data – automatically!</li>
</ol>
<h4>Perfect For</h4>
<ul>
<li>Digital Marketing Agencies – Complete campaign attribution without manual setup</li>
<li>E-commerce Sites – Track ROI from every marketing channel</li>
<li>Lead Generation – Automatic UTM data in your CRM</li>
<li>SaaS Companies – Understand customer acquisition sources</li>
<li>PPC Campaigns – Full Google Ads and Facebook Ads tracking</li>
</ul>
<h4>What’s NEW in v2.0.0?</h4>
<ul>
<li>🎯 COLLECTOR System – Advanced cookie tracking engine</li>
<li>📦 COURIER System – Automatic webhook injection (no manual fields!)</li>
<li>🎨 Animated Dashboard – Real-time system diagnostics with animations</li>
<li>📊 Entry Meta Storage – UTM data saved with each form submission</li>
<li>🔧 Excluded Webhooks – Option to exclude specific webhook URLs</li>
<li>✨ iOS 14+ Support – gbraid and wbraid parameter tracking</li>
<li>🚀 Zero Configuration – Works automatically after activation</li>
</ul>
<h4>Gravity Forms Integration (THE COURIER)</h4>
🚀 No Manual Field Creation Required!
The COURIER system automatically injects all UTM data into Gravity Forms webhook submissions. Simply:
<ol>
<li>Enable “Gravity Forms Integration” in plugin settings</li>
<li>Set up your Gravity Forms webhooks as normal</li>
<li>The COURIER automatically adds UTM data to every webhook request</li>
</ol>
Optional: You can still create visible fields with parameter names (referrer, utm_source, etc.) if you want users to see the data. The COLLECTOR will populate them automatically.
Excluded Webhooks: Configure specific webhook URLs to exclude from UTM injection (useful for internal notifications).
<h4>Technical Features</h4>
<ul>
<li>Lightweight – Minimal impact on site performance</li>
<li>Standards Compliant – Follows WordPress coding standards</li>
<li>Secure – Proper data sanitization and validation</li>
<li>Translatable – Ready for internationalization</li>
<li>Mobile Friendly – Works across all devices and browsers</li>
<li>Entry Meta Storage – UTM data stored with each Gravity Forms entry</li>
<li>Webhook Automation – Zero configuration webhook injection</li>
<li>Animated UI – Real-time system status with smooth animations</li>
</ul>
<h4>Use Cases</h4>
Marketing Attribution: Track which campaigns generate the most leads and sales – automatically!
CRM Integration: UTM data flows seamlessly to your CRM via Gravity Forms webhooks.
A/B Testing: Compare performance between different campaign variations.
ROI Analysis: Calculate return on investment for different marketing channels.
Customer Journey: Understand how visitors discover and interact with your site.
<h3>Privacy Policy</h3>
BaseCloud UTM Tracker uses cookies to store UTM parameters for campaign attribution. This data helps website owners understand which marketing campaigns are most effective. The plugin:
<ul>
<li>Stores UTM parameters in browser cookies</li>
<li>Does not collect personal information</li>
<li>Uses secure, same-site cookies</li>
<li>Allows configuration of cookie duration</li>
<li>Follows WordPress privacy best practices</li>
</ul>
Website owners should include UTM tracking in their privacy policy and inform users about the use of functional cookies for campaign attribution.
<h3>Support</h3>
For support, feature requests, or bug reports, please visit: 
* Plugin Support: <a href="https://wordpress.org/support/plugin/basecloud-utm-tracker/" rel="ugc">WordPress.org Support Forum</a> 
* Professional Support: <a href="https://www.basecloudglobal.com/support/" rel="nofollow ugc">BaseCloud Global</a> 
* Documentation: <a href="https://www.basecloudglobal.com/docs/utm-tracker/" rel="nofollow ugc">Plugin Documentation</a>
<h3>About BaseCloud</h3>
BaseCloud Global is a technology company focused on creating powerful, user-friendly WordPress solutions for businesses and marketers. Our plugins are designed with performance, security, and usability in mind.
Visit us at <a href="https://www.basecloudglobal.com/" rel="nofollow ugc">basecloudglobal.com</a> for more WordPress solutions.

BaseCloud UTM Tracker

Advanced UTM tracking with automated webhook injection for Gravity Forms, Elementor, WPForms, and Contact Form 7.

Repon Hossain

Codiepress

Zahabul Islam

This powerful plugin enables you to seamlessly track events and analyze user interactions using UTM parameters, fbclid, gclid, button clicks, or custom element interactions. Whether you need to monitor click-through rates, measure the effectiveness of marketing campaigns, or gain insights into user behavior, this plugin provides a comprehensive solution. With its intuitive tracking capabilities, you can capture valuable data to optimize your strategies and make data-driven decisions with ease.
Custom Parameter Support (Pro): 
Create and track sessions using your own custom URL parameters. This feature helps you capture more accurate attribution data from sources that don’t use standard UTM values. Perfect for affiliate tracking, internal links, influencer campaigns, and custom marketing tags.
<h3>Send Google Analytics Events with Ease</h3>
The UTM Event Tracker and Analytics plugin supports sending Google Analytics events for better user interaction tracking. Capture events such as button clicks, hyperlink clicks, and form submissions, and send them directly to Google Analytics. Gain valuable insights, improve engagement tracking, and optimize your marketing performance effortlessly—all without any coding!
<h3>Warning</h3>
<ul>
<li>If you are using a caching plugin, please exclude the <code>wordpress_utm_event_tracker_session</code> cookie. </li>
<li>For websites hosted on WP Engine, you must request support to allow the <code>wordpress_utm_event_tracker_session</code> cookie. </li>
<li>If you are using the NitroPack caching plugin, be sure to exclude this cookie in the app settings. Refer to <a href="https://ps.w.org/utm-event-tracker-and-analytics/assets/guideline-nitropack.png" rel="nofollow ugc">this guidelines</a> for more details.</li>
</ul>
<h3>Getting Started</h3>
Once the plugin is installed and activated, you can start tracking events and analyzing data using UTM parameters. Here’s how to get started:
Define Your UTM Parameters: Determine the UTM parameters you want to track. Common parameters include source, medium, campaign, term, and content.
Generate UTM Links: Create UTM-tagged URLs for your marketing campaigns using tools like Google’s Campaign URL Builder.
Insert UTM Parameters: Insert the UTM parameters into your links wherever you want to track events. This could be in emails, social media posts, advertisements, etc.
Analyze Data: Visit the plugin dashboard to analyze the data collected through UTM tracking. Gain insights into user behavior, campaign performance, and more.
<h3>Features</h3>
The UTM Event Tracker and Analytics plugin offers a comprehensive set of features designed to enhance your ability to track events and analyze data using UTM parameters. Here are the key features of the plugin:
UTM Event Tracking: Track various events on your website using UTM parameters. Whether it’s clicks, conversions, or form submissions, you can accurately monitor user interactions.
Track Button & Link Clicks: Gain deeper insights into user interactions by capturing button clicks and hyperlink engagements on your website. This feature helps you track user behavior, measure click performance, and optimize your marketing campaigns based on real-time data. Whether it’s a call-to-action button or an outbound link, you’ll have the analytics needed to improve conversions and refine your strategies.
UTM Analytics: Gain valuable insights into the effectiveness of your marketing campaigns through UTM tracking. Analyze traffic sources, campaign performance, conversion rates, and more to optimize your marketing strategies.
Customizable Reports: Generate customizable reports to visualize your data effectively. Customize reports based on specific UTM parameters, date ranges, and metrics to meet your unique reporting needs.
User-friendly Interface: Enjoy an intuitive and user-friendly interface for seamless navigation and data analysis. Easily access and interpret your UTM tracking data with built-in tools and visualizations.
Campaign Performance Monitoring: Monitor the performance of your marketing campaigns in real-time. Track the success of each campaign by analyzing UTM parameters and adjusting your strategies accordingly.
Event Attribution: Attribute events to specific marketing campaigns or channels using UTM parameters. Understand the impact of each campaign on user engagement and conversion metrics.
Advanced Filtering: Apply advanced filters to analyze specific segments of your audience. Filter data based on UTM parameters, user characteristics, or behavior to uncover actionable insights.
Real-time Reporting: View real-time reports and analytics to stay up-to-date with the performance of your marketing efforts. Monitor events and conversions as they happen to make timely adjustments to your campaigns.
Custom Parameter Support (Pro): Add and track your own custom URL parameters alongside standard UTM parameters. Useful for tracking affiliates, campaigns, internal promotions, or any custom source identifiers you need.
These features collectively empower you to track events accurately, analyze data effectively, and optimize your marketing campaigns for maximum impact. Whether you’re a marketer, business owner, or website administrator, the UTM Event Tracker and Analytics plugin is a valuable tool for improving your marketing ROI and driving business growth.
<h4>Use Cases</h4>
<ul>
<li>Track marketing campaigns: Capture UTM parameters to understand which campaigns drive traffic.</li>
<li>Identify top-performing traffic sources: Easily compare visits from ads, social media, email, and other channels.</li>
<li>Analyze user behavior: Follow user actions across pages to understand how visitors interact with your site.</li>
<li>Measure conversion paths: See which sources and pages users come from before converting.</li>
<li>Track direct and organic visits: Get session data even when users arrive without UTM parameters (optional setting).</li>
<li>Advanced tracking with custom parameters (Pro): Use your own custom URL parameters to track affiliates, influencers, internal promotions, or unique campaign identifiers.</li>
<li>Better analytics for UI interactions: Log events and user clicks to understand which buttons or links users engage with the most. (Pro for unlimited events)</li>
<li>Maintain clean and consistent session data: Append UTM parameters to internal links to prevent losing tracking information. (Pro)</li>
</ul>
<h3>We are tracking the events for the plugins listed below</h3>
<ul>
<li>WooCommerce: We capture woocommerce add to cart and place order event. <a href="https://ps.w.org/utm-event-tracker-and-analytics/assets/guideline-woocommerce.png" rel="nofollow ugc">see guideline</a></li>
<li>Easy Digital Downloads: We capture add to cart and purchase event of Easy Digital Downloads.</li>
<li>Custom Events: You can capture a wide range of custom events on your webpage, including button clicks, hyperlink clicks, and other user interactions. This allows you to track and analyze user behavior effectively..</li>
<li>Form Submission: Contact Form 7, Elementor Form, Formidable Form, Forminator Form, Gravity Form, Ninja Form, WPForms.</li>
</ul>
If your plugin is not listed here, please feel free to open a ticket <a href="https://wordpress.org/support/plugin/utm-event-tracker-and-analytics/" rel="ugc">here</a>.
<h3>We support most WordPress form plugins, with some of them listed below</h3>
<ul>
<li>Contact Form 7 – <a href="https://ps.w.org/utm-event-tracker-and-analytics/assets/guideline-contact-form-7.png" rel="nofollow ugc">see guideline</a></li>
<li>Gravity Forms – <a href="https://ps.w.org/utm-event-tracker-and-analytics/assets/guideline-gravity-forms.png" rel="nofollow ugc">see guideline</a></li>
<li>Ninja Forms – <a href="https://ps.w.org/utm-event-tracker-and-analytics/assets/guideline-ninja-forms.png" rel="nofollow ugc">see guideline</a></li>
<li>Elementor Forms – <a href="https://ps.w.org/utm-event-tracker-and-analytics/assets/guideline-elementor-forms.png" rel="nofollow ugc">see guideline</a></li>
<li>Formidable Forms – <a href="https://ps.w.org/utm-event-tracker-and-analytics/assets/guideline-formidable-forms.png" rel="nofollow ugc">see guideline</a></li>
<li>Forminator Forms</li>
<li>WPForms – <a href="https://ps.w.org/utm-event-tracker-and-analytics/assets/guideline-wpforms.png" rel="nofollow ugc">see guideline</a></li>
</ul>
You can use <code>{utm_event_tracker:utm_source}</code> as the default value to retrieve the UTM Source for any kind of forms. To capture a different UTM parameter, simply replace <code>utm_source</code> with the desired parameter name. Below is a list of available UTM parameters for reference:
<h4>Supported parameters</h4>
<ul>
<li>utm_campaign</li>
<li>utm_medium</li>
<li>utm_source</li>
<li>utm_term</li>
<li>utm_content</li>
<li>fbclid</li>
<li>gclid</li>
<li>ip_address</li>
<li>landing_page</li>
<li>tracking_time</li>
<li>Custom Parameters (Pro)</li>
</ul>
To implement UTM data, you can utilize either the ID or Class of the input element. For example, you can use the following syntax to track UTM parameters:
<pre><code><input id="utm-event-tracker-utm_source" name="utm-source-field-name" />
<input class="utm-event-tracker-utm_campaign" name="utm-campaign-field-name" />

<div class="utm-event-tracker-utm_campaign">
<input name="your-field-name" />
</div>
</code></pre>
This approach allows you to efficiently integrate UTM data tracking into your form elements.
<h3>JavaScript Implementation</h3>
To implement UTM tracking using JavaScript, follow these steps:
<pre><code>var utmSource = utm_event_tracker.utm_parameters.utm_source;
var utmMedium = utm_event_tracker.utm_parameters.utm_medium;
var utmCampaign = utm_event_tracker.utm_parameters.utm_campaign;

console.log('UTM Source:', utmSource);
console.log('UTM Medium:', utmMedium);
console.log('UTM Campaign:', utmCampaign);
</code></pre>
This implementation will allow you to capture and utilize UTM parameters for tracking and analytics effectively.
<h3>Support</h3>
For any questions, issues, or feedback regarding the UTM Event Tracker and Analytics plugin, feel free to <a href="https://wordpress.org/support/plugin/utm-event-tracker-and-analytics/" rel="ugc">post here</a>.
Thank you for using the UTM Event Tracker and Analytics plugin! We hope it helps you optimize your marketing efforts and gain valuable insights into your website’s performance. If you find this plugin useful, don’t forget to leave a review and share it with others!

UTM Event Tracker and Analytics, UTM Grabber


This plugin is so useful and has saved me a huge amount of time.  It's integration with GF and WP forms is rock solid too! I can't recommend it enough!Thank you!


Good Integration with Gravity Forms and WP Forms

Easily capture UTM parameters, track button and link clicks, and analyze campaigns to improve your marketing ROI in WordPress.

BaseCloud UTM Tracker vs UTM Event Tracker and Analytics, UTM Grabber