BaseCloud

<p><strong>BaseCloud UTM Tracker v3.0</strong> is the ultimate UTM tracking and webhook management solution for WordPress. Replace Gravity Forms webhook add-on with unlimited custom webhooks, full merge tag support, and automatic UTM injection for the “Big 4” form plugins.</p>
<h4>🎯 THE COLLECTOR: Advanced Cookie Tracking</h4>
<p>Automatically captures and stores UTM parameters from your marketing campaigns in secure, persistent cookies.</p>
<h4>📦 THE COURIER: Automated Webhook Injection</h4>
<p><strong>Game Changer!</strong> Automatically injects UTM data into ALL form webhook submissions – works with Gravity Forms, Elementor Pro, WPForms, and Contact Form 7!</p>
<h4>The “Big 4” Form Support</h4>
<ul>
<li><strong>Gravity Forms</strong> – Full integration with async webhook support</li>
<li><strong>Elementor Pro Forms</strong> – Webhook injection for page builder forms</li>
<li><strong>WPForms</strong> – Complete webhook automation</li>
<li><strong>Contact Form 7</strong> – Classic form plugin support</li>
</ul>
<h4>Key Features</h4>
<ul>
<li><strong>🚀 Zero Manual Configuration</strong> – Works automatically after activation</li>
<li><strong>🎯 COLLECTOR System</strong> – Advanced cookie-based tracking for 8 parameters</li>
<li><strong>📦 COURIER System</strong> – Automatic webhook injection for all major form plugins</li>
<li><strong>⚡ Async Webhook Support</strong> – Works with background processing (critical for Gravity Forms)</li>
<li><strong>🔄 Real-Time Diagnostics</strong> – Animated status dashboard shows system health</li>
<li><strong>📊 Entry Meta Storage</strong> – UTM data saved with each Gravity Forms submission</li>
<li><strong>🎨 Beautiful Dashboard</strong> – Modern, animated interface with live status indicators</li>
<li><strong>🔒 Privacy Compliant</strong> – Secure cookies with proper SameSite and HTTPS support</li>
<li><strong>📱 iOS 14+ Support</strong> – Tracks gbraid and wbraid for enhanced Apple privacy tracking</li>
</ul>
<h4>Tracked Parameters (8 Total)</h4>
<ol>
<li><strong>referrer</strong> – Previous page URL</li>
<li><strong>utm_source</strong> – Campaign source (Google, Facebook, etc.)</li>
<li><strong>utm_medium</strong> – Marketing medium (CPC, email, social)</li>
<li><strong>utm_campaign</strong> – Campaign name</li>
<li><strong>utm_term</strong> – Campaign keywords</li>
<li><strong>gclid</strong> – Google Click ID</li>
<li><strong>gbraid</strong> – Google Brand Engagement (iOS 14+)</li>
<li><strong>wbraid</strong> – Web to App Brand Engagement (iOS 14+)</li>
</ol>
<h4>How THE COURIER Works</h4>
<ol>
<li>Visitor arrives with UTM parameters in URL</li>
<li>COLLECTOR captures and stores data in cookies</li>
<li>Visitor submits a Gravity Form</li>
<li>COURIER automatically injects all UTM data into webhook payload</li>
<li>Your CRM receives complete attribution data – automatically!</li>
</ol>
<h4>Perfect For</h4>
<ul>
<li><strong>Digital Marketing Agencies</strong> – Complete campaign attribution without manual setup</li>
<li><strong>E-commerce Sites</strong> – Track ROI from every marketing channel</li>
<li><strong>Lead Generation</strong> – Automatic UTM data in your CRM</li>
<li><strong>SaaS Companies</strong> – Understand customer acquisition sources</li>
<li><strong>PPC Campaigns</strong> – Full Google Ads and Facebook Ads tracking</li>
</ul>
<h4>What’s NEW in v2.0.0?</h4>
<ul>
<li>🎯 <strong>COLLECTOR System</strong> – Advanced cookie tracking engine</li>
<li>📦 <strong>COURIER System</strong> – Automatic webhook injection (no manual fields!)</li>
<li>🎨 <strong>Animated Dashboard</strong> – Real-time system diagnostics with animations</li>
<li>📊 <strong>Entry Meta Storage</strong> – UTM data saved with each form submission</li>
<li>🔧 <strong>Excluded Webhooks</strong> – Option to exclude specific webhook URLs</li>
<li>✨ <strong>iOS 14+ Support</strong> – gbraid and wbraid parameter tracking</li>
<li>🚀 <strong>Zero Configuration</strong> – Works automatically after activation</li>
</ul>
<h4>Gravity Forms Integration (THE COURIER)</h4>
<p><strong>🚀 No Manual Field Creation Required!</strong></p>
<p>The COURIER system automatically injects all UTM data into Gravity Forms webhook submissions. Simply:</p>
<ol>
<li>Enable “Gravity Forms Integration” in plugin settings</li>
<li>Set up your Gravity Forms webhooks as normal</li>
<li>The COURIER automatically adds UTM data to every webhook request</li>
</ol>
<p><strong>Optional:</strong> You can still create visible fields with parameter names (referrer, utm_source, etc.) if you want users to see the data. The COLLECTOR will populate them automatically.</p>
<p><strong>Excluded Webhooks:</strong> Configure specific webhook URLs to exclude from UTM injection (useful for internal notifications).</p>
<h4>Technical Features</h4>
<ul>
<li><strong>Lightweight</strong> – Minimal impact on site performance</li>
<li><strong>Standards Compliant</strong> – Follows WordPress coding standards</li>
<li><strong>Secure</strong> – Proper data sanitization and validation</li>
<li><strong>Translatable</strong> – Ready for internationalization</li>
<li><strong>Mobile Friendly</strong> – Works across all devices and browsers</li>
<li><strong>Entry Meta Storage</strong> – UTM data stored with each Gravity Forms entry</li>
<li><strong>Webhook Automation</strong> – Zero configuration webhook injection</li>
<li><strong>Animated UI</strong> – Real-time system status with smooth animations</li>
</ul>
<h4>Use Cases</h4>
<p><strong>Marketing Attribution</strong>: Track which campaigns generate the most leads and sales – automatically!</p>
<p><strong>CRM Integration</strong>: UTM data flows seamlessly to your CRM via Gravity Forms webhooks.</p>
<p><strong>A/B Testing</strong>: Compare performance between different campaign variations.</p>
<p><strong>ROI Analysis</strong>: Calculate return on investment for different marketing channels.</p>
<p><strong>Customer Journey</strong>: Understand how visitors discover and interact with your site.</p>
<h3>Privacy Policy</h3>
<p>BaseCloud UTM Tracker uses cookies to store UTM parameters for campaign attribution. This data helps website owners understand which marketing campaigns are most effective. The plugin:</p>
<ul>
<li>Stores UTM parameters in browser cookies</li>
<li>Does not collect personal information</li>
<li>Uses secure, same-site cookies</li>
<li>Allows configuration of cookie duration</li>
<li>Follows WordPress privacy best practices</li>
</ul>
<p>Website owners should include UTM tracking in their privacy policy and inform users about the use of functional cookies for campaign attribution.</p>
<h3>Support</h3>
<p>For support, feature requests, or bug reports, please visit:<br />
* <strong>Plugin Support</strong>: <a href="https://wordpress.org/support/plugin/basecloud-utm-tracker/" rel="ugc">WordPress.org Support Forum</a><br />
* <strong>Professional Support</strong>: <a href="https://www.basecloudglobal.com/support/" rel="nofollow ugc">BaseCloud Global</a><br />
* <strong>Documentation</strong>: <a href="https://www.basecloudglobal.com/docs/utm-tracker/" rel="nofollow ugc">Plugin Documentation</a></p>
<h3>About BaseCloud</h3>
<p>BaseCloud Global is a technology company focused on creating powerful, user-friendly WordPress solutions for businesses and marketers. Our plugins are designed with performance, security, and usability in mind.</p>
<p>Visit us at <a href="https://www.basecloudglobal.com/" rel="nofollow ugc">basecloudglobal.com</a> for more WordPress solutions.</p>


BaseCloud UTM Tracker

Advanced UTM tracking with automated webhook injection for Gravity Forms, Elementor, WPForms, and Contact Form 7.

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<h4>UTM Switcher</h4>
<p>The UTM Switcher is a powerful tool to help you track <em>where</em> your site visitors are coming from and modify page elements based upon a utm_source GET variable in a url. It notes where a site visitor first lands, and then proactively changes targeted elements across your entire website to match that source.</p>
<h4>Keep track of your leads</h4>
<p>In digital marketing, it can be difficult to figure out which of your channels is getting the best results: whether it’s Adwords, facebook paid advertising, blogging, or something else. For this reason, some companies use landing pages with different phone numbers to track the source of a lead. However, typical customers have multiple interactions with a site before following any call to action. They may click through several pages before making a decision. That’s where UTM Switcher comes in.</p>
<h4>How it works</h4>
<p>UTM Switchers uses cookies to keep your lead-specific content consistent across all pages. The cookies are only destroyed once the website is closed. It works with all WordPress sites and features integrations with Contact Form 7 and Contact Form DB. The information stored is taken from the URL’s GET variables utm_source, utm_medium, and utm_campaign</p>
<p>When a UTM Switcher finds a matching DOM element using jQuery, it replaces the content of that element with the value supplied in the switch. Each Switcher can be set to match a specific utm_source in the URL or stored as a cookie value to the specific DOM element. An example of this is if the utm_source value is Facebook change the value to 1234 and if the utm_source value is Twitter change the targeted element to 4321. Each Switcher can also be set to replace the value with a tel: anchor tag for use with a call tracking plugin.</p>
<p>You can read more about the <a href="https://www.betoplocal.com/call-tracking-plugin/" rel="nofollow ugc">call tracking plugin here</a>.</p>
<h4>Recommended PHP Version</h4>
<p>PHP 5.4 or greater</p>
<h4>Required plugins</h4>
<p>None</p>
<h4>Recommended plugins</h4>
<p>Contact Form 7 – If you choose, the UTM information can be sent in your form email. This information will include the information gathered from the initial URL GET variables utm_source, utm_medium, and utm_campaign. These values are then passed along to the email via a shortcode, e.g. [utm-100]</p>
<p>Contact Form DB – This extension is not required, but we do recommend it.</p>
<h4>Usage</h4>
<ol>
<li>
<p>Under UTM Switchers, click Add New</p>
</li>
<li>
<p>Enter an Identifier — this is for internal use only. You could use it to keep track of what the switch does</p>
</li>
<li>
<p>Enter an selector (an #ID or .classname or other selector) to target. This field uses <a href="http://api.jquery.com/category/selectors/" rel="nofollow ugc">jQuery syntax</a></p>
</li>
<li>
<p>Choose the Type. Phone Number Element will replace the whole element with an anchor link with a tel: attribute. Text replacement replaces all text in the above element</p>
</li>
<li>
<p>Click “Add Switcher” under UTM Source Switchers. A matching value in the Campaign Source field to the utm_source GET variable will replace the above selector’s content with the value in the Replacement Value field. HTML can be used. You may add multple switches for different UTM Sources</p>
</li>
<li>
<p>Click Publish.</p>
</li>
</ol>
<h4>Contribute</h4>
<p>To report any bugs, or to offer features, please use our <a href="https://github.com/Shamley/UTM-Switcher" rel="nofollow ugc">GitHub repository</a></p>
<h3>Updates</h3>
<p>The basic structure of this plugin was cloned from the <a href="https://github.com/tommcfarlin/WordPress-Plugin-Boilerplate" rel="nofollow ugc">WordPress-Plugin-Boilerplate</a> project.</p>


UTM Switcher

The UTM Switcher is a powerful tool to help you track where your site visitors are coming from.

BaseCloud UTM Tracker vs UTM Switcher