Whittfield Holmes

<p><strong>BrandMeetsCode DataLayer Tracker</strong> sends <strong>structured data</strong> to <code>window.dataLayer</code> so Google Tag Manager or your own tags can consume consistent events and page context.</p>
<p>By <strong>Whittfield Holmes</strong> at <strong><a href="https://brandmeetscode.com/" rel="nofollow ugc">Brand Meets Code</a></strong>. Listed on WordPress.org as <strong>BrandMeetsCode DataLayer Tracker</strong>; the wp-admin menu is <strong>DataLayer Tracker</strong>.</p>
<p>This plugin is <strong>fully functional</strong> with <strong>no license checks</strong>, <strong>no trial period</strong>, <strong>no usage quotas</strong>, and <strong>no disabled settings</strong> in wp-admin.</p>
<h4>Included features</h4>
<ul>
<li><strong>Page & content context</strong> — page type, IDs, title, URL, slug/path, categories/tags, referrer, <strong>UTM parameters</strong></li>
<li><strong>Visitor & device hints</strong> — resolution, timezone offset, browser language; optional cookie exposure rules</li>
<li><strong>Logged-in user context</strong> — role-style flags and optional <strong>hashed user id</strong> (modes you configure)</li>
<li><strong>Engagement</strong> — scroll depth (modes), scroll back up, focus/blur, time on page, <strong>active time</strong>, <strong>hover intent</strong>, <strong>video progress</strong>, default clicks; optional deeper click/field/section options where listed in Settings</li>
<li><strong>Forms</strong> — <code>form_view</code>, <code>form_field_start</code>, <code>form_submit</code>, <code>form_error</code>, <code>form_abandon</code>; optional form-vendor shortcut mode</li>
<li><strong>WooCommerce (when enabled)</strong> — browser <strong>GA4-style ecommerce</strong> events (view_item, add_to_cart, purchase, etc.) when WooCommerce is active</li>
<li><strong>Google Tag Manager</strong> — optional container <strong>snippet</strong> output from settings (you configure tags inside GTM)</li>
<li><strong>Consent-aware loading</strong> — delay until consent, CMP preference, TCF option, fallbacks</li>
<li><strong>Page URL filtering</strong> — regex exclude list</li>
<li><strong>Sessions</strong> — client-side session timeout/heartbeat options</li>
<li><strong>Debugging</strong> — console logging levels and admin <strong>debug overlay</strong> (core panels)</li>
<li><strong>Developer-friendly</strong> — hooks/filters; push custom <code>window.dataLayer</code> events from theme or other plugins</li>
</ul>
<h4>Consent Management</h4>
<p>Auto-detection and integration patterns vary by CMP; you remain responsible for correct legal configuration on your site.</p>
<h4>Google Tag Manager</h4>
<p>Optional <strong>snippet</strong> + consistent <strong>dataLayer</strong> pushes. Configure tags, triggers, and variables inside GTM.</p>
<h3>External Services</h3>
<h4>Google Tag Manager (optional — only when you configure a container ID)</h4>
<p>This plugin includes an optional feature to inject the Google Tag Manager container snippet on your site’s front end. This feature is <strong>disabled by default</strong> and only activates when you enter a GTM Container ID in the plugin settings and enable the snippet toggle.</p>
<p><strong>What it does:</strong> When enabled, the plugin outputs the standard GTM <code><script></code> and <code><noscript></code> tags that load <code>https://www.googletagmanager.com/gtm.js</code>. This causes the visitor’s browser to contact Google’s servers to load the GTM container.</p>
<p><strong>What data is sent:</strong> When GTM loads, Google receives the visitor’s IP address, browser, and the URL being viewed — the same data sent by any website that loads GTM. No additional data is sent by this plugin beyond the standard GTM request. The plugin itself populates <code>window.dataLayer</code> in the browser; it is your GTM configuration that determines what analytics data leaves the site.</p>
<p><strong>When it is sent:</strong> Only on front-end page loads when the visitor’s browser downloads the GTM script. If the consent-delay feature is enabled, the snippet is withheld until the visitor grants consent via your CMP.</p>
<p><strong>Service provider:</strong> Google LLC</p>
<ul>
<li><strong>Terms of Service:</strong> <a href="https://policies.google.com/terms" rel="nofollow ugc">Google Terms of Service</a></li>
<li><strong>Privacy Policy:</strong> <a href="https://policies.google.com/privacy" rel="nofollow ugc">Google Privacy Policy</a></li>
<li><strong>GTM documentation:</strong> <a href="https://marketingplatform.google.com/about/tag-manager/" rel="nofollow ugc">Google Tag Manager</a></li>
</ul>
<h4>WordPress Admin AJAX</h4>
<p>All plugin settings saves, the setup wizard, and admin actions use WordPress’s built-in <code>admin-ajax.php</code> endpoint. All requests go to your own WordPress installation. No data is sent to external servers by these requests.</p>
<p><strong>Important:</strong> You are responsible for ensuring that any third-party analytics services (GTM, GA4, etc.) you configure on your site comply with applicable data-protection laws (GDPR, CCPA, etc.) and that visitors are properly informed. This plugin provides consent-delay and CMP-detection functionality to help withhold scripts until consent is obtained, but legal compliance remains your responsibility.</p>
<h3>Privacy Policy</h3>
<p>BrandMeetsCode DataLayer Tracker may expose, depending entirely on which options you enable:</p>
<ul>
<li>Page URL, titles, and taxonomy-style context</li>
<li>Logged-in user fields you choose to surface, including optional <strong>hashed</strong> identifiers</li>
<li>Engagement signals (scroll depth, timing, generic form interactions)</li>
<li>WooCommerce-related item data when ecommerce tracking is enabled</li>
<li>Structured event data pushed to <code>window.dataLayer</code> for use by analytics tools you configure</li>
</ul>
<p>This plugin does not send data to any external server on your behalf. You are responsible for consent, disclosure, and lawful basis for any analytics tools you add to your site. The plugin does not replace legal or DPO review.</p>
<p>Data is exposed to the browser <code>dataLayer</code>; downstream tags decide what leaves the site.</p>
<h3>Support</h3>
<h4>Documentation</h4>
<ul>
<li>Full Documentation: <a href="https://datalayer-tracker.com/knowledge-base" rel="nofollow ugc">https://datalayer-tracker.com/knowledge-base</a></li>
<li>Video Tutorials: <a href="https://youtube.com/@whittfieldholmes" rel="nofollow ugc">YouTube Channel</a></li>
</ul>
<h4>Community Support</h4>
<ul>
<li>Support Forum: <a href="https://wordpress.org/support/plugin/brandmeetscode-datalayer-tracker" rel="ugc">WordPress.org</a></li>
</ul>
<h3>Developer Hooks</h3>
<h4>Filters (examples)</h4>
<pre><code>add_filter(
    'brandatr_before_push',
    static function ( $event ) {
        $event['custom_field'] = 'value';

        return $event;
    }
);

add_filter(
    'brandatr_should_track_event',
    static function ( $should_track, $event_name ) {
        if ( 'unwanted_event' === $event_name ) {
            return false;
        }

        return $should_track;
    },
    10,
    2
);
</code></pre>
<h4>Actions</h4>
<pre><code>// Run code after consent granted
add_action('brandatr_consent_granted', function($consent_types) {
    // Your code here
});

// Run code after dataLayer push
add_action('brandatr_after_push', function($event) {
    // Your code here
});
</code></pre>
<h4>JavaScript API</h4>
<pre><code>// Push custom event
window.dataLayer.push({
    event: 'custom_event',
    custom_param: 'value'
});

// Get session context
const context = window.ADTSession?.getContext();

// Check consent
const hasConsent = window.hasConsent('analytics');<h3>Credits</h3>
</code></pre>
<p>Developed by <strong>Whittfield Holmes</strong> at <strong><a href="https://brandmeetscode.com/" rel="nofollow ugc">Brand Meets Code</a></strong>.</p>
<p>Special thanks to the WordPress community, beta testers, and all users who provide feedback and feature requests.</p>


BrandMeetsCode DataLayer Tracker

GTM-ready dataLayer: consent-aware events, engagement, admin debug overlay, optional WooCommerce. Fully free—no license keys or locked settings.

WPMU DEV - Your All-in-One WordPress Platform

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<ul>
<li>
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</li>
<li>
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</li>
<li>
<p>Google Tag Manager Support: Track how users interact with your site.</p>
</li>
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</li>
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</li>
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<h3>Why Beehive?</h3>
<p>Beehive isn’t just another Google Analytics plugin. It’s your all-in-one website analytics dashboard built for WordPress: designed for devs and data nerds who want deep insights, fast.</p>
<h3>GA4 Integration</h3>
<p><strong>Connect Google Analytics 4 in minutes.</strong><br />
No code, no manual scripts. Just a guided setup wizard that makes it simple to link your GA4 property. Stay up-to-date with Google’s latest analytics standard and future-proof your tracking setup.</p>
<h3>Analytics Dashboard in WordPress</h3>
<p><strong>Your traffic data, where you need it.</strong><br />
Access key site metrics like sessions, pageviews, bounce rate, traffic sources, and user behavior, directly inside your WP admin. No more switching tabs or logging into external tools.</p>
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<p><strong>Measure the impact of your Google Display Ads.</strong><br />
Track ad clicks, impressions, and referral traffic so you know exactly what’s driving results and where to double down. Perfect for marketers and publishers who want clarity on ROI.</p>
<h3>Google Tag Manager Support</h3>
<p><strong>Advanced tracking, made simple.</strong><br />
Easily connect GTM to set up event tracking, measure conversions, and monitor deeper user interactions, all without touching your theme files. Ideal for developers and power users who want total flexibility.</p>
<h3>Multisite-Ready</h3>
<p><strong>One setup. Unlimited subsites.</strong><br />
Beehive was built with WordPress Multisite in mind. Add analytics to every site in your network from a single dashboard, no need to configure them one by one.</p>
<h3>Role-Based Access Control</h3>
<p><strong>Only the right people see the right data.</strong><br />
Set detailed permissions by user role so editors, authors, and clients only see the analytics relevant to them. Great for agencies, collaborators, and client-facing sites.</p>
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<p><strong>Live insights at your fingertips.</strong><br />
Want to see who’s on your site right now, where they came from, and what they’re doing? Beehive’s real-time dashboard gives you a live pulse of your website activity.</p>
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<p><strong>Know what works, and where it’s working.</strong><br />
Quickly spot your most popular pages, posts, and referral links. Plus, view interactive world maps showing where your visitors are coming from geographically.</p>
<h3>Privacy-Friendly by Default</h3>
<p><strong>Built for GDPR-conscious site owners.</strong><br />
Beehive gives you the option to anonymize IP addresses, helping you stay compliant with privacy regulations without losing access to core traffic insights.</p>
<h3>What Users Are Saying About Beehive:</h3>
<p>★★★★★<br />
Easy to set up and lets you track an entire site including admin pages and subdomains. The graphs and stats make it easy to track the visits, bounce rate, sessions, and referrers of your pages and posts. – <a href="https://wpleaders.com/google-analytics-wordpress-plugins/" rel="nofollow ugc">WPLeaders</a></p>
<p>★★★★★<br />
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<p>★★★★★<br />
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<h3>A Note from Beehive</h3>
<p>Hey there! I’m Beehive, your go-to analytics dashboard for WordPress. With just a few clicks, I help you track user behavior, generate custom reports, and deliver valuable insights, right from your WordPress admin.</p>
<p>I’m proud to be part of the WPMU DEV family: a superhero team of powerful plugins and site management tools. If you haven’t already met them, here are some of my closest allies:</p>
<ul>
<li>
<p><a href="https://wordpress.org/plugins/wp-smushit/" rel="ugc">Smush</a>: Image compression & optimization</p>
</li>
<li>
<p><a href="https://wordpress.org/plugins/forminator/" rel="ugc">Forminator</a> – Forms, polls, quizzes & surveys</p>
</li>
<li>
<p><a href="https://wordpress.org/plugins/hummingbird-performance/" rel="ugc">Hummingbird</a> – Page speed & performance booster</p>
</li>
<li>
<p><a href="https://wordpress.org/plugins/wordpress-popup/" rel="ugc">Hustle</a> – Pop-ups, slide-ins & email opt-ins</p>
</li>
<li>
<p><a href="https://wordpress.org/plugins/defender-security/" rel="ugc">Defender</a> – Security, monitoring & hack protection</p>
</li>
<li>
<p><a href="https://wordpress.org/plugins/smartcrawl-seo/" rel="ugc">SmartCrawl</a> – SEO checker, analyzer & optimizer</p>
</li>
</ul>
<p>You’ll also love the WPMU DEV Blog—it’s packed with some of the best WordPress tutorials around.</p>
<p>Thanks for checking out Beehive! I can’t wait to help you grow your site with real, actionable insights.</p>
<ul>
<li>Beehive</li>
</ul>
<h3>Beehive Analytics: Use Cases</h3>
<ul>
<li>
<p>You’re a developer managing client sites and want a central analytics hub.</p>
</li>
<li>
<p>You want to track display ads and referrals without extra code.</p>
</li>
<li>
<p>You need to share traffic data with clients (without giving them access to GA directly).</p>
</li>
<li>
<p>You’re running a multisite network and need to track everything from one place.</p>
</li>
<li>
<p>You’re tired of opening 17 browser tabs just to see which post is getting the most traffic.</p>
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</ul>
<h3>Installation: Here’s How To Get Started</h3>
<p>Getting started is easy with Beehive’s guided setup wizard. No API key hunting. No guesswork. Just connect, click, and see your stats.</p>
<ol>
<li>
<p>Install the plugin from the WordPress Plugin Directory or upload it manually.</p>
</li>
<li>
<p>Activate the plugin through the ‘Plugins’ menu in WordPress.</p>
</li>
<li>
<p>Launch the setup wizard and connect your Google Analytics 4 property.</p>
</li>
<li>
<p>Optionally connect Google Tag Manager for even deeper tracking.</p>
</li>
<li>
<p>Sit back and watch the insights roll in.</p>
</li>
</ol>
<p>Need more help? Check out the full docs on <a href="https://wpmudev.com/project/beehive-analytics-pro/?utm_source=wordpress.org&utm_medium=readme&utm_campaign=beehive-readme-installation&utm_content=wpmudev_com" rel="nofollow ugc">wpmudev.com</a>.</p>
<h3>Learn The Ropes With These Hands-On Beehive Analytics Tutorials</h3>
<ul>
<li>
<p><a href="https://wpmudev.com/blog/get-the-most-out-of-beehive/?utm_source=wordpress.org&utm_medium=readme&utm_campaign=beehive-readme-learn-the-ropes&utm_content=how_to_get_the_most" rel="nofollow ugc">How To Get The Most Out Of Using Beehive</a></p>
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<p><a href="https://wpmudev.com/blog/increase-website-traffic/" rel="nofollow ugc">How to Increase Website Traffic: Direct, Search, Referral, and Social</a></p>
</li>
</ul>
<h3>About Us</h3>
<p>At WPMU DEV, we’re dedicated to helping WordPress users build faster, smarter, more secure websites with our suite of powerful plugins, site tools, and expert support.</p>
<p>Join our community of developers, designers, and site owners at <a href="https://wpmudev.com/?utm_source=wordpress.org&utm_medium=readme&utm_campaign=beehive-readme&utm_content=wpmu_dev_link" rel="nofollow ugc">wpmudev.com</a>, your all-in-one destination for WordPress success.</p>
<p>Want to sharpen your skills and stay on top of the latest tips and trends? The <a href="https://wpmudev.com/blog/" rel="nofollow ugc">WPMU DEV Blog</a> is your go-to source for top-tier tutorials, updates, and insights.</p>
<p>And hey, thanks for <a href="https://profiles.wordpress.org/wpmudev/#content-plugins" rel="nofollow ugc">using our free plugins</a>! We’ve loved building them for you, and we’re excited to see what you create with them.</p>
<h3>About Us</h3>
<p>WPMU DEV is a premium supplier of quality WordPress plugins, services and support. Join us here:<br />
<a href="https://wpmudev.com/?utm_source=wordpress.org&utm_medium=readme&utm_campaign=beehive-readme&utm_content=wpmu_dev_link" rel="nofollow ugc">https://wpmudev.com/</a></p>
<p>Don’t forget to stay up to date on everything WordPress from the Internet’s number one resource:<br />
<a href="https://wpmudev.com/?utm_source=wordpress.org&utm_medium=readme&utm_campaign=beehive-readme&utm_content=wpmu_dev_blog_link" rel="nofollow ugc">WPMU DEV Blog</a></p>
<p>Hey, one more thing… we hope you <a href="https://profiles.wordpress.org/wpmudev/#content-plugins" rel="nofollow ugc">enjoy our free offerings</a> as much as we’ve loved making them for you!</p>


Beehive Analytics – Google Analytics Dashboard

View visitor stats and track user behavior from within WordPress. A Google Analytics plugin with dashboard reports and Google Tag Manager support.

BrandMeetsCode DataLayer Tracker vs Beehive Analytics – Google Analytics Dashboard