Whittfield Holmes

BrandMeetsCode DataLayer Tracker sends structured data to <code>window.dataLayer</code> so Google Tag Manager or your own tags can consume consistent events and page context.
By Whittfield Holmes at <a href="https://brandmeetscode.com/" rel="nofollow ugc">Brand Meets Code</a>. Listed on WordPress.org as BrandMeetsCode DataLayer Tracker; the wp-admin menu is DataLayer Tracker.
This plugin is fully functional with no license checks, no trial period, no usage quotas, and no disabled settings in wp-admin.
<h4>Included features</h4>
<ul>
<li>Page & content context — page type, IDs, title, URL, slug/path, categories/tags, referrer, UTM parameters</li>
<li>Visitor & device hints — resolution, timezone offset, browser language; optional cookie exposure rules</li>
<li>Logged-in user context — role-style flags and optional hashed user id (modes you configure)</li>
<li>Engagement — scroll depth (modes), scroll back up, focus/blur, time on page, active time, hover intent, video progress, default clicks; optional deeper click/field/section options where listed in Settings</li>
<li>Forms — <code>form_view</code>, <code>form_field_start</code>, <code>form_submit</code>, <code>form_error</code>, <code>form_abandon</code>; optional form-vendor shortcut mode</li>
<li>WooCommerce (when enabled) — browser GA4-style ecommerce events (view_item, add_to_cart, purchase, etc.) when WooCommerce is active</li>
<li>Google Tag Manager — optional container snippet output from settings (you configure tags inside GTM)</li>
<li>Consent-aware loading — delay until consent, CMP preference, TCF option, fallbacks</li>
<li>Page URL filtering — regex exclude list</li>
<li>Sessions — client-side session timeout/heartbeat options</li>
<li>Debugging — console logging levels and admin debug overlay (core panels)</li>
<li>Developer-friendly — hooks/filters; push custom <code>window.dataLayer</code> events from theme or other plugins</li>
</ul>
<h4>Consent Management</h4>
Auto-detection and integration patterns vary by CMP; you remain responsible for correct legal configuration on your site.
<h4>Google Tag Manager</h4>
Optional snippet + consistent dataLayer pushes. Configure tags, triggers, and variables inside GTM.
<h3>External Services</h3>
<h4>Google Tag Manager (optional — only when you configure a container ID)</h4>
This plugin includes an optional feature to inject the Google Tag Manager container snippet on your site’s front end. This feature is disabled by default and only activates when you enter a GTM Container ID in the plugin settings and enable the snippet toggle.
What it does: When enabled, the plugin outputs the standard GTM <code><script></code> and <code><noscript></code> tags that load <code>https://www.googletagmanager.com/gtm.js</code>. This causes the visitor’s browser to contact Google’s servers to load the GTM container.
What data is sent: When GTM loads, Google receives the visitor’s IP address, browser, and the URL being viewed — the same data sent by any website that loads GTM. No additional data is sent by this plugin beyond the standard GTM request. The plugin itself populates <code>window.dataLayer</code> in the browser; it is your GTM configuration that determines what analytics data leaves the site.
When it is sent: Only on front-end page loads when the visitor’s browser downloads the GTM script. If the consent-delay feature is enabled, the snippet is withheld until the visitor grants consent via your CMP.
Service provider: Google LLC
<ul>
<li>Terms of Service: <a href="https://policies.google.com/terms" rel="nofollow ugc">Google Terms of Service</a></li>
<li>Privacy Policy: <a href="https://policies.google.com/privacy" rel="nofollow ugc">Google Privacy Policy</a></li>
<li>GTM documentation: <a href="https://marketingplatform.google.com/about/tag-manager/" rel="nofollow ugc">Google Tag Manager</a></li>
</ul>
<h4>WordPress Admin AJAX</h4>
All plugin settings saves, the setup wizard, and admin actions use WordPress’s built-in <code>admin-ajax.php</code> endpoint. All requests go to your own WordPress installation. No data is sent to external servers by these requests.
Important: You are responsible for ensuring that any third-party analytics services (GTM, GA4, etc.) you configure on your site comply with applicable data-protection laws (GDPR, CCPA, etc.) and that visitors are properly informed. This plugin provides consent-delay and CMP-detection functionality to help withhold scripts until consent is obtained, but legal compliance remains your responsibility.
<h3>Privacy Policy</h3>
BrandMeetsCode DataLayer Tracker may expose, depending entirely on which options you enable:
<ul>
<li>Page URL, titles, and taxonomy-style context</li>
<li>Logged-in user fields you choose to surface, including optional hashed identifiers</li>
<li>Engagement signals (scroll depth, timing, generic form interactions)</li>
<li>WooCommerce-related item data when ecommerce tracking is enabled</li>
<li>Structured event data pushed to <code>window.dataLayer</code> for use by analytics tools you configure</li>
</ul>
This plugin does not send data to any external server on your behalf. You are responsible for consent, disclosure, and lawful basis for any analytics tools you add to your site. The plugin does not replace legal or DPO review.
Data is exposed to the browser <code>dataLayer</code>; downstream tags decide what leaves the site.
<h3>Support</h3>
<h4>Documentation</h4>
<ul>
<li>Full Documentation: <a href="https://datalayer-tracker.com/knowledge-base" rel="nofollow ugc">https://datalayer-tracker.com/knowledge-base</a></li>
<li>Video Tutorials: <a href="https://youtube.com/@whittfieldholmes" rel="nofollow ugc">YouTube Channel</a></li>
</ul>
<h4>Community Support</h4>
<ul>
<li>Support Forum: <a href="https://wordpress.org/support/plugin/brandmeetscode-datalayer-tracker" rel="ugc">WordPress.org</a></li>
</ul>
<h3>Developer Hooks</h3>
<h4>Filters (examples)</h4>
<pre><code>add_filter(
 'brandatr_before_push',
 static function ( $event ) {
 $event['custom_field'] = 'value';

 return $event;
 }
);

add_filter(
 'brandatr_should_track_event',
 static function ( $should_track, $event_name ) {
 if ( 'unwanted_event' === $event_name ) {
 return false;
 }

 return $should_track;
 },
 10,
 2
);
</code></pre>
<h4>Actions</h4>
<pre><code>// Run code after consent granted
add_action('brandatr_consent_granted', function($consent_types) {
 // Your code here
});

// Run code after dataLayer push
add_action('brandatr_after_push', function($event) {
 // Your code here
});
</code></pre>
<h4>JavaScript API</h4>
<pre><code>// Push custom event
window.dataLayer.push({
 event: 'custom_event',
 custom_param: 'value'
});

// Get session context
const context = window.ADTSession?.getContext();

// Check consent
const hasConsent = window.hasConsent('analytics');<h3>Credits</h3>
</code></pre>
Developed by Whittfield Holmes at <a href="https://brandmeetscode.com/" rel="nofollow ugc">Brand Meets Code</a>.
Special thanks to the WordPress community, beta testers, and all users who provide feedback and feature requests.

BrandMeetsCode DataLayer Tracker

GTM-ready dataLayer: consent-aware events, engagement, admin debug overlay, optional WooCommerce. Fully free—no license keys or locked settings.

Conversios

Improve conversion data accuracy and ad performance with unified tracking, product feeds, server-side tracking, and reporting for WooCommerce.
WooCommerce All-in-One Conversios Tracking Plugin helps store owners track accurate conversions across Google Analytics 4 (GA4), Google Ads, Microsoft Ads, Meta (Facebook), TikTok, and Snapchat, manage multiple product feeds, and view reports in one place using a single plugin solution.
Track Add to Cart, Checkout, and Purchase events across supported advertising platforms. The plugin includes Conversion API (CAPI) support for Meta, TikTok, and Snapchat, along with pixel integrations for 12+ marketing and analytics tools. Google Ads Dynamic Remarketing is supported to show personalized product ads across the Google Display Network.
Sync WooCommerce products in real time to Google Merchant Center, Microsoft Merchant Center, Meta Catalog, and TikTok Catalog to keep product data up to date and improve Shopping feed approval and visibility.
Universal Commerce Protocol (UCP) <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">(Pro)</a> enables WooCommerce products to be discovered and purchased within Google Gemini shopping experiences. Conversios syncs products through Google Merchant Center and tracks purchases using server-side tracking to ensure accurate reporting in GA4 and connected ad platforms. (Requires approved Google Merchant Center account.)
Order Recovery Engine <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">(Pro)</a> helps recover untracked conversions in Google Analytics, Google Ads, and Meta to reduce reporting gaps between WooCommerce and advertising platforms.
Replace multiple plugins for pixels, server-side tracking, product feeds, and reporting with one unified WooCommerce solution to reduce costs, simplify setup, and manage marketing performance more efficiently. The plugin is lightweight, performance-optimized, and fully compatible with WooCommerce HPOS (High-Performance Order Storage).
Trusted by 60,000+ stores to improve attribution accuracy, reduce GA4 vs WooCommerce reporting gaps, and scale campaigns with more reliable data.
In a published WooCommerce case study, a global paint brand improved conversion tracking after implementing Conversios all-in-one plugin. Within weeks, they reported a 90% increase in Meta Ads conversions and a 50% uplift in Google Ads conversions, along with reduced GA4 vs WooCommerce reporting gaps. See the case study: 
<a href="https://www.conversios.io/case-studies/global-paint-brand-sees-90-lift-in-meta-ads-with-conversios-sst/?&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">Global paint brand sees 90% lift in Meta Ads with Conversios</a>
<h3>Walkthrough Video</h3>
Watch the full Conversios setup walkthrough covering GA4 tracking, Google Ads conversions, Meta Pixel + CAPI, Microsoft Ads UET, and product feed syncing.
<iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/pRt5JxNfH_Y?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
<h3>What Problem We Solve</h3>
WooCommerce store owners often rely on multiple plugins to manage Google Analytics 4 (GA4) tracking, Google Ads conversions, Meta CAPI events, product feeds, and reporting. This increases setup complexity, costs, and ongoing management effort.
Sales and conversion data frequently becomes inconsistent between WooCommerce and advertising platforms due to browser restrictions, ad blockers, and fragmented tracking setups. Product feeds for Google, Meta, Microsoft, and TikTok require regular updates to avoid disapprovals and performance issues.
Marketing reports and insights are spread across multiple dashboards, making it difficult to identify gaps and optimize campaigns confidently.
This plugin unifies conversion tracking, server-side tracking, product feeds, and reporting in one no-code WooCommerce solution.
Store owners can manage everything from a single dashboard without developer support, saving time, reducing costs, and making marketing performance easier to measure and optimize.
<h3>Customer Feedback</h3>
“Outstanding support. Setup was quick and issues were resolved efficiently.” 
<a href="https://wordpress.org/support/topic/great-plugin-and-excellent-support-326/" rel="ugc">@sajava</a>
“Essential for e-commerce at scale; helped us move to managed first-party tracking and keep revenue reporting in sync across platforms and POS.” 
<a href="https://wordpress.org/support/topic/highly-recommended-plugin-excellent-support-essential-for-e-commerce/" rel="ugc">@boomstudio</a>
<h3>Features We Provide</h3>
Pixel & Conversion Tracking
<ul>
<li>Google Analytics 4 (GA4) integration to track ecommerce and lead events</li>
<li>Google Ads remarketing tag for audience building (Free)</li>
<li>Google Ads purchase conversion tracking with Enhanced Conversions support <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">(Pro)</a></li>
<li>Google Ads Dynamic Remarketing to show personalized product ads <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">(Pro)</a></li>
<li>Meta (Facebook & Instagram) Pixel for ad tracking and conversion optimization</li>
<li>TikTok Pixel and TikTok Conversions API <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">(Pro)</a></li>
<li>Snapchat Pixel and Snapchat Conversions API <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">(Pro)</a></li>
<li>Pinterest Tag to measure ad performance and user interactions</li>
<li>LinkedIn Insight Tag for conversion tracking and audience insights</li>
<li>Microsoft UET (Universal Event Tracking) for Microsoft Ads reporting and remarketing</li>
<li>Microsoft Ads purchase conversion tracking (Free)</li>
<li>X (Twitter) Pixel for website tracking and audience creation</li>
<li>Facebook Conversions API (Meta CAPI), TikTok Conversions API, and Snapchat Conversions API support <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">(Pro)</a></li>
</ul>
Server-Side Tracking <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">(Pro)</a>
<ul>
<li>Improves accuracy on Safari and iOS and on ad-blocked traffic</li>
<li>Supports GA4 server events, Google Ads enhanced conversions, Meta Conversions API (CAPI), and Snapchat CAPI</li>
<li>Order Recovery Engine to recover untracked conversions in GA4, Google Ads, and Meta</li>
</ul>
Product Feed Management
<ul>
<li>Sync WooCommerce products to Google Merchant Center for Shopping ads</li>
<li>Automatic product feed sync with Microsoft Merchant Center (Bing Shopping)</li>
<li>Product catalog sync to Meta (Facebook & Instagram Shops)</li>
<li>Product feed sync to TikTok Catalog for ecommerce ads</li>
<li>Real-time updates for product price, availability, and variants</li>
<li>Universal Commerce Protocol (UCP) <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">(Pro)</a>: Enable WooCommerce products to be discovered and purchased within Google Gemini shopping experiences, with server-side tracking for accurate GA4 and ad platform reporting (Requires approved Google Merchant Center account)</li>
</ul>
Reporting & Insights
Most WooCommerce store owners need to check conversions in multiple places like GA4, Google Ads, Meta Ads, and WooCommerce separately, which makes reporting fragmented and time-consuming. Conversios centralizes key reports inside WordPress so you can validate tracking accuracy and monitor performance faster.
View and analyze your data using platform-specific reports, including:
<ul>
<li>GA4 basic reporting for events and conversions (Free)</li>
<li>GA4 Ecommerce Funnel reporting <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">(Pro)</a></li>
<li>Google Ads conversion reporting <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">(Pro)</a></li>
<li>Meta Ads conversion reporting <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">(Pro)</a></li>
<li>White-label PDF reports for clients and stakeholders <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">(Pro)</a></li>
</ul>
These reports help validate tracking accuracy, compare platform data with WooCommerce orders, and identify optimization opportunities more confidently.
Heatmap and Session Recording Integrations
<ul>
<li>Microsoft Clarity for session recordings and heatmaps</li>
<li>Hotjar for session replays, heatmaps, and feedback polls</li>
<li>Crazy Egg for heatmaps and scrollmaps</li>
</ul>
Have a look at the full feature list over <a href="https://www.conversios.io/docs/woocommerce/all-in-one-plugin/features/?utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">here</a>.
<h3>Supported Payment Methods</h3>
Purchase conversions work with common WooCommerce payment gateways, including:
<ul>
<li>Stripe</li>
<li>PayPal</li>
<li>WooCommerce Payments</li>
<li>Authorize.Net</li>
<li>Razorpay</li>
</ul>
Important: Purchase tracking works when the payment flow redirects customers to the WooCommerce Order Received / Thank You page.
Any payment gateway that returns users to this page after successful payment will be tracked correctly. Server-side tracking in <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">(Pro)</a> can help recover some offsite gateway cases.
<h3>Supported WooCommerce Events</h3>
Conversios tracks the complete WooCommerce shopping journey using standard GA4 ecommerce and engagement events.
Store and product browsing 
– page_view (page visit) 
– view_item_list (category or product list view) 
– select_item (product click) 
– view_item (product detail page)
Cart actions 
– add_to_cart (add product to cart) 
– remove_from_cart (remove product from cart) 
– view_cart (cart page view)
Checkout steps 
– begin_checkout (checkout started) 
– add_shipping_info (shipping method selected) 
– add_payment_info (payment method selected)
Orders and purchase 
– purchase (order completed) 
– refund (order refunded)
Other GA4 engagement events 
– scroll (scroll depth tracking) 
– form_submit (form submissions via Contact Form 7, Ninja Forms, Formidable Forms, WPForms, Gravity Forms) 
– signup (user sign-up) 
– login (user login) 
– email_click (email link clicks) 
– phone_click (phone number clicks) 
– address_click (address or map clicks) 
– file_download (file download tracking) 
– article_load (content or article load events)
Add to Cart works out of the box for standard WooCommerce themes. Stores using drawer carts, AJAX carts, or custom flows may require customization. Get help with us at <a href="mailto:info@conversios.io" rel="nofollow ugc">info@conversios.io</a>.
<h3>Consent Mode v2 Support</h3>
Conversios supports Basic and Advanced Google Consent Mode v2, along with Microsoft Consent Mode, to enable compliant tracking while preserving data quality under GDPR and CCPA.
Conversios does not provide a consent banner. It sends or blocks tracking based on your existing Consent Management Platform (CMP) settings. Compatible CMPs include CookieYes, GDPR Cookie Compliance, Real Cookie Banner, and Cookiebot.
If you want to implement Consent Mode for your store, reach out to <a href="mailto:info@conversios.io" rel="nofollow ugc">info@conversios.io</a>; configuration and setup will be fully handled by the Conversios team.
<h3>Best Fit for Which Stores</h3>
<ul>
<li>WooCommerce DTC brands and stores running paid ads that need more consistent purchase conversion reporting in GA4 and advertising platforms</li>
<li>WooCommerce stores selling physical or digital products where purchase and checkout data is critical for ROAS and campaign optimization</li>
<li>WooCommerce stores using multiple ad platforms and looking to track conversions and manage pixels from one place</li>
<li>Stores that want to validate GA4 and ad platform conversions against WooCommerce orders</li>
<li>Merchants who prefer a no-code setup for conversion tracking, product feeds, and reporting without developer dependency</li>
</ul>
<h3>Setup in Minutes & Faster Time to Value</h3>
Get started in about 15 minutes with a simple no-code setup. Conversios combines multi-platform conversion tracking, product feeds, and reporting in one plugin, so you do not need to install or manage multiple plugins.
<h3>Support</h3>
Need help with setup, event validation, custom cart/checkout, payment gateways, or Consent Mode? Email <a href="mailto:info@conversios.io" rel="nofollow ugc">info@conversios.io</a> or chat with us on <a href="https://wa.me/917284854854" rel="nofollow ugc">WhatsApp</a>.
View step-by-step setup guides: 
<a href="https://www.conversios.io/docs-category/wpaio/" rel="nofollow ugc">Setup Documentation</a>
You can also use our free tool to quickly check if tracking is working on your site and get an overall website tracking score: 
<a href="https://www.conversios.io/website-tracking-checker-tool/" rel="nofollow ugc">Website Tracking Checker Tool</a>
Pro users get priority support with faster responses and dedicated onboarding assistance. Most tickets are resolved within 24 hours. Reach us at <a href="mailto:info@conversios.io" rel="nofollow ugc">info@conversios.io</a> or on <a href="https://wa.me/917284854854" rel="nofollow ugc">WhatsApp</a>.
<h3>Privacy Policy</h3>
You can view our detailed privacy policy <a href="https://www.conversios.io/privacy-policy/?utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">here</a>.
<h3>Compatibility</h3>
Conversios is compatible with the following major plugins:
<ul>
<li>Perfect Brands for WooCommerce (for Product Feed)</li>
<li>YITH WooCommerce Brands (for Product Feed)</li>
<li>WooCommerce Brands (for Product Feed)</li>
<li>YITH Multi-Currency Switcher for WooCommerce</li>
<li>YITH Custom Thank You Page for WooCommerce</li>
<li>Multi-currency plugins like WOOCS, CURCY, and WBW Currency Switcher</li>
<li>Consent Management Platforms (CMPs) like CookieYes, GDPR Cookie Compliance, Real Cookie Banner, and Cookiebot (for Consent Mode v2)</li>
<li>Lead generation plugins like Contact Form 7, Ninja Forms, Formidable Forms, WPForms, and Gravity Forms</li>
<li>WooCommerce High-Performance Order Storage (HPOS)</li>
<li>WordPress Multisite</li>
<li>WPML and Polylang for multilingual stores</li>
</ul>

Conversios: Google Analytics (GA4), Google Ads, Conversion and Analytics Tracking for Multi-Channels

I am on free version and mainly use it to provide EEC to analytics. 
Plugin has some issues linking to accounts when running in FireFox, but Chrome works fine. Support is also helpful and responsive.

Works well

It's one thing to offer a paid version, I get it, people like to be paid for their work. But to offer a free version for years and then take away those features...that just doesn't sit well with me. I've removed it from all of my clients' sites, it's relatively easy to set up these Events on your own with a little code or Google Tag Manager.

Free version is now useless

Track GA4 Analytics, Google Ads, Microsoft Ads, & Conversion with server-side tracking (CAPI) & product feed to improve ROAS, reports for WooCommerce.

BrandMeetsCode DataLayer Tracker vs Conversios: Google Analytics (GA4), Google Ads, Conversion and Analytics Tracking for Multi-Channels