Whittfield Holmes

<p><strong>BrandMeetsCode DataLayer Tracker</strong> sends <strong>structured data</strong> to <code>window.dataLayer</code> so Google Tag Manager or your own tags can consume consistent events and page context.</p>
<p>By <strong>Whittfield Holmes</strong> at <strong><a href="https://brandmeetscode.com/" rel="nofollow ugc">Brand Meets Code</a></strong>. Listed on WordPress.org as <strong>BrandMeetsCode DataLayer Tracker</strong>; the wp-admin menu is <strong>DataLayer Tracker</strong>.</p>
<p>This plugin is <strong>fully functional</strong> with <strong>no license checks</strong>, <strong>no trial period</strong>, <strong>no usage quotas</strong>, and <strong>no disabled settings</strong> in wp-admin.</p>
<h4>Included features</h4>
<ul>
<li><strong>Page & content context</strong> — page type, IDs, title, URL, slug/path, categories/tags, referrer, <strong>UTM parameters</strong></li>
<li><strong>Visitor & device hints</strong> — resolution, timezone offset, browser language; optional cookie exposure rules</li>
<li><strong>Logged-in user context</strong> — role-style flags and optional <strong>hashed user id</strong> (modes you configure)</li>
<li><strong>Engagement</strong> — scroll depth (modes), scroll back up, focus/blur, time on page, <strong>active time</strong>, <strong>hover intent</strong>, <strong>video progress</strong>, default clicks; optional deeper click/field/section options where listed in Settings</li>
<li><strong>Forms</strong> — <code>form_view</code>, <code>form_field_start</code>, <code>form_submit</code>, <code>form_error</code>, <code>form_abandon</code>; optional form-vendor shortcut mode</li>
<li><strong>WooCommerce (when enabled)</strong> — browser <strong>GA4-style ecommerce</strong> events (view_item, add_to_cart, purchase, etc.) when WooCommerce is active</li>
<li><strong>Google Tag Manager</strong> — optional container <strong>snippet</strong> output from settings (you configure tags inside GTM)</li>
<li><strong>Consent-aware loading</strong> — delay until consent, CMP preference, TCF option, fallbacks</li>
<li><strong>Page URL filtering</strong> — regex exclude list</li>
<li><strong>Sessions</strong> — client-side session timeout/heartbeat options</li>
<li><strong>Debugging</strong> — console logging levels and admin <strong>debug overlay</strong> (core panels)</li>
<li><strong>Developer-friendly</strong> — hooks/filters; push custom <code>window.dataLayer</code> events from theme or other plugins</li>
</ul>
<h4>Consent Management</h4>
<p>Auto-detection and integration patterns vary by CMP; you remain responsible for correct legal configuration on your site.</p>
<h4>Google Tag Manager</h4>
<p>Optional <strong>snippet</strong> + consistent <strong>dataLayer</strong> pushes. Configure tags, triggers, and variables inside GTM.</p>
<h3>External Services</h3>
<h4>Google Tag Manager (optional — only when you configure a container ID)</h4>
<p>This plugin includes an optional feature to inject the Google Tag Manager container snippet on your site’s front end. This feature is <strong>disabled by default</strong> and only activates when you enter a GTM Container ID in the plugin settings and enable the snippet toggle.</p>
<p><strong>What it does:</strong> When enabled, the plugin outputs the standard GTM <code><script></code> and <code><noscript></code> tags that load <code>https://www.googletagmanager.com/gtm.js</code>. This causes the visitor’s browser to contact Google’s servers to load the GTM container.</p>
<p><strong>What data is sent:</strong> When GTM loads, Google receives the visitor’s IP address, browser, and the URL being viewed — the same data sent by any website that loads GTM. No additional data is sent by this plugin beyond the standard GTM request. The plugin itself populates <code>window.dataLayer</code> in the browser; it is your GTM configuration that determines what analytics data leaves the site.</p>
<p><strong>When it is sent:</strong> Only on front-end page loads when the visitor’s browser downloads the GTM script. If the consent-delay feature is enabled, the snippet is withheld until the visitor grants consent via your CMP.</p>
<p><strong>Service provider:</strong> Google LLC</p>
<ul>
<li><strong>Terms of Service:</strong> <a href="https://policies.google.com/terms" rel="nofollow ugc">Google Terms of Service</a></li>
<li><strong>Privacy Policy:</strong> <a href="https://policies.google.com/privacy" rel="nofollow ugc">Google Privacy Policy</a></li>
<li><strong>GTM documentation:</strong> <a href="https://marketingplatform.google.com/about/tag-manager/" rel="nofollow ugc">Google Tag Manager</a></li>
</ul>
<h4>WordPress Admin AJAX</h4>
<p>All plugin settings saves, the setup wizard, and admin actions use WordPress’s built-in <code>admin-ajax.php</code> endpoint. All requests go to your own WordPress installation. No data is sent to external servers by these requests.</p>
<p><strong>Important:</strong> You are responsible for ensuring that any third-party analytics services (GTM, GA4, etc.) you configure on your site comply with applicable data-protection laws (GDPR, CCPA, etc.) and that visitors are properly informed. This plugin provides consent-delay and CMP-detection functionality to help withhold scripts until consent is obtained, but legal compliance remains your responsibility.</p>
<h3>Privacy Policy</h3>
<p>BrandMeetsCode DataLayer Tracker may expose, depending entirely on which options you enable:</p>
<ul>
<li>Page URL, titles, and taxonomy-style context</li>
<li>Logged-in user fields you choose to surface, including optional <strong>hashed</strong> identifiers</li>
<li>Engagement signals (scroll depth, timing, generic form interactions)</li>
<li>WooCommerce-related item data when ecommerce tracking is enabled</li>
<li>Structured event data pushed to <code>window.dataLayer</code> for use by analytics tools you configure</li>
</ul>
<p>This plugin does not send data to any external server on your behalf. You are responsible for consent, disclosure, and lawful basis for any analytics tools you add to your site. The plugin does not replace legal or DPO review.</p>
<p>Data is exposed to the browser <code>dataLayer</code>; downstream tags decide what leaves the site.</p>
<h3>Support</h3>
<h4>Documentation</h4>
<ul>
<li>Full Documentation: <a href="https://datalayer-tracker.com/knowledge-base" rel="nofollow ugc">https://datalayer-tracker.com/knowledge-base</a></li>
<li>Video Tutorials: <a href="https://youtube.com/@whittfieldholmes" rel="nofollow ugc">YouTube Channel</a></li>
</ul>
<h4>Community Support</h4>
<ul>
<li>Support Forum: <a href="https://wordpress.org/support/plugin/brandmeetscode-datalayer-tracker" rel="ugc">WordPress.org</a></li>
</ul>
<h3>Developer Hooks</h3>
<h4>Filters (examples)</h4>
<pre><code>add_filter(
    'brandatr_before_push',
    static function ( $event ) {
        $event['custom_field'] = 'value';

        return $event;
    }
);

add_filter(
    'brandatr_should_track_event',
    static function ( $should_track, $event_name ) {
        if ( 'unwanted_event' === $event_name ) {
            return false;
        }

        return $should_track;
    },
    10,
    2
);
</code></pre>
<h4>Actions</h4>
<pre><code>// Run code after consent granted
add_action('brandatr_consent_granted', function($consent_types) {
    // Your code here
});

// Run code after dataLayer push
add_action('brandatr_after_push', function($event) {
    // Your code here
});
</code></pre>
<h4>JavaScript API</h4>
<pre><code>// Push custom event
window.dataLayer.push({
    event: 'custom_event',
    custom_param: 'value'
});

// Get session context
const context = window.ADTSession?.getContext();

// Check consent
const hasConsent = window.hasConsent('analytics');<h3>Credits</h3>
</code></pre>
<p>Developed by <strong>Whittfield Holmes</strong> at <strong><a href="https://brandmeetscode.com/" rel="nofollow ugc">Brand Meets Code</a></strong>.</p>
<p>Special thanks to the WordPress community, beta testers, and all users who provide feedback and feature requests.</p>


BrandMeetsCode DataLayer Tracker

GTM-ready dataLayer: consent-aware events, engagement, admin debug overlay, optional WooCommerce. Fully free—no license keys or locked settings.

Torben Lundsgaard

TLA Media

GTM Kit

<p>GTM Kit puts the Google Tag Manager container code on your website so that you don’t need to touch any code. It also pushes data from WooCommerce, Easy Digital Downloads (EDD) and Contact Form 7 to the data layer for use with for Google Analytics 4, Facebook and other GTM tags.</p>
<p>The goal of GTM Kit is to provide a flexible tool for generating the data layer for Google Tag Manager. It is easy to use and doesn’t require any coding, but it allows developers to customize the plugin as needed.</p>
<h3>eCommerce events tracked with Google Analytics 4</h3>
<p>The following GA4 events are automatically included in the dataLayer:</p>
<h3>WooCommerce</h3>
<ul>
<li>view_item_list</li>
<li>select_item</li>
<li>view_item</li>
<li>add_to_wishlist <strong>[Premium]</strong></li>
<li>add_to_cart</li>
<li>view_cart</li>
<li>remove_from_cart</li>
<li>begin_checkout</li>
<li>add_shipping_info</li>
<li>add_payment_info</li>
<li>purchase</li>
<li>refund <strong>[Premium]</strong></li>
<li>order_paid <strong>[Premium]</strong></li>
</ul>
<p>Unlock all features with <a href="https://woocommerce.com/products/gtm-kit-woo-add-on/" rel="nofollow ugc">GTM Kit Woo Add-On</a>.</p>
<h3>Easy Digital Downloads</h3>
<ul>
<li>view_item</li>
<li>add_to_cart</li>
<li>begin_checkout</li>
<li>purchase</li>
</ul>
<h3>Flexible container implementation</h3>
<p>Depending on how you use Google Tag Manager you can delay the loading of the container script until the browser is idle. This may be relevant to you be if are focusing on pagespeed.</p>
<p>You may enter a custom domain name if you are using a custom server side GTM (sGTM) container for tracking. It’s also possible to specify a custom loader. GTM Kit has full support for Stape server GTM hosting.</p>
<p>You can also exclude specific pages from GTM entirely. Add URL patterns on the Container settings page and GTM Kit holds back the container, the noscript fallback, and its data layer scripts on matching pages. Useful for third-party checkout iframes, partner-hosted subpages, and in-app webview routes that run their own tracking. Glob patterns are supported by default, with optional regex for advanced matching.</p>
<h3>Post data</h3>
<p>You may specify which post data elements you wish to include in the dataLayer for use in Google Tag Manager.<br />
– Post type: include the type of the current post or archive page.<br />
– Page type: include a defined page type. I.e. post, page, product, category, cart, checkout etc.<br />
– Categories: include the categories of the current post or archive page.<br />
– Tags: include the tags of the current post or archive page.<br />
– Post title: include the post title of the current post.<br />
– Post ID: include the Post ID of the current post.<br />
– Post date: include the post date.<br />
– Post author name: include the post author name.<br />
– Post author ID: include the post author ID.</p>


GTM Kit – Google Tag Manager & GA4 integration


That plugin was exactly what we've been looking for and testing a couple of paid extensions. This one is super easy to configure and gives the data we exactly needed.



EDD integration is a blast!


Simple, yet effective


We are using the GTM Kit plugin integrated with the Easy Digital Downloads plugin, and it's been working very well for us!



Recently, we faced an issue with the GA4 reports where some purchase events were missing. We immediately reached out to the support team, and they provided a quick fix.



Now it is working fine with EDD.



Thank you!!


Great Solution & Support

Google Tag Manager and GA4 integration. Including WooCommerce data for Google Analytics 4 and support for server side GTM.

BrandMeetsCode DataLayer Tracker vs GTM Kit – Google Tag Manager & GA4 integration