Tim Boulley

BT Visitor Insights is a privacy-friendly, self-hosted analytics plugin. Everything stays on your server — no Google Analytics, no third-party tracking scripts, no data sent to any external analytics platform.
Activate it and your dashboard starts filling with real visitor data: where they’re from, what pages they viewed, what device they’re on, and how long they’ve been around.
<h4>Why use it?</h4>
<ul>
<li>No third-party tracking. All visitor data stays in your WordPress database.</li>
<li>Zero configuration. Activate the plugin and data starts collecting immediately.</li>
<li>Lightweight. No bulky frontend tracking script — tracking happens server-side, so it works alongside any caching plugin.</li>
<li>Real-time. See who’s on your site right now (last 15 minutes).</li>
<li>Respectful. Honors the Do Not Track browser header and skips logged-in administrators.</li>
</ul>
<h4>Features</h4>
<ul>
<li>Real-time active-visitor count</li>
<li>IP geolocation — city, region, country, country flag</li>
<li>Page view tracking with titles and referrers</li>
<li>Device detection — desktop, mobile, tablet</li>
<li>Browser and operating system breakdown</li>
<li>Top pages, top referrers, top countries</li>
<li>30-day visual bar chart</li>
<li>Per-visitor history — click any IP to see every page they viewed</li>
<li>Date-range filters — today, 7 days, 30 days, 90 days, all time</li>
<li>Auto-cleanup — old data is purged based on your configurable retention period (default 90 days)</li>
<li>IP exclusion list and IP anonymization (in Settings)</li>
<li>CSV export of visitors and page views</li>
<li>Dashboard widget on the WP admin home screen</li>
<li>Admin bar badge with live visitor count</li>
<li>Skips bots, crawlers, and logged-in admins</li>
<li>Respects the Do Not Track header</li>
</ul>
<h4>Pro version</h4>
A <a href="https://boulleytechnology.ca/bt-visitor-insights.php" rel="nofollow ugc">Pro version</a> adds:
<ul>
<li>Email digests — daily or weekly HTML report with stats, top pages, and trend comparisons</li>
<li>Traffic-spike alerts — get an email when page views exceed your normal baseline</li>
<li>Geo-blocking — block or redirect visitors from specific countries</li>
<li>Scheduled CSV exports — weekly or monthly automated email exports</li>
<li>Goals & conversions — track URL-based goals and unique converters</li>
<li>REST API access — query stats, visitors, and page views via /wp-json/btvi/v1/</li>
<li>Multi-site rollup — aggregate stats from multiple WordPress sites in one dashboard</li>
<li>White-label dashboard — customize the menu label and page title for client sites</li>
<li>Unlimited data retention — keep visitor history forever</li>
</ul>
The Pro version is sold separately and is not required to use this free plugin.
<h3>External Services</h3>
This plugin uses the ip-api.com geolocation API to look up the city, region, and country for each new visitor IP address. This request is made server-side from your WordPress installation when a visitor is first seen.
<ul>
<li>Service: ip-api.com</li>
<li>What is sent: the visitor’s IP address</li>
<li>When: once per unique visitor IP, server-side</li>
<li>Privacy policy: https://ip-api.com/docs/legal</li>
<li>Terms of service: https://ip-api.com/docs/legal</li>
</ul>
No data is sent to Boulley Technology or any other third party.

BT Visitor Insights

Lightweight, self-hosted visitor analytics with IP geolocation, page views, device detection, and a real-time dashboard. No third-party scripts.

Marco Canestrari

Add Comscore tracking code to your head section. Just activate plugin and set your C2 ID.
<ul>
<li>Author: <a href="http://www.marcocanestrari.it/" rel="nofollow ugc">Marco Canestrari</a></li>
</ul>

BT Visitor Insights vs Comscore tag