Rick Hellewell

<p>Google Analytics (GA) allows you to see what your visitors are doing on your site. The common installation is to run some JavaScript code in the client’s browser that reports back to GA. The problem with that is many ad-blockers will block that client-side (browser) action, resulting in incomplete GA data.</p>
<p>The Server Side Analytics plugin does all the work on your server. So GA is used on all site visits – even visitors using ad blocking. That gives you more accurate GA data.</p>
<p>Your site visitor’s IP address is anonymized (the last ‘octet’ is removed), so only the visitor’s city is known. The plugin only uses the client-side WordPress session ID, so complies with basic GDPR privacy, as long as your site has an acknowledged cookie policy. There is nothing additionally stored on the client side, so visitor privacy for this plugin and the generated analytics is assured.</p>
<p>All you need is a GA account – start here: https://www.google.com/analytics/ . Note that you will need to set up a “UA” type account. Help starts here: https://support.google.com/analytics/answer/9306384?hl=en   Make sure you set up a “Universal Analytics” account – which will result in a UA-xxxxxxx-1 value to use in the plugin.</p>
<p>If you use Google Analytics, then you should be aware of their privacy policy, which could apply to your use of GA; see it here https://www.google.com/analytics/terms/us.html . You may also need a cookie policy and acknowledgement displayed on your site.</p>
<p>We suggest that you consult with your legal advisor for specific methods and messages needed for GDPR compliance on your site. We provide no warranty or guarantee of GDPR compliance. We are not providing any legal advice. We are not responsible in any way for your use of our suggested GDPR solution. Your mileage may vary. Objects in mirror are closer than you expect. All aspirin is alike. Professional driver on a closed course.  Your mileage may vary.</p>
<h3>Privacy</h3>
<p>This plugin does not save any personal information on your server. It will store cookies on your visitor’s browsers. If you have enabled Google Analytics, it will also store a randomly-generated ID value as a cookie; there is no personal information associated with that cookie. The plugin does not share information with others.</p>


CellarWeb Server Side Analytics

Allows using Google Analytics via server-side request. Many ad blockers block client-side Google Analytics, resulting in incomplete values.

Christian

<p><strong><em>GDPR-compliant web analytics without cookies!</em></strong><br />
Analyze and evaluate the visitor statistics of your website – simply and 100% GDPR compliant.<br />
Trackboxx – Visitor tracking Made in Germany.</p>
<p>👉 <a href="https://app.trackboxx.com/public/share/BOxLaq5ByROPchnQlkzoXASgHWPCH8ZgwzEZbX7a" rel="nofollow ugc">Check out our live demo</a> OR <a href="https://trackboxx.com/en/" rel="nofollow ugc">sign up for a free 30-day trial</a></p>
<p><strong>You need a subscription to Trackboxx Analytics to track your stats. There’s a free 30-day trial with no credit card required.</strong></p>
<p>Note: With our “Free Plan,” you can use Trackboxx 100% free – up to 2,500 pageviews a month with limited features. Our paid plans start at €5/month. Use the 30-day free trial with unlimited usage without the need for a credit card.</p>
<h3>Why Use Trackboxx?</h3>
<p>Navigating Google Analytics can be cumbersome, perplexing, laggy, and invasive in terms of privacy. Here’s where Trackboxx Analytics steps in – a streamlined, potent, feather-light, open-source, and privacy-conscious solution. Here’s why Trackboxx stands out as an outstanding alternative to Google Analytics:</p>
<h3>Third-Party Service Terms</h3>
<p>Before using this plugin, it is recommended to review the terms of use and privacy policies of the Trackboxx service:</p>
<ul>
<li><a href="https://trackboxx.com/en/terms-and-conditions/" rel="nofollow ugc">Trackboxx Terms of Use</a></li>
<li><a href="https://trackboxx.com/en/privacy-policy/" rel="nofollow ugc">Trackboxx Privacy Policy</a></li>
</ul>
<p>By using this plugin, you acknowledge and agree to the terms and policies of the third-party service.</p>
<p><strong>Note:</strong> This documentation is provided for legal protection, ensuring that users are informed about the integration with third-party services. Please keep this information up to date to reflect any changes in service usage or associated terms.</p>
<h3>Why Trackboxx</h3>
<p>Privacy-first analytics for WordPress site owners and shop operators. 100% SaaS (not self-hosted) with a quick setup via plugin or code snippet. Start on the free plan or use our 30-day Trial with no credt Card required. Upgrade anytime for advanced features.</p>
<h3>Simple Insights, Not Overwhelm</h3>
<p>Clear live dashboard with page and landing-page reports—no complex menus or custom report building required.</p>
<h3>E-Commerce Tracking</h3>
<p>Full online shop analytics: sales, orders, revenue, average order value, and conversion rates. Track cart and checkout funnels, including cart abandonment. Works great with WooCommerce; more platforms via integrations.</p>
<h3>Privacy & Compliance</h3>
<p>Anonymous measurement by design—no cookies and no consent banners required. GDPR-friendly data handling with data minimization.</p>
<h3>Performance</h3>
<p>Lightweight tracking script that keeps your site fast and responsive.</p>
<h3>Campaigns, Goals & Segments</h3>
<p>Set up goals in minutes and track marketing campaigns (e.g., UTM). Break down performance by traffic sources, content, device, and more.</p>
<h3>Team & Sharing</h3>
<p>Invite team members, assign user roles, and share read-only views securely.</p>
<h3>WordPress Integration</h3>
<p>Automatic insertion of the tracking code in your site’s header. Clean settings page with clear options. View Trackboxx stats directly in your WordPress dashboard. Opt-out option for visitors included.</p>
<h3>Getting Started</h3>
<p>Install the plugin, connect your Trackboxx site ID, and you’re ready to go—start free, upgrade when you need more.</p>
<h3>Additional Features:</h3>
<ul>
<li>Easy onboarding</li>
<li>Automatically includes tracking code in the header of your site</li>
<li>Simple plugin settings page with clear options</li>
<li>View your Trackboxx stats directly in your WordPress dashboard</li>
<li>OptOut Option</li>
<li>Activation of e-commerce options (coming soon)</li>
<li>Set up goals</li>
</ul>
<h3>Setting up this WordPress Plugin</h3>
<h3>External services</h3>
<p>This plugin communicates with two external domains operated by Trackboxx:</p>
<ul>
<li>
<p><strong>Script loading (<code>cdn.trackboxx.info</code>)</strong> – When a page on your site loads, the Trackboxx tracking script is downloaded from <code>https://cdn.trackboxx.info/p/tracker.js</code>. This request retrieves the JavaScript file and does not transmit any visitor data beyond the standard HTTP request for the script.</p>
</li>
<li>
<p><strong>Event endpoint (<code>hit.trackboxx.info</code>)</strong> – After the script is loaded, anonymised visit data and e‑commerce events are sent to <code>https://hit.trackboxx.info/hit-action</code>. The payload includes the current page URL, referrer, your Trackboxx site ID and any WooCommerce events (product names, values, coupons, etc.). IP addresses are anonymised before being transmitted. This endpoint is contacted on each page view and whenever tracked WooCommerce events occur.</p>
</li>
</ul>
<p><strong>Terms of Service:</strong> <a href="https://trackboxx.com/en/terms-and-conditions/" rel="nofollow ugc">Trackboxx Terms of Use</a><br />
<strong>Privacy Policy:</strong> <a href="https://trackboxx.com/en/privacy-policy/" rel="nofollow ugc">Trackboxx Privacy Policy</a></p>


Trackboxx Analytics

A simple, GDPR compliant Google Analytics alternative.

CellarWeb Server Side Analytics vs Trackboxx Analytics