Rick Hellewell

<p>Google Analytics (GA) allows you to see what your visitors are doing on your site. The common installation is to run some JavaScript code in the client’s browser that reports back to GA. The problem with that is many ad-blockers will block that client-side (browser) action, resulting in incomplete GA data.</p>
<p>The Server Side Analytics plugin does all the work on your server. So GA is used on all site visits – even visitors using ad blocking. That gives you more accurate GA data.</p>
<p>Your site visitor’s IP address is anonymized (the last ‘octet’ is removed), so only the visitor’s city is known. The plugin only uses the client-side WordPress session ID, so complies with basic GDPR privacy, as long as your site has an acknowledged cookie policy. There is nothing additionally stored on the client side, so visitor privacy for this plugin and the generated analytics is assured.</p>
<p>All you need is a GA account – start here: https://www.google.com/analytics/ . Note that you will need to set up a “UA” type account. Help starts here: https://support.google.com/analytics/answer/9306384?hl=en   Make sure you set up a “Universal Analytics” account – which will result in a UA-xxxxxxx-1 value to use in the plugin.</p>
<p>If you use Google Analytics, then you should be aware of their privacy policy, which could apply to your use of GA; see it here https://www.google.com/analytics/terms/us.html . You may also need a cookie policy and acknowledgement displayed on your site.</p>
<p>We suggest that you consult with your legal advisor for specific methods and messages needed for GDPR compliance on your site. We provide no warranty or guarantee of GDPR compliance. We are not providing any legal advice. We are not responsible in any way for your use of our suggested GDPR solution. Your mileage may vary. Objects in mirror are closer than you expect. All aspirin is alike. Professional driver on a closed course.  Your mileage may vary.</p>
<h3>Privacy</h3>
<p>This plugin does not save any personal information on your server. It will store cookies on your visitor’s browsers. If you have enabled Google Analytics, it will also store a randomly-generated ID value as a cookie; there is no personal information associated with that cookie. The plugin does not share information with others.</p>


CellarWeb Server Side Analytics

Allows using Google Analytics via server-side request. Many ad blockers block client-side Google Analytics, resulting in incomplete values.

WordPress.org

Viktor Szépe

Rogier Lankhorst

Mark

Aert Hulsebos

Konstantinos Xenos

pepe

Mathieu Paapst

mujuonly

Johan Holst Nielsen

Aurooba Ahmed

<p>WP Consent API is a plugin that standardizes the communication of accepted consent categories between plugins. It requires a cookie banner plugin and, at least, one other plugin that supports the WP Consent API.</p>
<p>With this plugin, all supporting plugins can use the same set of methods to read and register the current consent category, allowing consent management plugins and other plugins to work together, improving compliance with privacy laws.</p>
<p>WARNING: the plugin itself will not handle consent. It will show you how many plugins you have without Consent API support and will improve compliance on your site by ensuring smooth communication between cookie banner plugins and plugins that set cookies or track user data.</p>
<h4>What problem does this plugin solve?</h4>
<p>Currently, it is possible for a consent management plugin to block third-party services like Facebook, Google Maps, Twitter, etc. But if a WordPress plugin places a PHP cookie, a consent management plugin cannot prevent this.</p>
<p>Secondly, some plugins integrate the tracking code on the clientside in javascript files that, when blocked, break the site.</p>
<p>Or, if such a plugin’s javascript is minified, causing the URL to be unrecognizable and won’t get detected by an automatic blocking script.</p>
<p>Lastly, the blocking approach requires a list of all types of URL’s that tracks data. A generic API where plugins adhere to can greatly<br />
facilitate a webmaster in getting a site compliant.</p>
<h4>Does usage of this API prevent third-party services from tracking user data?</h4>
<p>Primary this API is aimed at compliant first-party cookies or tracking by WordPress plugins. If such a plugin triggers, for example, Facebook,<br />
usage of this API will be of help. If a user embeds a Facebook iframe, a blocking tool is needed that initially disables the iframe and or scripts.</p>
<p>Third-party scripts have to blocked by blocking functionality in a consent management plugin. To do this in core would be to intrusive, and is also not applicable to all users: only users with visitors from opt-in regions such as the European Union require such a feature. Such a feature also has a risk of breaking things. Additionally, blocking these and showing a nice placeholder requires even more sophisticated code, all of which should in my opinion not be part of WordPress core, for the same reasons.</p>
<h4>How does it work?</h4>
<p>There are two indicators that together tell if consent is given for a specific consent category, e.g., “marketing”:<br />
1) the region based consent_type, which<br />
can be opt-in, opt-out, or other possible consent_types;<br />
2) and the visitor’s choice: not set, allow, or deny.</p>
<p>The consent_type is a function that wraps a filter, “wp_get_consent_type”. If there’s no consent management plugin to set it, it will return false. This will cause all consent categories to return true, allowing cookies to be set on all categories.</p>
<p>If opt-in is set using this filter, a category will only return true if the value of the visitor’s choice is “allow”.</p>
<p>If the region based consent_type is opt-out, it will return true if the visitor’s choice is not set or is “allow”.</p>
<p>Clientside, a consent management plugin can dynamically manipulate the consent type and set several cookie categories.</p>
<p>A plugin can use a hook to listen for changes or check the value of a given category.</p>
<p>Categories and most other stuff can be extended with a filter.</p>
<h3>Existing integrations</h3>
<p>Categorized, and sorted alphabetically</p>
<h4>Example plugin</h4>
<ul>
<li><a href="https://github.com/rlankhorst/consent-api-example-plugin" rel="nofollow ugc">Example plugin</a>. The plugin basically consists of a shortcode, with a div that shows a tracking or not tracking message. No actual tracking is done 🙂</li>
</ul>
<h4>Consent Management Providers</h4>
<ul>
<li><a href="https://wordpress.org/plugins/sirdata-cmp/" rel="ugc">Abconsent Sirdata CMP</a>.</li>
<li><a href="https://wordpress.org/plugins/beautiful-and-responsive-cookie-consent/" rel="ugc">Beautiful Cookie Consent Banner</a>.</li>
<li><a href="https://wordpress.org/plugins/clickio-consent/" rel="ugc">Clickio Consent</a></li>
<li><a href="https://wordpress.org/plugins/complianz-gdpr/" rel="ugc">Complianz GDPR/CCPA</a>.</li>
<li><a href="https://consent.studio/" rel="nofollow ugc">Consent Studio</a>.</li>
<li><a href="https://wordpress.org/plugins/consent-manager/" rel="ugc">consentmanager</a>.</li>
<li><a href="https://conzent.net/" rel="nofollow ugc">Conzent</a>.</li>
<li><a href="https://wordpress.org/plugins/cookiebot/" rel="ugc">Cookiebot</a>.</li>
<li><a href="https://wordpress.org/plugins/cookiefirst-gdpr-cookie-consent-banner/" rel="ugc">CookieFirst</a>.</li>
<li><a href="https://wordpress.org/plugins/cookiehub/" rel="ugc">CookieHub</a>.</li>
<li><a href="https://wordpress.org/plugins/cookietractor/" rel="ugc">CookieTractor</a>.</li>
<li><a href="https://wordpress.org/plugins/cookie-law-info/" rel="ugc">CookieYes – Cookie Banner for Cookie Consent</a>.</li>
<li><a href="https://wordpress.org/plugins/gdpr-cookie-compliance/" rel="ugc">GDPR Cookie Compliance</a>.</li>
<li><a href="https://www.webtoffee.com/product/gdpr-cookie-consent/" rel="nofollow ugc">GDPR Cookie Consent Plugin – CCPA Ready</a>.</li>
<li><a href="https://getterms.io/consent-manager/" rel="nofollow ugc">GetTerms</a>.</li>
<li><a href="https://wordpress.org/plugins/iubenda-cookie-law-solution/" rel="ugc">iubenda | All-in-one Compliance</a>.</li>
<li><a href="https://wordpress.org/plugins/pressidium-cookie-consent/" rel="ugc">Pressidium Cookie Consent</a>.</li>
<li><a href="https://wordpress.org/plugins/trustarc-cookie-consent-manager/" rel="ugc">TrustArc Cookie Consent Manager</a></li>
</ul>
<h4>Consent Requiring Plugins</h4>
<ul>
<li><a href="https://wordpress.org/plugins/add-to-any/" rel="ugc">AddToAny</a>.</li>
<li><a href="https://www.appfromlab.com/product/woocommerce-utm-tracker-plugin/" rel="nofollow ugc">AFL UTM Tracker Plugin</a>.</li>
<li><a href="https://wordpress.org/plugins/burst-statistics/" rel="ugc">Burst Statistics</a>.</li>
<li><a href="https://wordpress.org/plugins/google-site-kit/" rel="ugc">Google Site Kit</a>.</li>
<li><a href="https://wordpress.org/plugins/woocommerce-google-adwords-conversion-tracking-tag/" rel="ugc">Pixel Manager for WooCommerce</a>.</li>
<li><a href="https://wordpress.org/plugins/woocommerce/" rel="ugc">Woo</a>.</li>
<li><a href="https://wordpress.org/plugins/wp-statistics/" rel="ugc">WP Statistics</a>.</li>
</ul>
<h3>Demo site</h3>
<p><a href="https://wpconsentapi.org/" rel="nofollow ugc">wpconsentapi.org</a><br />
Below are the plugins used to set up the demo site:</p>
<ul>
<li>Complianz</li>
<li><a href="https://github.com/rlankhorst/consent-api-example-plugin" rel="nofollow ugc">The example plugin</a></li>
</ul>
<h4>javascript, consent management plugin</h4>
<pre><code>//set consent type
window.wp_consent_type = 'optin'

//dispatch event when consent type is defined. This is useful if the region is detected server side, so the consent type is defined later during the pageload
let event = new CustomEvent('wp_consent_type_defined');
document.dispatchEvent( event );

//consent management plugin sets cookie when consent category value changes
wp_set_consent('marketing', 'allow');
</code></pre>
<h4>javascript, tracking plugin</h4>
<pre><code>//listen to consent change event
document.addEventListener("wp_listen_for_consent_change", function (e) {
  var changedConsentCategory = e.detail;
  for (var key in changedConsentCategory) {
    if (changedConsentCategory.hasOwnProperty(key)) {
      if (key === 'marketing' && changedConsentCategory[key] === 'allow') {
        console.log("just given consent, track user")
      }
    }
  }
});

//basic implementation of consent check:
if (wp_has_consent('marketing')){
  activateMarketing();
  console.log("set marketing stuff now!");
} else {
  console.log("No marketing stuff please!");
}
</code></pre>
<h4>PHP</h4>
<pre><code>//declare compliance with consent level API
$plugin = plugin_basename( __FILE__ );
add_filter( "wp_consent_api_registered_{$plugin}", '__return_true' );

/**
* Example how a plugin can register cookies with the consent API
 * These cookies can then be shown on the front-end, to the user, with wp_get_cookie_info()
 */

function my_wordpress_register_cookies(){
    if ( function_exists( 'wp_add_cookie_info' ) ) {
        wp_add_cookie_info( 'AMP_token', 'AMP', 'marketing', __( 'Session' ), __( 'Store a unique User ID.' ) );
    }
}
add_action('plugins_loaded', 'my_wordpress_register_cookies');


if (wp_has_consent('marketing')){
//do marketing stuff
}
</code></pre>
<h4>Service-level consent</h4>
<p>In addition to category-based consent, the API supports service-level consent control. This allows consent management plugins to grant or deny consent for specific services (like ‘google-analytics’ or ‘facebook-pixel’) independently from their category. When checking service consent with wp_has_service_consent(), the API first checks if explicit consent exists for that service. If no explicit consent is set, it falls back to the consent status of the service’s category. This enables fine-grained control: a user might accept statistics cookies in general, but explicitly deny a specific analytics service.</p>
<p>Service consent can be checked and set both server-side (PHP) and client-side (JavaScript):</p>
<p>PHP:</p>
<pre><code>//check if a specific service has consent
if ( wp_has_service_consent( 'google-analytics' ) ) {
    //activate google analytics
}

//check if a service is explicitly denied
if ( wp_is_service_denied( 'facebook-pixel' ) ) {
    //service was explicitly denied by user
}

//set service consent
wp_set_service_consent( 'google-analytics', true ); //grant consent
wp_set_service_consent( 'facebook-pixel', false ); //deny consent

//listen for service consent changes
add_action( 'wp_consent_service_changed', function( $service, $consented ) {
    error_log( "Service {$service} consent changed to: " . ( $consented ? 'granted' : 'denied' ) );
}, 10, 2 );
</code></pre>
<p>JavaScript:</p>
<pre><code>//check service consent
if ( wp_has_service_consent( 'youtube' ) ) {
    //activate tracking
}

//check if explicitly denied
if ( wp_is_service_denied( 'facebook-pixel' ) ) {
    //service denied
}

//set service consent
wp_set_service_consent( 'youtube', true );

//listen for service consent changes
document.addEventListener( 'wp_consent_api_status_change_service', function( e ) {
    console.log( 'Service: ' + e.detail.service + ', consented: ' + e.detail.value );
});
</code></pre>
<p>Any code suggestions? We’re on <a href="https://github.com/WordPress/wp-consent-level-api" rel="nofollow ugc">GitHub</a> as well!</p>


WP Consent API


Louis was great helping me with an issue. Plugin works great and highly recommend!


Great Support Team

Simple Consent API to read and register the current consent category.

CellarWeb Server Side Analytics vs WP Consent API