Chitta Team

Turn your website visitors into paying customers with Chitta Behavioral AI Chatbot. 
Unlike passive chatbots that wait for users to ask questions, Chitta uses behavioral triggers to activate dialogue.
<ul>
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During the dialogue, its proactive algorithms identify visitor needs, ask the right questions, and gently guide them to a purchase—resulting in sales without pressure, but with measurable results.
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<li>
Chitta works 24/7 as your smartest employee. It not only automates support but also captures qualified leads and can instantly sync them to your favorite CRM if needed.
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<li>
This plugin provides native WordPress integration with Chitta AI, allows the use of multiple widgets on one page, multilingual support, and WooCommerce compatibility.
</li>
</ul>
Note: This plugin is a bridge to the Chitta AI managed service. It requires a <a href="https://chitta.site/" rel="nofollow ugc">Chitta account</a> to function. New users can start with a free trial period to explore all behavioral features and AI capabilities.
<h3>4 AI Products in 1 Platform</h3>
Chitta offers 4 distinct visualization formats to perfectly match your website’s goals: 
1. Provocateur Sticker: A compact element that uses behavioral triggers to proactively engage passive visitors. 
2. Website Info Block: A fully embedded AI interlocutor that can be placed anywhere on your page using shortcodes. 
3. Customer Support Chat: A automated support system for resolving queries and capturing leads. 
4. Knowledge Library for Personnel: A centralized, searchable AI information storage system for team efficiency.
<h3>Key Features</h3>
<ul>
<li>Style Isolation (Shadow DOM): The widget uses Shadow DOM technology to ensure styles never conflict with your website’s theme or other plugins.</li>
<li>Intelligent Display Rules: Precisely control where the widget appears using Include or Exclude modes for specific pages, posts, or products.</li>
<li>WooCommerce Friendly / Conversion Protection: Built-in options to hide the chat on Cart and Checkout pages to minimize distractions during the payment process.</li>
<li>Zero-Configuration Managed AI: Forget about complex API keys or choosing between LLM versions. Chitta automatically selects and fine-tunes the optimal AI model based on your niche, site content, and specific visitor behavior.</li>
<li>Advanced Multilingual Support: Seamlessly works with WPML, Polylang, TranslatePress, Weglot and other plugins. Supports dynamic language detection and switching without page reloads.</li>
<li>Shortcode Support: Use <code>[chitta id="YOUR_ID"]</code> to place the AI assistant within specific content areas or layouts.</li>
<li>Smart Lead Generation: The AI identifies the optimal moment to request contact data after obtaining customer consent.</li>
<li>Universal CRM Integration: Connect Chitta to any CRM system or workflow platform using our flexible API.</li>
<li>Custom AI Tools: Create tools for the AI to call—like generating promo codes, checking order status, or triggering a custom task.</li>
<li>Multi-Widget Architecture: Deploy different AI assistants for different purposes (e.g., Info block on docs, Sticker on landing) on the exact same page.</li>
<li>Auto-Learning 24/7: Chitta acquires knowledge automatically from your website links, uploaded files, or manual text.</li>
<li>Secure and Privacy-Focused: No personal visitor data stored on your WordPress site.</li>
<li>Google Consent Mode Integration: Automatically synchronizes with your website’s Google-integrated Consent Window.</li>
<li>Automated Privacy Compliance: The system detects Google consent events to adjust AI behavior without extra configuration.</li>
</ul>
<h3>Perfect for Any Business</h3>
Chitta is designed to be a proactive consultant that adapts to your specific industry needs. It moves beyond passive support to drive actual sales through deep contextual understanding.
<ul>
<li>Personalized Retail & Gift Shops: Transform the shopping experience by having Chitta act as a personal assistant. The AI can help a user find a thoughtful gift for their wife, suggest the right toy for a child based on age, or recommend products within a specific budget.</li>
<li>Art, Decor & Custom Manufacturing: Simplify complex customer decisions. Chitta can help a visitor determine the ideal size and type of canvas for a painting or explain the technical differences between materials for custom-made furniture.</li>
<li>Engineering & Technical Components: Reduce the burden on your technical team. The AI can assist engineers in finding exact analogues for microchips, checking component specifications, or searching through thousands of pages of technical documentation in seconds.</li>
<li>Real Estate & High-Ticket Services: Capture and qualify leads at the moment of highest interest. Chitta identifies serious buyers, answers property-specific questions 24/7, and can even trigger custom tools to schedule viewings or appointments.</li>
<li>Medical & Beauty Clinics: Provide instant information on procedures and specialist availability. Help patients choose the right service or doctor and provide necessary pre-appointment guidance without manual intervention.</li>
<li>SaaS & Knowledge Bases: Improve user onboarding and self-service. Instead of a static FAQ, provide an interactive assistant that guides users through software features or documentation based on their real-time behavior.</li>
</ul>
<h3>Localization</h3>
Chitta™ Behavioral AI Chatbot is ready for global use. The plugin interface and AI settings are translated into 44 languages to ensure a seamless experience for you and your visitors:
<ul>
<li>English (en) | Українська (uk) | Русский (ru)</li>
<li>Deutsch (de) | Polski (pl) | Română (ro)</li>
<li>Қазақ тілі (kk) | Afrikaans (af) | বাংলা (bn)</li>
<li>Български (bg) | 中文 (zh) | Hrvatski (hr)</li>
<li>Čeština (cs) | Dansk (da) | Nederlands (nl)</li>
<li>Eesti (et) | Suomi (fi) | Français (fr)</li>
<li>Ελληνικά (el) | हिन्दी (hi) | Magyar (hu)</li>
<li>Íslenska (is) | Bahasa Indonesia (id) | Italiano (it)</li>
<li>日本語 (ja) | 한국어 (ko) | Latviešu (lv)</li>
<li>Lietuvių (lt) | Монгол (mn) | Norsk Bokmål (nb)</li>
<li>Português (pt) | Português do Brasil (pt-br)</li>
<li>Srpski (sr) | Slovenčina (sk) | Slovenščina (sl)</li>
<li>Español (es) | Español (Argentina) (es-ar) | Español (México) (es-mx)</li>
<li>Kiswahili (sw) | Svenska (sv) | Tagalog (tl)</li>
<li>ภาษาไทย (th) | Türkçe (tr) | Tiếng Việt (vi)</li>
</ul>
<h3>External Services</h3>
This plugin connects your website to the Chitta AI platform (SaaS) to provide its functionality. It interacts with the following external service:
<ul>
<li>Service Provider: Chitta (https://chitta.site)</li>
<li>Purpose: Fetching widget configuration, processing AI logic via webhooks, and loading UI assets (CSS/Icons).</li>
<li>API Endpoint: https://chitta.site/config</li>
<li>Privacy Policy: https://chitta.site/chitta_site/documents/privacy_policy.html</li>
<li>Terms of Service: https://chitta.site/chitta_site/documents/terms.html</li>
</ul>
<h3>Third Party Libraries</h3>
For security and performance, this plugin bundles the following open-source libraries:
<ul>
<li>Marked.js (v17.0.5) – MIT License. Used for safe Markdown-to-HTML compilation.</li>
<li>DOMPurify (v3.3.3) – Mozilla Public License Version 2.0. Used for sanitizing AI responses to prevent XSS vulnerabilities.</li>
</ul>

Chitta Behavioral AI Chatbot

Smart behavioral AI to drive sales. No third-party API keys required. All-inclusive managed service for proactive support and lead generation.

WPMU DEV - Your All-in-One WordPress Platform

Hustle is the ultimate marketing plugin for building a mailing list and converting site traffic. Lead generation just got easier with simple set up optin forms, targeted marketing popups, and designer-made templates. Build a social following while you’re at it with Hustle’s diverse social sharing capabilities. From the award winning developers of <a href="https://wordpress.org/plugins/wp-smushit/" rel="ugc">Smush</a> image optimization and <a href="https://wordpress.org/plugins/forminator/" rel="ugc">Forminator</a> form builder at WPMU DEV.
Hustle lets you easily grow your mailing list or display targeted ads across your site with popups, optins, slide-ins, widgets, and shortcodes.
Access unlimited pop-ups, slide-ins, and social shares from the start with <a href="https://wpmudev.com/project/hustle/?utm_source=wordpress.org&utm_medium=readme&utm_campaign=hustle-readme-above-the-fold&utm_content=hustle_pro" rel="nofollow ugc">Hustle Pro</a>.
Level up immediately with unlimited campaign creation + access to the full suite of WPMU DEV performance and marketing plugins. <a href="https://wpmudev.com/project/hustle/?utm_source=wordpress.org&utm_medium=readme&utm_campaign=hustle-readme-above-the-fold&utm_content=learn_more" rel="nofollow ugc">Learn more about Pro</a>.
<iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/oKgRSUdjcNg?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
<h3>Instant Templates For Every Kind Of Offer</h3>
Hustle makes the process of creating popups, slide-ins, and embeds easier with a range of pre-designed templates. The templates available represent a number of different use cases (e.g. Black Friday, giveaway, COVID notice, newsletter signup), meaning you can get started with a module that aligns with your campaign goals. See them in action below:
<iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/CodyscfStU4?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
<h3>Learn The Ropes With These Hands-On Hustle Tutorials</h3>
<ul>
<li><a href="https://wpmudev.com/blog/how-to-get-the-most-email-subscribers-using-hustle/" rel="nofollow ugc">How to Get the Most Email Subscribers Using Hustle</a></li>
<li><a href="https://wpmudev.com/blog/make-perfect-popup-with-hustle/" rel="nofollow ugc">How to Make the Perfect Popup with Hustle</a></li>
<li><a href="https://wpmudev.com/blog/get-the-most-out-of-hustle/" rel="nofollow ugc">How To Get The Most Out Of Using Hustle</a></li>
</ul>
<h3>Get Creative With Styling For Desktop and Mobile</h3>
Hustle’s flexible appearance settings can help your marketing stand out. Choose colors, animations, layouts, drop shadows, and display conditions from the easy-to-use design settings for all your marketing modules. By default layouts and templates are fully mobile responsive. But you can also make granular adjustments (margins, padding, borders, container sizing) to ensure your modules are popping on all devices.
<h3>Take Styling & Customization Even Further</h3>
If you have an eye for detail you’ll love the additional customization options available with Hustle. As well as basic appearance elements like layout, images, typography, and color – Hustle allows for more advanced detailing like borders, spacing, shadow, module sizing, and more. There’s also custom CSS if you’d really like to make your modules your own.
<h3>Highly Targeted Display Settings</h3>
Hustle has all the behavior and condition settings you’ll need to target visitors with email opt-ins or ads. Set up intelligent conditions such as: specific pages and posts, visitor device/browser, country, source of arrival, post registration, browser cookie, and a whole lot more.
<h3>Smart Triggers For Popups And Slide-ins</h3>
As well as intelligent visibility conditions, Hustle also allows you to set up a range of behavior triggers for your popups and slide-ins. Including: time on page, scroll, exit-intent, and more.
<h3>Set Specific Schedules For Best Results</h3>
Hustle makes it easy to schedule exactly when you want your marketing modules to deploy. Set start and end dates, schedule modules to show on specific days of the week, at a certain time of day, and choose a custom timezone to adhere to.
<h3>Reach Out To Visitors Via Email</h3>
Once a user has engaged with one of your marketing modules it’s important to follow up with next steps or a simple welcome message. Hustle’s email settings allow you to easily whip up manual or automated email messages and establish that initial connection.
<h3>Get Busy With Social Sharing</h3>
Hustle includes top social icons for easily building your following on your favorite social networks. Quickly enable the most popular social networks and use floating social, widgets, and shortcodes to add followers.
<ul>
<li>Facebook</li>
<li>Twitter</li>
<li>Pinterest</li>
<li>Reddit</li>
<li>LinkedIn</li>
<li>VKontakte</li>
<li>500px</li>
<li>Houzz</li>
<li>Instagram</li>
<li>Twitch</li>
<li>YouTube</li>
<li>Telegram</li>
<li>WhatsApp</li>
</ul>
<h3>Form Builder Integrations</h3>
Hustle integrates with popular free form builders like <a href="https://wordpress.org/plugins/forminator/" rel="ugc">Forminator</a>, so you can embed your forms, polls, and quizzes into popups and slide-ins for interactive lead generation. Grow your following and capture more leads with Hustle.
<h3>Grow Your Mailing List</h3>
Hustle integrates with all the popular email services. Just connect your account and start collecting new subscribers.
<ul>
<li>AWeber</li>
<li>ActiveCampaign</li>
<li>Campaign Monitor</li>
<li>MailChimp & MailChimp groups</li>
<li>Constant Contact</li>
<li>ConvertKit</li>
<li>GetResponse</li>
<li>Mailster</li>
<li>Hubspot</li>
<li>Sendy</li>
<li>Mad Mimi</li>
<li>Mautic</li>
<li>Infusionsoft</li>
<li>Brevo</li>
<li>MailPoet</li>
<li>MailerLite</li>
<li>iContact</li>
<li>Zapier</li>
<li>SendGrid</li>
</ul>
<h3>Gutenberg WordPress Editor Block</h3>
Hustle supports both the Classic Editor plugin and Gutenberg. When you’re ready to say goodbye to shortcodes, the Hustle block pulls your opt-ins and embedded content in for you.
<h3>Smart Exit-Intent</h3>
Hustle has exit-intent, a favorite of professional marketers, that detects when visitors are about to leave your site and – BOOM! A pop-up or slide-in to grab their attention.
<h3>ReCAPTCHA Spam Warrior</h3>
Keep bot subscribers from taking over your mailing lists. Hustle connects to Googles ReCAPTCHA to protect your signup forms from spam.
<h3>Adblock is no Match for Hustle</h3>
Hustle has the moves and displays pop-ups and slide-ins even when Adblockers try to block your content.
<h3>Measure Performance and Results</h3>
Whether you’ve created a popup, slide in, or embed, Hustle allows you to track the results of each individual module with intelligent tracking data, conversion stats, and insightful charts for a visual representation. You can also set up a custom widget and include stats on your WP dashboard.
Features available in Hustle include:
<ul>
<li>Pop-ups, slide-ins, widgets, embeds and after post opt-ins</li>
<li>Ready-made marketing templates – Discount, sale, Black Friday, COVID-19</li>
<li>3 free popups <a href="https://wpmudev.com/project/hustle/?utm_source=wordpress.org&utm_medium=readme&utm_campaign=hustle-readme&utm_content=upgrade_to_hustle_pro_for_unlimited_1#trial" rel="nofollow ugc">upgrade to Hustle Pro for unlimited</a></li>
<li>3 free slide-ins <a href="https://wpmudev.com/project/hustle/?utm_source=wordpress.org&utm_medium=readme&utm_campaign=hustle-readme&utm_content=upgrade_to_hustle_pro_for_unlimited_2#trial" rel="nofollow ugc">upgrade to Hustle Pro for unlimited</a></li>
<li>3 free social share bars <a href="https://wpmudev.com/project/hustle/?utm_source=wordpress.org&utm_medium=readme&utm_campaign=hustle-readme&utm_content=upgrade_to_hustle_pro_for_unlimited_3#trial" rel="nofollow ugc">upgrade to Hustle Pro for unlimited</a></li>
<li>3 free embeds <a href="https://wpmudev.com/project/hustle/?utm_source=wordpress.org&utm_medium=readme&utm_campaign=hustle-readme&utm_content=upgrade_to_hustle_pro_for_unlimited_3#trial" rel="nofollow ugc">upgrade to Hustle Pro for unlimited</a></li>
<li>Built-in designs editor for simple customization</li>
<li>Color match your brand, like magic</li>
<li>Smooth display animations</li>
<li>Integrate with the best email services including: Aweber, MailChimp, MailChimp groups, Constant Contact, Sendy, Infusionsoft, GetResponse, Campaign Monitor, and many more</li>
<li>Super powerful conditions for targeting your audience</li>
<li>Schedule your modules to display at a specific time or date</li>
<li>Track how many times pop-ups, slide-ins and opt-ins are displayed</li>
<li>See submissions straight through WordPress</li>
<li>Conversion rates overview</li>
<li>4 default layouts</li>
<li>Easy management dashboard</li>
<li>New features, layouts and sass coming every month</li>
</ul>
<h3>What Do People Say About Hustle?</h3>
★★★★★
<blockquote>
“I don’t know how I’ve survived this long without Hustle and Forminator, but I’m now using them on every website I build.” – <a href="https://wordpress.org/support/users/sherylryan/" rel="ugc">sherylryan</a>
</blockquote>
★★★★★
<blockquote>
“Recovering 15%+ of sales due to this. Insanely good. Thanks!” – <a href="https://wordpress.org/support/users/lmbpack/" rel="ugc">lmbpack</a>
</blockquote>
★★★★★
<blockquote>
“We used this plugin to build a beautiful pop-up to attract more users and increase conversion rate. Thanks” – <a href="https://wordpress.org/support/users/inblch98/" rel="ugc">inblch98</a>
</blockquote>
★★★★★
<blockquote>
“Maybe the only plugin with free “exit intent” feature. Simple but powerful.” – <a href="https://wordpress.org/support/users/tutoruniversitario/" rel="ugc">tutoruniversitario</a>
</blockquote>
★★★★★
<blockquote>
“Wow, we needed so many pop ups for client’s websites with this COVID thing going on. We used the Hustle on all of them. No problems and they look great!” – <a href="https://wordpress.org/support/users/tammylfinch/" rel="ugc">tammylfinch</a>
</blockquote>
<h3>A Note From Hustle</h3>
Hey! This is Hustle, your trusted popup, email opt-in, and marketing plugin for WordPress. I’m part of the WPMU DEV team, a superhero-suite of WordPress plugins, services, and support. Here are some of our other free plugins:
<ul>
<li><a href="https://wordpress.org/plugins/wp-smushit/" rel="ugc">Smush</a> – Image Compression and Optimization</li>
<li><a href="https://wordpress.org/plugins/forminator/" rel="ugc">Forminator</a> – Form, Quiz, Poll and Survey Builder</li>
<li><a href="https://wordpress.org/plugins/hummingbird-performance/" rel="ugc">Hummingbird</a> – Speed up, Cache, Optimize Your CSS and JS</li>
<li><a href="https://wordpress.org/plugins/branda-white-labeling/" rel="ugc">Branda</a> – White Label WordPress, Maintenance Mode and Coming Soon Pages</li>
</ul>
My superhero friends run the WPMU DEV Blog, your source for the very best WordPress tutorials. If you need to be in the know about WordPress, check it out.
Thanks for looking at Hustle, and I look forward to helping you market and grow your business with popups and more.
Enjoy, The Hustle
<h3>About Us</h3>
WPMU DEV is a premium supplier of quality WordPress plugins, services and support. Join us here: 
<a href="https://wpmudev.com/?utm_source=wordpress.org&utm_medium=readme&utm_campaign=hustle-readme&utm_content=wpmu_dev_link" rel="nofollow ugc">https://wpmudev.com/</a>
Don’t forget to stay up to date on everything WordPress from the Internet’s number one resource: 
<a href="https://wpmudev.com/?utm_source=wordpress.org&utm_medium=readme&utm_campaign=hustle-readme&utm_content=wpmu_dev_blog_link" rel="nofollow ugc">WPMU DEV Blog</a>
Hey, one more thing… we hope you enjoy our <a href="https://profiles.wordpress.org/wpmudev/#content-plugins" rel="nofollow ugc">free offerings</a> as much as we’ve loved making them for you!

Hustle – Email Marketing, Lead Generation, Optins, Popups

Setup email optin forms, popups, newsletter forms & subscription forms to generate email leads with the best marketing popup builder

Chitta Behavioral AI Chatbot vs Hustle – Email Marketing, Lead Generation, Optins, Popups