Hugo Carvalho

Attribution usually breaks somewhere between the ad click and the conversion. ClickTrail makes it survive: cached pages, dynamic forms, multi-page journeys, repeat visits, and consent requirements.
ClickTrail keeps the source of the visit, not a profile of the visitor. Capture is first-party and consent-aware: the plugin does not call external services to identify or enrich visitors, and data only leaves your site through integrations you enable yourself (GTM, webhooks, server-side delivery).
ClickTrail stores first-touch and last-touch attribution from the landing page and keeps it available until the conversion point, where it becomes usable inside WordPress:
<ul>
<li>WooCommerce orders</li>
<li>supported forms</li>
<li>browser events</li>
<li>optional server-side delivery</li>
</ul>
In WooCommerce, ClickTrail stores attribution on the order, pushes enriched purchase events on the thank-you page, and can optionally emit GA4-style storefront events for <code>view_item</code>, <code>view_item_list</code>, <code>view_cart</code>, <code>add_to_cart</code>, <code>remove_from_cart</code>, and <code>begin_checkout</code>, plus post-purchase milestones, through the same ClickTrail pipeline.
<h4>Pick a starting path</h4>
<ul>
<li>WooCommerce store: enable Capture and WooCommerce. Orders carry campaign context from day one; add storefront events later if you want funnel signals.</li>
<li>Lead-gen forms: enable Capture and Forms. Contact Form 7 and Fluent Forms get hidden fields automatically; Gravity Forms and WPForms fill the <code>ct_*</code> fields you add.</li>
<li>GTM / sGTM stack: enable Capture, Events, and Delivery. Browser events push to the <code>dataLayer</code>, and the server-side adapters feed sGTM or platform APIs directly.</li>
</ul>
<h4>What problems it solves</h4>
<ul>
<li>No paid order reports as “direct”: Paid traffic often ends up looking like direct traffic by the time an order is placed. ClickTrail stores attribution on the order and keeps purchase reporting tied to campaign context.</li>
<li>No checkout journey goes dark: WooCommerce storefront journeys can emit opt-in <code>view_item</code>, <code>view_item_list</code>, <code>view_cart</code>, <code>add_to_cart</code>, <code>remove_from_cart</code>, and <code>begin_checkout</code> signals through the same ClickTrail event layer used elsewhere in the plugin.</li>
<li>No cached or AJAX-rendered form drops attribution: Hidden fields often break on cached pages or dynamically rendered forms. ClickTrail includes client-side fallback and dynamic-content support.</li>
<li>No cross-domain hop breaks continuity: Approved link decoration and attribution tokens keep continuity between domains or subdomains.</li>
<li>No consent signal is ignored: Consent controls, browser events, webhook intake, and server-side transport live in the same plugin and respect the same consent state.</li>
</ul>
<h4>Core capabilities</h4>
<ul>
<li>Capture: first-touch and last-touch UTMs, major ad click IDs, and referrers with automatic organic/social/referral fallback when UTMs are absent.</li>
<li>WooCommerce: checkout attribution persistence, thank-you purchase event push, enriched commerce payloads, optional storefront commerce events, and optional order-status milestones.</li>
<li>Forms: automatic hidden-field enrichment for Contact Form 7 and Fluent Forms, compatible hidden-field population for Gravity Forms and WPForms, client-side fallback, dynamic form support, and WhatsApp attribution continuity.</li>
<li>Events: browser event collection with <code>dataLayer</code> pushes, canonical REST intake, webhook ingestion, lifecycle updates, one-time WordPress follow-up events such as <code>login</code>, <code>sign_up</code>, and <code>comment_submit</code>, and optional WooCommerce storefront events.</li>
<li>Delivery: optional server-side transport, retry queue, diagnostics, consent-aware dispatch, and failure telemetry.</li>
</ul>
<h4>Recent additions</h4>
Recent releases extended the Gravity Forms integration with channel classification, merge tags, and per-form controls:
<ul>
<li>Channel classification: every GF entry now receives a <code>ct_ft_channel</code> value — a human-readable label such as Google Ads, ChatGPT, or Mailchimp — derived from click IDs, UTM parameters, or referrer context. A server-side fallback covers sessions where JS attribution was unavailable.</li>
<li>Expanded click ID capture: six additional click IDs (Reddit <code>rdt_cid</code>, Pinterest <code>pin_cid</code>, Snapchat <code>snap_cid</code>, Mailchimp <code>mc_cid</code> / <code>mc_eid</code>, and Display & Video 360 <code>dclid</code>) are now captured and stored.</li>
<li>Merge tags: nine <code>{clicutcl_*}</code> merge tags are available in GF notifications and confirmations, including <code>{clicutcl_channel}</code>, <code>{clicutcl_click_id}</code>, and seven UTM-based tags.</li>
<li>Per-form toggle: attribution tracking can be enabled or disabled per form via a dedicated ClickTrail section in Gravity Forms form settings.</li>
<li>Admin QA mode: attribution data is stored in <code>sessionStorage</code> only when a <code>manage_options</code> user is logged in, preventing admin browsing from appearing in attribution reports.</li>
<li>sessionStorage fallback: attribution capture now falls back to <code>sessionStorage</code> when the browser blocks cookies.</li>
<li>Minification protection: ClickTrail script tags carry exclusion attributes recognised by Autoptimize, Cloudflare Rocket Loader, WP Rocket, and LiteSpeed Cache (corrected attribute set in 1.7.0).</li>
</ul>
<h4>Current admin structure</h4>
The main settings experience is organized by capability:
<ul>
<li>Capture</li>
<li>Forms</li>
<li>Events</li>
<li>Delivery</li>
</ul>
Operational screens stay separate:
<ul>
<li>Logs</li>
<li>Diagnostics</li>
</ul>
<h4>Supported integrations</h4>
<ul>
<li>Forms: Contact Form 7, Elementor Forms (Pro), Fluent Forms, Gravity Forms, Ninja Forms, WPForms</li>
<li>Commerce: WooCommerce</li>
<li>CMP sources: ClickTrail banner, Cookiebot, OneTrust, Complianz, GTM, custom</li>
<li>Webhook providers: Calendly, HubSpot, Typeform</li>
<li>Server-side adapters: Generic collector, sGTM, Meta CAPI, Google Ads / GA4, LinkedIn CAPI, Pinterest Conversions API, TikTok Events API</li>
</ul>
<h4>Forms behavior by plugin</h4>
<ul>
<li>Contact Form 7 and Fluent Forms: ClickTrail can add hidden attribution fields automatically.</li>
<li>Gravity Forms and WPForms: ClickTrail can populate matching hidden fields you add to the form.</li>
<li>Recommended for Gravity Forms and WPForms: add the hidden fields you want stored or exported, and ClickTrail will fill them.</li>
<li>Elementor Forms (Pro): ClickTrail uses the available submission hooks and attribution fallback, not automatic hidden-field injection.</li>
<li>Ninja Forms: ClickTrail stores attribution with the submission and surfaces it in the submission record, not as automatic hidden-field injection.</li>
</ul>
<h4>Supported click IDs</h4>
<ul>
<li>Google: <code>gclid</code>, <code>wbraid</code>, <code>gbraid</code></li>
<li>Meta: <code>fbclid</code></li>
<li>TikTok: <code>ttclid</code></li>
<li>Microsoft: <code>msclkid</code></li>
<li>X / Twitter: <code>twclid</code></li>
<li>LinkedIn: <code>li_fat_id</code></li>
<li>Snapchat: <code>sccid</code></li>
<li>Pinterest: <code>epik</code></li>
</ul>
<h4>Additional capture fields</h4>
<ul>
<li>Extended UTMs: <code>utm_id</code>, <code>utm_source_platform</code>, <code>utm_creative_format</code>, <code>utm_marketing_tactic</code></li>
<li>Browser/platform identifiers: <code>fbc</code>, <code>fbp</code>, <code>_ttp</code>, <code>li_gc</code>, <code>ga_client_id</code>, <code>ga_session_id</code></li>
</ul>

ClickTrail – UTM, Click ID & Ad Tracking (with Consent)

Consent-aware attribution for WooCommerce, WordPress forms, and event flows. Capture UTMs and click IDs across conversion paths.

Converly

Send server-side conversions to Google Ads, Meta Ads, Google Analytics 4, LinkedIn Ads, Microsoft Ads and more whenever a form is submitted on your site. Works with 100+ form builders, scheduling tools, chat widgets and more.
Converly is a conversion tracking plugin that sends conversions to Google Ads, Meta Ads (Facebook & Instagram), Microsoft Ads, LinkedIn Ads, Google Analytics 4 (GA4), TikTok, and more whenever someone converts on your website. It’s built for lead-generation businesses that need accurate conversion data to optimize their advertising campaigns.
When a visitor submits a form on your WordPress site, Converly captures the submission, enriches it with browser-side signals (click IDs, IP, user agent, device) and form data (email, name, phone), and sends conversion events directly to your ad platforms’ servers via their official APIs (such as the Google Ads Enhanced Conversions for Leads API, Meta Conversions API (CAPI), LinkedIn Conversions API, Microsoft Ads UET offline conversions, and GA4 Measurement Protocol).
You simply install the plugin, build your conversion flows in Converly’s drag-and-drop builder, and conversions start firing.
<h4>How It Works</h4>
<ol>
<li>Install the plugin – Install Converly and create your Converly account to start your 14-day free trial.</li>
<li>Build your conversion flow – In Converly’s Zapier-style drag-and-drop builder, pick a trigger (a form submission on your WordPress site) and your actions (send a conversion to Google Ads, Meta CAPI, GA4, etc.).</li>
<li>See conversions in your ad platforms & analytics tools – Converly starts listening for form submissions and sending conversions to your ad platforms and analytics tools automatically.</li>
</ol>
<h3>What Problem Converly Solves</h3>
Browser-based conversion tracking (like using Google Tag Manager or tracking thank you page visits) is unreliable. Safari and iOS block third-party cookies, ad blockers prevent the Google Tag or Meta Pixel from loading on your site, and GTM containers get blocked easily. And when conversion data goes missing, your Smart Bidding, Advantage+ campaigns, and lookalike audiences optimize against incorrect data.
For ecommerce stores, server-side tracking has become standard. But for lead-generation businesses (such as agencies, B2B SaaS, service businesses, consultants, etc.), the tooling has lagged. Most “conversion tracking plugins” on WordPress focus on WooCommerce purchases. The few that handle form submissions either require Google Tag Manager to be set up server-side (expensive, technical) or only a couple of form tools.
Converly is built specifically for lead-gen businesses on WordPress. It supports every major form plugin out of the box, sends conversions server-side to every major ad platform, and requires no code, no tag manager, and no developer.
<h3>Why Use Converly</h3>
Simple to set up 
Build your conversion flow in Converly’s drag-and-drop builder (similar to Zapier or HubSpot Workflows). Pick a trigger (a form being submitted) and select your actions (send a conversion to Google Ads, send a conversion to Meta, etc.). Works with WPForms, Gravity Forms, Contact Form 7, Ninja Forms, Forminator, Fluent Forms, Formidable Forms and more out of the box.
Sends conversions server-side for better reliability 
Converly sends conversions directly to each ad platform’s API. This bypasses ad blockers, Safari ITP, iOS 14+ restrictions, and other browser-level tracking prevention to give you more accurate conversion tracking. In fact, Google’s own data shows server-side tracking increases tracked conversions by 19% (Meta’s data shows a 23% increase).
Sends more data for improved match rate 
Converly captures browser signals (Google Click ID, Facebook Click ID, Microsoft Click ID, IP address, user agent, device) AND form data (name, email, phone, company) and sends it all with each conversion. According to Meta’s own data, this results in a 95%+ match rate (versus a 40% match rate from browser-only data).
Full debug log 
Conversion tracking can often be a black box, and you have no idea whether it’s working properly or not. Converly gives you a full log of every conversion, showing exactly what data was captured, what data was sent to each ad platform, whether it was received successfully, etc. This gives you confidence that your conversion tracking is working properly and allows you to spot issues when it isn’t.
Proper support from analytics experts 
Ever tried to ask Google or Meta to help with your conversion tracking setup? You probably got nowhere. Our team has 20+ years experience in marketing analytics and is on hand to help make sure your conversion tracking is set up properly.
<h3>Supported Form Builders, Scheduling Tools, Chatbots, etc.</h3>
Converly works with every major form plugin, page builder, popup tool, LMS, membership plugin, and embedded SaaS form on WordPress, with no configuration required.
WordPress form plugins
Track form submissions as conversions in your ad platforms and analytics tools. Converly works with the following WordPress form plugins:
<ul>
<li>Gravity Forms</li>
<li>WPForms</li>
<li>Contact Form 7</li>
<li>Ninja Forms</li>
<li>Fluent Forms</li>
<li>Formidable Forms</li>
<li>Forminator</li>
<li>WS Form</li>
<li>Everest Forms</li>
<li>HappyForms</li>
<li>SureForms</li>
</ul>
Page builder forms
Track submissions from forms built with your page builder as conversions in your ad platforms and analytics tools. Converly works with the following page builders:
<ul>
<li>Elementor forms</li>
<li>Divi forms</li>
<li>Bricks forms</li>
<li>Beaver Builder forms</li>
<li>Brizy forms</li>
<li>Avada forms</li>
<li>SeedProd forms</li>
</ul>
Embedded scheduling tools
Track meeting bookings as conversions in your ad platforms and analytics tools. Converly works with the following scheduling tools:
<ul>
<li>Calendly</li>
<li>Cal.com</li>
<li>Acuity Scheduling</li>
<li>YouCanBookMe</li>
<li>Chili Piper</li>
<li>OnceHub</li>
<li>HubSpot Meetings</li>
<li>Square Appointments</li>
<li>Mindbody</li>
</ul>
Embedded SaaS form tools
Track submissions from embedded SaaS forms, marketing tools, and CRMs as conversions in your ad platforms and analytics tools. Converly works with the following embedded form tools:
<ul>
<li>Mailchimp</li>
<li>HubSpot Forms</li>
<li>Typeform</li>
<li>Jotform</li>
<li>Klaviyo</li>
<li>ActiveCampaign</li>
<li>Salesforce Web-to-Lead</li>
<li>Constant Contact</li>
<li>Brevo</li>
<li>Zoho Forms</li>
<li>Marketo</li>
<li>Pardot</li>
<li>GetResponse</li>
<li>AWeber</li>
<li>MailerLite</li>
<li>Kit (formerly ConvertKit)</li>
<li>Keap</li>
<li>Formstack</li>
<li>Tally</li>
<li>Fillout</li>
<li>Paperform</li>
<li>HighLevel (GoHighLevel)</li>
<li>Pipedrive</li>
<li>FormAssembly</li>
<li>Formsite</li>
<li>GetLeadForms</li>
</ul>
Popups, optins, and lead capture plugins
Track optins and lead captures from your popup tools as conversions in your ad platforms and analytics tools. Converly works with the following popup and lead capture plugins:
<ul>
<li>OptinMonster</li>
<li>Popup Maker</li>
<li>Popup Builder</li>
<li>Hello Bar</li>
<li>Bloom</li>
</ul>
WordPress LMS plugins
Track course enrollments as conversions in your ad platforms and analytics tools. Converly works with the following WordPress LMS plugins:
<ul>
<li>LearnDash</li>
<li>LearnPress</li>
<li>Sensei LMS</li>
<li>Tutor LMS</li>
</ul>
WordPress membership plugins
Track new member signups as conversions in your ad platforms and analytics tools. Converly works with the following membership plugins:
<ul>
<li>Paid Memberships Pro</li>
<li>ProfilePress</li>
<li>Ultimate Member</li>
<li>WishList Member</li>
</ul>
WordPress email newsletter plugins
Track newsletter signups as conversions in your ad platforms and analytics tools. Converly works with the following email newsletter plugins:
<ul>
<li>MailPoet</li>
<li>Newsletter</li>
</ul>
Embedded chat widgets
Track new chat conversations and lead captures as conversions in your ad platforms and analytics tools. Converly works with the following chat widgets:
<ul>
<li>Intercom</li>
<li>LiveChat</li>
<li>Drift</li>
<li>Tawk.to</li>
<li>HubSpot Chat</li>
<li>Zoho SalesIQ</li>
<li>Qualified</li>
</ul>
Field service & appointment platforms
Track booked jobs as conversions in your ad platforms and analytics tools, for HVAC, plumbing, electrical, lawn care, and other home-service businesses running Google Ads. Get true cost-per-job reporting in your ad accounts. Converly works with the following field service platforms:
<ul>
<li>Jobber</li>
<li>ServiceTitan</li>
<li>Housecall Pro</li>
</ul>
<h3>Supported Ad Platforms & Analytics Tools</h3>
Ad Platforms
Send conversions server-side to all the major ad platforms via their official conversion APIs. Converly works with the following ad platforms:
<ul>
<li>Google Ads via the Google Ads Enhanced Conversions for Leads API</li>
<li>Meta (Facebook & Instagram) via the Meta Conversions API (CAPI)</li>
<li>Microsoft Ads via Microsoft Ads UET offline conversions</li>
<li>LinkedIn Ads via the LinkedIn Conversions API</li>
<li>TikTok Ads via the TikTok Events API</li>
<li>Snapchat Ads via the Snapchat Conversions API</li>
<li>X Ads (formerly Twitter) via the X Conversions API</li>
<li>Reddit Ads via the Reddit Conversions API</li>
<li>AdRoll, Taboola, and BuySellAds</li>
</ul>
Analytics Tools
Send events server-side to your analytics and reporting tools. Converly works with the following analytics tools:
<ul>
<li>Google Analytics 4 (GA4) via the GA4 Measurement Protocol</li>
<li>Plausible Analytics, Fathom Analytics, Simple Analytics, Pirsch Analytics, and GoSquared for privacy-friendly analytics</li>
</ul>
For the full list of 100+ integrations, see <a href="https://converly.io/integrations" rel="nofollow ugc">converly.io/integrations</a>.
<h3>Who Converly Is For</h3>
<ul>
<li>Lead-generation businesses running paid ads on Google, Meta, LinkedIn, or Microsoft and losing conversion data to browser restrictions</li>
<li>Marketing agencies managing conversion tracking across multiple client sites who want a reliable, scalable solution that works with all the tools their clients use</li>
<li>B2B SaaS companies running LinkedIn Ads and Google Ads for trial signups and demo bookings</li>
<li>Service businesses (legal, financial, professional services, coaches, consultants) running Google Ads, Meta Ads, etc. for lead generation</li>
<li>Home-service businesses (HVAC, plumbing, electrical, lawn care, cleaning) running Google Ads, Meta Ads, etc. and using Jobber, ServiceTitan, or Housecall Pro to book new jobs</li>
<li>Course creators and educators running Meta and Google Ads to drive enrollments on LearnDash, LearnPress, Tutor LMS, Sensei, or embedded platforms like Kajabi, Teachable, and Thinkific</li>
<li>Membership site owners running ads to drive new signups via Paid Memberships Pro, ProfilePress, Ultimate Member, or WishList Member</li>
<li>Anyone whose Google Ads or Meta campaigns are optimizing against incomplete conversion data</li>
</ul>
<h3>Consent Mode & Privacy</h3>
Converly supports Google Consent Mode v2 and Microsoft Consent Mode, sending or blocking conversions based on your existing Consent Management Platform (CMP). Compatible with CookieYes, Complianz, Real Cookie Banner, Cookiebot, and Iubenda.
All personally identifiable information (PII), such as email, phone, and name, is hashed using SHA-256 before being sent to ad platforms, in line with each platform’s CAPI requirements.
<h3>Pricing</h3>
The Converly WordPress plugin is free to install, and connecting it requires a Converly account.
Every Converly account comes with a 14-day free trial, so you can install the plugin, build your conversion flows, and confirm everything is working before you pay. After the trial, paid plans start at $19 per month. See <a href="https://converly.io/pricing" rel="nofollow ugc">converly.io/pricing</a> for full details.
<h3>Why Trust Converly</h3>
Converly is built by the team behind <a href="https://attributer.io" rel="nofollow ugc">Attributer</a>, a marketing attribution tool trusted by 1,100+ businesses to capture UTM and click-ID data from their lead forms. Converly extends the same philosophy of simple, reliable marketing data infrastructure for lead-gen businesses to server-side conversion tracking.
<h3>External Services</h3>
Converly is a third-party service (a separate SaaS operated by Converly). This plugin is a free client to that service and requires it to function, because the attribution and conversion tracking happen on Converly’s servers. Below is exactly what is sent, when, and to where.
When you connect your site (clicking Sign Up or Log In). The plugin sends your site address (home URL), your site title, and a randomly generated per-site identifier to Converly, and completes a secure sign-in (OAuth) exchange. Converly returns an access credential that is stored on your server only.
The tracking script (after you connect and while tracking is on). Your public pages load Converly’s tracking script from Converly’s content delivery network (js.converly.io). As part of the Converly service, that script then fetches additional code and configuration from Converly, sets first-party cookies in the visitor’s browser, and keeps a short retry queue in the browser’s local storage for events that fail to send.
Form submissions (when a visitor submits a form). Converly’s script reads the submitted form fields, which can include personal data such as name, email and phone, together with the page URL, the referring URL, and marketing parameters such as UTM tags and ad click identifiers, and sends them to Converly for conversion tracking.
Managing your account (while you use the plugin). When you view flows, subscription status, or make changes, your site’s server calls the Converly API on your behalf using the stored credential.
Data is sent to Converly at https://app.converly.io (the API), and the tracking script is served from https://js.converly.io. By using this plugin you agree to Converly’s Terms of Service (https://converly.io/terms) and Privacy Policy (https://converly.io/privacy-policy). As the site owner, you are responsible for obtaining any visitor consent required by law (for example, under the GDPR) before this tracking runs. The plugin provides an on/off setting for tracking and a developer filter (converly_should_enqueue_loader) so consent-management plugins can control when the tracking script loads.
<h3>Privacy</h3>
On your WordPress server the plugin stores: the Converly access credential, your Converly account and site identifiers, the connected administrator’s email address, the plugin’s settings, and short-lived sign-in handshake data. Visitor data captured at form submission is processed by the Converly script in the visitor’s browser and sent to Converly; it is not stored in your WordPress database.
When you delete the plugin, this local data is removed and the plugin attempts to disconnect your site from Converly. The plugin also registers suggested privacy-policy text (Settings → Privacy → Policy Guide) describing the Converly service for you to adapt.
See <a href="https://converly.io/privacy-policy" rel="nofollow ugc">converly.io/privacy-policy</a> for our full privacy policy.
<h3>Support</h3>
Need help with setup or troubleshooting? The Converly team is available via:
<ul>
<li>Email: help@converly.io</li>
<li>Help docs: <a href="https://help.converly.io" rel="nofollow ugc">help.converly.io</a></li>
<li>In-app live chat (available to all account holders)</li>
</ul>
Most tickets are answered within a few hours during business hours.

Converly: Conversion Tracking for Gravity Forms, WPForms, Contact Form 7 & More

Send server-side conversions to Google Ads, Meta Ads, LinkedIn Ads, GA4, and more whenever a form is submitted on your site.

ClickTrail – UTM, Click ID & Ad Tracking (with Consent) vs Converly: Conversion Tracking for Gravity Forms, WPForms, Contact Form 7 & More