Hugo Carvalho

<p>ClickTrail stores attribution data from landing pages and keeps it available for later form submissions, WooCommerce orders, and event flows.</p>
<p>In WooCommerce, ClickTrail stores attribution on the order, pushes enriched purchase events on the thank-you page, and can optionally emit GA4-style storefront events for <code>view_item</code>, <code>view_item_list</code>, <code>view_cart</code>, <code>add_to_cart</code>, <code>remove_from_cart</code>, and <code>begin_checkout</code>, plus post-purchase milestones, through the same ClickTrail pipeline.</p>
<p>It is designed for cases where attribution often breaks in practice: cached pages, dynamic forms, multi-page journeys, repeat visits, consent requirements, and optional server-side delivery.</p>
<p>The plugin keeps first-touch and last-touch context available until the conversion point and makes that context usable inside WordPress.</p>
<p>It captures first-touch and last-touch source data, keeps it available during the user journey, and makes that data usable where conversions actually happen:</p>
<ul>
<li>WooCommerce orders</li>
<li>supported forms</li>
<li>browser events</li>
<li>optional server-side delivery</li>
</ul>
<p>Teams can start with order or form attribution first, then add browser events, consent handling, or server-side transport when needed.</p>
<h4>What problems it solves</h4>
<ul>
<li><strong>WooCommerce orders losing source data</strong>: Paid traffic often ends up looking like direct traffic by the time an order is placed. ClickTrail stores attribution on the order and keeps purchase reporting tied to campaign context.</li>
<li><strong>Checkout continuity breaking before purchase</strong>: WooCommerce storefront journeys can now emit opt-in <code>view_item</code>, <code>view_item_list</code>, <code>view_cart</code>, <code>add_to_cart</code>, <code>remove_from_cart</code>, and <code>begin_checkout</code> signals through the same ClickTrail event layer used elsewhere in the plugin.</li>
<li><strong>Cached or dynamic forms</strong>: Hidden fields often break on cached pages or AJAX-rendered forms. ClickTrail includes client-side fallback and dynamic-content support.</li>
<li><strong>Cross-domain breaks</strong>: Approved link decoration and attribution tokens help keep continuity between domains or subdomains.</li>
<li><strong>Consent and transport complexity</strong>: Consent controls, browser events, webhook intake, and server-side transport live in the same plugin.</li>
</ul>
<h4>Core capabilities</h4>
<ul>
<li><strong>Capture</strong>: first-touch and last-touch UTMs, major ad click IDs, and referrers with automatic organic/social/referral fallback when UTMs are absent.</li>
<li><strong>WooCommerce</strong>: checkout attribution persistence, thank-you purchase event push, enriched commerce payloads, optional storefront commerce events, and optional order-status milestones.</li>
<li><strong>Forms</strong>: automatic hidden-field enrichment for Contact Form 7 and Fluent Forms, compatible hidden-field population for Gravity Forms and WPForms, client-side fallback, dynamic form support, and WhatsApp attribution continuity.</li>
<li><strong>Events</strong>: browser event collection with <code>dataLayer</code> pushes, canonical REST intake, webhook ingestion, lifecycle updates, one-time WordPress follow-up events such as <code>login</code>, <code>sign_up</code>, and <code>comment_submit</code>, and optional WooCommerce storefront events.</li>
<li><strong>Delivery</strong>: optional server-side transport, retry queue, diagnostics, consent-aware dispatch, and failure telemetry.</li>
</ul>
<h4>What is new in 1.5.2</h4>
<p>This maintenance release focuses on code-quality cleanup and standards compliance without changing runtime behavior:</p>
<ul>
<li><strong>Line-ending cleanup</strong>: normalized mixed line endings in key PHP handlers so packaging and standards checks stay consistent across environments.</li>
<li><strong>Standards cleanup</strong>: resolved PHPCS findings in the consent, attribution-token, and privacy handlers, including targeted documentation for intentional exceptions.</li>
<li><strong>No runtime change</strong>: behavior remains the same as <code>1.5.1</code>; this is a maintenance release focused on code hygiene.</li>
</ul>
<h4>Current admin structure</h4>
<p>The main settings experience is organized by capability:</p>
<ul>
<li>Capture</li>
<li>Forms</li>
<li>Events</li>
<li>Delivery</li>
</ul>
<p>Operational screens stay separate:</p>
<ul>
<li>Logs</li>
<li>Diagnostics</li>
</ul>
<h4>Supported integrations</h4>
<ul>
<li><strong>Forms</strong>: Contact Form 7, Elementor Forms (Pro), Fluent Forms, Gravity Forms, Ninja Forms, WPForms</li>
<li><strong>Commerce</strong>: WooCommerce</li>
<li><strong>CMP sources</strong>: ClickTrail banner, Cookiebot, OneTrust, Complianz, GTM, custom</li>
<li><strong>Webhook providers</strong>: Calendly, HubSpot, Typeform</li>
<li><strong>Server-side adapters</strong>: Generic collector, sGTM, Meta CAPI, Google Ads / GA4, LinkedIn CAPI, Pinterest Conversions API, TikTok Events API</li>
</ul>
<h4>Forms behavior by plugin</h4>
<ul>
<li><strong>Contact Form 7 and Fluent Forms</strong>: ClickTrail can add hidden attribution fields automatically.</li>
<li><strong>Gravity Forms and WPForms</strong>: ClickTrail can populate matching hidden fields you add to the form.</li>
<li><strong>Recommended for Gravity Forms and WPForms</strong>: add the hidden fields you want stored or exported, and ClickTrail will fill them.</li>
<li><strong>Elementor Forms (Pro)</strong>: ClickTrail uses the available submission hooks and attribution fallback, not automatic hidden-field injection.</li>
<li><strong>Ninja Forms</strong>: ClickTrail stores attribution with the submission and surfaces it in the submission record, not as automatic hidden-field injection.</li>
</ul>
<h4>Supported click IDs</h4>
<ul>
<li>Google: <code>gclid</code>, <code>wbraid</code>, <code>gbraid</code></li>
<li>Meta: <code>fbclid</code></li>
<li>TikTok: <code>ttclid</code></li>
<li>Microsoft: <code>msclkid</code></li>
<li>X / Twitter: <code>twclid</code></li>
<li>LinkedIn: <code>li_fat_id</code></li>
<li>Snapchat: <code>sccid</code></li>
<li>Pinterest: <code>epik</code></li>
</ul>
<h4>Additional capture fields</h4>
<ul>
<li>Extended UTMs: <code>utm_id</code>, <code>utm_source_platform</code>, <code>utm_creative_format</code>, <code>utm_marketing_tactic</code></li>
<li>Browser/platform identifiers: <code>fbc</code>, <code>fbp</code>, <code>_ttp</code>, <code>li_gc</code>, <code>ga_client_id</code>, <code>ga_session_id</code></li>
</ul>


ClickTrail – UTM, Click ID & Ad Tracking (with Consent)

Consent-aware attribution for WooCommerce, WordPress forms, and event flows. Capture UTMs and click IDs across conversion paths.

Freemius

Krzysztof Planeta

<p>WP Full Picture is a tracking manager for WordPress and WooCommerce.</p>
<p>It lets you install tracking tools, display a GDPR-compliant consent banner and block tracking until visitors give their consent.</p>
<p>WP Full Picture replaces:</p>
<ul>
<li>Tracking plugins, like PixelYourSite, Pixel Manager for WooCommerce or Google Site Kit,</li>
<li>GTM plugins, like GTM4WP,</li>
<li>Consent Management Platforms, like CookieBot, CookieYes, Complianz and others.</li>
</ul>
<h3>🎁 WHAT’S INCLUDED</h3>
<ul>
<li>16 ready-to-use integrations with tools like Google Analytics, Google Ads, Meta Pixel, and more</li>
<li>Built-in, pre-configured consent banner</li>
<li>Google Consent Mode v2 and Microsoft UET Consent Mode support</li>
<li>Google Tag Manager integration</li>
<li>Comprehensive WooCommerce tracking<br />
…and much more</li>
</ul>
<h3>🧩 INTEGRATIONS</h3>
<p>Connect all your favorite tracking and analytics tools in minutes — no coding, no chaos.</p>
<p>WP Full Picture comes with ready-to-use integrations that help you understand your visitors, optimize your campaigns, and grow your business — all while staying compliant.</p>
<ul>
<li>Google Analytics <a href="https://wpfullpicture.com/module/google-analytics-integration-for-wordpress/" rel="nofollow ugc">learn more</a></li>
<li>Google Ads <a href="https://wpfullpicture.com/module/google-ads/" rel="nofollow ugc">learn more</a></li>
<li>Meta Pixel <a href="https://wpfullpicture.com/module/meta-pixel/" rel="nofollow ugc">learn more</a></li>
<li>Pinterest Ads tag <a href="https://wpfullpicture.com/module/pinterest-ads/" rel="nofollow ugc">learn more</a></li>
<li>Hotjar <a href="https://wpfullpicture.com/module/hotjar/" rel="nofollow ugc">learn more</a></li>
<li>Twitter / X <a href="https://wpfullpicture.com/module/x-ads-twitter-ads/" rel="nofollow ugc">learn more</a></li>
<li>Microsoft Advertising <a href="https://wpfullpicture.com/module/microsoft-advertising/" rel="nofollow ugc">learn more</a></li>
<li>Microsoft Clarity <a href="https://wpfullpicture.com/module/microsoft-clarity/" rel="nofollow ugc">learn more</a></li>
<li>LinkedIn Insights Tag <a href="https://wpfullpicture.com/module/linkedin-insight-tag/" rel="nofollow ugc">learn more</a></li>
<li>TikTok Pixel <a href="https://wpfullpicture.com/module/tiktok-pixel/" rel="nofollow ugc">learn more</a></li>
<li>Plausible Analytics <a href="https://wpfullpicture.com/module/plausible-analytics/" rel="nofollow ugc">learn more</a></li>
<li>Matomo <a href="https://wpfullpicture.com/module/matomo/" rel="nofollow ugc">learn more</a></li>
<li>Inspectlet <a href="https://wpfullpicture.com/module/inspectlet/" rel="nofollow ugc">learn more</a></li>
<li>Crazy Egg <a href="https://wpfullpicture.com/module/crazy-egg/" rel="nofollow ugc">learn more</a></li>
<li>PostHog (installation only)</li>
<li>Simple Analytics (installation only)</li>
</ul>
<p>Need something else?</p>
<p>Install more tools with the built-in <a href="https://wpfullpicture.com/module/google-tag-manager/" rel="nofollow ugc">Google Tag Manager integration</a> (advanced) or a <a href="https://wpfullpicture.com/module/custom-scripts/" rel="nofollow ugc">Custom Integrations module</a> (quick and simple).</p>
<p>All tools installed with outhese modules work seamlessly with the built-in consent banner and consent management system — so every tool runs in full compliance.</p>
<h3>🍪 CONSENT BANNER</h3>
<p>WP FP comes with a GDPR-compliant consent banner that just works — no setup headaches, no cookie scans, no limits.</p>
<p>It comes with Google Consent Mode v2 and Microsoft UET Consent Mode built-in, so you can safely collect traffic insights, run ad campaigns and track conversions.</p>
<p>The banner automatically manages all your tracking tools that you installed with WP Full Picture, ensuring your site stays compliant with privacy laws while you keep gathering valuable data.</p>
<p>No complicated setup. No third-party cookie scanners.</p>
<h3>👁️ ADVANCED TRACKING</h3>
<p>With WP Full Picture you can track:</p>
<ul>
<li>WooCommerce events (see below)</li>
<li>Clicks in affiliate links, contact links, buttons and other page elements</li>
<li>Form submissions</li>
<li>Views of popups, ads and pricing tables</li>
<li>Page types, categories, tags</li>
<li>User roles and statuses</li>
<li>and more</li>
</ul>
<p>You can track it with the tools installed with WP FP or push this data to Google Tag Manager’s dataLayer. Whatever you prefer.</p>
<p><strong>[PRO]</strong> With WP Full Picture Pro, you go one step further and unlock business-oriented features like:</p>
<ul>
<li>Server-side tracking with Meta CAPI and Measurement Protocol</li>
<li>Google Tag Gateway via Cloudflare</li>
<li>Advanced Matching / Enhanced conversions tracking</li>
<li>Custom events builder</li>
<li>Visitor scoring (for measuring the quality of traffic sources)</li>
<li>Metadata tracking</li>
<li>JavaScript error tracking</li>
<li>and more</li>
</ul>
<h3>🛒 WOOCOMMERCE TRACKING</h3>
<p>WP Full Picture tracks all major WooCommerce events in 14 tracking tools, including Google Analytics, Google Ads, Meta Pixel, and Google Tag Manager.</p>
<p>It tracks key actions like:</p>
<ul>
<li>Product views and list views</li>
<li>Additions to cart</li>
<li>Starting checkout</li>
<li>Completed purchases</li>
<li>Coupon usage and more</li>
</ul>
<p>Every event includes detailed product information for accurate conversion tracking and smarter ad targeting.</p>
<p><strong>[PRO]</strong> The Pro version adds:</p>
<ul>
<li>Status-based order tracking (for higher accuracy)</li>
<li>Server-side tracking with Meta Capi and Measurement Protocol (to better avoid ad blockers)</li>
<li>Enhanced conversions and advanced matching (for better conversion attribution and ad optimisation)</li>
</ul>
<h3>📈 STATISTICS IN WP ADMIN</h3>
<p>With WP Full Picture, you can embed reports with statistics from Google Looker Studio, Databox, and other BI platforms – directly in your WP admin.</p>
<h3>💎 WP FULL PICTURE FREE vs PRO</h3>
<p><a href="https://wpfullpicture.com/free-vs-pro/" rel="nofollow ugc">See Free vs Pro comparison</a></p>
<p><a href="https://wpfullpicture.com/is-wp-full-picture-for-you/" rel="nofollow ugc">Quizz: Check if Pro is for you</a></p>


Tracking and Consent Manager – WP Full Picture

All-in-one tracking and consent management. Use Google Analytics, Google Ads, Meta Pixel, and more - without breaking privacy laws.

ClickTrail – UTM, Click ID & Ad Tracking (with Consent) vs Tracking and Consent Manager – WP Full Picture