oltdev

A series of shortcodes for using custom field values in pages or posts (or in sidebar widgets – via <a href="https://wordpress.org/extend/plugins/widget-logic/" rel="ugc">Section Widget</a>!), which would then allows you to take store the actual data in custom fields while storing the presentation in the page/post body. This transforms WordPress into an awesome CMS. Keep reading for more inspirations.
<h4>Basic Usage</h4>
<pre><code>[cf "custom field name"]
</code></pre>
Example:
<pre><code>Picture of the day:
<img src='[cf "picture-link"]' />
</code></pre>
This would output something like <code><img src='http://thesite.com/something.jpg' /></code>, assume the post/page has the custom field “picture-link” and its value is “http://thesite.com/something.jpg”. That way, you (or your clients!) would never accidentally take out a div when updating your page because you won’t have to touch the page/post body anymore!
<h4>Default Values</h4>
<pre><code>[cf "custom field name" default="display this if the CF is undefined"]
</code></pre>
Example:
<pre><code>Contact [cf "support-email" default="support@mycompany.com"] if you have questions.
</code></pre>
support@mycompany.com will be displayed there if the custom field “support-email” is not present in that post/page.
<h4>Simple Template</h4>
<pre><code>[cf "custom field name" default="default value"]...template...[/cf]
</code></pre>
Example:
<pre><code>Price: [cf "price" default="Pricing information not available yet."] USD$%value% [/cf]
</code></pre>
If you cannot use <code>%value%</code> as your placeholder text for some reason, you can change it by specifying the placeholder attribute.
Example:
<pre><code>Price: [cf "price" default="Pricing information not available yet." placeholder="__value__"] USD$__value__ [/cf]
</code></pre>
<h4>Multiple Values</h4>
It’s smart enough to do the right thing. If your post has the following custom fields:
<ul>
<li>concert-date: Jan 14th</li>
<li>concert-date: Jan 28th</li>
<li>concert-date: Feb 2nd</li>
</ul>
Then <code>[cf "concert-date"]</code> will output <code>Jan 14th,Jan 28th,Feb2nd</code>, exactly what you would expect. You can also optionally provide a separator to replace the default (,).
Example:
<pre><code>Come to one of our concerts on the following dates: [cf "concert-date" separator=" / "]
</code></pre>
(=> Jan 14th / Jan 28th / Feb 2nd)
<h4>Sorting</h4>
<pre><code>[cf "custom field name" sort="nosort|asc|dsc|random" type="string|int|integer|float|bool|boolean|date|auto"]
</code></pre>
You can control how it sort the items (when there’s more than one) using the sort attribute (default is <code>nosort</code>). By default, it would compare them using PHP’s comparison operator (i.e. try to cast them into numeric values, or compare them as strings if that failed). However, you can force a type cast by specifying the type attribute (default is <code>auto</code>).
<h4>Display Single Value</h4>
If display multiple values is not what you want it to do, you can use <code>[cf single="true"]</code> to force it to display only the first value. Combining what we have learned so far, you can display a single random value by <code>[cf single="true" sort="random"]</code>.
<h4>Summary</h4>
Syntax for <code>[cf]</code> shortcode: (default values in parenthesis)
<pre><code>[cf "field-name" default="" placeholder="%value%" single="(false)|true" separator="," sort="(nosort)|asc|dsc|random" type="string|int|integer|float|bool|boolean|date|(auto)"](OPTIONAL) template[/cf]
</code></pre>
<h4>Conditionals</h4>
Conditionals tags is what makes this plugin unique. Here is a list of them:
<pre><code>[if-cf-def "custom field name"]
 Do this when "custom field name" is defined for this page/post
[/if-cf-def]

[if-cf-ndef "custom field name"]
 Do this when "custom field name" is NOT defined for this page/post
[/if-cf-ndef]

[if-cf-eq "custom field name" "value"]
 Do this when "custom field name" == "value"
[/if-cf-eq]

[if-cf-neq "custom field name" "value"]
 Do this when "custom field name" != "value"
[/if-cf-neq]

[if-cf-lt "custom field name" "value"]
 Do this when "custom field name" < "value"
[/if-cf-lt]

[if-cf-gt "custom field name" "value"]
 Do this when "custom field name" > "value"
[/if-cf-gt]

[if-cf-let "custom field name" "value"]
 Do this when "custom field name" <= "value"
[/if-cf-let]

[if-cf-get "custom field name" "value"]
 Do this when "custom field name" >= "value"
[/if-cf-get]
</code></pre>
More detailed documentations will be published soon. In the mean time, check out the following examples and the comments in the PHP code to get a rough idea.
<h4>Examples</h4>
<pre><code>[if-cf-get "deadline" "today" type="date"]
 Submit your application <a href='[cf "submit-link"]'>here</a>.
[/if-cf-get]

[if-cf-lt "deadline" "today" type="date"]
 Sorry we regret that we cannot take anymore applications.
[/if-cf-lt]

[if-cf-def "discounted-price" "discount-expires" logic="and"]
 This product is on discount, get it now for [cf "discounted-price" /] [cf "discount-expires" default="for a limited time"]before %value%[/cf]!
[/if-cf-def]
</code></pre>
Please note: It seems that there is a serious bug in WordPress’ shortcode parser that prevents shortcodes from functioning correctly in certain occasions. The developers are hard at work to get this fixed before the 2.8.3 release. (See <a href="https://core.trac.wordpress.org/ticket/10082" rel="nofollow ugc">#10082</a>) Therefore, please do not report any parser related bugs for the moment. (e.g. the shortcode is displayed on the actual page)

Conditional Custom Fields Shortcode

Use custom field values in you pages or posts. With conditional supports which enables basic templating with custom fields.

If-So Dynamic Content

Looking for a simple yet powerful display conditions or visibility control solution (that actually works with page caching)?
If-So is the premier conditional logic and personalization plugin for WordPress. It lets you dynamically show, hide, or swap content based on who your visitor is, where they are located, and how they interact with your site. While generic visibility add-ons break under strict server caching or force you to exclude pages from your cache, If-So is built from the ground up to deliver fast, cache-immune marketing automation across all page builders.
<iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/8kCPE1CH2GY?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
<h3>🚀 Key Features at a Glance</h3>
If-So is the most comprehensive geotargeting, personalization and conditional logic plugin for WordPress. It combines enterprise-level features with a simple, no-code setup:
<ul>
<li>Simple Setup – Configure and launch your first campaign in under 60 seconds. No coding.</li>
<li>For All Page Builders – Universal shortcode system brings dynamic functionality to any editor or theme setup.</li>
<li>Elementor and Gutenberg Integration – For quick element, widget, and block visibility control.</li>
<li>360° Geolocation Solution – Highly accurate IP-to-location, HTML5 geolocation, and visitor self-selection.</li>
<li>Advanced Conditional Logic – Unlimited visibility rules based on visitor data.</li>
<li>WooCommerce Integration – Target buyers by location, cart items, history, or total spend.</li>
<li>Built-in Analytics & A/B Testing – Track real-time views, measure conversions, and optimize.</li>
<li>Behavioral Segmentation – Assign visitors to dynamic audiences and deliver a cohesive, personalized journey across multiple pages.</li>
</ul>
<h3>🌍 360° Geolocation – Straight Out of the Box</h3>
Deliver highly accurate localized experiences with absolutely no setup required. Enjoy ultimate flexibility in determining a visitor’s location by combining premium IP-to-location mapping, a precise HTML5 geolocation API, and user self-selection forms.
<ul>
<li>Show, Hide, or Swap Content: Instantly personalize text, banners, images, or pricing fields for specific countries, cities, states, or continents.</li>
<li>Geolocation Redirects: Automatically route visitors to country-specific landing pages or localized subdomains.</li>
<li>Geo-Blocking: Restrict, lock, or grant access to specific elements or pages based on geographic regions.</li>
<li>Geo Pop-ups: Trigger lightweight, location-specific pop-up overlays tailored directly to local audiences.</li>
</ul>
And more; take your personalization further with advanced options like Dynamic Keyword Insertion (Geo DKI), auto-local time displays, timezone-based scheduling, and more. <a href="https://www.if-so.com/location-based-content-wordpress-plugin/?utm_source=wordpress&utm_medium=readme&utm_campaign=v2&utm_content=geo-advanced" rel="nofollow ugc">Discover all geolocation capabilities >></a>
<h3>🛠️ Elite Visibility Control for All Page Builders</h3>
Compatible with any page builder and WordPress setup, If-So offers deep visual integration for top editors alongside a flexible shortcode system for everything else:
<ul>
<li>Elementor Native – Adds a dedicated “If-So Display Conditions” tab to every widget, section, column, or flexbox container.</li>
<li>Gutenberg Native – Set smart conditional visibility rules directly on core WordPress blocks.</li>
<li>For All Page Builders – Use dynamic triggers and shortcodes to easily apply conditional content inside Divi, Bricks, Breakdance, and more.</li>
</ul>
<iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/yRroTk7EDF8?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
<h3>WHY MARKETING EXPERTS CHOOSE IF-SO</h3>
<ul>
<li>100% Page Cache Immune: Unlike generic visibility plugins that break when caching is enabled, If-So uses advanced page-load handling to ensure dynamic content renders perfectly alongside WP Rocket, LiteSpeed, Cloudflare, or server-level caching.</li>
<li>Built-in Conversion Analytics: Stop guessing what works. Track real-time views and conversion results for each content version right inside your dashboard.</li>
<li>Zero Complex Rules: Create advanced multi-layered personalization loops in under 60 seconds without writing a single line of code.</li>
</ul>
<h3>HOW IT WORKS</h3>
<h3>Using Elementor or Gutenberg</h3>
<ol>
<li>Select any widget, element, or block in your editor.</li>
<li>Open the If-So Conditions panel on the side menu.</li>
<li>Choose your condition (e.g., Geolocation -> Country is United States) and input the variation.</li>
</ol>
<h3>Using Any Other Page Builder</h3>
<ol>
<li>Go to the If-So dashboard and click Add New Trigger.</li>
<li>Select your target rules and enter the personalized version.</li>
<li>Define your default fallback content.</li>
<li>Copy the shortcode and place it anywhere on your layout.</li>
</ol>
<h3>WHICH CONDITIONS CAN BE SET WITH IF-SO?</h3>
<h3>🎯 Powerful Display Conditions & Personalization Rules</h3>
Choose from our massive library of native conditions to target your audience. You can combine multiple rules using smart conditional logic to build the ultimate personalized user experience.
🌍 Geotargeting: 
* Country-level detection – Target visitors by country. 
* City-level precision – Personalize down to specific cities. 
* State & Region tracking – Adapt content by state or province. 
* Continent grouping – Apply broad rules for entire continents. 
* IP Address & Ranges – Filter or target specific IP networks.
📣 Traffic & Marketing: 
* UTM Parameters – Target by Source, Medium, Campaign, and Content. 
* Google Ads Campaigns – Personalize dynamically via GCLID tracking. 
* Referral Site URL – Display content based on the originating site. 
* Search Engine Referrers – Adapt for Google, Bing, or Yahoo traffic. 
* URL Query Strings – Read custom parameters straight from the URL.
👤 Visitor Behavior: 
* Logged-in Status – Swap elements for members vs. public guests. 
* WordPress User Roles – Tailor views for Admins, Authors, or Customers. 
* New vs. Returning – Welcome fresh eyes or reward repeat visitors. 
* Page View Frequency – Trigger shifts based on site interaction history. 
* Dynamic A/B Testing – Set automated split percentage distribution.
🕒 Time & Context: 
* Exact Date & Time – Schedule time-sensitive sales or deadlines. 
* Weekly Schedules – Set recurring hours or daily specials. 
* Local Time Zone – Display schedules aligned with the visitor’s clock. 
* Current Page Path – Set contextual triggers for specific sections. 
* Custom Sessions – Store temporary parameters during user visits.
💻 Technology & Data: 
* Device Type – Optimize explicitly for Mobile, Tablet, or Desktop. 
* Browser & OS – Target Chrome, Safari, iOS, Android, and more. 
* Language Detection – Read browser languages automatically. 
* Cookies & Local Storage – Hook into your own custom browser data.
🔌 E-Commerce & Extensions: 
* Show/Hide Products by Location – Restrict or display specific items based on regional availability. 
* WooCommerce Cart Products – Target specific items chosen by shoppers. 
* WooCommerce Cart Value – Upsell dynamically based on total cart value. 
* WooCommerce Order History – Identify and reward high-value lifetime buyers. 
* Membership Tiers – Native rules for MemberPress, Wishlist, and PMPro. 
* Advanced Data Sync – Seamlessly read fields from ACF, Forms, and LearnDash.
<h3>👤 Behavioral Audiences & User Segmentation</h3>
Don’t just personalize a single element — build a cohesive user journey. If-So allows you to automatically assign visitors into predefined audiences based on their location, traffic source, or on-site interactions. Once grouped, you can deliver tailored content variations across multiple pages throughout their entire session. <a href="https://www.if-so.com/behavioral-segmentation-wordpress/?utm_source=wordpress&utm_medium=readme&utm_campaign=v2&utm_content=audiences" rel="nofollow ugc">Learn more about Audiences >></a>
<h3>🚀 Powerful Extra Features</h3>
Discover the advanced tools that make If-So the ultimate conversion optimization suite for WordPress:
<ul>
<li>Dynamic Keyword Insertion (DKI) – Drop real-time values instantly into your text blocks. Display the visitor’s city/country, capture UTM parameters, or show auto-localized event times using smart shortcodes. <a href="https://www.if-so.com/dynamic-keyword-insertion/?utm_source=wordpress&utm_medium=readme&utm_campaign=v2&utm_content=dki" rel="nofollow ugc">See DKI options >></a></li>
<li>User Self-Selection Forms – Let visitors choose their own experience. Embed intuitive dropdown filter forms that allow users to select their own segment or target audience choice. <a href="https://www.if-so.com/user-selection-form/?utm_source=wordpress&utm_medium=readme&utm_campaign=v2&utm_content=user-selection" rel="nofollow ugc">Learn more >></a></li>
<li>Conditional Pop-ups – Launch lightweight, high-converting overlays that trigger dynamically based on any chosen If-So targeting condition. <a href="https://www.if-so.com/conditional-popups/?utm_source=wordpress&utm_medium=readme&utm_campaign=v2&utm_content=popups" rel="nofollow ugc">Learn more >></a></li>
<li>Dynamic Content from CSV – Scale your personalization effortlessly. Manage thousands of geo-targeted locations, regional details, or translation variables using a simple spreadsheet upload. <a href="https://www.if-so.com/csv-bulk-loading/?utm_source=wordpress&utm_medium=readme&utm_campaign=v2&utm_content=csv" rel="nofollow ugc">Learn more >></a></li>
</ul>

If-So Dynamic Content – Elementor & All Page Builders Personalization


I'm using the premium version, but the features and support have been great so far. It's easier to output personalized information using simple shortcodes, and the dynamic visibility conditions available in the block editor & within Elementor are a big time saver.



I use this plugin on a LearnDash site and use the dynamic visibility to show/hide different elements based on Course Enrollment.



I also like the user meta fields that you can add to different pages via a simple shortcode or via query strings. I'm using those to capture additional data that we collect on each user so we can further cross-sell and upsell other items in the future to specific users.



I did reach out to their support after finding a bug in their premium plugin and they patched it within 24 business hours and communicated with me very clearly.


Powerful plugin for visibility & personalization

The ultimate solution for advanced display conditions and Geolocation - easy to use with Elementor, Gutenberg, and all page builders.

Conditional Custom Fields Shortcode vs If-So Dynamic Content – Elementor & All Page Builders Personalization