DAEXT

<p>This plugin allows you to implement the global site tag and the event snippet associated with your Google Ads conversion in your Ecommerce powered by WordPress and WooCommerce.</p>
<h3>Our Premium WordPress Plugin</h3>
<p>If you like this plugin and you are interested in other products with similar quality, please <a href="https://daext.com/shop/" rel="nofollow ugc">check out our Shop</a>.</p>
<h3>Technical Details</h3>
<p>The following features are included:</p>
<h4>Optional Global Site Tag Implementation</h4>
<p>The global site tag can be included or not included based on your needs. (if there is already a global site tag on the page, this plugin allows you to prevent a second implementation)</p>
<h4>Event Snippet Implementation</h4>
<p>The event snippet is added to the WooCommerce “Order Received” page when a valid order is completed.</p>
<h4>Order Value Options</h4>
<p>The order value associated with the conversion can be set to not include tax and shipping (Subtotal) or to include tax and shipping in the order value (Total).</p>
<h4>Exclusion of the Specified User Capabilities</h4>
<p>The global site tag and the event snippet associated with your Google Ads conversion can be optionally not displayed to users that own one or more of the specified capabilities.</p>
<h4>Exclusion of the Specified IP Addresses</h4>
<p>The global site tag and the event snippet associated with your Google Ads conversion can be optionally not displayed to users with one of the specified IP addresses.</p>
<h4>Implementation of the Conversion Tracking Code Only When a Specific Cookie is Available</h4>
<p>The global site tag and the event snippet associated with your Google Ads conversion can be optionally displayed only when a specific cookie is available. This feature allows you to have on your website the cookies associated with the Google Ads conversion tracking code only when the user has given its consent. Please note that an external plugin or a custom implementation should be used to handle the user consent.</p>
<h4>Multisite Ready</h4>
<p>This plugin can be used on a WordPress Network, and supports both a Network Activation (the plugin will be activated on all the sites of your WordPress Network in a single step) and a Single Site Activation (the plugin will be manually activated on single sites of the network)</p>
<h4>High-Quality Support</h4>
<p>Support for this plugin is provided via the support tab above by the plugin developers. If you experience any problems or if you need detailed technical info about specific plugin parts, you are in good hands.</p>
<h4>Credits</h4>
<p>This plugin makes use of the following resources:</p>
<ul>
<li><a href="https://select2.org/" rel="nofollow ugc">Select2</a> licensed under the MIT License</li>
</ul>
<p>For each library, you can find the actual copy of the license inside the folder used to store the library files.</p>


Conversion Tracking for WooCommerce and Google Ads

Add the global site tag and the event snippet associated with your Google Ads conversion in your e-commerce powered by WordPress and WooCommerce.

GrowCommerce

<p>The Pixel Tag Manager for WooCommerce plugin delivers automated eCommerce event tracking — with no coding required. Setup takes less than 2 minutes, making it easy to start tracking customer behavior and conversions across multiple platforms.</p>
<p>Pixel Tag Manager seamlessly integrates with: Google Analytics 4 (GA4), Google Ads (Conversion Tracking, Enhanced Conversions, Dynamic Remarketing), Microsoft Advertising (Bing Ads), Meta Pixel (Facebook Pixel), Facebook Conversion API, Snapchat, Pinterest, TikTok, and Twitter.</p>
<p>This powerful tool enables WooCommerce store owners to track essential user actions, gain actionable insights, and build highly targeted audiences for advertising campaigns, ultimately driving better ad performance and higher ROI.</p>
<p>The plugin also supports Google Consent Mode V2, ensuring compliance with privacy regulations. With Facebook Conversion API integration, you can improve event matching, enhance attribution, and reduce cost per action (CPA) throughout the customer journey.</p>
<p>Using Google Tag Manager, Pixel Tag Manager automatically captures a wide range of WooCommerce events, including:</p>
<ul>
<li>Page Views</li>
<li>Product Views</li>
<li>Product List Views</li>
<li>Add to Cart (from listings & product pages)</li>
<li>Remove from Cart</li>
<li>Checkout Initiation & Checkout Steps</li>
<li>Purchases / Order Conversions (including Thank You page visits)</li>
</ul>
<p><strong>Supported Platforms</strong><br />
* Google Analytics 4 (GA4)<br />
* Google Ads (Conversion, Enhanced Conversion, Dynamic Remarketing)<br />
* Microsoft Ads<br />
* Meta Pixel & Facebook Conversion API<br />
* TikTok (including Conversion API)<br />
* Pinterest (including Conversion API)<br />
* Snapchat<br />
* Twitter<br />
* Bing Ads</p>
<p><strong>Why It Matters</strong><br />
Understanding shopper behavior is at the heart of effective marketing. This plugin automates tracking of critical WooCommerce events (page views, add-to-cart, checkout, purchase, etc.), giving you the insights needed to optimize ad spend and boost ROAS.</p>
<p><strong>Top Features</strong><br />
🚀 <strong>Quick Setup:</strong> Install and add your Pixel IDs in under 2 minutes.<br />
🛠 <strong>No Coding Needed:</strong> Enable tracking via simple settings with tooltips.<br />
📊 <strong>Complete Event Coverage:</strong> Automatically tracks add-to-cart, checkout steps, purchases, product views, and more.<br />
⚡ <strong>Lightweight:</strong> Optimized for speed, minimal impact on your store performance.<br />
🌍 <strong>Multi-Platform:</strong> Works with all major advertising and analytics platforms.</p>
<p><strong>Pixel Tag Manager offers integration capabilities for WooCommerce stores.</strong></p>
<ul>
<li>Pixel Tag Manager streamlines the tracking process via <strong>Google Tag Manager</strong>, ensuring a smooth and efficient experience.</li>
<li><strong>Google Tag (NEW):</strong> Easily add and manage your Google Tag for seamless integration with Google services. Choose to use it for GA4, Google Ads, or both, all from a simple, user-friendly interface.</li>
<li><strong>Accurate GA4 Tracking:</strong> Pixel Tag Manager provides precise tracking for Google Analytics 4 (GA4). It monitors all eCommerce events such as page views, item list views, item views, item selection, cart additions (both from product and list pages), cart removals, all checkout steps, and purchase events.</li>
<li><strong>Google Ads Tracking:</strong> You can track your campaign performance effectively for Google Ads Conversion and Enhanced Conversion Tracking.</li>
<li><strong>Dynamic Remarketing with Google Ads:</strong> Enable Google Ads Dynamic Remarketing Tracking to create remarketing and dynamic remarketing visitor lists, particularly useful for retail businesses.</li>
<li><strong>Track your store form submissions with Google Analytics 4</strong></li>
<li><strong>Microsoft Ads Pixel:</strong> This plugin also supports Microsoft Ads Pixel (formerly Bing Ads Pixel), which is crucial for pay-per-click advertising on Bing, Yahoo!, and DuckDuckGo search engines.</li>
<li><strong>Facebook Conversion API:</strong> Utilize the Facebook Conversion API to enhance tracking and measurement across Facebook’s advertising ecosystem.</li>
<li><strong>Meta Ads Pixel (Facebook Ads Pixel):</strong> Track all eCommerce events seamlessly with Meta Ads Pixel, ensuring comprehensive tracking for Facebook advertising.</li>
<li><strong>Snapchat Ads Pixel:</strong> You can also track conversions effectively on Snapchat with the Snapchat Ads Pixel.</li>
<li><strong>Twitter Ads Pixel:</strong> Track valuable data for your Twitter advertising campaigns using the Twitter Ads Pixel.</li>
<li><strong>TikTok Ads Pixel & Conversion API (NEW):</strong> Comprehensive eCommerce event tracking with enhanced server-side conversion tracking for improved accuracy and reliability.</li>
<li><strong>Pinterest Conversion API (NEW):</strong> Enhanced ad performance tracking with server-to-server integration for more accurate conversion measurement.</li>
<li><strong>Advanced Matching (NEW):</strong> Improved user identification across platforms (Facebook, TikTok, Twitter, Bing, and Pinterest) for more accurate tracking and attribution.</li>
<li><strong>Conversion API Logs (NEW):</strong> Built-in viewer to monitor and debug the latest API calls directly from your WordPress dashboard.</li>
<li><strong>Granular Event Controls (NEW):</strong> Fine-tune your tracking with advanced controls for purchase event triggers and data sharing preferences.</li>
</ul>
<h3>GrowInsights360 GA4 Dashboard</h3>
<p>GrowInsights360 is a powerful analytics dashboard that helps you visualize and understand your Google Analytics 4 (GA4) data — all in one place. With secure Google OAuth integration, you can easily connect your GA4 account and start monitoring key website metrics. Gain insights across multiple dimensions such as traffic, conversions, user behavior, and performance.</p>
<ul>
<li><strong>Google Analytics Dashboard Overview:</strong> View GA4 insights across multiple timeframes, including Today, This Week, This Month, This Quarter, Last Quarter, This Year, and Last Year.</li>
<li><strong>General Reports:</strong> Access Google Analytics insights across various timeframes to track performance trends over time.</li>
<li><strong>Product Performance Reports:</strong> Get detailed insights with multi-dimensional analysis to understand how individual products are performing on your e-commerce site.</li>
<li><strong>Purchase Journey Reports:</strong> Analyze user journeys across dimensions such as country, device category, language, city, and browser.</li>
<li><strong>Comparison Options:</strong> Each metric includes built-in comparisons to previous periods. (e.g., This Week vs Last Week)</li>
<li><strong>Time-Based Performance & Custom Date Range:</strong> Select from various preset dates or set a custom date range.</li>
<li><strong>Download CSV & PDF:</strong> Export your table data in CSV or PDF format.</li>
<li>Clean, intuitive interface</li>
</ul>
<h3>🚀 Pro Features</h3>
<p><a href="https://growcommerce.io/pricings/" rel="nofollow ugc">(Upgrade To PRO)</a></p>
<h4>📊 Google Analytics & Tag Management</h4>
<ul>
<li>Google Analytics 4 (GA4) with Enhanced E-commerce Tracking</li>
<li>Form Submission Tracking in GA4</li>
<li>Implement all tracking using Google Tag Manager</li>
<li>Google Ads Enhanced Conversion Tracking</li>
<li>Google Ads Dynamic Remarketing</li>
<li>Google Ads Form Conversion Tracking</li>
</ul>
<h4>📱 Social Media Pixels & Conversion API</h4>
<ul>
<li>Facebook Pixel with Conversion API</li>
<li>TikTok Pixel with Conversion API</li>
<li>Pinterest Pixel with Conversion API</li>
<li>Twitter Pixel with Advanced Tracking</li>
<li>Snapchat Pixel with Advanced Tracking</li>
<li>Advanced Matching across all platforms (Facebook, TikTok, Twitter, Bing, Pinterest)</li>
</ul>
<h4>🛠 Advanced Features</h4>
<ul>
<li>Conversion API for Facebook, TikTok, Pinterest</li>
<li>Conversion API Logs Viewer</li>
<li>Granular Event Controls for purchase tracking</li>
<li>ROAS (Return on Ad Spend) tracking for TikTok Ads</li>
<li>Microsoft Ads (Bing) Pixel with Dynamic Remarketing</li>
<li>Axeptio Integration with Google Consent Mode v2</li>
<li>Complete eCommerce event tracking for all platforms</li>
<li>Priority Support and Regular Updates</li>
</ul>
<p><a href="https://growcommerce.io/pricings/" rel="nofollow ugc">(Upgrade To PRO Now)</a></p>
<h3>🆓 Free Features</h3>
<h4>🔍 Basic Tracking (Page Views & Purchases)</h4>
<ul>
<li>Google Analytics 4 (GA4) – Basic Events</li>
<li>Google Ads Conversion Tracking</li>
<li>Facebook Pixel – Basic Events</li>
<li>TikTok Pixel – Basic Events</li>
<li>Pinterest Pixel – Basic Events</li>
<li>Twitter Pixel – Basic Events</li>
<li>Snapchat Pixel – Basic Events</li>
<li>Microsoft Ads (Bing) Pixel – Basic Events</li>
</ul>
<h4>📈 Analytics & Reporting</h4>
<ul>
<li>GrowInsights360 GA4 Dashboard (Lite Version)</li>
<li>Basic Conversion Tracking</li>
<li>
<p>Standard Event Tracking</p>
</li>
<li>
<p>💡Note: Free version includes basic tracking for all platforms. Upgrade to Pro for advanced features like Conversion API, Advanced Matching, and more detailed analytics.</p>
</li>
<li>Advanced Matching for multiple platforms for purchase events (Facebook, TikTok, Twitter, Bing, Pinterest)</li>
<li>Integrate Axeptio seamlessly with Google Consent Mode v2 for easy to manage cookie consent banners with no coding required.</li>
</ul>
<h3>Installation</h3>
<ol>
<li>Upload the plugin to /wp-content/plugins/</li>
<li>Activate through the Plugins menu</li>
<li>Find Pixel Tag Manager <span aria-hidden="true" class="wp-exclude-emoji">→</span> Pixels Settings</li>
<li>Add your Pixel IDs</li>
</ol>
<p>The Pixel Tag Manager plugin offers seamless integration with various tracking pixels, including Google Analytics 4 (GA4), Google Ads Conversion Tracking, Enhanced Conversion Tracking and Dynamic Remarketing Tracking, Bing Ads (Microsoft Advertising), Meta Pixel (Facebook Pixel), Snapchat Pixel, Pinterest Pixel, TikTok Pixel, and Twitter Pixel. Customers can easily set up tracking by adding their Pixel ID on the plugin’s settings page. Additionally, helpful tooltips with exclamation marks provide guidance on finding and inputting the Pixel ID, and customers have the flexibility to enable or disable specific pixels as needed.</p>
<p>For additional assistance, refer to our plugin documentation or contact our support team.</p>
<h3>Documentation</h3>
<p>Documentation of the plugin, <a href="https://growcommerce.io/doc/pixel-tag-manager/" rel="nofollow ugc">Open the Documentation</a></p>
<p>PDF Documentation of the plugin, <a href="https://growcommerce.io/docs/pixel-manager-for-woocommerce.pdf" rel="nofollow ugc">Open the documentation</a></p>
<h3>Privacy & Terms</h3>
<p>When a user onboards for the first time by adding an email address or updating it in the Pixel Settings page, they must accept the Privacy Policy and Terms before saving data.<br />
https://growcommerce.io/privacy-terms/</p>


Pixel Tag Manager for WooCommerce – Google Analytics 4, Google Ads, and More Pixels

Pixel Tag Manager for WooCommerce is a powerful plugin to monitor eCommerce events with seamless integration. Track Google Analytics 4, Google Ads, Bi …

Conversion Tracking for WooCommerce and Google Ads vs Pixel Tag Manager for WooCommerce – Google Analytics 4, Google Ads, and More Pixels