conversionwax

ConversionWax lets you show the right banner to the right visitor at the right time. Target by location, UTM parameters, device, or time of day – then A/B test variants to find what converts best.
How It Works:
<ol>
<li>Install the plugin and enable it from Settings > ConversionWax</li>
<li>Create banners and personalization rules in the <a href="https://app.conversionwax.com/" rel="nofollow ugc">ConversionWax dashboard</a></li>
<li>Drop the <code>[conversionwax id="your-id"]</code> shortcode wherever you want a banner</li>
<li>ConversionWax handles the rest – delivering personalized content and tracking results</li>
</ol>
Key Features:
<ul>
<li>Geo-targeting – Show different banners by country, city, or region</li>
<li>Campaign matching – Personalize based on UTM parameters and URL variables</li>
<li>A/B testing – Split traffic between variants and track which converts best</li>
<li>AI Studio – Generate banner images from text prompts, no designer required</li>
<li>Real-time analytics – Track impressions, clicks, and conversion rates</li>
<li>Device targeting – Serve viewport-optimized content for desktop, tablet, and mobile</li>
<li>Time-based rules – Schedule banners by date, time, and timezone</li>
<li>Team collaboration – Role-based access for owners, admins, and editors</li>
<li>Multiple content types – Single banners, slideshows, and personalized text</li>
</ul>
WordPress Plugin Features:
<ul>
<li>Simple settings page to enable/disable the script</li>
<li>Configurable script injection location (header or footer)</li>
<li>Shortcode for placing banner containers anywhere on your site</li>
<li>Deferred script loading for fast page performance</li>
<li>Clean uninstall – removes all data when the plugin is deleted</li>
</ul>
Shortcode Usage:
Place a ConversionWax container anywhere in your content:
<pre><code>[conversionwax id="your-content-id"]
</code></pre>
Replace <code>your-content-id</code> with the ID from your ConversionWax dashboard. You can use multiple shortcodes on the same page for different banners.
Third-Party Service:
This plugin relies on ConversionWax, a third-party SaaS platform. When enabled, it connects to:
<ul>
<li><code>https://assets.conversionwax.com</code> – loads the ConversionWax JavaScript application</li>
<li><code>https://cfg.conversionwax.com</code> – loads per-banner configuration and stylesheets</li>
</ul>
These connections transmit the banner ID and standard browser request data (IP address, user agent, referrer) to ConversionWax servers. By using this plugin you agree to the ConversionWax terms and privacy policy:
<ul>
<li><a href="https://www.conversionwax.com/terms-of-service/" rel="nofollow ugc">ConversionWax Terms of Service</a></li>
<li><a href="https://www.conversionwax.com/privacy-policy/" rel="nofollow ugc">ConversionWax Privacy Policy</a></li>
</ul>
Privacy Notice:
This plugin loads an external JavaScript file from ConversionWax servers that may collect visitor analytics data. Before enabling this plugin, ensure you have appropriate user consent mechanisms in place (such as a cookie consent banner) if required by applicable privacy laws (GDPR, CCPA, etc.).
<h3>Privacy Policy</h3>
This plugin loads an external JavaScript file from ConversionWax servers (<code>https://assets.conversionwax.com/dist/app.js</code>) to provide banner personalization and A/B testing functionality.
When the script is loaded and banners are displayed:
<ul>
<li>Site identifier: The banner ID is used to fetch the appropriate configuration</li>
<li>Basic analytics: The script may collect anonymized interaction events (impressions, clicks) to provide A/B testing insights</li>
<li>No personal data: The plugin itself does not collect, store, or transmit any personal data from your WordPress installation</li>
</ul>
For full details, please refer to:
<ul>
<li><a href="https://www.conversionwax.com/terms-of-service/" rel="nofollow ugc">ConversionWax Terms of Service</a></li>
<li><a href="https://www.conversionwax.com/privacy-policy/" rel="nofollow ugc">ConversionWax Privacy Policy</a></li>
</ul>
As the site owner, you are responsible for obtaining appropriate user consent before enabling this plugin if required by applicable privacy laws (GDPR, CCPA, etc.). This includes consent for loading third-party scripts and collecting analytics data.

ConversionWax

Personalize and A/B test site banners with ConversionWax.

Gaya Kessler

Easiest way to create split tests on your WordPress sites, right from the content editor!
Improve your website and start measuring your audience now.
Create A/B tests right in the content editor. Test which button colour works best, what content drives people to engage, anything you can imagine!
<h4>Add A/B Tests from Anywhere in the Content Editor</h4>
A/B Testing for WordPress allows you to create split tests right from the visual content editor. Measures the results of your tests and shows you which variant is the most popular choice.
You add a block to your content which you can fill with anything you want to, and switch between variants instantaneously to preview what visitors will see. Define distribution weight, pick the goal of the test, and off you go!
Place tests inside posts, pages, custom post-types, or any part of your template using shortcodes.
<h4>Safe for SEO</h4>
Everything has been implemented with SEO in the back of the mind, which means the plugin will do nothing to affect your SEO. It works just like most A/B testing tools out there, but natively from your own WordPress site without the use of 3th-party services.
<h4>Measure Results</h4>
A/B Testing for WordPress provides an overview of running tests and the measured results. It also shows the statistical significance of the test results so you can be confident a test is successful or not.
When you are done running your tests and can come to a conclusion you can break the winning variant out of the test and remove the test from the content with just one click.
<h4>Integrates with Other Plugins</h4>
A/B Testing for WordPress integrates with other WordPress plugins. This provides a streamlined experience to test variations of what the integrated plugin has to offer. Think form submissions, sign ups, product sales.
Integrates with <a href="https://wordpress.org/plugins/mailchimp-for-wp/" rel="ugc">Mailchimp for WordPress</a>, <a href="https://wordpress.org/plugins/html-forms/" rel="ugc">HTML Forms</a>, <a href="https://wordpress.org/plugins/contact-form-7/" rel="ugc">Contact Form 7</a>, <a href="https://wordpress.org/plugins/wpforms-lite/" rel="ugc">WPForms</a>, Gravity Forms, <a href="https://wordpress.org/plugins/ninja-forms/" rel="ugc">Ninja Forms</a>, <a href="https://wordpress.org/plugins/formidable/" rel="ugc">Formidable</a>
<h4>Test Your Visitors Right Now!</h4>
Start measuring what works best on your site without all the hassle!

A/B Testing for WordPress

I've had the idea for an A/B testing plugin for WordPress for years and shared it with Gaya a few weeks ago. Not saying he got the idea from me, he may have already been thinking along the same lines. Given his experience with A/B testing tools in other website builders, he had a first prototype ready just a few days later. 

And it's good! This is already a great tool to test variations of your content to see what drives the result you're looking for. And it's been improving steadily over the last few weeks.

Knowing Gaya and his iterative approach to building great and usable software (e.g. Thyme), I can't see how this will not be a success.

Finally

Easiest way to create split tests on your WordPress sites, right from the content editor!

ConversionWax vs A/B Testing for WordPress