conversionwax

ConversionWax lets you show the right banner to the right visitor at the right time. Target by location, UTM parameters, device, or time of day – then A/B test variants to find what converts best.
How It Works:
<ol>
<li>Install the plugin and enable it from Settings > ConversionWax</li>
<li>Create banners and personalization rules in the <a href="https://app.conversionwax.com/" rel="nofollow ugc">ConversionWax dashboard</a></li>
<li>Drop the <code>[conversionwax id="your-id"]</code> shortcode wherever you want a banner</li>
<li>ConversionWax handles the rest – delivering personalized content and tracking results</li>
</ol>
Key Features:
<ul>
<li>Geo-targeting – Show different banners by country, city, or region</li>
<li>Campaign matching – Personalize based on UTM parameters and URL variables</li>
<li>A/B testing – Split traffic between variants and track which converts best</li>
<li>AI Studio – Generate banner images from text prompts, no designer required</li>
<li>Real-time analytics – Track impressions, clicks, and conversion rates</li>
<li>Device targeting – Serve viewport-optimized content for desktop, tablet, and mobile</li>
<li>Time-based rules – Schedule banners by date, time, and timezone</li>
<li>Team collaboration – Role-based access for owners, admins, and editors</li>
<li>Multiple content types – Single banners, slideshows, and personalized text</li>
</ul>
WordPress Plugin Features:
<ul>
<li>Simple settings page to enable/disable the script</li>
<li>Configurable script injection location (header or footer)</li>
<li>Shortcode for placing banner containers anywhere on your site</li>
<li>Deferred script loading for fast page performance</li>
<li>Clean uninstall – removes all data when the plugin is deleted</li>
</ul>
Shortcode Usage:
Place a ConversionWax container anywhere in your content:
<pre><code>[conversionwax id="your-content-id"]
</code></pre>
Replace <code>your-content-id</code> with the ID from your ConversionWax dashboard. You can use multiple shortcodes on the same page for different banners.
Third-Party Service:
This plugin relies on ConversionWax, a third-party SaaS platform. When enabled, it connects to:
<ul>
<li><code>https://assets.conversionwax.com</code> – loads the ConversionWax JavaScript application</li>
<li><code>https://cfg.conversionwax.com</code> – loads per-banner configuration and stylesheets</li>
</ul>
These connections transmit the banner ID and standard browser request data (IP address, user agent, referrer) to ConversionWax servers. By using this plugin you agree to the ConversionWax terms and privacy policy:
<ul>
<li><a href="https://www.conversionwax.com/terms-of-service/" rel="nofollow ugc">ConversionWax Terms of Service</a></li>
<li><a href="https://www.conversionwax.com/privacy-policy/" rel="nofollow ugc">ConversionWax Privacy Policy</a></li>
</ul>
Privacy Notice:
This plugin loads an external JavaScript file from ConversionWax servers that may collect visitor analytics data. Before enabling this plugin, ensure you have appropriate user consent mechanisms in place (such as a cookie consent banner) if required by applicable privacy laws (GDPR, CCPA, etc.).
<h3>Privacy Policy</h3>
This plugin loads an external JavaScript file from ConversionWax servers (<code>https://assets.conversionwax.com/dist/app.js</code>) to provide banner personalization and A/B testing functionality.
When the script is loaded and banners are displayed:
<ul>
<li>Site identifier: The banner ID is used to fetch the appropriate configuration</li>
<li>Basic analytics: The script may collect anonymized interaction events (impressions, clicks) to provide A/B testing insights</li>
<li>No personal data: The plugin itself does not collect, store, or transmit any personal data from your WordPress installation</li>
</ul>
For full details, please refer to:
<ul>
<li><a href="https://www.conversionwax.com/terms-of-service/" rel="nofollow ugc">ConversionWax Terms of Service</a></li>
<li><a href="https://www.conversionwax.com/privacy-policy/" rel="nofollow ugc">ConversionWax Privacy Policy</a></li>
</ul>
As the site owner, you are responsible for obtaining appropriate user consent before enabling this plugin if required by applicable privacy laws (GDPR, CCPA, etc.). This includes consent for loading third-party scripts and collecting analytics data.

ConversionWax

Personalize and A/B test site banners with ConversionWax.

Liana Technologies

Liana with GrowthStack is a powerful WordPress plugin that brings enterprise-level marketing automation and personalization capabilities to your website. Built by Liana Technologies, it seamlessly integrates with LianaAutomation to help you optimize conversions and deliver personalized experiences to your visitors.
<h4>Key Features</h4>
<ul>
<li>Content Personalization – Show different content to different visitors based on various rules</li>
<li>Analytics & Insights – Track page views, user behavior, and engagement metrics</li>
<li>Marketing Automation Forms – Integrate LianaAutomation forms directly into your content</li>
<li>LianaMailer Integration – Connect with Contact Form 7, Gravity Forms, and WPForms</li>
</ul>
<h4>Pro Features</h4>
Available in Pro version of the plugin.
<ul>
<li>A/B Testing – Test different variations of your content to optimize conversions (available in Pro)</li>
<li>Audience Tracking – Understand your visitors with detailed audience data</li>
<li>Advanced Personalization Rules – Create more advanced personalization scenarios (available in Pro)</li>
</ul>
<h4>Personalization Rules</h4>
Create targeted content experiences based on:
<ul>
<li>Country – Show content based on visitor’s geographic location</li>
<li>Device Type – Tailor content for desktop, tablet, or mobile users</li>
<li>Preferred Language – Display content in the visitor’s preferred language</li>
<li>Referrer – Personalize based on where visitors came from</li>
<li>Time – Show content based on time of day and day of the week</li>
<li>User Status – Show content for new vs. returning visitors</li>
</ul>
<h4>Analytics Features</h4>
<ul>
<li>Site-wide analytics with view counts, user counts, and session data</li>
<li>Page-level performance metrics</li>
<li>Engagement time tracking</li>
<li>Audience insights including:
<ul>
<li>Traffic sources</li>
<li>New vs. returning visitors</li>
<li>Device types</li>
<li>UTM parameters (campaign, source, medium)</li>
</ul>
</li>
</ul>
<h4>Integrations</h4>
<ul>
<li>LianaAutomation – Full integration with marketing automation platform</li>
<li>LianaMailer – Email marketing integration</li>
<li>Google Analytics – Data Layer events of seen personalizations is sent and can be tracked in Google Analytics.</li>
</ul>
<h4>Plugin compatibility</h4>
<ul>
<li>Contact Form 7 – LianaMailer integration for form submissions</li>
<li>Gravity Forms – LianaMailer integration for form submissions</li>
<li>WPForms – LianaMailer integration for form submissions</li>
</ul>
<h4>Caching and performance</h4>
Liana with GrowthStack is compatible with popular caching plugins and server level caching solutions. It uses client-side JavaScript to handle content personalization and A/B testing, ensuring that cached pages still deliver dynamic content based on visitor data.
Analytics data is saved to the database in an optimized manner, with data being bundled and sent asynchronously to minimize performance impact. This does add some database load but write actions are done in asynchronously with JavaScript events to minimize impact on user experience.
<h3>Developer Hooks</h3>
Liana with GrowthStack provides various filters and actions for developers to customize functionality.
<h4>Filters</h4>
Admin Capabilities
Control who can access different admin pages:
<ul>
<li><code>growthstack/admin/capability/view_dashboard</code> – Capability required to view the dashboard (default: ‘edit_pages’)</li>
<li><code>growthstack/admin/capability/view_analytics</code> – Capability required to view analytics (default: ‘edit_pages’)</li>
<li><code>growthstack/admin/capability/view_personalization</code> – Capability required to view personalization (default: ‘edit_pages’)</li>
<li><code>growthstack/admin/capability/view_ab_tests</code> – Capability required to view A/B tests (default: ‘edit_pages’)</li>
<li><code>growthstack/admin/capability/view_forms</code> – Capability required to view forms (default: ‘edit_pages’)</li>
<li><code>growthstack/admin/capability/view_settings</code> – Capability required to view settings (default: ‘manage_options’)</li>
<li><code>growthstack/admin/capability/view_support</code> – Capability required to view support (default: ‘manage_options’)</li>
</ul>
Admin UI
<ul>
<li><code>growthstack/admin/submenu_pages</code> – Modify admin submenu pages array</li>
<li><code>growthstack/show_banner/upgrade</code> – Show/hide upgrade banner in Analytics (default: true)</li>
<li><code>growthstack/show_banner/ab_testing</code> – Show/hide banner in A/B Testing page (default: true)</li>
<li><code>growthstack/show_banner/audience</code> – Show/hide banner in Dashboard (default: true)</li>
</ul>
Analytics
<ul>
<li><code>growthstack/analytics/post_types</code> – Modify which post types are tracked for analytics (default: public post types)</li>
</ul>
Personalization
<ul>
<li><code>growthstack/rule_types</code> – Register or modify available personalization rule types</li>
<li><code>growthstack/personalization/visited_pages/post_types</code> – Modify post types available for “Visited Pages” personalization rule (default: [‘post’, ‘page’])</li>
</ul>
LianaMailer Integration
Contact Form 7:
<ul>
<li><code>growthstack/lianamailer/contactform7/subscription_mailer_data</code> – Modify mailer data before sending</li>
<li><code>growthstack/lianamailer/contactform7/subscription_properties</code> – Modify contact properties</li>
<li><code>growthstack/lianamailer/contactform7/subscription_lists</code> – Modify selected mailing lists</li>
</ul>
Gravity Forms:
<ul>
<li><code>growthstack/lianamailer/gravityforms/subscription_mailer_data</code> – Modify mailer data before sending</li>
<li><code>growthstack/lianamailer/gravityforms/subscription_properties</code> – Modify contact properties</li>
<li><code>growthstack/lianamailer/gravityforms/subscription_lists</code> – Modify selected mailing lists</li>
</ul>
WPForms:
<ul>
<li><code>growthstack/lianamailer/wpforms/get_lianamailer_api</code> – Modify LianaMailer API instance</li>
<li><code>growthstack/lianamailer/wpforms/subscription_mailer_data</code> – Modify mailer data before sending</li>
<li><code>growthstack/lianamailer/wpforms/subscription_properties</code> – Modify contact properties</li>
<li><code>growthstack/lianamailer/wpforms/subscription_lists</code> – Modify selected mailing lists</li>
</ul>
<h4>JavaScript Events</h4>
Personalization:
<ul>
<li><code>GrowthstackReplacementDone</code> – Fired on document when personalization (or A/B testing) content replacement is complete</li>
</ul>
Example usage: 
 <code>javascript 
document.addEventListener('GrowthstackReplacementDone', function(e) { 
 // Re-initialize your JavaScript after content replacement 
 console.log('Personalization applied'); 
});</code>
Example double initialization for a hypothetical block: 
 `javascript 
const INIT_EVENTS = { 
 DOMContentLoaded: document, 
 GrowthstackReplacementDone: document, 
};
Object.entries( INIT_EVENTS ).forEach( ( [ event, element ] ) => { 
 element.addEventListener( event, () => { 
 init(); 
 } ); 
} );
const init = () => { 
 const els = document.querySelectorAll( ‘.js-my-element-name’ ); 
 els.forEach( ( el ) => { 
 if ( ‘true’ === el.dataset.init ) { 
 return; 
 } 
 el.dataset.init = ‘true’; 
 setupElement( el ); 
 } ); 
};
const setupElement = ( el ) => { 
 // Your block JavaScript logic here 
}; 
 `
<h3>Support</h3>
For support, feature requests, and bug reports, please visit: 
* Website: https://www.lianatech.com/ 
* Documentation: https://www.lianatech.com/
<h3>Credits</h3>
Liana with GrowthStack is developed and maintained by Liana Technologies.

Liana with GrowthStack

Add world class marketing automation features like personalization to your website.

ConversionWax vs Liana with GrowthStack