conversionwax

ConversionWax lets you show the right banner to the right visitor at the right time. Target by location, UTM parameters, device, or time of day – then A/B test variants to find what converts best.
How It Works:
<ol>
<li>Install the plugin and enable it from Settings > ConversionWax</li>
<li>Create banners and personalization rules in the <a href="https://app.conversionwax.com/" rel="nofollow ugc">ConversionWax dashboard</a></li>
<li>Drop the <code>[conversionwax id="your-id"]</code> shortcode wherever you want a banner</li>
<li>ConversionWax handles the rest – delivering personalized content and tracking results</li>
</ol>
Key Features:
<ul>
<li>Geo-targeting – Show different banners by country, city, or region</li>
<li>Campaign matching – Personalize based on UTM parameters and URL variables</li>
<li>A/B testing – Split traffic between variants and track which converts best</li>
<li>AI Studio – Generate banner images from text prompts, no designer required</li>
<li>Real-time analytics – Track impressions, clicks, and conversion rates</li>
<li>Device targeting – Serve viewport-optimized content for desktop, tablet, and mobile</li>
<li>Time-based rules – Schedule banners by date, time, and timezone</li>
<li>Team collaboration – Role-based access for owners, admins, and editors</li>
<li>Multiple content types – Single banners, slideshows, and personalized text</li>
</ul>
WordPress Plugin Features:
<ul>
<li>Simple settings page to enable/disable the script</li>
<li>Configurable script injection location (header or footer)</li>
<li>Shortcode for placing banner containers anywhere on your site</li>
<li>Deferred script loading for fast page performance</li>
<li>Clean uninstall – removes all data when the plugin is deleted</li>
</ul>
Shortcode Usage:
Place a ConversionWax container anywhere in your content:
<pre><code>[conversionwax id="your-content-id"]
</code></pre>
Replace <code>your-content-id</code> with the ID from your ConversionWax dashboard. You can use multiple shortcodes on the same page for different banners.
Third-Party Service:
This plugin relies on ConversionWax, a third-party SaaS platform. When enabled, it connects to:
<ul>
<li><code>https://assets.conversionwax.com</code> – loads the ConversionWax JavaScript application</li>
<li><code>https://cfg.conversionwax.com</code> – loads per-banner configuration and stylesheets</li>
</ul>
These connections transmit the banner ID and standard browser request data (IP address, user agent, referrer) to ConversionWax servers. By using this plugin you agree to the ConversionWax terms and privacy policy:
<ul>
<li><a href="https://www.conversionwax.com/terms-of-service/" rel="nofollow ugc">ConversionWax Terms of Service</a></li>
<li><a href="https://www.conversionwax.com/privacy-policy/" rel="nofollow ugc">ConversionWax Privacy Policy</a></li>
</ul>
Privacy Notice:
This plugin loads an external JavaScript file from ConversionWax servers that may collect visitor analytics data. Before enabling this plugin, ensure you have appropriate user consent mechanisms in place (such as a cookie consent banner) if required by applicable privacy laws (GDPR, CCPA, etc.).
<h3>Privacy Policy</h3>
This plugin loads an external JavaScript file from ConversionWax servers (<code>https://assets.conversionwax.com/dist/app.js</code>) to provide banner personalization and A/B testing functionality.
When the script is loaded and banners are displayed:
<ul>
<li>Site identifier: The banner ID is used to fetch the appropriate configuration</li>
<li>Basic analytics: The script may collect anonymized interaction events (impressions, clicks) to provide A/B testing insights</li>
<li>No personal data: The plugin itself does not collect, store, or transmit any personal data from your WordPress installation</li>
</ul>
For full details, please refer to:
<ul>
<li><a href="https://www.conversionwax.com/terms-of-service/" rel="nofollow ugc">ConversionWax Terms of Service</a></li>
<li><a href="https://www.conversionwax.com/privacy-policy/" rel="nofollow ugc">ConversionWax Privacy Policy</a></li>
</ul>
As the site owner, you are responsible for obtaining appropriate user consent before enabling this plugin if required by applicable privacy laws (GDPR, CCPA, etc.). This includes consent for loading third-party scripts and collecting analytics data.

ConversionWax

Personalize and A/B test site banners with ConversionWax.

Lee Willis

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Alternatively you can use it to “choose” a particular theme by setting a URL parameter so you can experiment using different themes yourself (Particularly useful when developing your “split” themes!

SES Theme Split Test

Split test your wordpress theme, and track test using Google Analytics user defined values.

ConversionWax vs SES Theme Split Test