conversionwax

ConversionWax lets you show the right banner to the right visitor at the right time. Target by location, UTM parameters, device, or time of day – then A/B test variants to find what converts best.
How It Works:
<ol>
<li>Install the plugin and enable it from Settings > ConversionWax</li>
<li>Create banners and personalization rules in the <a href="https://app.conversionwax.com/" rel="nofollow ugc">ConversionWax dashboard</a></li>
<li>Drop the <code>[conversionwax id="your-id"]</code> shortcode wherever you want a banner</li>
<li>ConversionWax handles the rest – delivering personalized content and tracking results</li>
</ol>
Key Features:
<ul>
<li>Geo-targeting – Show different banners by country, city, or region</li>
<li>Campaign matching – Personalize based on UTM parameters and URL variables</li>
<li>A/B testing – Split traffic between variants and track which converts best</li>
<li>AI Studio – Generate banner images from text prompts, no designer required</li>
<li>Real-time analytics – Track impressions, clicks, and conversion rates</li>
<li>Device targeting – Serve viewport-optimized content for desktop, tablet, and mobile</li>
<li>Time-based rules – Schedule banners by date, time, and timezone</li>
<li>Team collaboration – Role-based access for owners, admins, and editors</li>
<li>Multiple content types – Single banners, slideshows, and personalized text</li>
</ul>
WordPress Plugin Features:
<ul>
<li>Simple settings page to enable/disable the script</li>
<li>Configurable script injection location (header or footer)</li>
<li>Shortcode for placing banner containers anywhere on your site</li>
<li>Deferred script loading for fast page performance</li>
<li>Clean uninstall – removes all data when the plugin is deleted</li>
</ul>
Shortcode Usage:
Place a ConversionWax container anywhere in your content:
<pre><code>[conversionwax id="your-content-id"]
</code></pre>
Replace <code>your-content-id</code> with the ID from your ConversionWax dashboard. You can use multiple shortcodes on the same page for different banners.
Third-Party Service:
This plugin relies on ConversionWax, a third-party SaaS platform. When enabled, it connects to:
<ul>
<li><code>https://assets.conversionwax.com</code> – loads the ConversionWax JavaScript application</li>
<li><code>https://cfg.conversionwax.com</code> – loads per-banner configuration and stylesheets</li>
</ul>
These connections transmit the banner ID and standard browser request data (IP address, user agent, referrer) to ConversionWax servers. By using this plugin you agree to the ConversionWax terms and privacy policy:
<ul>
<li><a href="https://www.conversionwax.com/terms-of-service/" rel="nofollow ugc">ConversionWax Terms of Service</a></li>
<li><a href="https://www.conversionwax.com/privacy-policy/" rel="nofollow ugc">ConversionWax Privacy Policy</a></li>
</ul>
Privacy Notice:
This plugin loads an external JavaScript file from ConversionWax servers that may collect visitor analytics data. Before enabling this plugin, ensure you have appropriate user consent mechanisms in place (such as a cookie consent banner) if required by applicable privacy laws (GDPR, CCPA, etc.).
<h3>Privacy Policy</h3>
This plugin loads an external JavaScript file from ConversionWax servers (<code>https://assets.conversionwax.com/dist/app.js</code>) to provide banner personalization and A/B testing functionality.
When the script is loaded and banners are displayed:
<ul>
<li>Site identifier: The banner ID is used to fetch the appropriate configuration</li>
<li>Basic analytics: The script may collect anonymized interaction events (impressions, clicks) to provide A/B testing insights</li>
<li>No personal data: The plugin itself does not collect, store, or transmit any personal data from your WordPress installation</li>
</ul>
For full details, please refer to:
<ul>
<li><a href="https://www.conversionwax.com/terms-of-service/" rel="nofollow ugc">ConversionWax Terms of Service</a></li>
<li><a href="https://www.conversionwax.com/privacy-policy/" rel="nofollow ugc">ConversionWax Privacy Policy</a></li>
</ul>
As the site owner, you are responsible for obtaining appropriate user consent before enabling this plugin if required by applicable privacy laws (GDPR, CCPA, etc.). This includes consent for loading third-party scripts and collecting analytics data.

ConversionWax

Personalize and A/B test site banners with ConversionWax.

wpsolutions

The WP Content Experiments & Event Tracking plugin gives you the ability to conduct Content Experiments on your WordPress site by providing an easy interface which you can use to paste the relevant google experiments control code into the header of the page/post of your choice.
Google Content Experiments replaces Google Website Optimizer as the tool which website owners can 
use for the split testing of their site’s pages. 
Content Experiments is a tool which can found in your Google Analytics account from which you can do your split testing with.
This plugin also gives you the ability to perform event tracking on certain page elements such as buttons, links or other elements. 
The plugin will automatically add the event tracking code to particular elements on the wordpress post/page of your choice based on the configuration in the post/page editor window.
<h3>Usage</h3>
pre-requisites: 
a) You will need an active google analytics account. If you don’t have one, you can create a new one here: 
http://www.google.com/analytics/
b) You will need to have installed and configured the Google Analytics for WordPress plugin 
which can be found here: https://wordpress.org/extend/plugins/google-analytics-for-wordpress/ 
(this will ensure that your Google Analytics tracking code will be inserted inside your site’s tags)
Adding Content Experiments code to a post or page
<h3></h3>
1) Using the WP editor open the page or post you wish to treat as the “Original” page for the content experiment you want to perform. 
Please see the google help pages for how to setup/run experiments: 
https://support.google.com/analytics/bin/answer.py?hl=en&answer=1745216
2) Enable the checkbox in the “Content Experiments For WP” section to activate the feature
3) Paste the Google Content Experiments code into the text box.
IMPORTANT: You should only paste the content experiments code in the page which you set as the “Original” in the experiments setup of your google analytics account, 
ie, do not paste the code in the “Variation” page(s). 
You can check whether your code was added correctly within the page’s tags by viewing the source of the web page.
Adding google event tracking code to an element on a post or page
<h3></h3>
NOTE: To perform event tracking you will need to set up a goal in your google analytics account. 
Please see the google help pages: 
http://support.google.com/analytics/bin/answer.py?hl=en&answer=1032415
1) Using the WP editor open the page or post you wish to perform event tracking on.
2) Enable the checkbox called “Enable Event Tracking for this page” in the “Event Tracking” section to activate the feature
3) Enter the values for the Category, Action and Label fields. (These values should have been set by you when you were configuring youyr goal in you 
google analytics account)
4) Enter either a CSS ID name and/or CSS classname of the element you wish to track.
In order to obtain the CSS ID or class values of an element you can use firebug by right-clicking on the element and choosing “Inspect element with firebug”.
Example 1: 
Let’s say I had a link on one of my wordpress pages which I wanted to track and the html for my link looks like the following:
<a href="http://www.yourdomain.com/somepage" rel="nofollow ugc">click me</a>
I would enter “my_link_id” in the Element ID field in order perform event tracking on this link.
Example 2: 
If I had a button which I wanted to track and the html for this button looks like the following:

In order to track this button, I would simply copy the class value “coolbutton-submit” and paste it into the “Element Classname” field.
Tip: 
You can check whether your event tracking code was added correctly to the appropriate element by viewing it in firebug by rightclicking the element and selecting “Inspect Element with Firebugt” when using the Firefix browser. 
(Alternatively if you are using Chrome right-click the element and select “Inspect element”)

WP Content Experiments & Event Tracking

This plugin enables you to easily add Google Content Experiments control code and/or event tracking into your WordPress pages and posts.

ConversionWax vs WP Content Experiments & Event Tracking