convertable

<a href="http://convertable.com" rel="nofollow ugc">Convertable</a> is the only plugin you will need to generate, track and manage leads with WordPress. In less than 5 minutes, you can build a contact form without having to know any HTML, get leads with real-time visitor tracking information (more detailed than Google Analytics) sent to your email, and update and manage your leads all within your WordPress dashboard.
Anyone can track the sources of conversions in Google Analytics. However, if you want to take the next step and identify the sources of the leads which convert into actual sales so you can determine how much revenue is generated by each marketing channel, then check out Convertable!
<ul>
<li>Create forms with our easy-to-use WYSIWYG form builder.</li>
<li>See source, keyword, hostname, geo-location, past visits, pages viewed, and time spent on site for each person who fills out your contact form.</li>
<li>Get an email as each form submission arrives.</li>
<li>Analyze real-time data with charts and tracking tools.</li>
<li>Make notes and track the status of each lead.</li>
<li>Connect pay-per-click, social media, banner advertising, and organic campaigns.</li>
<li>Not unnecessarily complex like typical CRM software.</li>
</ul>
<h4>Here’s what other people are saying about Convertable</h4>
Search Engine Watch – “Convertable is a free lead generation tracking service (in beta). If you aren’t ready to give Salesforce a try, check out Convertable…”
Read more – <a href="http://searchenginewatch.com/article/2333362/26-Free-Must-Have-Tools-for-PPC-Success" rel="nofollow ugc">26 Free Must Have Tools for PPC Success</a>
Econsultancy – “Convertable is a web app which aims to improve the quality of information captured on contact forms for lead generation…”
Read more – <a href="https://econsultancy.com/blog/61907-start-me-up-a-profile-of-convertable" rel="nofollow ugc">Start Me Up! A Profile of Convertable</a>
DoesWhat.com – “Convertable is a web-based tool that provides insights about contact form submissions.”
Read more – <a href="http://doeswhat.com/2013/05/31/interview-with-patrick-smith-convertable/" rel="nofollow ugc">Interview with Convertable co-founder Patrick Smith</a>
App Appeal – “Convertable is a smart contact form that supplies more data than most traditional analytics tools. The application supplies a convenient form builder that doesn’t require any programming knowledge to manage.”
Read more – <a href="http://convertable.appappeal.com/" rel="nofollow ugc">Convertable Contact Form Based Analytics</a>
Make Use Of – “If you’re looking for more in a contact form than just a title and message body then Convertable might be the solution for you. The service is designed to provide you with as much information as possible about your visitors and customers so you can improve and better market your website.”
Read more – <a href="http://www.makeuseof.com/tag/convertable-smart-contact-form/" rel="nofollow ugc">Convertable: A Smarter Contact Form For Your Website</a>
Feedmyapp – “Convertable is a quite wonderful set of analytic business tools aimed at online marketers that takes Google Analytics to another level. While Google provides aggregated stats on the analytics data of submitted forms, Convertable takes it one step further by analyzing each form individually and then let’s you track them through the whole sales and purchase process…”
Read more – <a href="http://feedmyapp.com/review/taking-google-analytics-next-level/" rel="nofollow ugc">Convertable: Taking Google Analytics to the Next Level</a>
AppStorm – “Running a website which is making money is hard. While trying to manage products, prices and profit you also need to look at specific orders which are going to be most beneficial towards your business’ revenue. However, normal forms seem to only allow customers to tell you small amounts of information. Convertable is a web app which achieves this difficult task in a simple and reasonably priced package.”
Read more – <a href="http://web.appstorm.net/reviews/web-dev/prioritise-specific-customers-with-convertable/" rel="nofollow ugc">Prioritize Specific Customers with Convertable</a>
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Convertable Contact Form Builder Analytics and Lead Management Dashboard

Contact email form builder + real time analytics + online database to track and update leads through sales cycle

https://slash.digital

In the b2b business you create leads instead of purchases on your website. A lead is a new contact who is generated by (online) marketing activities.
You have to differ between TOFU (top of the funnel) and BOFU (bottom of the funnel) leads. If you have a TOFU Lead you can also talk about unqualified leads, which means you or any other team member has to contact this person in order to find out if this lead might be business for you. If yes this lead turns into a BOFU Lead and may bring you business. 
Of course you only want those qualified leads interesting for you and your company. The rest might be junk or leads not within your target group.
Sales is an exclusion process. In order to focus your marketing activities on leads which are interesting for you and your business, you need to know from which marketing campaign or keyword (when you are using adwords) those good leads are coming from. 
This is where the CRM Lead Tracking plugin comes into play and is going to help you to optimize your marketing campaigns.
In combination with simple utm tracking you are able to store your leads within wordpress and add the information which lead has been generated by which channel, ad, newsletter or keyword. This will help you to identify which campaign attracts which lead.
Combined with a simple export functionality into a .csv file you are able to do further processing of your high quality leads.
Important: This plugin works only in combination with the Contact Form 7 plugin, one of the most famous plugins on wordpress (5+ million installations), you can download here: <a href="https://wordpress.org/plugins/contact-form-7/" rel="ugc">https://wordpress.org/plugins/contact-form-7/</a>

CRM Lead Tracking

Know the customer! Easiest way to track your Leads on channel, campaign or even keyword basis to raise marketing efficiency.

Convertable Contact Form Builder Analytics and Lead Management Dashboard vs CRM Lead Tracking