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<p>Cookieless Privacy-Focused Google Analytics adds the GA tracking script to your site while configuring it in such a way that no cookies or other data are stored in the end user’s browser. With this plugin, it should not be necessary to ask for user consent in order to be compliant with GDPR and other EU legislation.</p>
<p>Being able to <strong>use Google Analytics without having to display a cookie consent dialog</strong> was the primary motivation behind the plugin.</p>
<p>IP address anonymization via <code>anonymizeIp</code> is enabled by the plugin, too, of course.</p>
<h3>How It Works</h3>
<p>Google Analytics requires a client ID, a unique string that identifies the user’s browser and persists between page hits. <em>Without</em> this plugin, the client ID is generated by the Google Analytics script when a site is first visited and stored in a cookie.</p>
<p>This plugin basically does two things:</p>
<ul>
<li>Disable all Google Analytics cookies by setting <code>storage</code> to <code>none</code></li>
<li>Generate an alternative client ID on the fly whenever a page is loaded</li>
</ul>
<h3>Client ID Generation</h3>
<p>While Google Analytics works even without a client ID, many of its features require an ID that does not change between page hits or visits. This plugin generates the client ID on the fly in JavaScript while a page is loaded.</p>
<p>The generated client ID does not contain any personally identifiable information. This is achieved by:</p>
<ol>
<li>Hashing the components that make up the client ID.</li>
<li>Switching to a new ID every few days (configurable).</li>
</ol>
<p>The following components are used to build the client ID (the string that is then hashed):</p>
<ul>
<li>Client IP address as seen by the webserver</li>
<li>Domain of the website where the plugin is installed</li>
<li>Browser user agent</li>
<li>Browser language</li>
<li>Validity period (a number that changes every n days to force a new client ID and prevent long-term tracking)</li>
</ul>
<h3>Usage</h3>
<p>Install the plugin and add your Google Analytics tracking code (<code>UA-xxxxxx-y</code>). That’s it.</p>
<h3>Configurable Settings</h3>
<ul>
<li>Google Analytics tracking code</li>
<li>Validity period of the client ID in days (default: 4)</li>
<li>Enable the analytics script for WordPress admins (users that have the capability <code>manage_options</code>)? (default: no)</li>
</ul>


Cookieless Privacy-Focused Google Analytics

Enables Google Analytics without setting cookies or storing any data in the browser. Asking for user consent in the frontend should not be necessary.

Confection

<p>Use our WP plugin to install Confection on your site.</p>
<p>“How do I get started”?</p>
<p>See our WordPress quick-start guide: <a href="https://confection.io/quick-start/wordpress/" rel="nofollow ugc">confection.io/quick-start/wordpress</a></p>
<p><strong>About</strong></p>
<p>Confection is a new kind of product. It’s a data generator for the privacy-first world.</p>
<p>It uses an innovative architecture to collect, store, and distribute data, one that’s unaffected by client-side disruptions. There’s no need to worry about cookies, cross-domain scripts, or device IDs. Confection is also compliant with globalprivacy laws like GDPR, CCPA, and LGPD so it’s good for people too.<br />
And it integrates with the apps businesses and developers already use. There’s no need to switch systems. Just plug in, power up, and keep your marketing partnerships running strong.</p>
<p>Learn more about the ways Confection helps businesses pivot to the post-cookie world at <a href="https://confection.io/?utm_source=WP-org&utm_medium=Plugin-Homepage-Link" rel="nofollow ugc">confection.io</a></p>


Confection WordPress Cable

Use our WP plugin to install Confection on your site.

Cookieless Privacy-Focused Google Analytics vs Confection WordPress Cable